Tourism

This remarkable house has stayed standing through many major events, even surviving the Great Fire of London, despite huge areas of the city being destroyed, and attempts to have it demolished

London’s most intriguing landmarks often lie hidden in plain sight, tucked away down side streets. A prime example of this lies down the street of Cloth Fair.

This narrow road near Smithfield Market in the City of London, owes its name to its medieval past as a hub for merchants. Today, instead of bustling scenes of street trading, it’s mostly residential and offers a tranquil retreat from the city’s hustle and bustle.

Yet, one building stands out due to its historical significance. 41-42 Cloth Fair, built between 1597 and 1614, holds the distinction of being London’s oldest surviving house. But what truly sets this four-bedroom townhouse apart is its resilience through various tumultuous periods in history, including its survival of the Great Fire of London.

The Great Fire of London obliterated over 70,000 homes, leaving this townhouse amidst a sea of ruined properties. However, a tall brick wall encircling the property shielded it from the devastating flames, reports the Express.

But this wasn’t the first time the house had dodged disaster. During the Second English Civil War, when many city properties were razed, the house remained unscathed. Unfortunately, its builder, Henry Rich, wasn’t as fortunate. A Royalist, Rich was apprehended, tried, and ultimately beheaded within the grounds of the Palace of Westminster.

The property’s first occupant was William Chapman, who transformed the ground floor into an ale house. Over the centuries, the building has served various purposes, from a wool drapers to a tobacconist, and then a cutlery factory until the 1920s when it was sold.

Since then, it has functioned as a private dwelling and continues to be a home today. The 1920s nearly witnessed the demolition of 41-42 Cloth Fair. In 1929, there were proposals to raze the house along with numerous other historic buildings as part of a plan to improve sanitation in city housing.

Doubts were also raised about its structural integrity, and it was marked as dangerous. But remarkably, the house was spared from demolition and even survived the Blitz unscathed, while 1.7 million buildings across London were damaged and many historical landmarks were lost forever.

In 1995, new owners acquired the property, carried out extensive renovations, and won a City Heritage Award a few years later. One particularly noteworthy historical feature is a collection of signatures etched into the lead windows using a diamond pen.

These autographs belong to several high-profile individuals who have visited the house over the years, including Winston Churchill, the Queen Mother, John Betjeman, and J. B. Priestley.

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The house’s age, coupled with its location near a medieval priory, has even sparked rumours of skeletons entombed deep within its foundations.

Whether there’s any truth to these rumours or not, it seems these souls can rest undisturbed under the watchful protection of this seemingly indestructible house.

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Tourism has been said to be The Gambia lifeline. The Smiling Coast has been receiving thousands of visitors who come to the region due to its warm reception and lively culture. Tourism has been touted as one of the greatest success stories in the country with almost a fifth of the national GDP and with thousands of employees in the formal and informal sectors. But it is a silent fact, seldom admitted, that beneath the smiling faces and the colorful postcards there is a lot more to be lost than gained by the Gambia in its tourism business. Tourism appears as a treasure of the state, however, to a great extent it turned out to be a trap in the economy.

The Gambia imported into its own country has followed an economic paradigm of liberalism, despite the fact that it idealizes open markets, deregulation, and foreign investment as the fastest way to development. The premise was straightforward, with opening up the tourism industry to foreigners, the nation would acquire employment, expertise, competition and eventually general prosperity. The tourism situation in Gambia today however tells a different story. It is not romantic, empowering or lucrative as many make it out to be. Interdependence has not brought about mutual prosperity; it has brought dependence.

 A report released by UNCTAD (2022), the Gambia is losing up to 70 percent of its tourism income to foreign owned hotels, offshore booking systems, imported goods, airlines and repatriation of earnings. Most of the payments that are made by many tourists are made in Europe prior to getting on the plane. The government of Gambians has lost most of the potential earnings by the time they find themselves in Banjul.

This trend in the economy is not solely possible. It is indicative of a world dynamic as such as defined by dependency theorist Andre Gunder Frank (1966) who opined that developing countries tend to provide labour, culture, and even resources, as wealth and power is drained to more dominant players in the global arena.

Control of tourism in Gambia by the foreigners is not merely a matter of cash but a question of power. Major tour operators, international booking networks and foreign hotel chains are often in charge of the decisions of marketing, pricing, target groups and national branding. The industry involves local stakeholders, such as guesthouse owners, tour guides, craft sellers, musicians, farmers, taxi drivers, etc., who are not architects of the industry.

According to Robert Gilpin, a political economist (1987) cautioned that the global marketplace does not operate in terms of morality and fairness but on the basis of power, interests and strategic advantage. The adoption of liberal optimism in Gambia presupposed that the openness would bring about prosperity by default. But openness lacks strategy, and interdependence has no bargaining power; it is easy to exploit such weaklings. Well-intended policies without strategic protection are now yielding their results on the Gambia.

This does not imply that The Gambia should isolate and give up tourism. Tourism is one of the most feasible pillars of development of the country with limited natural resources, small domestic market, small industrial capacity and its geographical location. The problem of the model is not its structure, but its structure. The problem is not the existence of the foreigners but the lack of Gambians in the core of the industry. The issue is with ownership and control, unequal distribution of ownership, control and value.

