suite

Nominations are only open from March 5 to 12

A chocolate-filled hotel room that money simply cannot buy is being offered to the “world’s sweetest person” as part of a new campaign launched across Europe. Chocolate brand Tony’s Chocolonely has teamed up with hospitality group The Social Hub to create a chocolate-drenched pop-up suite at The Social Hub Amsterdam.

The fortunate winner will enjoy an immersive stay in the chocolate-themed rooms, as though they’ve walked straight into the world of Willy Wonka and the Chocolate Factory. However, guests won’t be expected to find a golden ticket or be able to book or pay for the room.

Instead, people must nominate the “sweetest person” they know to win a stay. Winners will then be treated to a once-in-a-lifetime chocolate sleepover alongside the friend who nominated them.

Sounds sweet? Here’s what to expect at the hotel

Within the three-room suite, guests will discover chocolate-themed décor, mismatched furniture inspired by Tony’s bars, chocolate room service and a playlist featuring artists from cocoa-producing regions.

The room will also showcase messages of connection, kindness and inspiration in every corner. Guests will also be given a special two-piece chocolate bar, including a limited-edition white and milk chocolate flavour with caramel and sea salt, exclusive to the pop-up in The Social Hub Amsterdam City.

Guests can then keep one bar and give the other away as an act of kindness. The stay also includes a “wake-up call” about exploitation in the West African cocoa supply chain.

Tony’s Chocolonely is showcasing its partnership with approximately 40,000 cocoa farmers to help them achieve a living income.

Sadira E. Furlow, Chief of Global Brand & Communications at Tony’s Chocolonely, said: “As an impact brand that makes chocolate, we’re trying to end exploitation in cocoa by showing chocolate can be made very differently.

“In taste and how we work with cocoa farmers. By launching the world’s sweetest hotel room at The Social Hub, we want to invite fans to indulge in our chocolate, connect with each other and celebrate the people who truly care about the impact their actions have on others.”

To kick off the campaign, “Missing: the world’s sweetest person” posters will be displayed throughout Amsterdam, Berlin, and Glasgow, whilst Social Hub staff will reward guests who demonstrate acts of “sweetness” with Tony’s chocolate.

How to enter

For the opportunity to experience the chocolate hotel, residents from the UK, the Netherlands, and Germany can submit nominations via the Instagram accounts of The Social Hub and Tony’s Chocolonely between March 5 and 12.

A judging panel from both companies will choose one winner from each country. The room will be revealed on March 20 and available for 10 days. Enthusiasts in Amsterdam can also visit the space on March 29 from 1pm onwards.

Pre-booking through The Social Hub website will be necessary for visits, though fans won’t be permitted to stay overnight unless they secure victory in the competition. Trix van der Vleuten, Chief Marketing Officer at The Social Hub, commented: “The world feels increasingly divided. We’re more digitally connected than ever, yet loneliness is rising.

“We wanted to come together with Tony’s to showcase that sweetness – simple, human kindness – matters more than ever, and that people can enjoy our products whilst positively impacting society.”

She added: “Doing good makes you feel good. So does eating chocolate that’s produced fairly, and so does spending time in a one-of-a-kind choco hotel room with someone else.

“Like Tony’s chocolate bars, this room is designed to be shared. We can’t wait to reveal it, as there’s truly never been anything else like this before.”

To put forward someone as the world’s sweetest person, visit The Social Hub’s Instagram page for a chance to secure the once-in-a-lifetime sleepover. Click here to discover more.

I got a sneak peek at the luxurious Tower Suite on Disney Cruise Line’s Disney Wish, with Moana-themed décor, walk-in wardrobes and prices from £15,000 per cruise

A tour of a suite costing £30,000 per cruise is likely the closest I’ll come to actually seeing inside. So, when given the opportunity for a sneak peek at Disney Cruise Line’s stunning Tower Suite, tucked away in the funnel of the Disney Wish cruise ship, I jumped at the chance.

