whole family

If you are over the age of, say, 14, you might not be familiar with daughter-father duo Salish and Jordan Matter. But if you are a parent of a Gen Alpha kid, it can feel like you hear about nothing but Salish and Jordan Matter. Their YouTube videos — a high-octane mix of zany challenges, games and hijinks — are admittedly hard to resist, which may be why they rake in millions of views as soon as they blast into the social media universe.

In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.

Sixteen-year-old Salish was in elementary school when she started appearing in her father’s YouTube videos and the channel is like a time capsule of her childhood — or, well, the most public, heavily produced version of it. There’s the day Salish turned her house into a waterpark (73 million views) or the night she had a secret sleepover in a mall (31 million views) or the time she survived 100 babysitters in 24 hours (61 million views). “A blessing and a curse for me is that we’ve documented it all,” says Jordan, whose background is in photography. “I have these beautiful videos of her when she was 10. I was just watching them 30 minutes ago and was like, oh wow, it feels like yesterday.”

Now their creator journey is taking a new turn. Salish and Jordan recently signed a deal with Netflix to develop, produce and star in original projects — it’s the largest such creator partnership for the streaming giant. Their show, “Salish & Jordan Matter,” reached Netflix’s Top 10 this month. Beyond the screen, the duo co-founded the popular teen skincare brand Sincerely Yours. (The launch of one glossy lip balm brought 2,000 fans to the Santa Monica Pier earlier this summer.)

It’s been a wild ride for the pair, but despite their snowballing fame, they swear they’re like any other dad and daughter who bicker, joke around and simply enjoy each other’s company.

“I think we’re pretty chill, right?” Jordan says.

“Yeah, we’re pretty chill,” Salish agrees.

Here they share what they’d do together on a Sunday Funday around their South Bay home, noting that a perfect day would involve the whole family, including mom Lauren Matter and Salish’s 20-year-old brother, Hudson Matter.

This interview has been edited for length and clarity.

10 a.m.: Wake up and debate the day’s options

Jordan: Salish, what time would you actually wake up?

Salish: Probably like 10.

Jordan: OK, so we’re sleeping in until 10. Then why don’t we go get breakfast? We’ll go to Ocean Diner in Hermosa Beach. We’ll both get huevos rancheros and fresh orange juice. And then I would love to go get coffee at Boy and the Bear in Redondo Beach.

Salish: Or Two Guns!

Jordan: No, I prefer Boy and the Bear.

Salish: Oh, I prefer Two Guns.

Jordan: Well, if we go to Two Guns, Salish would get the avocado toast.

Salish: No, the chai! It’s so good!

Jordan: OK, well, if Salish has an opinion, that’s what we’re doing. But later today, one thing I would love is a bike ride on the beach. Are you still down?

Salish: [High-pitched voice] Yeah.

Jordan: Did you hear that voice?! That tone is like, “Yeah, but not for much longer.”

Salish: [Laughs] No, I like doing bike rides with you! It’s just that I don’t know how much of a “biker” I am.

Jordan: You’re not one.

Salish: I’m not.

Jordan: But you have an electric bike! You just have to go like [makes e-bike revving motion] vvrrrrrruurr.

11:15 a.m.: Shopping and soup dumplings

Jordan: The next thing we’re going to do is …

Salish: Go to the mall! I like picking out new outfits for him because every day he just wears a black T-shirt.

Jordan: OK, and if we’re going to go to Del Amo mall, we’ll have lunch at …

Salish: Oh, Din Tai Fung.

Jordan: Which means we’ll have to put our name on the waiting list.

Salish: It’s like a two-hour wait.

Jordan: So we’ll put our name down right after breakfast. And then we’ll shop for clothes before our reservation.

Salish: I’ll go to Aritzia and probably Garage. And then you’ll go to Express and Levi’s. I go to PacSun a lot too but normally I don’t find anything there. I always wear sweats and hoodies — literally just sweats and hoodies.

Jordan: Also tank tops. Salish doesn’t like to repeat outfits on videos, so she does need at least one new outfit a week.

