tom brady

Fake is the operative word. Tom Brady’s beef with Logan Paul, Paul’s beef with Rob Gronkowski and Brady’s beef with World Wrestling Entertainment all are as fake as plant-based meat.

It’s also so much fun.

That’s the consensus opinion of fans and participants alike to the promotional shenanigans ahead of this weekend’s Fanatics Flag Football Classic at BMO Stadium in Los Angeles and next month’s WWE WrestleMania 42 at Allegiant Stadium in Las Vegas.

Brady used the word himself, calling wrestling “fake B.S.” Wednesday night at the Flag Football Classic draft at a Beverly Hills hotel. The comments came shortly after Brady went on Paul’s “Impaulsive” podcast and told the WWE star in no uncertain terms that he was not on the same athletic level as NFL players.

Paul took exception, pointing out that he played linebacker in high school. He is on the flag football roster of Team Wildcats alongside NFL quarterbacks and captains Joe Burrow and Jayden Daniels, so inquiring minds can evaluate Paul’s gridiron bona fides during the three-team flag fun televised at 1 p.m. PDT Sunday on Fox Sports.

In addition to Team Wildcats, the inaugural flag football event features a team led by Brady and Jalen Hurts called Founders and another consisting of the U.S. men’s national flag football roster.

In promoting the venture, Brady poked the enormously popular WWE organization, telling Paul, “You know, I love WWE. It’s very cute. But honestly, this is like real football. This is just real competition.

“I’m glad you’re going to be there and finally participate in a competition that matters.”

Brady upped the ante after Sports Illustrated playfully asked how many WWE wrestlers it would take to sack him.

“They wouldn’t even get near me,” he replied. “Plus, if I had a good offensive line, they’d punch those guys right in the throat and they’d probably be crying.”

All a deft segue to WrestleMania 42, which many followers suspect is positioning Brady to be some sort of scripted villain during the WWE’s annual five-day extravaganza. Last year WrestleMania 41 attracted more than 100,000 fans to Allegiant Stadium, generating roughly $65 million in ticket revenue and reaching a global audience with more than a billion social media views.

Adding the greatest quarterback of all time would only boost those numbers. Introducing a surprise antagonist has long been a key ingredient of the WWE recipe, and at this point Brady surfacing is all but expected.

The seven-time Super Bowl champion has morphed into a glue guy, whose employment as a Fox Sports NFL television analyst, part owner of the Las Vegas Raiders and key partner with Fanatics binds him with almost every major stakeholder in the Flag Football Classic and WrestleMania 42. Every stakeholder except the WWE.

That gives Brady license to take good-natured shots at wrestling for now and positions him to become a high-profile heel at WrestleMania 42.

It’s no coincidence that both events are in partnership with Fanatics, the outfit that has grown from designing and manufacturing licensed fan gear into a ubiquitous global digital sports platform and e-commerce company.

That leaves only the feigned feud between Paul and Gronkowski — Brady’s longtime pal and New England Patriots teammate. It started when Gronkowski labeled Paul a “flake” on a podcast a few days ago after Paul made a $1-million boxing challenge to NFL players and subsequently backed out of a fight with former running back Le’Veon Bell.

The tongue-in-cheek beef culminated in a verbal volley at the flag football draft with Gronkowski jawing at Paul while balancing a paper plate stacked with hors d’oeuvres and Paul shouting back over the head of 5-foot-5 comedian Kevin Hart, who somehow found himself in the role of peacemaker.

“No one can tackle me. So if Logan Paul wants a piece of me, I’m down to throw it down on the field and even throw my fist and just go at it, an all-out brawl on the flag football field,” Gronkowski said with an impish grin.

Crazy how Fanatics posted a video of the exchange so quickly. It had racked up 250,000 views as of Friday morning. Just Gronkowski and Paul following Brady’s lead, knowing their job descriptions include promotion as well as performance.

Tom Brady‘s return to the football field will take place on U.S. soil.

Right here in Los Angeles, to be specific.

The Fanatics Flag Football Classic, featuring Brady and a slew of other NFL stars and athletes, will take place March 21 at BMO Stadium, the venue that is also slated to host flag football during the 2028 Summer Olympics.

The event was originally scheduled to take place on the same date, but at a location more than 8,000 miles away at Kingdom Arena in Riyadh, Saudia Arabia.

No official reason for the relocation has been given, although the move was made amid increased tensions in the Middle East after the United States and Israel began military strikes against Iran this month. Last week, Iran used two drones to strike the U.S. Embassy in Riyadh, Saudi Arabia’s capital city.

The event will feature three 12-player teams. Brady, the retired seven-time Super Bowl champion and minority owner of the Las Vegas Raiders, and Philadelphia Eagles quarterback Jalen Hurts will co-captain the Founders FFC team, which will be coached by Denver Broncos’ Sean Payton.

A second team, Wildcats FFC, will be co-captained by Cincinnati Bengals quarterback Joe Burrow and Washington Commanders quarterback Jayden Daniels, with San Francisco 49ers’ Kyle Shanahan coaching. During a March 18 draft, the two teams will be built from a pool of athletes that include Philadelphia Eagles running back Saquon Barkley, Cleveland Browns defensive end Myles Garrett, former Rams receiver Odell Beckham Jr., four-time Super Bowl-winning tight end Rob Gronkowski and WWE star Logan Paul.

The third team in the event is the U.S. national flag football team, the reigning IFAF flag football world champion coached by Jorge Cascudo and captained by Aamir Brown and Darrell “Housh” Doucette.