Tumbled

A potential legal headache for consumer healthcare giant Kenvue (KVUE -13.50%) was causing pain for investors on Thursday. Such troubles tend to spook the market; hence the more than 13% sell-off of Kenvue across that trading session. The S&P 500 (^GSPC -0.63%), by comparison, did much better on the day with “only” a 0.6% decrease.

New lawsuit with old allegations

Until it was spun off into a separate company, Kenvue was part of sprawling pharmaceutical company Johnson & Johnson (JNJ 0.50%). The company has faced tens of thousands of lawsuits over its Johnson’s Baby Powder, a once talc-based product that is widely alleged to have caused various types of cancer.

Image source: Getty Images.

The first such lawsuit in the U.K. has been filed by a group of roughly 3,000 claimants, according to reporting from various media. It was submitted to the English High Court against both Kenvue and Johnson & Johnson.

The former company basically inherited Johnson & Johnson’s numerous consumer healthcare products, a portfolio that included Johnson’s Baby Powder. In 2020, the main ingredient in the now-controversial product was switched from talc to cornstarch.

Kenvue responds

Reporting on this development, Reuters wrote that Kenvue’s response was that it did not believe the court would find that the talc-based powder causes cancer, as the claimants allege.

AppLovin (APP -13.71%) stock took quite a fall in late-session action on the market Monday. Investors were clearly spooked by a media report that a top regulator was looking into certain business practices of the mobile marketing specialist. That sudden slide saw the company’s shares fall 14% in value, contrasting quite poorly with the 0.4% gain of the S&P 500 index on Monday.

The wrong kind of attention

Near market close Monday, Bloomberg reported that AppLovin has been the subject of a probe by the Securities and Exchange Commission (SEC).

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According to unidentified “people familiar with the matter,” the financial news agency wrote that the probe is in response to a whistleblower complaint filed earlier this year, plus a series of short seller reports on AppLovin disseminated recently.

Specifically, the article stated, the SEC’s effort is focused on AppLovin’s data collection practices. Bloomberg’s sources said that the company hasn’t (yet) been accused of wrongdoing, although it did not seem to be aware of what stage the regulator’s probe might be in.

Mum’s the word for now

The SEC declined to comment on the matter, citing an inability to respond to press queries due to the federal government shutdown. AppLovin also effectively refused, stating that “we regularly engage with regulators and if we get inquiries we address them in the ordinary course.”

Although at this point any investigation must be considered speculative, this is unquestionably a development worth watching for AppLovin investors and observers. Given that, it wouldn’t be wise to invest in the company on that share-price swoon.

Cryptocurrency prices slumped Sept. 22 with Ethereum (ETH 0.01%) losing 9% in the early hours of Monday morning. The second-biggest cryptocurrency fell from almost $4,500 to $4,075, before finishing the day at $4,200. Bitcoin (BTC 1.56%) dropped 3% and the total crypto market cap slipped back below $4 trillion.

Crypto positions saw more than $1.6 billion in liquidations in 24 hours — the biggest liquidation this year, according to CoinGlass data. Ethereum was hardest hit with more than $500 million wiped out. It’s a reminder of the way excessive leverage in crypto can quickly snowball. The market moved against investors who had borrowed to fund bullish positions. As it did, their positions were forcibly closed, which added to the broader downward pressure.

Let’s dive in to find out what the rocky start to the week means for crypto investors.

What investors need to know about the sell-off

When cryptocurrency prices are rising, it’s often easy to forget about the risk involved. Dramatic shifts and liquidations remind us that this is still a relatively new and evolving asset class.

1. Cryptocurrency volatility hasn’t gone away

Bitcoin is still a volatile asset. That volatility has lessened as it has gained traction as a store of value and attracted institutional investment, particularly through exchange-traded funds (ETFs). According to Fidelity, Bitcoin was less volatile than shares of Netflix in the two years running up to March 2024. However, the volatility is still there.

This is even more so for Ethereum, which serves a different purpose than Bitcoin and has not yet benefited from the same inflows of corporate and institutional capital. Ethereum is starting to be viewed as the smart contract workhorse of crypto, supporting a wealth of stablecoin and decentralized finance applications. However, it is still more volatile than Bitcoin as this week’s dramatic price swing demonstrates.

2. Keep an eye on crypto leverage

Investing using margin and leverage involves using borrowed funds to take a larger position in an investment. It can work in different ways, but for many crypto investors, it involves depositing assets as collateral to increase purchasing power. As an investor, it can be risky because you could lose your collateral — known as liquidation — if the market doesn’t rise or falls.

On a broader level, leverage amplifies market activity. That’s why it’s concerning that the levels of crypto leverage are coming close to those of Q4 2021 and Q1 2022. An August Galaxy report showed that total crypto-collateralized lending increased to more than $53 billion in the second quarter of 2025. That’s a 27% increase from on the quarter before.

In 2022, we saw the way that excessive leverage can quickly spiral and exacerbate market volatility. Markets are cyclical by nature, and history shows us that cryptocurrency bull runs don’t last forever. When prices start to fall, as they did at the start of the week, those declines are magnified by the various forms of buying crypto using borrowed money.

There’s also growing concern about crypto corporate treasury companies, some of which are using debt to fund their Bitcoin and Ethereum purchases. Adding crypto to company balance sheets using borrowed money has become popular this year. The danger is that when prices fall, they may need to sell their crypto to service debts, causing prices to fall further.

Image source: Getty Images.

3. Bitcoin and Ethereum are still trending upward

Dramatic price swings are always unsettling, but it’s important to keep them in context. Bear in mind that both Bitcoin and Ethereum are still outperforming the S&P 500 — in spite of the recent sell off. As of Sept. 24, the S&P 500 has gained about 16% year over year. Bitcoin is up almost 77% and Ethereum increased 57% in the same time period.

Prepare for further turbulence

Crypto prices seem to have stabilized today, with Bitcoin holding its head over the $113,000 mark and Ethereum at almost $4,200. However, Bloomberg warns that the market is braced for further volatility. It says Bitcoin options traders are betting on two extremes — a slide to $95,000 or a rally to over $140,000, showing that we may yet see more dramatic price swings.

Bitcoin and Ethereum have rallied this year, buoyed by a crypto-friendly administration, changes in regulation, and — most recently — hopes for Federal Reserve interest rate cuts. Potential Securities and Exchange Commission approvals of spot altcoin ETFs may also give the industry a boost in the coming months. Even so, economic doubts and inflation concerns continue to weigh on prices. If further rate cuts do not materialize as anticipated, crypto prices may not be able to sustain recent gains.

As a long-term investor, one way to manage volatility is to use dollar-cost averaging, buying a set amount of crypto at regular intervals rather than in a lump sum. It’s also important that crypto only make up a small amount of your portfolio, and that you set clear goals to avoid making panic investment decisions.