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Jeff Shelton’s storybook-like buildings spark joy in Santa Barbara

Walking through downtown Santa Barbara, it’s impossible to not turn your head when you see it: those marshmallow-like plaster walls, wiggly wrought ironwork and tile that looks as though it belongs in a palace you’d stumble upon in a storybook.

This is the effect architect Jeff Shelton’s signature design has on viewers: the ability to pluck you out of the monotony of the day, if only briefly.

When asked why he thinks this is so, Shelton is quick to point to the tried-and-true architectural methods of the past, which he proudly uses. Buildings, he said, had to be designed “to act more independently” in serving the needs of their specific inhabitants. A window’s primary purpose, for example, was to allow the ideal amount of light to enter.

“So therefore they had taller windows,” he said, sitting opposite me in his Fig Avenue office in downtown Santa Barbara, surrounded by endless sketches and pattern mock-ups.

Shelton obsesses over other design details that are often overlooked in modern architecture yet instinctively felt when you encounter them: high ceilings, for one (his are 14 to 18 feet from the ground floor), as well as smaller touches like ironwork, stonework and glass. Crucially, all are made by people, designed by people — “nothing,” he said, “out of the catalog.”

Before going solo, Shelton spent a decade working in downtown Los Angeles with architect Brenda Levin on projects including the Bradbury Building and Grand Central Market. He then returned to his hometown of Santa Barbara, where he has designed 90 buildings since 1994, many of them within Santa Barbara’s Historic Landmarks District, commonly referred to as El Pueblo Viejo.

Following Santa Barbara’s 1925 earthquake, which destroyed much of downtown, new construction in the area was required to adopt the Spanish Revival style, which, according to the city’s website, “is key to the identity and beauty of Santa Barbara.” New buildings in the district must draw inspiration from Andalusia and Southern Spain and incorporate elements such as tile, terra-cotta, plaster and ironwork.

For Shelton, the guidelines are merely a reference. When designing, he doesn’t “try to make it like Spain at all,” he said, rather matter-of-factly. “I try to just use the materials and proportions and the craft of what’s so great about being in Spain.”

That approach shines through in his many projects near his Fig Street office, a 10-block radius Shelton has dubbed the “Fig District,” where 10 of his most lauded projects lie, inadvertently creating a kind of architectural museum in the heart of downtown.

Seeing them requires little more than a two-hour self-guided tour, carving your own path or following the map on Shelton’s website. By the end of the excursion, you, too, may ask yourself the same question I did: Why did we ever stop building this way?

Shelton didn’t have an answer. He could only promise to never stop.

“Every building I do is my last building,” said Shelton, now 68. “If I die tomorrow, at least I put everything in this last building.”

Without further ado, here are designs by Shelton all located in the Fig District, including iron gates designed by his brother, David.

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Will a Premier League club break record for transfer sales in one window?

Manchester City‘s position has shifted following Wednesday’s signing of Ayyoub Bouaddi. They have generated 278.5m euros from sales so far, with the departures of players including Savio, Tijjani Reijnders, Rodri, James Trafford, Manuel Akanji and Nathan Ake.

Bouaddi’s arrival takes City’s spending to 273.7m euros, leaving them with a positive transfer balance of 4.8m euros.

Further departures could quickly change the picture again. Tottenham have agreed a loan deal to sign Omar Marmoush, with an obligation to make the move permanent for £60m (58m euros) next summer. That fee would therefore count towards City’s 2027-28 transfer income rather than this season’s figures.

Nico Gonzalez is also expected to leave, while Jack Grealish could yet be another departure before the deadline. Grealish spent last season on loan at Everton, who remain interested, although the winger has viewed Enzo Maresca replacing Pep Guardiola as manager as a fresh start at City. His contract runs until June 2027.

A permanent sale of Gonzalez, and possibly Grealish, could still significantly increase City’s 2026-27 income.

Their ability to sell at such a level is particularly significant given the scale of their midfield rebuild. City have already signed Elliot Anderson from Nottingham Forest for 135m euros. They also remain interested in Chelsea midfielder Enzo Fernandez.

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Travellers can bag ‘free premium hotel room upgrade’ during this 90-minute window

Turning up at the hotel check-in desk straight away might be harming your chances of getting a more premium holiday experience

Checking into your holiday at the earliest possible opportunity might seem like the savvy move at first, but it could be ruining your chances of getting a luxury hotel room free-of-charge. According to industry analysis from travel experts, checking-in during a specific 90-minute window could be the ultimate strategy.

Graziano Gagliardi at Private Italy Tour claims that turning up at the front desk between 4.30pm and 6pm gives reception staff a much clearer picture of the premium suites that remain available. Arriving too early, say 2pm for instance, means housekeeping is likely still preparing and cleaning rooms, which leaves workers unable to confirm what higher-tier options are unoccupied for the night.

Gagliardi said: “If standard check-in begins at 2pm or 3pm, arriving immediately may not give you the best chance of an upgrade. Housekeeping may still be preparing rooms, while reception staff may not yet know which guests are arriving, cancelling or requesting changes.

“By around 4.30pm, the hotel usually has a much clearer picture of its room availability. If a larger room, a better view or a higher category is likely to remain empty, staff may have more flexibility to offer it.”

Turning up extremely late can also backfire, he claims, particularly at smaller boutique properties that operate limited front desk hours. He said: “Turning up at 10pm without warning is not a clever upgrade trick. If you expect to arrive late, always notify the hotel in advance.”

Holidaymakers booking shorter stays of one or two nights stand a significantly higher chance of being bumped up to a better class of room. Terms outlined by major hotel chains like Hilton confirm that complimentary upgrades strictly depend on space being continuously available for the entire duration of a guest’s stay.

A similar policy is enforced by Marriott, which explicitly states that room improvements are determined upon physical arrival at the front desk. Experts warn that travellers should remain realistic, as an upgrade often means securing a quieter location, higher floor, or better balcony view rather than the top luxury suite.

To maximise your chances, Private Italy Tour recommends using a specific phrase to politely ask front desk staff without sounding overly demanding or entitled. The travel guru suggests asking: “I understand it depends entirely on availability, but if there are any complimentary upgrades available this evening, I would be very grateful to be considered.”

Joining a hotel’s free membership scheme prior to travel can also boost your odds, as many major operators prioritize enrolled guests for empty premium spaces. However, guidelines published by Hilton Honors clarify that simply signing up does not guarantee a better room without holding eligible membership status or rates.

Guests celebrating genuine milestones such as birthdays, anniversaries, or honeymoons are advised to notify the hotel a few days before their arrival date. Mentioning a real special occasion often encourages reception teams to offer a complimentary perk or a room improvement.

Finally, the experts strongly warn holidaymakers against manufacturing fake complaints or inventing faults with their original room just to pressure staff into moving them. Dishonesty is far more likely to harm your chances than help them, meaning a polite, well-timed request during that crucial 90-minute window remains your absolute best bet.

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