The surge in soccer fans this summer was bad for some businesses in Los Angeles.
World Cup host cities had lofty economic expectations for the summer tournament. But the city’s hotels only got a 1% bump in occupancy, according to a report published this week by Hospitality Education and Research Organization, a project of the Hotel Assn. of Los Angeles.
Seventy-two percent of surveyed hotels said the tournament hurt their 2026 finances, and 48% called the impact “extremely negative.” Just 2% said it met projections.
Downtown occupancy reached 66% in June, down from 71% a year earlier, the report says. Room nights fell between 10% and 12%.
Hotel guests at the Metropole restaurant just opposite the main lobby at the Hotel Indigo in downtown Los Angeles in May.
(Genaro Molina / Los Angeles Times)
Ahead of World Cup tournaments, FIFA holds large blocks of rooms. But FIFA canceled or released up to 70% of the hotel room blocks it had reserved in host cities, including Los Angeles.
“We understood that we were maybe going to be disappointed with attendance going into the World Cup simply by the volume of cancellations that came out of the room block agreement,” said Jackie Filla, president and CEO of the Hotel Assn. of Los Angeles.
The disappointing turnout led to staff reductions. Of the hotels surveyed 82% reduced seasonal staff and more than six in 10 reported reducing employee shifts, scheduled hours, or permanent staff.
Hotels did raise prices, with the average daily rate hitting $228, the highest of any comparable L.A. event in three years. But occupancy was 71%, well below the 83% recorded during Taylor Swift’s Eras Tour.
A visitor walks in the lobby of the Hotel Indigo in downtown Los Angeles.
(Genaro Molina / Los Angeles Times)
The survey drew 58 responses from 210 hotels, and the analysis was done by travel-data firm Rove using CoStar and AirDNA data. International visitors were also scarce, with Los Angeles welcoming 700,000 international arrivals in June and July — roughly 80,000 visitors below 2024 levels for the same period, the report says.
“We particularly didn’t see a lot of foreign visitors and that’s something that was disappointing,” Filla said. “Foreign visitors do spend three times the amount of money as the average domestic traveler.”
Short-term rentals, meanwhile, gained. Their demand rose 23% and revenue 21% versus July 2024, while hotel revenue fell 3.3%. Airbnb, the tournament’s official fan accommodation, offered new hosts $750 incentives.
The city is currently weighing a temporary proposal to ease its short-term rental rules through the end of 2028 to accommodate tourists. “That will really, truly undercut the business of hotels,” Filla added. “We saw some of that with the World Cup.”
The worry is carrying over to the Olympic Games, set to be hosted in Los Angeles in 2028. Six in 10 surveyed hoteliers expect an Olympic rental surge to hurt their bookings and rates, the report says.
The World Cup “gave us false hope to recover from a negative year,” one Los Angeles hotelier said, according to the report. “I also feel [the] same thing will probably happen for [the] Super Bowl and Olympics.”
The Lucas Museum of Narrative Art’s central plaza, which spreads out beneath the building’s curved, hovering form, was always meant to be a generous civic space. Ma Yansong, the museum’s architect, has called it the “Gateway” between the museum and Los Angeles, opening to both Expo Park and the surrounding South L.A. neighborhood.
But that gateway, it turns out, is more like a gate.
This weekend — the first that the museum was open to the public — fences covered in plastic greenery blocked entry to the plaza from both sides. Standing sentry, bizarrely, were tall, cartoonish statues — half storm troopers, half USC Trojans. Visitors were directed to enter through the museum’s two enclosed security booths off the plaza.
In the coming weeks, permanent plaza fences will be erected here — curvy stainless-steel structures that MAD Architects principal Dixon Junliang Lu compared to the lacy filigree of Art Nouveau architecture. Lu added that they would eventually be draped in real greenery, not the plastic version.
While certainly an improvement on the current barriers (which are a shockingly makeshift solution for a museum that cost over $1 billion), the plaza’s main entryways will remain gated off, confirmed both Lu and Lucas Museum spokesperson Seth Fowler.
