shoe

Inside the Shohei Ohtani Economy driving an auction for his cleats

How much would you pay for a pair of shoes? Someone else’s shoes, I mean.

Would you pay $7,000 for a chair on which Taylor Swift sat in a basketball arena — for an NBA playoff game, not for her wedding? Someone did.

There was one Swift chair up for bid. The Dodgers gave away 52,000 trading cards as part of a promotion for the Japanese animated series “One Piece” this month, and the current asking prices for one of those cards on eBay range from $784 to $15,656. Even at the low end … strike that, there is no apparent low end to the collectibles market these days.

Now add Shohei Ohtani to the mix. A pair of his cleats hit the auction block Monday, hyped by the promoter as “one of the most significant baseball artifacts ever” and “the greatest baseball footwear ever made available” and “the most culturally significant footwear ever worn on Japanese soil.”

In this case, the adjectives are more than breathless. Ohtani is the best player in baseball, the favorite to win his fifth most valuable player award in six years, an international tourist attraction, and a global pitchman making an estimated $125 million in sponsorships and endorsements this year.

So, the footwear: These are the cleats Ohtani wore when the Dodgers opened the 2025 season in Japan, decorated with art of his world-famous dog Decoy and signed by Ohtani with Asian kanji characters rather than English letters.

The cleats were purchased last year by Take to the Universe (TTU), a Japanese company that distributes beauty and wellness products in Japan and throughout Asia. State records show the company registered a subsidiary in Los Angeles two months ago.

The cleats Shohei Ohtani wore during the Dodgers' 2025 season opener in Japan are on the auction block.

The cleats Shohei Ohtani wore during the Dodgers’ 2025 season opener in Japan are on the auction block.

(The Realist)

“We thought, hey, we could actually use this to market our company and enter into the U.S. market,” said Ryoji Iguchi, chief executive of the subsidiary. Iguchi declined to say how much TTU paid for the cleats.

For a Japanese company to leverage Ohtani and the Dodgers to introduce itself to an American audience is nothing new — not just for tangible consumer goods, but also for animated characters.

You wouldn’t actually go into a store and ask for a TTU product, though. You eventually might go into a store and ask for a beauty product made by another company. TTU would just get it there.

So how does selling a pair of cleats create brand awareness for a brand consumers would not even know?

“This interview,” Iguchi said.

The Ohtani Economy strikes again: You don’t know us, but we’re coming to America, we want to help you sell your wares — and we’re selling Ohtani’s cleats!

The sale was arranged by Scott Keeney, founder of the Realest, a Los Angeles-based enterprise specializing in sports and entertainment memorabilia.

The cleats Shohei Ohtani wore during the Dodgers' season opener in Japan in 2025 are on the auction block.

The cleats Shohei Ohtani wore during the Dodgers’ season opener in Japan in 2025 are on the auction block.

(The Realist)

Keeney talks about the “museum-grade” and “investment-grade” quality of the cleats. You might find a trading card marketed as one of one, but someone could make another. In this case, no one can make another pair of cleats worn by Ohtani on that particular day.

“It’s no different than art, where you’re seeing paintings selling for tens, hundreds of millions of dollars,” Keeney said. “The top grails are in a category of their own.

“It’s what the ultra, the top 0.0001% want, and they appreciate faster than anything else in the category.”

So how much might the Ohtani cleats command, given the combination of sport and celebrity?

Kobe Bryant’s sneakers from the game in which he tore his Achilles tendon — and hit two free throws before he left the court — fetched $660,000. Michael Jordan’s “Flu Game” shoes sold for $1.4 million. Kanye West wore “Air Yeezys” to the Grammys, and the pair sold for $1.8 million.

The ball Ohtani hit for his 50th home run in his 50-50 season: $4.4 million. And, speaking of holy grails: Judy Garland’s ruby slippers from “The Wizard of Oz” fetched $32.5 million.

I cannot afford that, in this lifetime or any other. Perhaps you can. If you cannot, the Realest is offering this free-to-enter contest: Guess the sale price of the Ohtani cleats and, if you come closest to the actual sale price, you win 1% of the price. In the event of a tie, the first submission wins.

The cash would be nice, because this is just a pair of someone else’s worn shoes. But, since everything else Ohtani does seems to be unprecedented, this auction just might be too.

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Shoe factory burns in China; many casualties feared

A fire broke out in a Chinese shoe factory Thursday. It’s not yet known how many have died or been injured. Image courtesy of UPI

July 9 (UPI) — A shoe factory caught fire Thursday morning in China, and it’s unknown how many people are dead or injured.

