savvy

MOVE over revenge dressing . . .  the new celebrity break-up power move is a revenge campaign.

Maya Jama, who has just split from Manchester City defender Ruben Dias, shared her sexiest looks yet for Agent Provocateur.

She is not the only one turning heartbreak into a big-brand deal.

From multi-million-pound ads to career switches designed to overshadow an ex, the new rule of uncoupling is success.

Celebrity publicist Emma Bunning says: “We’re seeing stars turn break-ups into business opportunities, launching new ventures, signing major partnerships and embarking on career blitzes just as their personal lives hit the headlines.

“It’s savvy PR because it shifts the narrative from heartbreak to success.”

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Here, Yasmin Harisha takes a look at the other celebrities telling us they are thriving after a split.

Maya Jama

AGE: 31

SPLIT FROM: Ruben Dias

Sizzled as she modelled swimwear for Agent Provocateur after her split from the Portuguese footballer last month.

The presenter’s deal with the sexy-yet-sophisticated brand is bound to bolster her bank balance even further.

Her career move comes hot on the heels of fronting the new Love Island series, which kicked off last night, and her upcoming gig on Celebrity Traitors – together bolstering her net worth of £2million.

Miley Cyrus

AGE: 33

SPLIT FROM: Liam Hemsworth

POP rebel Miley turned her 2020 divorce from the Hunger Games actor, 36, into a Grammy-winning, multi-million-pound empire.

After releasing anthem Flowers on Liam’s birthday in 2023, it became the fastest song in Spotify history to surpass one billion streams.

And she celebrated the track reaching No1, and pushing her net worth to an estimated £118million, by sharing a sexy bikini shot.

Bella Hadid

AGE: 29

SPLIT FROM: Adan Banuelos

The model parted ways with the 37-year-old cowboy in January after two years.

She threw herself into promoting her perfume brand Orebella and filming FX science-fiction series The Beauty.

It is a classic business move for Bella, who is one of the world’s highest-paid models and rakes in millions a year.

She also capitalised on her 2017 split from singer The Weeknd by modelling for the Victoria’s Secret campaign.

Sabrina Carpenter

AGE: 27

SPLIT FROM: Barry Keoghan

THE pop pixie hit the campaign trail following her split from actor Barry Keoghan, 33, in December 2024, after a year together.

First up was her massive Netflix holiday special, A Nonsense Christmas, wearing a black and white vintage Chanel ensemble.

Then, in April last year, the singer showed off her curves in Versace’s La Vacanza campaign cementing a total fortune that has skyrocketed to an estimated £16million.

Nicole Kidman

AGE: 58

SPLIT FROM: Tom Cruise

HOLLYWOOD icon Nicole, who also divorced Keith Urban, 58, in January, gave us the ultimate blueprint for post-split success following her 2001 divorce from Tom Cruise after 11 years.

Nicole launched a relentless solo career that culminated in her winning an Oscar for The Hours in 2003 and bagging a record-breaking multi-million-pound deal as the face of Chanel No.5, which paid her £500,000 per minute for a single commercial.

Khloe Kardashian

AGE: 41

SPLIT FROM: Lamar Odom

When it comes to turning a messy split into a business empire, we certainly have to hand it to Khloe.

Following her highly publicised divorce from the former NBA player in December 2016, Khloe stepped out in skin-tight dresses for her E! series Revenge Body in 2017.

Since then, she has stripped down for her fashion brand Good American, swelling her worth to £44million.

Lily Allen

AGE: 41

SPLIT FROM: David Harbour

SINGER Lily put her career centre stage following her split from her Stranger Things husband, David, 51, after four years of marriage.

Launching her highly anticipated comeback in October 2025, just one month after she filed for divorce, Lily released her fifth studio album, West End Girl.

The record detailed their divorce, and helped to build her a sturdy personal net worth of an estimated £1.5million.

Shakira

AGE: 49

SPLIT FROM: Gerard Pique

Latin superstar singer Shakira didn’t just move on from the former Barcelona centre-back, 39, she really cashed in.

After his alleged infidelity, Shakira launched her BZRP Music Sessions diss track and reportedly raked in £24million from her heartbreak trilogy.

She also stepped out for high-fashion brands, including in a sheer, diamond-encrusted gown for Burberry.

TAYLOR SWIFT is proving she doesn’t just top the charts – but is also helping pay the bills of thousands of artists in the industry.