Gates have been erected around the main courtyard of the Lucas Museum of Narrative Art.
(Kayla Bartkowski / Los Angeles Times)
“It’s about creating the best possible visitor experience when you’re there, with an eye on safety,” said Fowler, who cited a need to protect the plaza from car traffic on both sides and the ability to control visitor flow among the reasons for the enclosure.
Visitors without tickets, Fowler added, are still able to enter the plaza, as well as the museum’s cafe and gift shop, after passing through security, “pending capacity limits.” They can enter the museum’s adjacent park without security screening.
Museums of course have legitimate security concerns, especially in and around such a high-traffic location. A growing list of threats, from violence to vandalism, has changed the calculus for what’s acceptable in public life. But surely the building’s talented design team could have developed a security plan that better preserved the plaza’s open arms? Lu acknowledged that the fence design had “evolved as the project developed and the operational and security requirements became more defined.”
The plaza is one of the museum’s most powerful gestures, creating much-needed civic room for Expo Park, and the city. The gates blocking it, and the security checkpoints along its flanks, will dramatically limit the public’s desire to enter, and change the tenor and experience of a space that should feel porous and inclusive. What could have been a grand welcome has become a gated off, highly controlled space that now feels separate from the park and the neighborhood. Sure, anyone can come, but they are no longer invited.
Art Nouveau style fencing will eventually replace the temporary green fencing, but guests will still be directed through security in order to enter the museum’s main courtyard.
(Kayla Bartkowski / Los Angeles Times)
Just a few miles away at LACMA’s new David Geffen Galleries, visitors can enter the plazas beneath that building without first passing through security. In fact, I don’t know of a single civic plaza (and there are not enough!) in Los Angeles that requires passing through security checkpoints to enter. Think about this scenario in other cities. In New York, can you imagine having to go through metal detectors to sit at the Met steps? Or to enter Central Park?
Speaking of parks, it’s inconsistent and puzzling that the museum’s beautiful park, which edges right up to the building, can be entered without having to also pass through security. I, for one, am thankful. Access to this area is already being limited to some degree. Its long fences, with relatively small openings, are not exactly screaming “come in.” The green space, as it was this Saturday, will be closed to nonticket holders on USC game days. And if locals who live to the west of the museum want to reach Expo Park outside of the Lucas park’s hours — 8 a.m. to sunset — they need to make their way around the entire complex; which a few are already grumbling about.
It’s hard not to wonder whether these barriers represent something more than security: the extension into public space of the gated, closely guarded world inhabited by co-founders George Lucas, Mellody Hobson and those in their orbit. Is this truly what museum security requires, or has the logic of a private compound shaped an institution that was supposed to welcome the city? That is the uneasy promise of privately controlled public space: It looks open to everyone, but access ultimately depends on the owner’s discretion.
It is an especially peculiar contradiction for a museum whose site is being leased from the state at just $30 a year and was founded to celebrate the “people’s art” — comics, illustrations, movie imagery — and to bring that art to the broadest possible public. Renderings introducing the project never showed the walls and fences that now cover the plaza’s perimeter. (A model produced later, now in the museum, does.)
Temporary fencing around the Lucas Museum, alongside the Art Nouveau style fencing that will eventually replace it.
(Kayla Bartkowski / Los Angeles Times)
I last encountered this type of scenario when visiting the Eiffel Tower, whose base has been closed since Paris’s 2015 terrorist attacks. (The attacks did not occur at the tower itself.) Its sealed perimeter, only accessible via lines and screening, now makes one of the world’s wonders feel less like a wondrous part of the city than an attraction held behind glass.
I’m not suggesting we leave major public spaces vulnerable. But security can be built into buildings’ plazas in myriad ways without sealing them off: reinforced planters and seating can stop vehicles; grade changes, landscapes and water features can establish protective distance; clear sight lines, lighting, cameras and visible staff can improve oversight; and retractable barriers can be deployed during large events or credible threats. Screening can remain at the museum doors, leaving outdoor space free.
