Shein

Shein opens store in Paris; French government begins sanctions

1 of 2 | Director of the Bazar de l’Hotel de Ville department store Karl-Stephane Cottendin cuts the ribbon at the opening of Chinese e-commerce giant Shein’s first physical store at the BHV department store in Paris on Wednesday. Photo by Dimitar Dilkoff/EPA/Pool

Nov. 5 (UPI) — The French government said it would begin action against online retailer Shein on Wednesday, just hours after the company opened its first brick-and-mortar store in Paris.

An outcry erupted last weekend after it was discovered that Shein was selling sex dolls that look like children, but on Tuesday, the company announced it was banning all sex dolls from the site.

On Wednesday, the government issued a statement saying: “On the instructions of the Prime Minister [Sébastien Lecornu], the government is initiating the procedure to suspend Shein for the time necessary for the platform to demonstrate to the public authorities that all of its content is finally in compliance with our laws and regulations.”

The store, which is the first Shein store in the world, also opened to chaos, as shoppers lined up to get in and protesters shouted at them, “Shame!”

Andreia Chavent, a worker at BHV Marais, said many employees were upset by the opening of Shein in Paris.

“We are directly concerned by how people work, what the conditions are like and how the clothes are made, even if it’s not in France,” Chavent, a member of the CFDT, France’s largest union, told The New York Times.

Shein has seen criticism over the way workers are treated in the Chinese factories that sell on the site.

The sex dolls controversy made things worse, Chavent added.

But not everyone is against the store.

“When I saw that Shein was coming to France, I said, ‘Yay!’ Because it still takes 20 weeks” for clothing from the site to arrive, Philippe Hamard, 27, told The Times.

He said that he doesn’t buy from Shein often because of “environmental issues and all that.” But said “I still buy from time to time for fun.”

On the sex doll controversy, he said, “I think there are a lot of controversies at the moment. But people will forget about it.”

Shein has plans to open seven stores in other cities in France.

Shein and AliExpress are also facing investigation in France over the dissemination of pornographic content to children, the prosecutor’s office told the BBC.

The Paris Office des Mineurs will handle the cases. The office oversees the protection of minors.

AliExpress said the adult listings violated its policies and were removed once the company learned of them.

“Sellers found to violate or trying to circumvent these requirements will be penalized in accordance with our rules,” AliExpress said in a statement, the BBC reported.

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France moves to suspend Shein website as it opens first store in Paris

Osmond Chia,Business reporter and

Paul Kirby,Europe digital editor

DIMITAR DILKOFF/POOL/AFP The director of the Bazar de l'Hotel de Ville (BHV) department store Karl-Stephane Cottendin prepares to cut the ribbon at the opening of Asian e-commerce giant Shein's first physical store at the BHV department store in Paris on November 5, 2025DIMITAR DILKOFF/POOL/AFP

While the BHV department store celebrated the opening of Shein, there were protests outside

The French government says it is initiating proceedings to suspend the online platform of Asian online giant Shein, after prosecutors said they were investigating the company over childlike sex dolls found on its website.

The economy ministry said under the prime minister’s order proceedings would last for “as long as necessary for the platform to prove to authorities that all of its content is finally in compliance with our laws and regulations”.

The government’s move was announced little more than an hour after Shein opened its first physical store in the world, on the sixth floor of Paris department store BHV.

Shoppers queued to get into the store, while protesters screamed “Shame!” at them.

Shein has promised to co-operate fully with Paris prosecutors who are also investigating three other platforms – Temu, AliExpress and Wish. Allegations surrounding the sale of childlike sex dolls on Shein first came to light from France’s anti-fraud office at the weekend.

In a statement, Shein said it had already temporarily suspended listings from independent third-party vendors in its marketplace, while it tightened up rules on how they operate.

“This suspension enables us to strengthen accountability and ensure every product meets our standards and legal obligations,” said Quentin Ruffat, the company’s head of public affairs in France.

BHV’s decision to house the fast-fashion giant has angered rival clothing brands and a number have said they will leave the prestigious department store in protest.

Protests against the opening continued inside the store, and one person let off a foul-smelling spray.

NurPhoto via Getty Images A woman holds a placard that reads ''Protect children, not Shein'' as people protest in front of the BHV department store in Paris, France, on November 5, 2025, on the opening day of Asian e-commerce giant Shein's first physical store at the Bazar de l'Hotel de Ville (BHV) department storeNurPhoto via Getty Images

Protesters held up placards outside the BHV store and shouted “Shame!” at shoppers

Shein has become best known for its discounted and trendy clothes, but has drawn criticism over its environmental impact and working conditions.