And I’ll just follow her around. I’ll be like, ‘Oh, that looks good.’ And she’ll be like, ‘No, it doesn’t.’ And I’ll be like, ‘No, it looks really good.’ And she’ll be like, ‘You’re just saying that.’ And then she’ll ask, ‘Which color?’ I’ll say the blue, and then she’ll get the pink. And I’m like, ‘I’m glad I could be helpful.’ So that’s how shopping with Salish goes. Then finally, there’s Din Tai Fung.

3 p.m.: An afternoon by the ocean

Jordan: Then we would leave the mall because I’m not gonna be there all day. We’re gonna go paddleboarding in Long Beach, in the Naples Canals area. We love anything with water, right? We love vacationing in Lake Tahoe, swimming and boating.

Then we would probably go for a bike ride along the Strand. I would vote for pulling over and having dinner. There’s a really good taco place right near the Hermosa Beach Pier called Palmilla Cocina Y Tequila.

Salish: [Winces slightly] I’m not gonna lie. I don’t really like tacos.

Jordan: Salish is an absolutely impossible eater. All she eats is Chipotle. She’s a vegetarian but she’s a picky vegetarian, so that combo makes it almost impossible for her to find food anywhere. But she’d get the black beans and rice and tortillas and cheese and mix it all together.

Salish: Yeah.

Jordan: See, I basically know everything about you.

Salish: And you would get the chicken!

Jordan: Yes.

Salish: I knew it. But you have to make sure it’s white meat.

Jordan: White meat chicken, mole, enchiladas — yum!

8 p.m.: Family hang time

Jordan: Now if there’s a good horror or suspense movie out, I might convince Salish to go. But that would be a tough sell. So maybe we’ll go back home. We just got a pool, so that’s exciting. And late nights in the pool has become a thing. We might play ping pong or a board game.

Salish: Then my brother and I would probably just chill and talk in one of our rooms. He doesn’t live here so we try to talk as much as we can while he’s home.

Jordan: Our family isn’t looking for big things to have fun — just time together. We just talk and hang out. With Salish, we talk about work but I’m also super interested in what her everyday life is like. You know, from the time she was young, I feel like I treated her like an adult in a way and we’ve always had real conversations. That’s made it easier as she’s grown up. It feels comfortable having these types of conversations.

Salish: Also, I’m a great kid, so like …

Jordan: Of course, of course. You are such a great kid. But you were a spitfire when you were little, I’ll say!

Salish: [Laughs]

Jordan: It’s a joy. It’s a joy to be with her every day.

As soccer fans await the FIFA World Cup kickoff Thursday — and as criticism of the organization’s ticketing practices and social impact on local communities circulates across North America, where the games will be held — longtime aficionados want to remind the sports community of the real beauty beneath the game.

Last Friday at Espacio 1839 in Boyle Heights, visitors were greeted by the thumping bass of cumbia sonideras, earthy scent of leather trinkets and clothing racks featuring silky screen-printed soccer jerseys. The Latino-centric gift shop reached maximum capacity with a new pop-up art exhibit titled “El Fútbol Es del Pueblo,” featuring over 30 artworks that provide commentary on the global sport.

“It’s reclaiming the sport again, reminding folks that the essence of the game belongs to the people,” said Nico Aviña, owner of Espacio 1839. “With everything that’s going on with the World Cup, everybody’s giving FIFA credit, but I think that we need to reclaim that power. This is a people’s sport and it belongs to us.”

Nico Avina gets ready to start a soccer match at Mariachi Plaza at “El Futbol es del Pueblo,” a community soccer event hosted by Espacio 1839.

(Jill Connelly/For De Los)

Every four years, soccer fans around the globe go berserk over the World Cup, but in host cities like Los Angeles, the worldwide spectacle feels bittersweet and financially out of reach. Fans have paid thousands of dollars for non-premium seating at SoFi Stadium; this does not include parking, which is estimated to be about $250 near the venue.

“ I’m not interested in going into those games or paying these ridiculous amounts,” said Aviña. “It’s more about greed. It’s more about wealth extraction than anything else.”

