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Dubbed a ‘Mediterranean masterpiece’ that’s like ‘stepping into a screensaver’, this unspoilt beach has been among the world’s best – and it’s just three hours from the UK with £28 flights

The world’s best beaches have been named, and there’s one pristine shore just three hours from the UK with turquoise waters and sugar-white sand.

Fteri Beach on Greece’s Kefalonia island is officially Europe’s most beautiful beach after it was named on the prestigious World’s 50 Best Beaches list. The stunning coastline of Fteri was ranked second-best in the world in the annual awards and was the only European coastline to secure a place in the top 10, while Entalula Beach in the Philippines took the top spot.

The votes were decided by a team of more than 1,000 travel experts, who noted that Fteri Beach was an “isolated and majestic Greek perfection”. They highlighted that its position tucked away in a secluded cove contributes to its “pristine and serene atmosphere,” which sets it apart from other tourist hotspots.

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The shore could easily be compared to those found in the Caribbean, thanks to its stunning white pebbles mixed with sand and the crystal-clear turquoise waters of the Ionian Sea. Its breathtaking scenes are only enhanced by the dramatic white cliffs that tower around the beach, adding to its secluded oasis beneath the Mediterranean sun.

The unspoiled beach is a haven for those looking for a quieter day at the beach and to admire some of the most picture-perfect vistas. Despite its more remote location, the beach is accessible by boat or by hiking down a steep trail, and the journey is well worth it to experience this little slice of paradise.

What’s more, the island of Kefalonia is just over three hours from the UK, and direct one-way flights start from just £28 with Ryanair, departing from London Stansted, according to Skyscanner. You can also fly directly to Kefalonia from various UK airports, including Birmingham, Manchester and Cardiff, so it couldn’t be easier to jet abroad to one of the world’s best beaches.

Those who have visited Fteri Beach have been blown away by its azure waters and views that have been compared to a computer screensaver. One fan shared on TripAdvisor: “Such beautiful waters are hard to see! Of course, it requires an effort because they are only accessible by a mountain path, but it is absolutely worth it!

A second commented: “Fteri Beach is the real deal – glistening turquoise water, towering white cliffs, and the kind of peaceful silence you want to bottle and take home. Swimming here feels like stepping into a screensaver, and the lack of crowds keeps the magic intact. It’s not just one of Kefalonia’s best – it’s a full-on Mediterranean masterpiece.”

However, due to its untouched location, travellers noted that there aren’t any facilities, including toilets, bars, or sunbeds, so advised visitors to take their own umbrellas and drinks. Many also mentioned that they reached the beach by booking a water taxi within about 5 minutes and were able to swim in the crystal-clear waters during a serene day out.

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Up here, the river was a mere gurgle; a babbling babe finding its way into the world. A few sheep roamed, a kite wheeled and a spring-clean wind ruffled the tussocks on the barren hills and rippled the pools. It was a stark yet striking beginning. As we followed a brand new fingerpost, skirted Llyn Teifi – the river’s official source – and picked up the fledgling flow, there was a sense great things lay ahead, for us both.

The Teifi rises in Ceredigion’s Cambrian Mountains – the untramped “green desert of Wales” – and pours into Cardigan Bay 75 miles (120km) south-west. It’s one of the longest rivers wholly within Wales and, historically, one of its most significant: the beating heart of the country’s fishing and wool-weaving industries, 12th-century abbeys at either end, Wales’s oldest university en route.

However, those abbeys lie in ruin now, salmon and sewin (brown trout) stocks have plummeted, and the mills are shuttered – though the factory in the village of Dre-fach Felindre now operates as the National Wool Museum. Even the future of Lampeter’s venerable university is uncertain following the decision to end undergraduate teaching there. It’s as if the valley has lost its purpose. So some determined local walkers are giving it a new one.

The Teifi Valley Trail, an 83-mile hike following the river from source to sea, officially launched on 25 April, but has been decades in the making. The idea was born back when Ceredigion, Pembrokeshire and Carmarthenshire came under one authority (Dyfed), said Kay Davis of the Teifi Valley Trail Association (TVTA), when we met in Llanybydder. “Then the three counties separated in 1996 and it went off the boil. A long time later, we thought, wouldn’t it be great if there was a trail? So we got together with others in the area and went from there.”

