shai gilgeous-alexander

Shai Gilgeous-Alexander apparently isn’t amused by a new board game that pokes fun at the Oklahoma City Thunder star’s reputation for garnering foul calls at the hint of contact by an opposing player.

Last week, a lawyer representing the two-time reigning NBA MVP sent a cease-and-desist letter to sports prediction market and fantasy sports company Underdog that includes a demand for the destruction of all copies of the cheeky and extremely limited-edition game Unethical Hoops.

Done in the style of the children’s classic Operation, Unethical Hoops requires players to use tweezers to pull objects from tiny holes, with the slightest touch of a metal border setting off a buzzer indicating failure.

Instead of pretending to be doctors attempting to remove body parts from a patient, however, Unethical Hoops players act as members of an opposing basketball team trying to take the ball from a cartoon character who very much resembles Gilgeous-Alexander.

In this game, the buzzer represents the whistle of a foul-calling referee.

“Shai has made hoops all about foul baiting and now you’re stuck guarding him in Underdog’s new board game,” a description reads on the game’s website. “Don’t get baited. Steal the ball without getting whistled.”

In a letter dated May 22, attorney Eric Fishman of ArentFox Schiff LLP demanded that Underdog “immediately and permanently cease and desist from any and all use of Mr. Gilgeous-Alexander’s NIL in any and all media, including but not limited to your website (including the Unethical Hoops Website)… and any physical goods including but not limited to the board game advertised on the Unethical Hoops Website.”

The notice also calls for Underdog to “immediately destroy all physical goods or advertisements that use Mr. Gilgeous-Alexander’s NIL, including but not limited to the board game advertised on the Unethical Hoops Website,” as well as a promise never to use the star player’s name, image or likeness without his permission.

Fishman did not immediately respond to a request for comment from The Times.

According to the Unethical Hoops website, which remains active more than a week after the date on the cease-and-desist order, only 100 copies of the game were made, to be given away to Underdog users. The giveaway ended as scheduled on Friday.

Underdog declined to comment on the matter other than to point out that the company has pulled comical stunts at the expense of members of the sports world.

“We’ve poked fun at Knicks and Lakers fans, the Red Sox owners, the Mets and more,” a spokesperson said via email. “We like to have some fun with whatever is in the sports fan zeitgeist.”

Gilgeous-Alexander is a four-time All-Star who led the league in scoring last season (2,484 points) and was second in scoring this season (2,117). He led the Thunder to their first NBA title last year and has them back in the Western Conference finals this year (the decisive Game 7 against the San Antonio Spurs is Saturday in Oklahoma City).

While one of the NBA’s biggest stars, Gilgeous-Alexander is often criticized for the number of favorable foul calls he receives — he has ranked second or third in the league for number of free throw attempts per game in each of the last four seasons and is currently second among all players in the 2026 playoffs with 9.8 a game — and the lengths he appears to go to in order to receive them.

After Game 2 against the Spurs, one NBA fan account on X wrote, “Shai flopped on every single shot attempt” and posted a video that showed seven such examples (Gilgeous-Alexander actually attempted 24 shots that night). The post has been viewed 22.7 million times.

Earlier this week, prior to Game 6 of the conference finals, another fan account on X posted a video “ranking all 44 times SGA fell on the floor while shooting during the 2026 playoffs from least to most egregious.” That post has been viewed 1.3 million times.

As the cartoon likeness of Gilgeous-Alexander states in the Unethical Hoops ad, “so much as breathe on me, I’m getting the call.”

The real-life SGA was asked during a TV interview after Game 3 in San Antonio about the “flopper!” chants that rained down on him at Frost Bank Center.

“It’s part of the game,” he said. “It’s nothing. I’ve been dealing with it for a long time. I don’t really hear it. I’m focused on what’s going on on the court.”

The Lakers understand the daunting challenge they’re about to face against the defending NBA champion Oklahoma City Thunder in the Western Conference semifinals.

Lakers coach JJ Redick referenced the great Chicago Bulls teams that won back-to-back championships in 1996 and ’97 and the Golden State Warriors teams that won titles in 2015 and ’17 when talking about the Thunder after practice Sunday.

“The Thunder is one of the greatest teams ever in NBA history,” Redick said. “It’s just the reality. They’re that good. I think our guys recognize that and respect that, and we know what kind of task we have in front of us.”

The Thunder had the best record in the regular season at 64-18. They were ranked first in defensive field-goal percentage (43.7%), first in defensive rating (106.5), first in net rating (43.7) and second in points given up per game (107.9).

They have the league’s reigning most valuable player in Shai Gilgeous-Alexander, who is the leading candidate to repeat as MVP. He was second in scoring this season (31.1 points per game) and leads the postseason in scoring (33.8).

The Thunder just swept the Phoenix Suns in their first-round series. The Lakers eliminated the Houston Rockets in six games.

This season the Thunder beat the Lakers by an average of 29.2 points per game in sweeping the four-game set. So the Lakers are facing long odds to win this series, but they say they aren’t intimidated heading into Game 1 on Tuesday night.

“You can respect the team but you can’t fear them,” forward Jake LaRavia said. “You can’t come into the game fearing the opponent and then you’re just gonna come in and get punked. So, we respect how good this team is, but our goal is to win — win the games and win the series. So, our mindset stays the same.”

The Thunder have a reputation as a stingy defensive team — they were called for the seventh-fewest fouls per game (19) this season.

“They’re top five in every category that’s disruptive-base: steals, blocks, turnovers forced, all that stuff. And they don’t foul,” Redick said. “They somehow do all of that without fouling, which is one of the most remarkable things, I think, in NBA history.”

Gilgeous-Alexander is famous for drawing fouls. He took nine free throws per game this season, third-most in the league.

“Nobody’s been able to stop him all season,” Redick said. “So, you can hope and pray.”

Oklahoma City star Shai Gilgeous-Alexander drives against the Lakers during a Thunder win on April 2.

(Cooper Neill / Getty Images)

The Lakers had their own weapon at the free-throw line, but it’s unclear when Luka Doncic might return from injury. The All-Star point guard hasn’t played since sustaining a Grade 2 left hamstring strain against the Thunder on April 2.

Doncic was coming off a magical month, becoming the only player in history other than Michael Jordan to score 600 points in March.

Redick had no update on Doncic’s status — he remains out indefinitely.

But the Lakers got by the Rockets with LeBron James leading the way. He averaged 23.2 points, 8.3 assists and 7.2 rebounds in the six games. And star guard Austin Reaves, who also was injured in the April 2 game against the Thunder, returned to help beat the Rockets.

Still, few think the Lakers, who advanced past the first round for the first time since 2023, can get by the deep and talented Thunder.

“You could say nobody thought we were going to get past Houston, but everybody in this building believed,” Reaves said. “It’s the same mindset going into this. We obviously know the team that we’re about to face and how good they are and the problems that they can create for 48 minutes. So, we’ll have to lock in every single day, film, whatever it could be, to continue to get better and and pay attention to all the little details like they do.”