Fashion designer Agnès B said earlier she would close her concession in BHV when her contract ended in January.

“I’m completely against this fast-fashion… there are jobs under threat, it’s very bad,” she told French radio.

Shein spokesman Quentin Ruffat earlier promised to provide information on sellers, buyers and products involved in selling the childlike sex dolls on its site.

AliExpress told the BBC it took the matter very seriously.

Temu said it was not involved in the case and did not allow the sale of such items on its platform, although it told the BBC it was working with French authorities “to reinforce our minor protection mechanism”. Wish has also been contacted for comment.

Frédéric Merlin, whose SGM company runs BHV, has admitted that he considered ending the department store’s partnership with the retailer.

However, he said Shein’s response had “convinced me to continue” and he expressed confidence in the products it was going to sell in his store. “The clothes we’re going to sell do not exploit workers or children,” he told French radio.

Shein, which was founded in China, is also set to open outlets in seven other cities, inside Galeries Lafayette department stores run by SGM. But Galeries Lafayette has refused to have anything to do with Shein and will withdraw its name from the stores in Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans and Reims.

The Paris prosecutor’s office said Shein and the other three e-commerce platforms were being investigated over violent, pornographic or “undignified messages” that could be accessed by minors.

Shein and AliExpress are also under investigation over the dissemination of content related to children that are of a pornographic nature, the prosecutor’s office said.

The cases have been referred to the Paris Office des Mineurs, the prosecution service added. The office is an arm of the French police force that oversees the protection of minors.

AliExpress said the listings in question violated its policies and were removed once it became aware of them.

“Sellers found to violate or trying to circumvent these requirements will be penalised in accordance with our rules,” AliExpress said in a statement.

On Monday, Shein said it had banned the sale of all sex dolls on its platform worldwide. The Singapore-based retailer also said that it would permanently block all seller accounts related to the illegal sale of the childlike dolls and set stricter controls on its platform.

The French consumer watchdog, the Directorate General for Competition, Consumer Affairs and Fraud Control, said the sex dolls’ description and categorisation left “little doubt as to the child pornography nature” of the products.

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France threatens to ban Shein for sale of ‘childlike’ sex doll

The French government is threatening to ban Chinese retailer Shein for selling a “childlike” sex doll online. Shein is scheduled to open its first store in Paris soon. File Photo by Hannibal Hanschke/EPA

Nov. 3 (UPI) — The French government threatened to ban Chinese retailer Shein for selling a “childlike” sex doll online.

France’s consumer fraud agency got an anonymous tip about the dolls on the site. It said their “description and categorization on the site leave little doubt as to the child pornography nature of the content,” said a press release issued Saturday by the French Directorate General for Competition Policy, Consumer Affairs and Fraud Control.

One of the ads on Shein, first reported by Le Parisien newspaper, showed a life-size doll of a little girl wearing a white dress and holding a teddy bear. The description clearly states its intended use.

“This has crossed a line,” said France’s economy minister, Roland Lescure, said in an interview with French radio, adding that a formal investigation was underway, The New York Times reported. “These horrible objects are illegal.”

The company issued a statement saying it removed the items.

“We take this situation extremely seriously,” Quentin Ruffat, a spokesperson for Shein France, told BFMTV, a French TV channel. “This type of content is completely unacceptable and goes against all the values ​​we stand for. We are taking immediate corrective action and strengthening our internal mechanisms to prevent such a situation from happening again.”

Shein will soon open a store at BHV Marais, a department store in Paris. But in the wake of the doll discovery, employees have protested the move, and some French cosmetics and clothing brands have pulled their items from BHV Marais.

Société des Grands Magasins is the French company that is helping Shein move into the French market. It’s the parent company of BHV Marais. SGM President Frédéric Merlin said in an Instagram post that SGM “obviously condemns the recent events related to the doll controversy. Like everyone else, I expect clear answers from SHEIN.” But he said it hasn’t changed his plans. “I have decided not to reverse my decision, despite the controversy and the pressure because we’re doing things by the book, with ethics and transparency.”

The consumer fraud agency noted that the distribution, via an electronic communications network, of representations of a pedopornographic nature is punishable by sentences of up to seven years imprisonment and a fine of $115,000. The statement alleges that Shein doesn’t effectively filter out pornographic content to protect minors or vulnerable audiences.

For this, the law allows penalties of up to three years in prison and $86,000.



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