Zee will broadcast the 2026 and 2030 World Cups and the 2027 Women’s World Cup among 39 FIFA tournaments until 2034.
Published On 2 Jun 20262 Jun 2026
FIFA has struck a deal with India’s Zee Entertainment to broadcast the World Cup in the country, ending a months-long standoff over the tournament’s availability in one of the last major markets where rights remained unsold.
While the financial terms of the package – signed on Monday – were not disclosed, FIFA reportedly sought about $100m for the 2026 and 2030 tournaments before slashing its asking price to $60m.
The deal gives Zee a toehold in India’s sports broadcast market, where the Reliance-Disney joint venture JioStar holds rights ranging from the Indian Premier League (IPL) cricket tournament to the English Premier League football.
It covers 39 FIFA events over eight years through 2034, including the Women’s World Cup in 2027, according to a joint statement from FIFA and Zee.
Shares of Zee were about 7 percent higher on the day after the announcement.
The agreement came just 10 days before the tournament kicks off on June 11 across the United States, Canada and Mexico.
Last month, experts told Al Jazeera that the kickoff times for the majority of the matches are the biggest concern for Indian broadcasters since many games will be played at odd hours for the Indian audience, with a 10-12 hour time difference between the host cities and the South Asian nation.
Only 14 out of the total 104 World Cup games will begin before midnight for fans in India.
The final will be held in New Jersey on July 19, beginning at 19:00 GMT, which will be 12:30am on July 20 in India. By comparison, 98.4 percent of matches at the 2018 World Cup started before midnight, and 82.5 percent at the following edition in Qatar.
Karan Taurani, executive vice president at investment firm Elara Capital, sees TV as a “struggling” medium in India.
“When you have these kinds of sporting events, effectively it is mostly digital that is monetising and raising big money,” Taurani told Al Jazeera. “That is a big reason why no one’s showing interest in the FIFA World Cup.”
Taurani explained that cricket leads the sports economy market in India.
“Only a small fraction of people who watch the Indian Premier League will watch the FIFA World Cup,” he said, adding that an even smaller fraction tune in past midnight to watch a match.
Viacom18 paid about $60m for rights to the 2022 World Cup, which was hosted in Qatar in time zones far more favourable for Indian audiences. Most of this year’s matches will be screened late at night in India due to the time difference, something that dampened broadcaster appetite and complicated FIFA’s sales efforts.
In her early 20s, Ashley Padilla moved from the Bay Area to Los Angeles, hoping to make a living in comedy. She was taking classes at the Groundlings when an acting exercise forever changed her.
“The teacher said, ‘All right, everyone try to get my attention.’ Everyone starts going crazy,” recalls Padilla, imitating the manic movements her classmates incorporated to be as noticeable as possible. “I just stood in the back like a quiet little freak. I didn’t try to do anything. And she went, ‘I’m just staring at Ashley.’”
Padilla, now 33, is sitting in the restaurant at the 1 Hotel on Sunset, dressed in an elegant white blazer and long skirt, a long way both mentally and professionally from that aspiring performer struggling to find her creative voice. But that lesson remains close to her heart.
“I think about it all the time: You don’t have to be so loud. It actually is more powerful if you’re a little slower.”
Currently in her second season as a featured player on “Saturday Night Live,” Padilla, who sports an ebullient manner and warm smile, has become a fan favorite by exploring how much humor (and tension) you can derive from stillness. Her best sketches, including “Mom Confession,” in which a MAGA mother finally, begrudgingly, admits to her liberal kids that maybe Trump hasn’t been a great president, sparkle because of how expertly she builds suspense regarding where the setup is going.
Ashley Padilla, right, with castmates Tommy Brennan and Jane Wickline in the “SNL” sketch “Mom Confession.”
(Will Heath/NBC)
“I really want to be able to stop and take that pause at the beginning [of a sketch], which are the quickest things to cut because you’re trying to save time: ‘Let’s get rid of when you enter,’” she says. “What roots me as an actor is a little breath. Before we get to the jokes, let the audience see me live in it for a second. I think I’ve proven that [those pauses are] not going to suck the air out of the room. It’s actually going to assist in the blowup that we’re waiting for.”
When Padilla lived in L.A., she adored her Los Feliz neighborhood, so on this late April afternoon she confesses to some disorientation at doing press on the Westside. Still, memories keep creeping up unexpectedly. “I’ll see a coffee shop, and you remember how you were feeling: ‘Will I ever make it?’”
There were encouraging moments that kept her going. One dispiriting day, she was on Melrose Avenue walking to the Groundlings. “In my head I went, ‘Will I ever be on television?’ Just then, a car passes with the girl rolling down the window going, ‘I’ve seen you perform! You’re going to be on television!’ It’s literally like someone answered my cry inside and went, ‘Calm down, it’s going to be OK.’”
Optimism came through other channels too, such as her job as Diane Keaton’s assistant, eventually co-creating her 2024 book “Fashion First.” Padilla adored the late actor and filmmaker, grateful for her endless sense of wonder, which inspired Padilla to see the world differently.