The cost varies depending on the itinerary and duration of the cruise, but prices for the suite reportedly start at £15,000. Despite the hefty price tag, it’s regularly booked out.

It’s easy to see why; the luxury begins before guests even set foot in the suite. There’s a dedicated check-in area, a private entrance to the suite, and a lift within the funnel itself for those who’d rather not take the stairs.

Upon entering, it’s immediately apparent that this isn’t your average cruise ship cabin. The suite draws inspiration from the much-loved animated film Moana, with stunning artwork and an eye-catching sculpture welcoming you as you step inside. The main space is a vast open-plan living and dining area, complete with sofas, sideboards, a coffee table, and a large dining table.

READ MORE: Sneak peek at mega cruise ship ‘bigger than UK towns’ set to sail in 2026

The entire room was practically larger than my own home, and the floor-to-ceiling windows (tinted for privacy) only added to the sense of grandeur. A central island conceals a retractable TV, ensuring unobstructed views of the ship when not in use.

There’s a compact kitchen complete with a well-stocked fridge, and a freezer drawer brimming with Mickey choc ice bars, a beloved treat amongst Disney enthusiasts on its cruises and Florida theme parks. On the subject of food, one of the suite’s greatest advantages is the array of in-room dining possibilities if you’d rather not venture out amongst your fellow passengers.

Those staying in the Tower Suite can request in-suite dinner from the main restaurants during their service hours, and if you fancy the all-inclusive Palo brunch, you can have everything brought to your room as well. (The brunch at Palo steakhouse is an all-you-can-eat affair that’s adults-only, and one I’d thoroughly recommend – just save room for the generously portioned servings!)

The Tower Suite sleeps up to eight guests, and spans two floors with two master bedrooms, a children’s room featuring bunk beds and an additional room that can serve as either another bedroom or a library. Given that cruise ship cabins and suites are notorious for requiring inventive space-saving solutions, visitors to this suite won’t face that challenge.

The bedrooms themselves offer ample space and exceed the size of some hotel rooms I’ve experienced, but the real showstopper was the walk-in wardrobes. Truthfully, I’m not convinced I could fill them even if I packed up my entire wardrobe and gave it my best shot!

READ MORE: I went to UK city crowned ‘world’s most beautiful’ with Hollyoaks link

The bathrooms were nothing short of spectacular, featuring plush robes, enormous freestanding tubs and generous showers. They resembled the sort of space you’d stumble upon in an upscale spa, complete with marble finishes, expansive mirrors and naturally, Disney toiletries.

Guests who book the Tower Suite gain access to the Concierge desk and its accompanying benefits; staff can assist with arranging shore excursions, securing restaurant bookings or activities on the ship, plus you’ll have access to exclusive Concierge areas such as a lounge and sun deck. For those who love cruising, one significant advantage of the concierge accommodation is the complimentary bottled water included – which can be rather precious on cruise ships!

READ MORE: Your ultimate guide to all the best holiday destinations every month in 2026

Sadly for me, a sneak peek tour is likely as near as I’ll get to experiencing the Tower Suite, but thankfully the Disney Wish boasts a wide selection of other stunning staterooms with a gentler price point, yet still offering ample space. During my recent voyage on the vessel, I was in a Deluxe Oceanview Stateroom with a verandah, and it provided all the room we required – myself, my partner and our little one sharing the quarters.

Of course, whilst a lovely cabin is wonderful on a cruise, it’s equally about what’s on offer throughout the ship – and the Disney Wish certainly delivers on that front. You can read my full review of the Disney Wish here, but standout features included the action-packed schedule of performances, trivia competitions, deck celebrations, live entertainment, West End-calibre productions, and the AquaMouse water slide.

That’s before even mentioning the Star Wars -themed bar, pirates-inspired pub, and the fantastic dining venues including an interactive Frozen meal experience. You can discover more about the Disney Wish and next summer’s itineraries on disneycruiseline.com..