At the end of the day, civic space depends on a willingness to share some level of uncertainty. A public plaza brings all kinds of people together, including those we don’t know and can’t entirely predict. If every risk leads us to add another checkpoint, fence or barrier, we may gain a sense of control but lose the ability to create the kind of public togetherness that forms a bonded city.
If this plaza, and this museum, are truly meant to serve the public it should be clear that all are welcome once they arrive. Openness is more than an architectural effect: It depends on having the freedom to enter without having to justify our presence.
Actor D’Arcy Carden stopped by early, beating the cadre of guests crowding the main plaza beneath the now-famous oculus of the 300,000-square-foot Ma Yansong-designed building. A Stormtrooper drove by on a flatbed truck, shortly before R2-D2 greeted visitors in the courtyard, wearing an official staff badge. (The line for a selfie with the droll droid stretched as far as the eye could see.) Museum leaders have long said that “Star Wars” artifacts account for about 7% of the 100,000 square feet of gallery space, but one worker quipped 90% of opening-day attendees likely had a vested interest in the franchise.
This proved true, for the most part: Many visitors clearly knew and loved “Star Wars,” and Princess Leia buns and Yoda ears abounded. (Two Padmé Amidalas ran into each other, and according to a restaurant worker, one brave soul showed up in “Star Trek” gear.)
David Perez, 27, (right) donned his “Back to the Future” gear, hoping to see art from the movie. But he and his brother Carlos Perez, 28, (left) were quite pleased with the “Star Wars” artifacts in the Cinema section.
(Carlin Stiehl / For The Times)
Still, the museum, as its famous co-founder George Lucas has repeatedly said, is about more than just one story, however beloved. That sentiment cropped up repeatedly in interviews, too: Early guests seemed to believe the museum’s brochure, which notes that the galleries are about the “narrative art” of illustrating stories.
Co-founders Lucas and businesswoman Mellody Hobson (also Lucas’ wife) gave remarks early Tuesday to the first 100 visitors, consisting of students from USC, Los Angeles Technology Center, Otis College of Art and Design and Los Angeles City College, who were all handed free tickets.
A yellow Naboo N-1 Starfighter hangs above the education lobby, across from the main plaza, guarding the research library.
(Carlin Stiehl / For The Times)
“I’ve spent more than 50 years collecting the work of artists who don’t always get their due — illustrators, cartoonists, muralists, painters — because I believe their images are as vital as any other art form,” Lucas said. “They deserve to be in a museum.”
“This is a museum of the ‘people’s art’ — the images are illustrations of the beliefs we live with every day,” said Hobson, “and for that reason, this art belongs to everyone.”
Later that day, The Times asked visitors to share their impressions of a museum that, until now, has lived largely in the imaginations of fans and in abundant social media posts online. The museum has drawn loads of applause but also plenty of criticism, mostly for its lack of context via wall text, and for displaying art that not everyone agrees should be elevated.
Do the people love the “people’s art”?
Responses have been edited for length and clarity.
Alden Chang and his wife flew 6,800 miles from Taiwan to thank George Lucas for creating the “Star Wars” films and franchise. Chang told The Times that he also wrote an academic paper examining “Star Wars” fan culture in Taiwan.
(Carlin Stiehl / For The Times)
Alden Chang, 32, green product engineer from Taiwan
You flew all the way from Taiwan, just for this?
Chang: Yeah, halfway across the world to meet George Lucas and Miss [Mellody] Hobson.
Did you get to meet them?
Chang: Yeah, I just shook hands with them this morning. It’s like a dream come true.
How long ago did you and your wife get here,and how long are you staying?
Chang: For eight days. We came here on Sept. 18.
Is this the highlight of the trip?
Chang: Sure. [Laughs.] It’s my main mission and my main goal.
(Later, in an email, Chang told The Times that he also wrote an academic paper examining “Star Wars” fan culture in Taiwan.)
Friends Robert Meier, left, and Marc Downing used to work as ushers at the Music Center together. Growing up, Marc rode his bike where the Lucas Museum now stands.
(Carlin Stiehl / For The Times)
Marc Downing, 71, retired, from Exposition Park and Robert Meier, 70, educator, from Highland Park
Downing: I go to all the museums. This was the newest museum, so I had to come and see this.
