Warriors’ Steph Curry signs shoe deal with China’s Li-Ning
Stephen Curry is a free agent no more.
A sneaker free agent, that is.
The four-time NBA champion has spent his entire playing career with the Golden State Warriors and is under contract through the end of next season.
He has been playing without a shoe deal, however, since parting ways with Under Armour in November.
That won’t be the case when Curry starts his 18th NBA season in the fall. The man who holds the NBA record for most career three-pointers announced on Monday that his Curry Brand is teaming with Chinese sportswear and athletic equipment company Li-Ning for a partnership that is “bigger than a shoe deal” and “bigger than a signature series.”
”This is the partnership of a lifetime. The future of Curry Brand is with Li-Ning,” Curry wrote in a post announcing the deal on his Thirty Ink site. “I couldn’t be more proud to build a long-term vision with Li-Ning that will fuel Curry Brand for years to come and unlock the full potential of this company on a global scale.”
ESPN reports that the deal is for 10 years. Terms were not released.
Curry signed with Nike for the first four seasons of his career before switching to Under Armour in 2013. After announcing his sneaker free agency early in the 2025-26 season, Curry wore shoes from a variety of companies during warmups and games. In April, Curry auctioned off more than 70 pairs of those shoes through Sotheby’s, raising more than $1.7 million for his charitable foundation.
While many of his shoe choices had special significance — like when he honored Kobe and Gianna Bryant by warming up in Nike Kobe 6 Protro “Mambacita” sneakers — Curry also was doing his due diligence as a businessman.
“Throughout my sneaker free agency, I was impressed by the quality, comfort and performance of Li-Ning’s shoes,” Curry said. “It was during that time playing in Dwyane Wade and Jimmy Butler’s sneakers, that I knew that Li-Ning could be the right partner that can deliver on the innovation and design that I want Curry Brand to stand for.”
Li-Ning (the company) was founded by Li Ning — the Chinese gymnast who won six medals, including three gold, during the 1984 Los Angeles Olympics — in 1990. A handful of NBA players have signed with the company , starting with then-Cleveland Cavaliers guard Damon Jones in 2006 and also including former Clippers guard Baron Davis and future Hall of Famers Wade and Shaquille O’Neal.
In addition to Curry’s Golden State teammate Butler, other current NBA stars signed with Li-Ning include Atlanta’s C.J. McCollum and Washington’s D’Angelo Russell.
According to Curry, Li-Ning will open Curry Brand stores in the United States and China.
“We’ll be proudly building Curry Brand into a future leading company that will leave its mark in Basketball, in Golf and across the lifestyle space,” Curry wrote.
“We’ll aim to create game-changing products, launch elevated platforms and bring storytelling that will inspire young boys and girls around the globe. My hope is for young athletes to find the same purpose, joy and drive through sports that I’ve long enjoyed throughout this journey.”