Swansea

“We want to take Swansea to the Premier League, and to do that we are going to need money – that’s the reality of the game these days.

“I want to introduce sponsorship deals and publicity that will make them a global name.”

The West Coast rapper has sold more than 30 million albums worldwide but is yet to attend a Swansea game, though his son Cordell Broadus was in the directors’ box for the Welsh side’s draw with Watford last August.

American billionaire businesswoman Martha Stewart, who joined Snoop Dogg and Real Madrid legend Luka Modric as a Swansea co-owner in December, was in Wales for the game against Wrexham just before Christmas.

Swansea have said Snoop Dogg is likely to attend a game at some point this season, though there is still no confirmation of when he may appear at the Swansea.com Stadium.

“For real I want to meet with the fans,” Snoop Dogg said.

“These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea.

“I knew I always wanted to invest in a soccer team – it’s been a dream of mine for years, it was all about waiting for the right opportunity.”

Modric was the first celebrity name to get involved at Swansea, with the former Ballon d’Or winner named as a co-owner last April.

Swansea’s American owners, led by Brett Cravatt and Jason Cohen, believe bringing in high-profile names at boardroom level will help increase the profile the club which will in turn boost income.

SWANSEA is getting a massive revamp and new plans for its ‘waterfront district’ have now been revealed.

Renders show off what the Swansea Civic Centre area could look like in a matter of years with plans for a saltwater lido and even a pier.

Plans created by Urban Splash, a regeneration company, include the addition of new waterfront cafes, bars, beach sports shops and even what appears to be a new pier.

Other attractions will be an aquarium and a new saltwater lido – which will be a first for the city.

The plans have been developed by Urban Splash which was appointed by Swansea Council as part of a 20‑year regeneration partnership covering key sites around the city.

The company has described the ‘waterfront district’ as being a place “where the city truly meets the beach”.

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Cllr Rob Stewart, Swansea Council Leader, said: “These emerging proposals for the Civic Centre mark another important chapter in Swansea’s ongoing regeneration story.

“This site has the potential to become a vibrant new focal point on our waterfront, bringing together homes, leisure, culture and public spaces in a way that complements the huge investment already transforming our city.

“By reimagining how this area can be used, we can support local jobs, boost our economy and create new opportunities for residents and visitors.

The plans are not final and have been released ahead of a public consultation at the end of the month where residents will get a chance to give feedback.

Other areas around the city set to be regenerated by Urban Splash include the Hafod Copperworks and Porth Copr.

Urban Splash initiatives, including the unveiling last autumn, of plans for a riverside site in St Thomas.

In autumn, the company revealed its plans for the riverside site in St Thomas where it plans to build a six-storey building, as well as a central green street, shared gardens and improved river walkways.

The waterfront area of Swansea isn’t the only part of the city getting a new look as revamped Castle Square is expected to be completed by late 2026.

Work began in summer 2025 to transform the square with much more usable public space along with new cafes with shaded areas for families.

There will be new water jets with mini-fountains from the paved area which will take the place of the popular water features.

On another level is a viewing platform across the square, along with a large screen showing live sporting events.

Below will be a bandstand-style stage with a large screen for public events, new seating areas and upgraded paving.

These works form a wider part of the regeneration project in Swansea costing £1billion.

For more upgrades, here are the English seaside towns and cities getting multi-million pound upgrades next year – with new rides and attractions.

Plus, this town in the UK is getting a huge new beachfront attraction costing £100million – and work has finally started.