Insiders said the pop powerhouse could be behind a payday worth up to $800million for fellow musicians, thanks to a savvy little move she tucked into her record deal years ago.

When Taylor signed with Universal Music Group in 2018, she had assurances that if the label ever cashed in its Spotify shares, the artists had to get a slice of the pie.

Now UMG is preparing to flog part of its multi-billion-pound stake in the streaming giant, and a chunky wedge of that cash could be heading straight to the people making hits.

It is thought between $500million and $800million could be shared out, meaning a serious payday for everyone from global superstars to artists still making their way up.

Drake, Billie Eilish, Ariana Grande and Kendrick Lamar are all in the mix.

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Taylor won’t be out of pocket either, as this will only add another layer to her $1.8billion empire.

From reclaiming her masters to reshaping how streaming pays out, she’s made a habit of shaking up the system.

And this might just be her most generous plot twist yet.

LEO IS LORD OF THE GRINS

ONE Day and Bridget Jones actor Leo Woodall is on to a grinner as he spends an evening with girlfriend Meghann Fahy.

The smiling couple put on a united front at The King’s Trust annual gala in New York on Wednesday, proving they’re still very much an item.

Brit Leo and the US actress fell for each other after meeting on the set of The White Lotus in 2022, and now live together in the Big Apple.

We’ll soon be able to see plenty more of him on screen, as he has landed a major role in The Lord Of The Rings: The Hunt For Gollum, which hits cinemas next year.

BREAK-UP AND BABY BATTLE IN NEW JESY DOCUMENTARY

JESY NELSON is making a documentary about her battle to overhaul baby screening laws.

The former Little Mix singer will launch an hour-long film at Sheffield Docfest on June 11, in which she is shown coming to terms with her twin girls’ diagnosis with SMA type 1.

It will also show her dealing with the breakdown of her relationship with rapper Zion Foster.

Jesy revealed in January that daughters Ocean and Story had the genetic disorder, which results in muscle degeneration.

She said the impact could have been prevented if it had been detected earlier, leading to her fight to get heel prick tests for all newborns.

The film is said to be “raw and powerful”.

Its rundown adds: “The documentary follows Jesy as she comes to terms with what the diagnosis means for her girls, adapts to the everyday challenges of their conditions, and finds her footing as a single mother after the break-up of her relationship.

“It’s a portrait of motherhood, resilience and the fierce determination that comes from knowing that a simple change in the system can save lives.”

The documentary follows on from Jesy Nelson: Life After Little Mix, which aired on Prime Video earlier this year, although no date has been set for its release.

OLIVIA IN A BUNNY MOOD

OLIVIA RODRIGO is ready to get back in the swing of things by announcing a massive tour, less than a year after headlining Glastonbury.

The singer, who posed in a flowing dress and bunny shoes for Cosmopolitan magazine, will hit the road for her third run of headline shows, called The Unraveled Tour, in September.

UK fans might face a scrap for tickets when they go on pre-sale next Tuesday ahead of a general sale on Thursday.

Her only dates in Blighty so far are four shows at London’s O2 Arena, in April next year.

It comes ahead of the release of her third album, You Seem Pretty Sad For A Girl So In Love, on June 12.

She told Cosmo of the record: “I was really excited to write about joy, love, and passion in a way that I had never really done.

“Most of my big songs are about being sad, angry, heartbroken.

“Sometimes I listen back to it and I cringe.

“It’s cringier to be happy.

“I cringe, but I’m free.”

MADONNA and Sabrina Carpenter have dropped the biggest release of the week with their collaboration Bring Your Love.

The pair finally put the song out this morning, a fortnight after performing it at Coachella festival in the US.

Also back today is Becky Hill with Hands On Me, while Bleachers have released I’m Not Joking from their fifth album Everyone For Ten Minutes, which will be out on May 22.

I also recommend Sunderland artist Tom A. Smith’s six-track EP Put On A Record Tommy, featuring Happy Mondays collaborator Rowetta on the title track.

KRIS JENNER is so paranoid, she can’t go for a walk without security by her side.

On her daughter Khloe Kardashian‘s podcast, Khloe In Wonderland, Kris said she lives “crime stories” in her head every day.

Kris said: “I was on vacation and I felt like taking the bicycle out in front of the villa and riding down to the restaurant.

“I thought, no, because what if I’m riding the bike and somebody jumps out of the bushes, grabs the bike, throws me in the back of a van and takes off?”

Khloe added: “My mom won’t go on a walk in the neighbourhood without security following her in a vehicle.”