“She would stare at a tree: ‘Look at the way the sun goes through the branches,’” Padilla says, marveling. “I have a voicemail that I listen to whenever I’m feeling a little sad or I miss her — she’s just like, ‘Hey, Ash, how are you doing? I’m just checking in.’ And she stops and goes, ‘The blue sky. Wow.’ And I’m just like, ‘You are someone we all want to be around.’ It’s why she is so massive in people’s lives.”
Before ‘SNL,’ Padilla had stints at the Groundlings and as Diane Keaton’s assistant.
(Sela Shiloni / For The Times)
Since girlhood, Padilla has loved to write, which was valuable once she joined the Groundlings, doing seven shows a week. “You don’t get onstage unless you write your own stuff,” she says. Her viral “SNL” sketch “Haircut” — in which Padilla goes to dinner with friends, disturbing them with her atrocious haircut — was created at Groundlings, where it killed. But pitching it at “SNL” revealed the differences between the stage and live television.
“‘Haircut’ started as a ‘[Weekend] Update’ [feature], and I was unwilling to get rid of some stuff in there because I knew it worked at Groundlings,” she recalls. Padilla credits her frequent “SNL” co-writers Alison Gates and Kent Sublette for helping her understand the program’s rhythms. “They made it punchier and snappier. I definitely need the other writers — they make it so much better. At the Groundlings, there’s no camera cuts, there’s no time limit — you can mosey and do behavioral stuff. But [‘SNL’ sketches] need to look good on television. These writers are so good — they’ll say a joke that I go, ‘You’ve just said everything I was trying to do in a whole page.’”
Padilla’s peculiar but grounded characters may make you wait to see what they have in store, but she isn’t wasting any time. Last summer, wanting to distract herself from wondering whether she’d be asked back to “SNL,” Padilla wrote a screenplay, which is now being backed by Oscar-winning “Moonlight” producer Adele Romanski. Padilla won’t say much about the project, but you can bet she included a part for herself.
“It’s like, ‘I want to be on television? OK, write your sketches. I want to be in movies? I wrote a movie,”’ she explains. “I don’t want to wait around for someone to give me a role. I hope I get to work with great people, but I also want to control my own career — and my own happiness as well. I want to be creative all the time.”
The venerable news magazine “60 Minutes” is undergoing a major overhaul under CBS News Editor-in-Chief Bari Weiss.
Weiss announced Thursday the appointment of new executive producer to replace Tanya Simon, a 26-year veteran of the program who took over the top job last July. She will be replaced by Nick Bilton, a former New York Times technology columnist and documentary filmmaker.
Bilton will be the first executive producer in the 58-year history of “60 Minutes” to come from outside of the tightly knit organization. The program has only had four leaders in its history — Don Hewitt, Jeff Fager, Bill Owens and Simon — all of whom came up through the ranks of CBS News.
Weiss is said to have developed a solid relationship with Simon, whose late father Bob Simon was a highly respected correspondent for the program. But the connection apparently deteriorated after Weiss did not receive an advance notice on Anderson Cooper’s sign off from the program ending his nearly 20-year run as a correspondent.
Cooper, who is also a full-time anchor at CNN, turned down a new “60 Minutes” deal from Weiss. During his final appearance, he expressed fears about the editorial independence of the program.
Tanya Simon is the new executive producer of “60 Minutes.”
(Michele Crowe CBS News)
“Things can always evolve and change, and I think that’s awesome, and things should evolve and change, but I hope the core of what ’60 Minutes’ is always remains,” Anderson told viewers. “I think the independence of ’60 Minutes’ has been critical.”
Speculation over changes at “60 Minutes,” the most-watched news program on television for 52 consecutive years, have been swirling for months since Paramount Chief Executive David Ellison installed Weiss to oversee editorial content at CBS News.
The program has been in turmoil since Oct. 2024 when President Trump filed a $20 billion lawsuit against CBS over an interview conducted with then Vice President Kamala Harris that was settled to clear the regulatory path for Skydance Media’s acquisition of Paramount.
From a business standpoint, “60 Minutes” is a curious target. The program is one of the most profitable hours on the CBS prime time schedule while retaining its status as television’s most prestigious journalism operation. While the ratings for “60 Minutes” get a boost from a lead-in from high-rated NFL late afternoon games, it remains one of the few network shows that viewers make an appointment to watch.
New Delhi, India — When Argentina’s Gonzalo Montiel converted a penalty to seal his country’s third FIFA World Cup title in December 2022 in Qatar, Lionel Messi fan Vishwas Banerjee celebrated the Albiceleste’s triumph with abandon in Bangalore, a football-crazy city in southeastern India.
Unable to hold back his excitement, Banerjee screamed and tossed his shirt away as he watched the match on a big screen at a street crossing close to midnight.
“It was one of the best nights, watching Messi lift the World Cup,” he told Al Jazeera.
