shoppers

April 1 (Asia Today) — Large crowds gathered at discount stores across Seoul on Tuesday as consumers rushed to take advantage of steep price cuts, highlighting growing pressure from persistent inflation.

At an E-Mart store in Seoul’s Yongsan district, shoppers lined up before opening, with many heading straight to discounted meat and fresh produce sections as doors opened.

“Prices are so high these days. If not for chances like this, when else would I buy?” said a woman in her 60s, who said she arrived 30 minutes early to secure discounted items.

E-Mart launched its largest discount event of the first half of the year, running through April 12, offering up to 50% discounts on groceries and household essentials. The campaign involves affiliates across Shinsegae Group, including department stores, online platforms and shopping malls.

Fresh food items drew the biggest crowds. Pork belly and pork shoulder were sold at 1,490 won ($1.10) per 100 grams with membership discounts, while whole watermelons were priced at 11,900 won (about $8.80) for the day. Discounted Korean beef also attracted heavy demand, with some shoppers buying multiple packages.

Store employees said traffic during promotional events can be more than triple normal levels, as customers stock up on essentials.

In contrast, snack aisles were relatively quiet, reflecting a shift in consumer behavior toward necessities such as eggs, cooking oil and other basic goods. Analysts say prolonged inflation has led households to prioritize essential spending over discretionary purchases.

The retailer said it prepared its largest-ever promotion focused on everyday items, including discounts on detergents, diapers, batteries and processed foods when purchased in bulk. A special promotion also offers select products for 1,000 won (about $0.70).

The event, first launched in 2021, has grown rapidly, surpassing 1.3 trillion won (about $960 million) in sales last year. Shinsegae Group aims to expand it into a major national shopping festival comparable to global events such as Black Friday in the United States and Singles’ Day in China.

Company officials said this year’s extended promotion period and expanded product lineup are expected to drive record sales.

The surge in turnout underscores how rising prices are reshaping consumer behavior, with discount events becoming key opportunities for households to manage everyday expenses.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260401010000280

TRAVELLERS are rushing to Amazon to bag a large-sized Samsonite suitcase that’s now almost half-price in the retailer’s Spring Sale.

This soft-shell, big-brand luggage usually costs £209, but has since dropped to £112.

Samsonite Base Boost Soft Luggage, £112.19 (was £209)

The retail giant’s Spring Deal Days sale is now in its penultimate day, with thousands of prices plummeted across the site.

With the holiday season fast approaching, small wonder the online giant has decided to drop prices across a wide range of suitcases.

And yes, you’ll find all sorts of third-party options for much less – but if you’re looking for assured levels of quality on your hols, then go for a well-known maker like Samsonite.

Originally £209, the Base Boost Soft Luggage Suitcase has been dropped to just £112.19.

That 46% saving has made this a best-seller on the Amazon site.

For mini-breaks and weekend trips, you’ll likely be looking for Ryanair-friendly underseat options.

This, by contrast, is a 112.5-litre beast that’s best for families and those long trips away.

Despite its size, it remains incredibly lightweight at just 3.1kg, which gives you more of an opportunity to fill up the case while steering clear of those dreaded overweight baggage fees.

It comes in black and navy blue, with the black being a little cheaper.

For security, it’s got a fixed TSA combination lock built-in for stress-free travel, and inside, it’s got a buckle system to keep your clothes in place and a zipped mesh divider for easy organisation.

Better yet, Samsonite also includes a 10-year warranty with this case.

BAG A BARGAIN

Amazon drops ‘absolutely perfect’ Ryanair-friendly underseat cabin bag to £19

BARGAIN BAGGAGE

Shoppers rush to buy ‘compact & spacious’ £15 cabin bag perfect for Ryanair

The suitcase has already racked up over 6,300 five-star reviews on Amazon, with shoppers hailing its durability.

One delighted customer wrote: “This is a traveller’s dream come true.

“With its sleek design and practical features, this suitcase makes packing and travelling a breeze.

“But perhaps the standout feature of this suitcase is its spinner wheels.

“With four multi-directional spinner wheels, manoeuvring through crowded airports and busy streets is effortless.”

Another fan added: “Love this bag! Lightweight and sturdy.

“[It] has travelled with me about 10 times now and looks good as new.”

A third traveller shared: “Very light and manoeuvrable.

“[I] needed a new case to last me a week for a business trip, and decided this was the one — I am not disappointed.

“It’s a very lightweight case with great expansion capability. Love the addition of the strap holders for when you are packing.”

If you want to pick this up at the reduced price, best act fast.

The Amazon Spring Deal Days sale is set to end tomorrow at midnight (Monday 16th March).

Head to our Amazon Spring Sale deals page for our pick of the very best bargains.

For some tried-and-tested recommendations, head to our pick of the best suitcases.