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6 million L.A. Olympic tickets have sold. Here’s how to get yours

Past the halfway mark of the Olympic quadrennial, LA28 has passed its own halfway point for ticket sales.

LA28 announced Friday it sold more than 6 million tickets during its first two drops, accounting for more than half of the expected Olympic ticket availability.

The remainder of an estimated 10.5 million Olympic tickets will move to first-come, first-served sales beginning in 2027. Additional inventory across every sport will be added during the next stage and ticket limits will be lifted, but LA28 did not announce the opening date.

“Overall the level of enthusiasm, the interest in the Games, the excitement to commit this far out from the Games has all been really affirming for how LA28 is coming together and the excitement everyone’s feeling about it,” said Allison Katz-Mayfield, LA28’s senior vice president of Games delivery revenue.

More than 700,000 of one million $28 tickets were sold during the first two drops. While fans have clamored for tickets, many were disappointed and frustrated with high prices and limited availability that seemed to sell out almost instantaneously. Each LA28 ticket drop came with the fine-print condition of “subject to availability.”

LA28 wanted to be “conservative” with the initial inventory available during the first two drops, Katz-Mayfield said, because organizers didn’t want to sell tickets only to discover later that fans might be stuck with limited visibility of an event. For example, Crypto.com Arena’s footprint will be changed to accommodate artistic gymnastics, with up to six apparatuses on the floor along with areas for judges, broadcast positions and media. The seating plan, which will be different than ones used for Lakers games or concerts, is still being developed. The same goes for the planning of temporary venues.

“It’s a fan-focused approach from my perspective,” Katz-Mayfield said. “We don’t want to be in a position where we sell something that doesn’t equate to the experience that someone is expecting to have.”

LA28 said more tickets will be available on a first-come, first-served basis for every sport next year as organizers refine venue layouts. Tickets that appear unavailable one day could go on the market weeks later as organizers gain a clearer picture of setups. With first-come, first-serve purchasing, the ticketing platform will remain open continuously through the Games.

“If you’re one of those people that has a very, very specific idea of what they want and they don’t want to move off that at all … then continue to check back because we’ll have tickets on sale through Games time,” Katz-Mayfield said. “So you can check on that first day. But you could also check two months later, and it could be different.”

New sports remained a hit for fans, who scooped up all available tickets to softball, lacrosse, flag football and squash during the second drop, LA28 reported. All tickets available for Oklahoma City’s softball and canoe slalom events were sold through for both drops. More tickets for those events will be added in 2027.

Although many fans have their hearts set on a single, high-demand Olympic event, others might be open to discovering different sports during the Paralympics. Tickets for the Paralympics will also go on sale in 2027, beginning with a lottery for assigned time slots, similar to the first Olympic ticket drops. About 25% of the total 14 million tickets between the Games are earmarked for the Paralympics, which will be in L.A. for the first time.

The Paralympics are typically priced at much lower prices than the Olympics. The Paris Olympics had single tickets as high as $1,065 (980 euros in July 2024) for swimming and track and field and as low as $26 across all sports. Half a million tickets for the Paris Paralympics were $16 and half of all tickets were priced less than $27. There were also Paralympic ticket packages for multiple sports and families. The strategy paid off with approximately 2.5 million tickets sold, the second-most ever for a Paralympic Games, and a record 12 million total tickets sold between the 2024 Olympics and Paralympics.

Despite starting earlier than previous Games, LA28 said it is already on pace to surpass Paris’ sales record after the 2024 Games sold 5.39 million tickets through their second drop in May 2023. Paris sold 9.5 million Olympic tickets total.

Fans who registered for Olympics tickets will already be registered for the Paralympic lotteries and LA28 is working to open registration specifically for the Paralympics.

“[Don’t] forget how great the Paralympics are,” Katz-Mayfield said, “and how much opportunity there’s going to be there to see different sports, new sports, be a part of the Games, and see world-class athletes compete, maybe in a way that you haven’t seen before if you’ve only seen the Olympics.”

Selling millions of tickets before schedules or matchups are even set has “given [LA28] a lot of confidence in where we’re at today,” Katz-Mayfield said. The early ticket sales have given the private organizing committee a strong foundation for one of its largest revenue drivers.

Ticketing and hospitality are expected to cover almost $2.5 billion of LA28’s total $7.1-billion budget for the Games. It is the second-largest source of expected revenue to help cover what LA28 has promised will be a privately funded Games.

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