“Everyone went crazy. We danced on the streets,” Banerjee said, reminiscing about the excitement felt more than 3,000 kilometres (1,900 miles) away in an otherwise cricket-mad country.
While Messi is expected to make his World Cup swan song at the upcoming tournament in North America, football fans in India, the world’s most populous nation, are set to miss out on watching the biggest sporting event.
With just over three weeks to the tournament’s kickoff in Mexico, organisers FIFA have not found any buyers for broadcasting its most coveted product in India.
Here’s what we know about the World Cup broadcast rights crisis in the South Asian nation:
How many people watch the FIFA World Cup in India?
When the World Cup was played in Qatar nearly four years ago, India trailed only China in overall engagement figures, with more than 745 million fans following the action across all media platforms in the country, according to figures released by FIFA.
In television viewing numbers, India was among the top 10 countries – ahead of World Cup participants Germany, France and England – with nearly 84 million viewers.
Digital viewership numbers were also significant in India. For the final alone, an unprecedented 32 million viewers tuned in on Reliance’s JioCinema – a subscription video-on-demand over-the-top streaming service – as the tournament clocked 40 billion minutes of watch time on the platform.
Reliance’s Jio paid $60m for tournament rights in 2022, while Sony Sports secured broadcasting rights for the 2014 and 2018 FIFA World Cups, as well as the Euro 2016 championship, for around $90m in 2013.
So when FIFA began selling media rights for the 2026 tournament and the 2027 Women’s Cup, it expected plenty of takers for an estimated price of $100m.
But with 23 days until the tournament and the asking price reportedly slashed significantly, FIFA is still struggling to find buyers in one of its biggest markets.
Why are there no buyers for the World Cup 2026 in India?
Experts say the kickoff times for the majority of the matches are the biggest concern for Indian broadcasters.
With the tournament being staged in the United States, Canada and Mexico, many games will be played at odd hours for the Indian audience, with a 10-12 hour time difference between the host cities and the South Asian nation.
Only 14 out of the total 104 World Cup games will begin before midnight for fans in India.
The final will be held in New Jersey on July 19, beginning at 12:30am in India (19:00 GMT). By comparison, 98.4 percent of matches at the 2018 World Cup started before midnight, and 82.5 percent at the following edition in Qatar.
Karan Taurani, executive vice president at investment firm Elara Capital, sees TV as a “struggling” medium in India.
“When you have these kinds of sporting events, effectively it is mostly digital that is monetising and raising big money,” Taurani told Al Jazeera. “That is a big reason why no one’s showing interest in the FIFA World Cup.”
Taurani explained that cricket leads the sports economy market in India.
“Only a small fraction of people who watch the Indian Premier League [IPL] will watch the FIFA World Cup,” he said, adding that an even smaller fraction tune in past midnight to watch a match.
For broadcasters and advertisers, Taurani explained, these factors shrink the target audience.
He also pointed out that a recent ban by the Indian government on fantasy real-money betting apps had reduced the macro form of money in the sports entertainment industry.
The World Cup begins 10 days after cricket’s IPL 2026 final, one of the most-watched sports events in India and one where major prime-time advertisers focus the majority of their annual sports spending.
The price of football streaming in India has been going down anyway. The English Premier League rights, which were sold for $145m for three seasons between 2013 and 2016, went for $65m for 2025-28. There are no major takers for La Liga matches in India.
FIFA appears increasingly concerned that weak broadcaster interest in India could dent both revenues and its long-term ambition to grow football in one of the world’s largest media markets.
Indian supporters of Argentina celebrate after the Argentina vs France World Cup 2022 final as they watch Lionel Messi during the match at a screening in Kolkata, India [File: Bikas Das/AP]
In the capital New Delhi, the high court is hearing a plea on the lack of a tournament broadcast deal and has sought responses from India’s information and broadcasting ministry and Doordarshan, India’s state-owned public television broadcaster.
“Without timely judicial intervention by this court, the petitioner and millions of Indian citizens will be irreparably deprived of their fundamental rights with no adequate alternative remedy,” the petitioner, a lawyer and football fan, has said in the plea.
He claims that missing out on the tournament violates the constitutional protections of freedom of speech.
“It is important to note that by denying access to the information in question or by not taking necessary steps to broadcast the FIFA World Cup, the respondents have directly infringed the petitioner’s fundamental right to acquire and receive information, which is an integral part of freedom of speech and expression under the constitution,” the petitioner argued in the plea.
A boy plays next to a mural of Brazil’s footballer Neymar in Kolkata, India [File: Rupak De Chowdhuri/Reuters]
With China’s state broadcaster signing a late World Cup deal with FIFA last week, there’s still hope and time for football fans in India. However, if no deal is signed, all eyes will turn to Doordarshan, which last beamed the tournament in 1998.
The continuing uncertainty is chipping away at the excitement of the football World Cup. “I’m heartbroken that we will not have any reliable way to watch the World Cup this year,” said Banerjee, the Messi fan from Kolkata.
“But we will tune to pirated streams anyway,” he added. “No one can stop that.”
