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The deal, valued at more than $300m, gives Murdoch control of a storied magazine and a podcast division with a reach valued by advertisers.

Media scion James Murdoch has agreed to acquire New York Magazine and the Vox Media Podcast Network in a deal that will significantly expand his portfolio and stands to boost his influence over news and entertainment.

“This acquisition reflects both our interest in the forward edge of culture and our deep commitment to ambitious journalism,” Murdoch, the younger son of media mogul Rupert Murdoch, said in a statement on Wednesday announcing the transaction. His company Lupa Systems will buy both properties from Vox Media.

The deal, valued at more than $300m, gives Murdoch control of a storied magazine known for its coverage of culture, politics and fashion, and a podcast division whose reach, among a demographic coveted by advertisers, rivals that of cable television news networks, according to several people with direct knowledge of the acquisition. The politics news site Vox.com is also included.

Murdoch and his wife Kathryn Murdoch were intimately involved in courting key talent from Vox, specifically Kara Swisher and Scott Galloway, stars of the popular Pivot podcast, as well as several other programmes on the company’s podcast network.

“I like James and Kathryn,” Swisher said in a phone interview. “Unlike many other media owners these days, they’re savvy about the business and willing to take smart risks.”

Vox’s podcast division was valued much higher than New York Magazine in the transaction, two of the people said, spotlighting the importance of making sure top programmes were locked in. Pivot, for example, has three years remaining on its contract, which will continue under Murdoch. Swisher met with the investor and his wife Kathryn several times before the deal came together.

“In a company like Vox, if its talent doesn’t like something, it’s not gonna happen,” Galloway said in an interview. He added, “James is the only Murdoch that this deal could have happened with.”

Several years ago, James was locked in a fierce dispute with his father over the editorial direction and future control of the family’s media empire. In 2019, he founded Lupa after stepping down as chief executive of 21st Century Fox. In 2020, he resigned from the board of News Corp, the publishing arm of the family’s media empire, citing “disagreements over certain editorial content”.

Vox’s podcast and publishing assets will operate as a subsidiary of Lupa Systems, which also owns Art Basel, which hosts annual events in Paris, Miami, Hong Kong, and Doha, and Tribeca Enterprises, the media and entertainment company cofounded by Robert De Niro and Jane Rosenthal.

Vox Media CEO Jim Bankoff will join Lupa Systems and will continue to lead the brands under the Vox Media label, he said in a note to the company’s staff, adding the deal is expected to close in four to six weeks.

New York Magazine’s publications include The Cut, Vulture and Intelligencer, with a digital audience of tens of millions and more than 400,000 paying subscribers currently.

The acquisition does not include other Vox Media brands such as Eater, Popsugar and The Verge. These brands, along with SB Nation and The Dodo, will become an independent company under a new corporate name.

James’s father, Rupert Murdoch, once owned New York Magazine from the late 1970s till he sold it in 1991.

Lupa Systems, the media and tech holding company owned by James Murdoch, is set to acquire nearly half of Vox Media.

As part of the deal, Murdoch’s company will own Vox Media’s podcast network, Vox.com and New York Magazine, once an asset of his father, industry giant Rupert Murdoch. Terms of the deal were not disclosed, but the price tag was reportedly over $300 million, the New York Times reported citing people familiar with the deal. The goal of the investment is to bring “influential journalists, top-rated podcasts, and digital brands with large social footprints” to Lupa and help grow its media portfolio, the company announced Wednesday.

“This acquisition aligns well with our existing holdings and investments and reflects both our interest in the forward edge of culture and our deep commitment to ambitious journalism and agenda-setting conversations,” Murdoch said in a statement.

The three new assets will function as a subsidiary of Lupa Systems and will keep the name Vox Media. The deal includes New York Magazine’s popular verticals like The Cut, Vulture and Intelligencer, as well as Vox’s most successful podcasts like “Today, Explained” and “Pivot with Kara Swisher and Scott Galloway.” Jim Bankoff, Vox Media’s current CEO, will continue to lead the company.

The other Vox Media properties, which Murdoch did not purchase, include websites like Eater, The Dodo and The Verge. These platforms will be run under an unnamed new company by the current president of Vox Media, Ryan Pauley.

This investment strengthens Lupa Systems’ position in the evolving media landscape. The business has other holdings including the parent company of Tribeca Film Festival, the owner of Art Basel, Robert DeNiro and Jane Rosenthal’s entertainment company Tribeca Enterprises, and Bodhi Tree Systems, an investment platform behind a popular Indian streaming service.

This is one of the largest deals Murdoch has closed since he and his family resolved a $3.3-billion dispute last year. The conflict centered on the future of the family’s media empire, which includes Fox News, The New York Post and The Wall Street Journal. In the settlement, James Murdoch received roughly $1 billion and his elder brother, Lachlan, assumed power over the family’s assets.

Before the legal blowout, Murdoch previously served as the chief executive of major global media companies like 21st Century Fox and Europe’s Sky Group.

The billionaire told the New York Times that, with this new acquisition, he didn’t want a “daily news business.” He wanted “longer-form, thoughtful journalism that can really speak to the culture.”