How does this compare to the other L.A. museums?
Downing: This is ultra modern, ultra space-future. I’m glad the museum is here; highly recommend it. And I’m proud that it’s in my city, and I’m glad that it’s in the neighborhood that I grew up with.
What made you want to be a member of the museum, Robert?
Meier: It’s giving to the neighborhood. I’ve admired George Lucas — I used to have a relative in Marin County, and growing up, we’d go to lunch, and I’d see George Lucas and his family. We’d be at the same restaurant together.
Downing: Well, speaking of this neighborhood: This used to be a parking lot. I remember it very well. And I used to come here and ride my bike in this neighborhood as a kid.
C.S. Lee sits on a bench at the south viewpoint of the museum, gazing out onto the sculpture garden below. “This is why you live in Southern California. This is why you live in L.A.: for days like these.”
(Carlin Stiehl / For The Times)
C.S. Lee, 54, actor, from Koreatown
Lee: “Star Wars” was the very first movie I ever saw in my life as a 4-year-old when I immigrated here from Korea. We landed in Hawaii, in Waikiki Beach. Our family friends took us to a drive-in movie cinema place, and they said, “You want to come see a movie?” And it was “Star Wars” and “King Kong,” double billing. And my mom said when I saw the screen, my eyes popped out of my head because I’d never seen a movie before.
How do you think “Star Wars” impacted how you saw narrative and story?
Lee: I think I carried that all through my life: the story of “Star Wars.” I was like, “Oh, the good guys won!” And it was such an uplifting thing for me to hold on [to] all these years.
What did you think about the rest of the museum?
Lee: It’s so beautifully done: all the curves, all the light. You got the wind coming through the trees that they planted. I mean, honestly, I was just looking out, thinking to myself, “Wow, this is why you live in Southern California. This is why you live in L.A.: for days like these.”
The view of the sculpture garden and grounds beyond that C.S. Lee was contemplating from the south viewpoint.
(Carlin Stiehl / For The Times)
What about the building itself?
Lee: We rarely get to see architecture like this. But I think it’s good for people to see the artistry and the imagination of what people can build.
Janet Jacobs, 62, architect and Hanjin Jacobs, 25, audio equipment manufacturer technician, mother and son on a family trip from Portland (pictured at the top of the story)
I see you’re wearing a “Star Wars” T-shirt.
Janet: Yes, I am — actually from 1977.
Wow, really?
Janet: Yeah, I’ve had it for that long [laughs].
What was your overall takeaway from the museum?
Janet: I know George Lucas wanted to create this museum in a different way, like he didn’t have a sequence of events or a roadmap, he just wanted people to experience it the way they wanted to, so that’s all great. We do wish some of the things were explained a little more. Like, I know who Ralph McQuarrie is; [my kids] do not. So that would’ve been nice. Like in a typical museum, you do have a little blurb.
[My son] brought up a really good point: how ironic it is that it’s about storytelling, but yet there seems to be no storyline.
Andrew Liu, left, and Matthew Haak hang loose in front of a KAWS sculpture. They actually didn’t know it was opening day, but were happy to be there anyway.
(Carlin Stiehl / For The Times)
Matthew Haak, 26, architectural designer, and Andrew Liu, 26, behavioral therapy assistant, both from University Park
Haak: We are not “Star Wars” fans. I haven’t watched a single “Star Wars” movie. I’ve somehow evaded them my entire life.
So, if not for “Star Wars,” why did you come out today?
Haak: I’ve been watching this building being constructed for the past two years. I’m just geeking out over the organic curvilinear forms. Not a single hallway has been straight. And they even have real expensive details, like light coves on the base [of the wall]. All of these things really stand out to me. Also, curved walls like this are so expensive; architects never get a budget to do stuff like that.
I was just surprised: It’s not just “Star Wars” stuff. There’s so much art; it’s so cool.
Nicole Garcia — dressed as Padmé Amidala in her lakeside gown — poses in front of a statue of Princess Leia.