It has been a grassroots, cooperative effort between members of local Ramblers groups, Walkers are Welcome communities and footpath associations along the valley, working to reopen paths, secure permissions, nail up waymarks and create a guide. Thought has been given to route quality, places to stay and accessibility by public transport.

“One of the main reasons for the trail is to get people with backpacks and boots down here to spend money,” added the TVTA’s James Williams. “We’ve seen the economic effect the coastal paths have; we thought we could have a bit of that as well.” Backpacked and booted, my husband and I were here to give it a go.

There’s certainly something powerful about following a river. Walking from Teifi Pools on our first day, that trickle led us across the moor and through wild, wooded valleys or cwms with the exuberance of youth. It soon took us to Strata Florida, the abbey founded in 1164 by Cistercian monks seeking solitude in nature – not to mention access to the area’s abundant timber, pasture, peat, lead ore and, of course, water. Little remains of the abbey now – a grand arch, some fine medieval tiles, a cottage housing a small but fascinating exhibition. But this was once the Westminster Abbey of Wales, second only in fame to St Davids and much larger than the ruins suggest. Many pilgrims made the journey here.

Most have probably never heard of Strata Florida, and the Teifi Valley continued in this vein: a place of secrets and little-heard stories. These ranged from a buried elephant (behind Tregaron’s handsome Y Talbot Hotel, allegedly) to dry-stone walls built by Napoleonic prisoners of war. Llanddewi Brefi village was full of tales. On the old mountain-crossing drovers’ route, it has a soaring Norman church built on a mound said to have been miraculously raised by St David himself. These days, Llanddewi is better known as the scene of an enormous LSD drugs raid in 1977 or as the home of Little Britain’s “only gay in the village”. “Most here didn’t watch the show, and I didn’t mind it,” said Yvonne Edwards, landlady of Llanddewi’s New Inn, a proper no-frills-and-flagstones pub. “It was just annoying, having Australian journalists ringing in the middle of the night, and people stealing road signs.”

Further down the trail, just outside Llanybydder, we found one of Davis’s hidden gems: a woodland path, long unused, that her Ramblers group worked hard to reopen. “It’s tiny,” she’d told us, “but there’s a presence there, a good presence.” Indeed, it was like a shot of Narnia, a short stretch of moss-covered magic.

Over the following days, we flirted with the river. At times we were high above, peering from gorse-covered hill forts, across slopes of sheep-grazed green or through woods flush with bluebells. At others, we were on its banks, once close enough to glimpse an otter raise its silken head in the swirl. Beyond Llechryd, the path squeezed us through a tree-huddled gorge, the river’s murmurings joined by the gossip of thrushes, tits, blackcaps and wrens.

The general mood was soothing. It was hard to imagine this river roisterous with industry, fizzing with fish, busy with boats – Cardigan, within the Teifi’s tidal reach, was once the second-largest port in Wales. It’s a quieter town these days, and looking good, boosted by the restoration of its castle, which was rescued from ruin a decade ago. The castle hosted the first National Eisteddfod in 1176; in celebration of the 850th anniversary, the 2026 festival is being held at nearby Llantwd.

We stayed in one of the castle’s refined rooms, but still had a few miles to go to reach journey’s end. The trail runs via St Dogmael’s Abbey and climbs high for views across the estuary before dropping to meet it at sweeping Poppit Sands. We washed our boots in the shallows, “our” river now indiscernible, swallowed by the sea.

It was a good walk. And perhaps it wasn’t over? “Early on, we had this idea to create the Celtic Circle,” Davis told me: a 175-mile loop linking the Teifi Valley Trail, a section of Wales Coast Path to Borth, and the Spirit of the Miners route from Borth to Strata Florida. “But we’ll see if we still have the energy after this!”

The trip was supported by Discover Ceredigion, Discover Carmarthenshire and Visit Pembrokeshire. For information, downloadable maps and guidebooks, see the Teifi Valley Trail website. Accommodation includes Y Talbot in Tregaron (doubles from £70), the New Inn in Llanddewi Brefi (doubles from £76), the Cross Hands Hotel in Llanybydder (doubles from £108), Emlyn Hotel in Newcastle Emlyn (doubles from £79) and Cardigan Castle (doubles from £110)