Good Morning Britain host says she’s ‘more than happy’ with the ITV breakfast show’s new set as viewers slam the ‘small’ and ‘cramped’ studio
ITV Good Morning Britain presenter Susanna Reid has responded to criticism that the breakfast programme’s revamped studio appears “cramped” after viewers flocked to social media to voice concerns about the reduced space.
The programme made its comeback on Monday (January 5) for its inaugural 2026 broadcast, showcasing a completely refreshed appearance.
The flagship morning programme has been extended by half an hour, whilst Lorraine has been shortened by 30 minutes following a scheduling overhaul that was revealed in May 2025.
As part of these alterations, production has relocated from ITV‘s studios to ITN’s headquarters in Central London, with other daytime programmes now being recorded at The H Club in Covent Garden.
The redesigned studio arrangement positioned Susanna and co-presenter Ed Balls in much closer proximity to their guests than previously, including Conservative leader Kemi Badenoch, reports the Express.
Nevertheless, Susanna appears unbothered by the more compact setting and took to X to share coverage of the changes whilst voicing her enthusiasm. “@gmb studio = big headlines! More than happy to be closer to our brilliant guests…,” she posted.
Her message followed viewers taking to X to criticise the fresh appearance, with one commenting: “ITV cuts showing in the new set. So small, looks cheap and people sitting on top of each other.”
Another commented: “The problem with the smaller studio is when there are four people at the desk, everyone leans outwards when speaking to look directly at those around them. Unfortunately, in a single camera shot, it looks like we are constantly looking at human leaning towers.”
A third viewer added their two pence: “It’s too small a table. Preferred the other one. You’re all on top of each other.”
Another chimed in with: “Sorry, but not a fan of the new set. It looks really small and cramped, and the London skyline behind where you sit looks like a very bad print. It used to look like a decent photograph.”
The last episode from the old studio aired on New Year’s Eve, leaving the presenters and crew emotional as they bid farewell to the familiar set. The move resulted in at least 220 job losses as part of cost-cutting measures.
Susanna Reid took to Instagram later that day to commemorate the moment, expressing her gratitude to those who weren’t making the transition with them.
Sharing a series of snaps, including a group photo of the entire team before the set was taken apart, she penned: “NEW YEAR’S EVE! A fabulous gathering of the BEST team in television @gmb and a farewell to those off to new adventures..
“I’ll be back in January in our new home. Goodbye to those leaving and a huge thank you to everyone who has made – and those who continue to make – GMB such a fantastic programme – and to Television Centre for being our home for the past few years.”
Good Morning Britain airs weekdays from 6am on ITV1 and ITVX.