(Carlin Stiehl / For The Times)
Nicole Garcia, 24, cosplayer/costumer from Corona and Veronica Antonucci, 40, administrative assistant from Orange County
So, this might be an obvious question [given their fun outfits], but what brought you guys out today?
Antonucci: This little thing called “Star Wars”!
Garcia: Growing up with “Star Wars,” I always loved all the pieces, knowing that, for example, there’s miniature pieces that look just huge on-screen, and seeing them in-person is just, like, I want to shrink myself down and just be there.
Antonucci: It’s also amazing that it’s not just “Star Wars,” and it’s also so much more that everyone should come out and see.
Is there anything else you were particularly excited to see?
Antonucci: I was really excited to see the Frida [Kahlo]. I didn’t know she was gonna be here, so I think when I saw her, I gasped.
Is there anything else you’d like to add?
Garcia: I just hope the future generations of kids come back to see this, growing up with museums more often, and just learning how to make art — like, physically make art — and be inspired.
Antonucci: Actually, we talked about feeling jealous of all the kids who are going to be here on their school field trips, because we didn’t get to experience this.
Nikki Foster, left, loves a good field trip. She texted her group chat to visit the museum, and her bestie, Shalonda Dean, responded, so they both cleared their calendars for the visit.
(Carlin Stiehl/For The Times)
Shalonda Dean, 47, consulting business founder and president, and Nikki Foster, 45, live event production executive, both from Beverly Hills
Dean: Being a Black woman, I can identify with this little Black girl. Even in 2026, I think this painting depicts a lot of what Black women are going through today, whether it be in the workplace, navigating motherhood, navigating life. And I think this is an example of the barriers that we’re constantly breaking through every day, even today.
Foster: I’ve never seen it in person until now. So when we saw it, we were like, “It’s here, it’s here!” Just to be able to lay our eyes on it, and not have to go to another country, another state — here in Los Angeles. This is divine. It’s a divine day.
“I love meeting people,” Vincent Zabierowski said. “People are my main inspiration. I’m very lucky I get to be in a place where people want to be, and people want to soak up all that creative energy and just experience art.”
(Carlin Stiehl / For The Times)
Vincent Zabierowski, 23, host at the Skywalker Grill and freelance illustrator, lives near Downtown L.A.
As an artist yourself, what are your favorite pieces in the museum?
Zabierowski: I love a lot of the things that are in the graphic novel collection, like the Jack Kirby, the Garfields. My favorite is the Art Nouveau artist Alphonse Mucha. The Diego Rivera mural, that one was really amazing — and just the history here, having it be in L.A.
How does your work as an illustrator inform how you see these pieces?
Zabierowski: When I was going through it with some of my co-workers, I would [ask] “Do you know why they use a blue pencil?” And it’s because, when you take a photograph or a scan, that blue pencil disappears. So it was just really cool to see the behind-the-scenes and understand.
So seeing those blue pencil marks tells you that a piece is real?
Zabierowski: A person made it! I feel like a lot of people see artwork in textbooks, or they see artwork on their phones, or they see artworks on posters, and it takes a lot of skill and intelligence and training to be able to do those pieces of artwork.
Torrey Pines State Natural Reserve, which includes some of the most dramatic sandstone sea cliffs and oceanfront trails in Southern California, closed Monday for utility upgrades. Reopening is scheduled for March 2027.
The closure covers cars, cyclists and walkers. The 1,750-acre Torrey Pines reserve, located north of La Jolla and south of Del Mar in San Diego County, attracts an estimated 4 million visitors yearly. Its population of Torrey pine trees is one of just two spots in the U. S. where that species is found. (The other is Channel Islands National Park’s Santa Rosa Island, where a fire in May killed much of the Torrey pine population.)
Meanwhile, next door to the natural reserve, Torrey Pines State Beach remains open. Visitors can still park at the North Beach and South Beach parking lots and walk to that 4.5-mile stretch of sand, much of it at the foot of 300-feet cliffs.
State parks officials said in a release that the improvement project includes installation of new gas, water, wastewater and communication lines, along with accessibility upgrades.