Chinese President Xi Jinping said there were likely “significant casualties” and ordered an investigation into the cause.

The fire broke out at noon local time Thursday in Janjiang,, a city in Fujian Province. By 5 p.m., it was mostly extinguished. Local fire teams sent 183 people and 35 vehicles to the scene, the Ministry of Emergency Management said in a statement.

Video on the state news showed flames coming from the top floor windows, The New York Times reported. At least a dozen people appeared to be stuck on the roof.

Xi told local authorities to do all they could to search for and rescue survivors, treat the injured, find the cause of the fire and “hold those responsible accountable,” according to China’s state broadcaster, CCTV.

In a statement, the emergency management officials said there were casualties but didn’t give details.

The factory was owned by Fujian Huiteng Shoes, which employed at least 155 people, The Times reported.

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California immigrant detainees boycott over high commissary prices

Immigrants detained at two federal facilities in California have launched a boycott in protest of increasing and, in their view, burdensome prices at the facilities’ commissaries for items including tampons, coffee and soup.

The Times reviewed a grievance letter and spoke with three detainees who are involved in the boycott at the California City Detention Facility, about 80 miles east of Bakersfield, and at the Golden State Annex in McFarland.

More than 300 detainees are estimated to have signed grievance letters sent recently to facility administrators, according to advocates with the California Collaborative for Immigrant Justice.

Both facilities are operated by private prison corporations — the California City facility by Tennessee-based CoreCivic and the Golden State Annex by Florida-based GEO Group.

The Times has reached out to the Department of Homeland Security, GEO Group and CoreCivic for comment.

Detainees are provided certain essentials, such as food and soap, free of charge, but many also purchase items at commissary stores that are of better quality or otherwise unavailable. Detainees said shampoo and other hygiene items sometimes run out for days and that meals are small or exacerbate diabetes and other health issues.

“The three daily meals that CoreCivic provides at California City Detention Facility are the bare minimum to keep a person alive,” they wrote. “Because of this, charging inflated prices on necessities is considered price gouging and profiteering against vulnerable incarcerated population who have no ability to refuse or shop elsewhere.”

The detainees said an 8 oz. jar of Folgers instant coffee costs $18 at the California City facility, a single instant ramen soup is 75 cents and a box of 40 tampons costs nearly $21.

At Walmart, the same Folgers coffee costs $8.97, Maruchan chicken ramen soup is 50 cents and 40 Tampax tampons are $12.19.

U.S. Immigration and Customs Enforcement detains immigrants for civil purposes. Detention is meant to facilitate removal proceedings but is not meant to be punitive.

Detainees are paid $1 per day under a voluntary work program for cleaning or cooking. Many detainees rely on money from family and friends.

In their grievance letter, the detainees called the markups an unacceptable business practice with no apparent limit. They said they view the situation as an example of captive market exploitation and economic coercion.

The detainees requested a review of commissary pricing by facility leaders, a comparison of prices with prison industry standards, an immediate reduction in prices of essential items and the implementation of reasonable price caps. They also requested an increase in the portions of daily meals, including for meals meeting religious requirements, which they said are particularly small.

In May, the California State Senate passed a bill that would prohibit the excessive markup of products sold at private detention centers, limiting prices to 35% above the vendor cost. Existing California law already limits such markups in state prisons. The bill is now in the Assembly.

Priya Patel, an attorney at the California Collaborative for Immigrant Justice, represents people who have been detained at both facilities. She said that during legal service consultations, commissary pricing frequently comes up.

“The higher the prices get, the higher of an impact the conditions have on people and the more difficult it becomes to fight their cases,” Patel said.

The collaborative is one of the organizations that brought a lawsuit last year alleging inadequate medical care, as well as insufficient clothing, food, water and outdoor recreation time at the California City facility, which can hold more than 2,500 people. The lawsuit remains ongoing; in March, a U.S. district judge in San Francisco appointed an external monitor to ensure the facility provides “constitutionally adequate health care.”

The lawsuit describes multiple commissary-related issues. For example, it says the facility doesn’t provide headphones for tablets, making private phone calls — including privileged calls with attorneys — impossible unless the detainee can afford to purchase headphones from the commissary.

“One detained person has difficulty walking and standing for extended periods of time without shoes that provide arch support,” the complaint says. “He arrived at California City with appropriate shoes to accommodate his mobility disability, which were approved as an accommodation at a prior ICE facility. California City staff confiscated those shoes and instead provided him with plastic, orange sandals.”