That sentiment resonated with 42-year-old Antonio Rivera, a Bay Area local who recalled the excitement he felt as a child in Jalisco watching the 1986 World Cup, which Mexico hosted. He remembers his little toy bank shaped like Pique, the anthropomorphic jalapeño pepper that was Mexico’s tournament mascot.

“You hear stories of people going to the World Cup with their whole family.  Now you can’t even get a ticket,” he said. “ It’s an important opportunity for people to talk about some of the discomforts that they may have with  an organization like FIFA.”

Rivera was at Espacio 1839 on Friday accompanying his son, Marc Rivera, one of the youngest exhibitors, alongside his classmate Miguel Yanez. The tweens came down from Napa, Calif., to showcase their acrylic comic-strip painting featuring Mexican soccer player Alexis Vega, who channels his Mesoamerican ancestors when scoring the victory goal.

Marc Rivera explains the meaning behind his painting on display at “El Futbol es del Pueblo.”

(Jill Connelly/For De Los)

“It’s important to expose our next generation and give them an opportunity to express themselves a little bit,” Antonio Rivera said.

Tijuana artist Vianney Harelly’s piece was hard to miss on the wall. It featured a bloody cross with the Spanish words for “soccer comes with blood and tears.” It also included headlines from articles regarding the Naupan artisans who were allegedly underpaid by Adidas and social-impact brand Someone Somewhere, during its work on the latest embroidered Mexican soccer kit.

“I wanted it to be a piece showing kind of the dark side of the World Cup, because there’s so many things that are buried underneath the whole spectacle,” Harelly said.

The 30-year-old said they are not interested in tuning into the World Cup activities because of the close relationship between FIFA President Gianni Infantino and President Trump. Human rights organizations have called on the FIFA leader to request that the Trump administration declare a moratorium on ICE raids during the soccer tournament; SoFi stadium workers threatened to strike if agents aren’t kept out of the venue.

Artwork on display at “El Futbol es del Pueblo.”

(Jill Connelly/For De Los)

“I know people want to be seen and celebrated and they wanna feel love,” Harelly said. “But I don’t want them to settle and think that the only option for them to feel love and be seen is through corporations that hate us.”

Gerardo Gómez looked mesmerized as he glanced at the wall. Some of his favorite pieces included a scarf that read “Siempre Antifascista” and a banner that featured a masked Indigenous soccer player with the words “Futbol Libertad.”

“I think a lot of us here love the sport, but we are against FIFA,” Gómez said. “What you’re seeing here is a representation of the people’s struggle that comes with the sport.”

The 46-year-old said the soccer organization, as well as the Olympic Games, have a history of displacing marginalized communities; for example, ahead of the 2014 World Cup and 2016 Olympic Games in Brazil, at least 19,000 families were displaced to make way for sporting infrastructure.

That’s why he’d rather put his focus on the Homeless World Cup, an annual international street football tournament that advocates an end to homelessness globally. Players are individuals who have experienced some form of homelessness or social exclusion in their life.

“People that came together [for the Homeless World Cup] recognized that soccer brings people together,” said Gómez. “And it’s the most beautiful thing I have experienced.”

A soccer match at Mariachi Plaza on June 5, 2026.

(Jill Connelly/For De Los)

As the sun went down, the crowd shifted over a block to Mariachi Plaza where a 3-vs.-3 cascarita, or scrimmage, began on the pavement. Onlookers gathered around the makeshift field, which had no clear outer bounds, as the pulsating drumming and anti-ICE chants led by Lxs Tigres del NorthEnd (an independent LAFC supporter group) filled the air.

“It’s very bittersweet,” said 30-year-old Claudia Llontop. “With families being deported.”

Llontop, who grew up watching the World Cup, arrived at the pick-up match with her two children — and even documented her journey getting there on TikTok to her more than 50,000 followers. She had been trying to find ways to kick a ball around when she heard about “El Fútbol Es del Pueblo,” which allowed her to put on a red mesh jersey and run like the wind.

“This is for single moms, this is for kids, this is for high schoolers,” said Llontop. “ I think this alone is a lot more powerful than FIFA, because this is us.”