trojans coach

From behind his new desk, on the top floor of USC’s shining, new Bloom Football Performance Center, Lincoln Riley can gaze out upon a stunning view of the downtown L.A. skyline. It’s a nice perk when rounding out a $200-million facility.

And especially welcomed given that three-quarters of USC’s previous football home, the John McKay Center, could be classified as “subterranean.” But as Riley considers how far he’s come these past five years and how far USC has come in the meantime, the metaphor is just as meaningful to USC’s coach as the cityscape.

This view, this office, this program, really — it was all just a hypothetical when Riley accepted the USC job in November 2021. The wunderkind coach knew he was inheriting a football program in a years-long slump. What he couldn’t grasp was how far it actually fell. And what it would take to drag it back. He’d never even been on USC’s campus.

He admits he didn’t understand quite what USC needed then, in the beginning. Not like he does now, on the doorstep of his fifth season as the Trojans coach.

“There’s no other job like this, not in our sport,” Riley said Thursday. “There are some unique things that make this place really special, but also you have to understand how it works and how to harness it and how to use it, and I think that has probably been the biggest thing.”

“I know what direction we’re heading now. I know so much more about this place and how it works, and that’s been more helpful than just starting over at kind of your normal run-of-the-mill job in college football. … This one is just so unique and different. That’s what attracted me to it. And that’s what’s going to help make it great again.”

Riley certainly knows USC well enough now to understand his time to deliver on that promise is running out. The Trojans are 35-18 through four seasons under Riley, precisely the same record they were under his predecessor, Clay Helton, through 53 games. In that time, USC has yet to reach the College Football Playoff and only once played for a conference title, in Riley’s first season. And it hasn’t beat a ranked team in a true road game outside of L.A.

Meanwhile, the school has gone to great lengths to close the gap that existed between USC and its blueblood counterparts, revamping the whole front-office operation, hiring a Hall of Famer in Gary Patterson to coordinate the defense and investing millions in NIL in the nation’s top recruiting class in 2026.

Riley said multiple times this summer that he is now more “well-equipped” to win. And around USC, everyone seems inclined to agree. Meaning any excuse for why the Trojans aren’t breaking through will no longer suffice.

“It’s black and white,” USC general manager Chad Bowden said after last season. “You’re either in the Playoff or you’re not. You either win a championship or you don’t. … I’m sick to my stomach, you know, for people that might be unhappy with winning nine games. They should be unhappy, right?”

Whether nine wins in 2026 would be enough to ensure Riley sees a sixth season at USC in 2027 remains to be seen. Though, just getting back to that mark, with a schedule that includes Oregon and Ohio State at home and Indiana and Penn State on the road, might be more of an uphill climb than it was a season ago.

It would also probably mean falling short of the Playoff. When asked if Riley needed a Playoff berth this season, athletic director Jennifer Cohen told The Times in May she “tries not to think in hypotheticals” but added:

“The expectation has always been the same. I mean, that’s the thing, that’s the reason why I came here, is that the standard is high, that we do expect to make the Playoff. We do expect to have a championship run. We do expect to be competing for championships every single year.

“The expectation, I mean, we haven’t been shy about that. We expect to win, and I feel confident that we’re going to.”

So confident, in fact, that USC pasted its season mantra on billboards across the Southland, each of them not-so-subtly declaring that the “THE TIME IS : NOW”.

The message feels, in many ways, meant for Riley. And he isn’t shying away from it.

“Hell, that’s why I came here,” Riley told The Times this summer. “It’s progressively gotten better and better, I think to a point where everybody should be excited and the expectations should be through the roof.”

It’s hard to argue with the positive signs so far. The No. 1 recruiting class is already making a major impression, with five true freshmen earning starting spots and over a dozen appearing on the initial two-deep. With a top returning quarterback in Jayden Maiava, real depth along the offensive line and one of the Big Ten’s best backfield tandems in Waymond Jordan and King Miller, USC should once again have one of the nation’s top offenses.

The questions, as always, are on the other side of the ball. But in Patterson, Riley appears so far to have found someone he considers an equal on defense, the yin to his yang.

“You feel his presence in terms of the mentality of the group and how he pushes and pushes and pushes,” Riley said. “He’s very aggressive, and you never have to wonder about how he’s feeling or where he stands. For a little bit, I think it took our players some getting used to. It was a little different of an approach than what they had out of that position. But I think they’ve come to understand and respect the intensity that he brings every day and the demand for greatness. There’s no question on the practice field that you feel that from him.”

Riley, meanwhile, has not seemed like a head coach who’s feeling the heat heading into a make-or-break season at USC. In fact, with everything hanging on this season, he seems more at ease than ever.

“It’s taken a lot to come from where it was four years ago to now, a lot of people,” Riley said. “And so, I don’t want us to be bashful about it now. We’ve gotta go do it. And that’s the fun part of this. And it’s fun feeling like that you got the opportunity to do anything and everything that you want to do.

“I think this year will be the start of a run where USC football, we’re gonna feel like that for a while. That’s what we came here to do.”