“Several weeks after staff confiscated his shoes, he had an appointment with a doctor at California City,” it continues. “The doctor told the him … to buy different shoes from commissary to accommodate his foot condition.”

A contract between CoreCivic and ICE for the California City facility, dated April 1, 2025, says the contractor must provide notice of any price increases and that “any revenues earned in excess of what is required for commissary operations shall be used solely to benefit aliens at the facility.”

Alfredo Parada Calderon, 52, has been detained at the California City facility since September. He said commissary prices were already high before they increased around mid-June.

Parada Calderon said he asked an ICE officer why the prices had increased so much. The officer said he wasn’t aware of the change but that the vendor is Keefe Group, which supplies commissaries at prisons and immigrant detention centers across the country.

Detainees in his dormitory submitted a grievance about commissary prices, Parada Calderon said. The answer was vague.

“They’re blaming it on inflation,” he said.

Parada Calderon said his family sends him about $100 per month to spend on commissary items, which he spends on packets of crackers, coffee, soups, soap, shampoo, deodorant and chips.

“Enough is enough,” he said. “It’s a horrible enough place to be in and you guys are making it even more horrible, not just for me but for my family. The detainees want to be heard and this is the only option we actually have — a peaceful protest.”

Tommaso Bardelli, a researcher at New York University who studies mass incarceration, said the families of most people in prison are working class and may sacrifice their electricity bill or credit card payment to send money to their incarcerated relatives. The money they send no longer pays for small luxuries, he said, because prisons have over the years reduced how much they spend per person on necessities such as food.

Bardelli published a research article in 2022 about inequality within prison commissary stores. Commissary is often now the difference between starving and a semi-normal diet, he said.

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Warriors’ Steph Curry signs shoe deal with China’s Li-Ning

Stephen Curry is a free agent no more.

A sneaker free agent, that is.

The four-time NBA champion has spent his entire playing career with the Golden State Warriors and is under contract through the end of next season.

He has been playing without a shoe deal, however, since parting ways with Under Armour in November.

That won’t be the case when Curry starts his 18th NBA season in the fall. The man who holds the NBA record for most career three-pointers announced on Monday that his Curry Brand is teaming with Chinese sportswear and athletic equipment company Li-Ning for a partnership that is “bigger than a shoe deal” and “bigger than a signature series.”

This is the partnership of a lifetime. The future of Curry Brand is with Li-Ning,” Curry wrote in a post announcing the deal on his Thirty Ink site. “I couldn’t be more proud to build a long-term vision with Li-Ning that will fuel Curry Brand for years to come and unlock the full potential of this company on a global scale.”

ESPN reports that the deal is for 10 years. Terms were not released.

Curry signed with Nike for the first four seasons of his career before switching to Under Armour in 2013. After announcing his sneaker free agency early in the 2025-26 season, Curry wore shoes from a variety of companies during warmups and games. In April, Curry auctioned off more than 70 pairs of those shoes through Sotheby’s, raising more than $1.7 million for his charitable foundation.

While many of his shoe choices had special significance — like when he honored Kobe and Gianna Bryant by warming up in Nike Kobe 6 Protro “Mambacita” sneakers — Curry also was doing his due diligence as a businessman.

“Throughout my sneaker free agency, I was impressed by the quality, comfort and performance of Li-Ning’s shoes,” Curry said. “It was during that time playing in Dwyane Wade and Jimmy Butler’s sneakers, that I knew that Li-Ning could be the right partner that can deliver on the innovation and design that I want Curry Brand to stand for.”

Li-Ning (the company) was founded by Li Ning — the Chinese gymnast who won six medals, including three gold, during the 1984 Los Angeles Olympics — in 1990. A handful of NBA players have signed with the company , starting with then-Cleveland Cavaliers guard Damon Jones in 2006 and also including former Clippers guard Baron Davis and future Hall of Famers Wade and Shaquille O’Neal.

In addition to Curry’s Golden State teammate Butler, other current NBA stars signed with Li-Ning include Atlanta’s C.J. McCollum and Washington’s D’Angelo Russell.

According to Curry, Li-Ning will open Curry Brand stores in the United States and China.

“We’ll be proudly building Curry Brand into a future leading company that will leave its mark in Basketball, in Golf and across the lifestyle space,” Curry wrote.

“We’ll aim to create game-changing products, launch elevated platforms and bring storytelling that will inspire young boys and girls around the globe. My hope is for young athletes to find the same purpose, joy and drive through sports that I’ve long enjoyed throughout this journey.”

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