Here the contemporary mercantilistic approach applies. Global engagement is not rejected in mercantilism but there must be strategic engagement.  It does not see national wealth as the by-product of open markets, but a resource that has to be maintained and nurtured. A state that is mercantilist does not just watch over markets, it controls them. This is not to shut the borders but to make sure that national interests take precedence, relationships have to be founded on equal footing and economy has to feed its own citizens before it feeds others.

According to Peter Evans (1995), a political economist, refers to this as embedded autonomy a model, in which the state is strong, capable and visionary, but is also tightly related to society and local industries.

Three strategic pillars on which a mercantilist turn in Gambian tourism must be based are:

The ownership of the Gambians should be central and not peripheral.

The government assistance should be in form of available financing, taxation reforms, tourism incubators, land protection policies, investment literacy and procurement reforms which will favor Gambian owned hotels, lodges, transport organizations, tour agencies and tourism academies. No country can establish long term prosperity based on leased platforms.

Tourism has to be associated with agriculture, manufacturing, and creative industries.

Importation of food, drinks, furniture, art, souvenirs, and building materials has been a significant missed opportunity to most tourist hotels. The hospitality industry should be provided by Gambian farmers, carpenters, craft makers, tailors, artists, and designers. Once tourism sustains other industries, the money circulates and multiplies and is retained in the country.

The Gambia has to regain its tourism identity and branding.

It is now being promoted as a cheap winter resort to the rest of the world instead of a cultural giant. The Gambian culture, heritage, and values should become the driving force of the new tourism narrative, developed by Gambians themselves.

Critics tend to believe that The Gambia is too small to make bargaining power. However, size is not as important as strategy in international politics. Through ECOWAS and the African Union, small states are able to form regional blocs and speak with one voice.

The current trends in the world are not towards economic liberalism blindly. Even countries that were once the proponents of open markets are currently reshoring their industries, subsidizing, and empowering national value chains.

A UNESCO panel backed Italy’s bid, recognising Italian cuisine as a social ritual that binds families, communities.

Italian cuisine, long cherished for its deep regional traditions, has been officially recognised by UNESCO as an “intangible cultural heritage” – a designation the country hopes will elevate its global prestige and draw more visitors.

“We are the first in the world to receive this recognition, which honours who we are and our identity,” Italy’s Prime Minister Giorgia Meloni said in a statement on Instagram on Wednesday.

“For us Italians, cuisine is not just food, not just a collection of recipes. It is much more, it is culture, tradition, work, and wealth,” Meloni said.

The vote by a cultural panel of UNESCO – the United Nations Educational, Scientific and Cultural Organization – meeting in New Delhi capped a process Italy launched in 2023, with the government portraying the country’s culinary tradition as a social ritual that binds families and communities.

🔴 BREAKING

New inscription on the #IntangibleHeritage List: Italian cooking, between sustainability and biocultural diversity, #Italy🇮🇹.

Congratulations!https://t.co/xoL14QjPPR #LivingHeritage pic.twitter.com/2iY86Obn3n

— UNESCO 🏛️ #Education #Sciences #Culture 🇺🇳 (@UNESCO) December 10, 2025

‘Cooking is a gesture of love’

UNESCO did not single out any famous dishes or regional specialities. Instead, the citation focused on how much Italians value the everyday rituals around food: the big Sunday lunch, the tradition of nonnas teaching kids how to fold tortellini just right, and simply sitting down together to enjoy a meal.

“Cooking is a gesture of love; it’s how we share who we are and how we look after each other,” said Pier Luigi Petrillo, part of Italy’s UNESCO campaign and a professor at Rome’s La Sapienza University.

In its announcement, UNESCO described Italian cuisine as a “cultural and social blend of culinary traditions”.

“Beyond cooking, practitioners view the element as a way of caring for oneself and others, expressing love and rediscovering one’s cultural roots. It gives communities an outlet to share their history and describe the world around them,” it added.

The UNESCO listing could deliver further economic benefits to a country already renowned for its cooking and where the agri-food supply chain accounts for about 15 percent of the national gross domestic product (GDP).

It could also bring some relief to traditional family-run restaurants, long the backbone of Italian dining, which are facing a harsh economic climate in a market increasingly polarised between premium and budget options.

Honouring cultural expressions

Italy is not the first country to see its cuisine honoured as a cultural expression.

In 2010, UNESCO inscribed the “gastronomic meal of the French” on its intangible heritage list, calling out France’s tradition of marking life’s important moments around the table.

Other food traditions have been added in recent years, too, including the cider culture of Spain’s Asturian region, Senegal’s Ceebu Jen dish, and the traditional cheese-making of Minas Gerais in Brazil.

UNESCO reviews new candidates for its intangible-heritage lists every year under three categories: a representative list; a list for practices considered in “urgent” need of safeguarding; and a register of effective safeguarding practices.

At this year’s meeting in New Delhi, the committee evaluated 53 proposals for the representative list, which already includes 788 entries. Other nominees included Swiss yodelling, the handloom weaving technique used to make Bangladesh’s Tangail sarees, and Chile’s family circuses.