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The game has changed quickly.

It was the summer of 2018, days before France kicked off their World Cup-winning campaign that Antoine Griezmann laid out his plans for the big reveal.

‘The Decision’, he teased, would come at the end of a half-hour documentary broadcast on Spanish TV. Barcelona thought they had him, as did most fans when Gerard Pique – whose company produced the show – tweeted a popcorn emoji.

At the end of the documentary, however, Griezmann stood in front of the Metropolitano and revealed he was staying at Atletico Madrid in one of two different endings reportedly filmed to keep the decision secret.

The self-confessed NBA fanatic – inspired by LeBron James’ live show by the same name in 2010, when the basketball star joined the Miami Heat – was attempting to own his narrative. Instead he, and Pique, caught some criticism.

Kyle says that “self-commercialisation” did not have the impact it would have done now if it was Erling Haaland or Kylian Mbappe.

Griezmann was almost before his time. Many prominent players now share regular updates from their lives on their own YouTube channels – from Haaland, to Ronaldo, Jude Bellingham and Lionesses’ star Ella Toone.

“Players are becoming their own distribution levers, with some in particular taking a driving seat in terms of ‘how I project myself onto the world’ and building their own channels and audience,” explains Kyle.

Now, in many cases, the players do own the narrative and fans are increasingly able to invest in their journeys, which are more accessible than ever.

“Players are far more culturally symbolic than they used to be,” says Kirkham. “It is not that players don’t do endorsements now, but they know they have to resonate with fans, so fans can really latch on to them and get behind them.

“Look at what Marcus Rashford did during Covid in terms of changing actual legislation.

“Young fans want to know players stand for something more – that gives them more chance to follow and pursue them, find a deeper connection with them.

“They look for stuff that is aligned to them, who they are, their causes and where they’re from. I think we will increasingly see that.”

CORONATION Street legend Beverley Callard revealed she’s ‘quite badly burnt’ from breast cancer treatment – amid sharing a new health update.

Liz McDonald actress Beverley, 69, first revealed in February that she had been diagnosed with breast cancer.

Appearing on Irish chat show The Six O’Clock Show, the star has opened up about her current condition.

Beverley explained how the side effects of radiotherapy began to affect her after a few days.

She said: “Nausea, really tired and just wiped out a little bit.

“And I’m quite badly burnt. But I’m coping really well, actually.”

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This came after Beverley revealed she finished radiotherapy only a couple of weeks earlier.

She continued: “I got through it amazingly well. I didn’t have any time off work.

“I didn’t miss a day. So I was really sort of proud of myself for that.”

Beverley confirmed she was “back at work” and filming once again, referring to her current role as Lily Patterson on Fair City.

She concluded: “I don’t know the actual prognosis yet, I see my oncologist again in two weeks time. So I’ll know more then, but I’m doing well.”

The actress also shared how other people said to her: “You shouldn’t be working, you should be at home.”

She elaborated: “But if you are, you just sit and feel sorry for yourself.

“Believe me, I’ve done that as well, as we all do. But I need my mind to be occupied.

“If I’ve got lines to learn, it really helps. And believe me, I’ve had loads to learn, so it’s been good.”

Bev has been open with fans about the gruelling side effects as she battles cancer, and last week revealed her treatment had left her “sore and tired”.

The star told her followers: “I’ve got to speak to the hospital tomorrow.

“I’m not sure that I’m healing as well as I should be. But I’m so burnt and it’s just driving me mad.

“Also, incredibly nauseous.”

ALL That star, Christy Knowings is dead at 46-years old.

According to TMZ the TV star died suddenly in Los Angeles on Tuesday.

Family members told the outlet that Christy suffered an asthma attack on Friday which left her with brain damage.

They ultimately decided to take her off life support earlier this week.

Christy appeared in three seasons of All That, starting in 1997.

She has also appeared alongside her twin brother, Chris Knowings, in 3 episodes of Sesame Street.

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This is the second All That cast member to die this year.

Kianna Underwood was killed in a hit and run crash at the start of the year.

She was 33-years-old.

All That was a popular Nickelodeon sketch comedy show, described as a Saturday Night Live for a younger audience, and starring Amanda Bynes.

The show ran from 1994 until 2020.

Also starring on the show over the years was Amanda Bynes, Nick Cannon, Kel Mitchell, Kenan Thompson, Jamie Lynn Spears and Lori Beth Denberg.

ICONIC Fawlty Towers star Prunella Scales left a huge £3.2million in her estate, The Sun can reveal.

The acting icon sadly died last October aged 93 following a decade-long battle with dementia.

Documents obtained by The Sun show she passed on 40 per cent of her fortune to children Samuel West and Joseph West, who she had with late actor husband Timothy West, and 20 per cent to stepdaughter Juliet.

She also made a string of donations to charities close to her heart.

Court records show the star left an estate worth £3,376,585.

It was reduced to £3,166,554 after taxes, debts and costs were deducted.

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Her will was signed in 2020 and a grant was issued by the High Court earlier this week.

In the six-page document, Scales asked her trustees to delay selling her South London home by up to a year to let grandson Clement, who lived at the property, move out.

She also revealed she and husband Timothy had gifted son Sam £300,000 to help renovate his home.

Charities to benefit from her will included the Snipe Charitable Trust, which was given £10,000, the Campaign to Protect Rural England, which got £1,000, and the Royal Horticultural Society, which also got £1,000.

Prunella had continued to travel around the world into her 90s after a glittering 70-year career in TV, film and theatre.

The actress was best known for playing Sybil Fawlty, wife of John Cleese’s hot-headed hotelier Basil in classic Seventies sitcom Fawlty Towers.

The show ran for two seasons in 1975 and 1979 and is considered one of the best British comedies ever made.

Episodes often featured Sybil trying to calm Basil down or putting him in his place.

Cleese, 84, led tributes to his screen wife, branding her “a really wonderful comic actress”.

He added: “Scene after scene, she was absolutely perfect.”

Prunella also appeared in Coronation Street between in 1961 as bus guard Eileen Hughes.

She played Queen Victoria more than 400 times in a one-woman play, An Evening with Queen Victoria, written for her by Katrina Hendrey in 1979.

She would reprise the role of Victoria in the 2003 BBC docu-drama Victoria: An Intimate History.

In August 2024, aged 92, she reprised the role again for a voice over at the Edinburgh Fringe Festival.

The production, Queen, saw Prunella play an 81-year-old Victoria, reading out letters in the final year of her life.

Asked in 2024 if she liked playing royals, Prunella told The Times: “I don’t.

“When you say ‘like playing queens’ there aren’t any queens that I want to play.

“But the queens I have played have all been interesting people with interesting jobs and interesting lives.”

Prunella also appeared on Great Canal Journeys, a Channel 4 series celebrating her and Timothy’s love of narrow boating.

She continued to front the show despite a 2014 dementia diagnosis.

Timothy, her husband of 61 years, said of the condition: “The sad thing is that you just watch the gradual disappearance of the person that you knew and loved and were very close to.”

Prunella was born in Surrey in 1932, the daughter of actress Catherine Scales and cotton salesman John Richardson Illingworth.

She started her career as an assistant stage manager at the Bristol Old Vic in 1951 before moving into acting.

The star was appointed a Commander of the Order of the British Empire in the 1992 Birthday Honours List, and awarded the Freedom of the City of London in 1999.

Timothy, who died in November 2024, left the bulk of his £110,000 estate to charity, including theatre schools and Guide Dogs for the Blind.

BBC Comedy director Jon Petrie said: “She was a national treasure whose brilliance as Sybil Fawlty lit up screens and still makes us laugh today.”