san josé

SACRAMENTO — Only one of the candidates for California governor will appear in a splashy Super Bowl ad on Sunday, though a rival has locked in a valuable spot on Animal Planet’s lighthearted, cuddly “Puppy Bowl” before the big game.

A Silicon Valley-backed independent expenditure committee booked $1.4 million in airtime on NBCUniversal’s Peacock streaming service, which will feature the big game along with NBC, and on other broadcast networks on Sunday to introduce Matt Mahan, the mayor of San José who entered the governor’s race in late January.

A 30-second ad depicts Mahan, a moderate Democrat, as a “fixer of problems” in a big city “just miles from the big game” and touts his record reducing homelessness, building housing and reducing crime.

The ad was produced by a committee run independently of Mahan’s campaign and funded mostly by Silicon Valley executives, including $1 million from Michael Seibel of Y Combinator and $500,000 each from Riot Games co-founder Marc Merrill and his wife, Ashley.

“This Super Bowl ad kicks off our support for Matt Mahan’s run for governor,” said committee spokesman Matt Rodriguez. “His unmatched record on tackling crime, homelessness and housing in San José while focusing on the basics that Californians care about is very different than the old playbook of toxic politics.”

The committee has so far raised more than $3.2 million, according to Rodriguez, who provided the information about the contributors.

Other financial backers include Neil Mehta and Brian Singerman, two Bay Area venture capitalists, along with Paul Wachter, an investor who has advised former Gov. Arnold Schwarzenegger and celebrity figures such as LeBron James and Dr. Dre on their business ventures.

As an independent committee, the group is barred from coordinating with Mahan and his campaign. A spokesperson for Mahan declined to comment on the committee or its game day ad.

Mahan, a moderate Democrat, has broken with Gov. Gavin Newsom on crime and other issues and is pitching himself as a pragmatist who would prioritize results over party politics or fighting with the Trump administration as Newsom has. Mahan’s campaign is not yet required to disclose donations but said it has raised more than $7 million since he entered the race, more than any candidate besides Tom Steyer, a progressive billionaire whose campaign is primarily self-funded.

Steyer, an investor turned climate activist, has already spent more than $27 million on his campaign. Most of that money went to producing and airing ads in which Steyer touts his wins supporting various ballot measures and pledges to break up utility monopolies to lower costs.

His latest ad debuts during Animal Planet’s “Puppy Bowl,” a pregame show that features two teams of adoptable dogs tussling over toys in a model football stadium. In the spot, a Realtor tells a couple that in order to afford a home, they might need to go back in time to 1980, “when the average home in California cost $100,000.”

With a burst of sparks, Steyer appears inside the time-traveling DeLorean from the 1985 film “Back to the Future” and says, “You shouldn’t have to go back in time to afford a home in California.” He then pledges to stop “Wall Street speculators from buying up homes” and pricing out “regular Californians.”

To have a legitimate shot at winning a governor’s race in a state as vast as California, home to some of the nation’s most costly media markets, candidates must raise millions of dollars to air ad campaigns robust enough to introduce themselves to voters or undercut their competitors.

According to campaign finance disclosures, former Rep. Katie Porter raised $6.1 million in 2025, the most of any candidate besides Steyer. But Mahan’s entry into the race has excited the tech and business interests that have until now avoided giving.

“The race is now kicked into gear,” and some candidates who have been fundraising for months — or years — “may find themselves lapped by the Mahan machine,” said Andrew Acosta, a Democratic strategist.

Though tech funders appear to be coalescing around the Silicon Valley mayor, he is “not going to come out of the gate lighting the campaign on fire because no one knows him,” Acosta said. With three months until primary ballots start hitting mailboxes, it’s a challenge for Mahan — though one that could be solved with enough money.

Steyer’s campaign criticized the wave of tech figures flocking to Mahan, saying business titans don’t spend their money without expecting something in return.

“This isn’t charity — it’s an investment so they get richer while everyone else gets priced out of California,” Steyer spokesman Kevin Liao said. “While San José remains the least affordable housing market in the world, Tom Steyer is ready to take on powerful special interests, make billionaires and corporations pay their fair share, and make California affordable for working people.”

With the threat of a proposed billionaire’s tax on California’s November ballot, new restrictions on AI and social media simmering in the Legislature and the impending exit of Gov. Gavin Newsom — who has been a reliable tech ally during his tenure — Silicon Valley leaders have made moves in recent weeks to boost their influence in California politics.

Google co-founder Sergey Brin and a handful of other CEOs recently loaded $35 million into a ballot measure committee and spent some of it on two separate efforts to lower housing costs.

Meta and Google have also ramped up spending on lobbying and super PACs in an effort to elect tech-friendly candidates and fight against AI regulation in statehouses both in California and around the country.

In a state that’s home to nearly 40 million people and the fourth largest economy in the world, the race for California governor has been lost in the shadow of President Trump’s combustible return to office and, thus far, the absence of a candidate charismatic enough to break out of the pack.

For the first time in recent history, there is no clear front-runner with less than five months before the June primary election.

“This is the most wide-open governor’s race we’ve seen in California in more than a quarter of a century,” said Dan Schnur, a political communications professor who teaches at USC, Pepperdine and UC Berkeley. “We’ve never seen a multicandidate field with so little clarity and such an absence of anything even resembling a front-runner.

“There’s no precedent in the modern political era for a campaign that’s this crowded,” Schnur said.

Opinion polls bear this out, with more voters saying they are undecided or coalescing behind any of the dozen prominent candidates who have announced bids.

Former Rep. Katie Porter (D-Irvine) led the field with the support of 21% of respondents in a survey of likely voters by the Public Policy Institute of California released in December. Former U.S. Health and Human Services Secretary Xavier Becerra, also a Democrat, and former Fox News commentator Steve Hilton, a Republican, won the support of 14% of poll respondents. Riverside County Sheriff Chad Bianco, also a member of the GOP, won the backing of 10%, while everyone else in the field was in the single digits, though some Democratic candidates who recently entered the race were not included.

Recent gubernatorial campaigns have been dominated by larger-than-life personalities — global superstar Arnold Schwarzenegger, eBay billionaire Meg Whitman and Jerry Brown, the scion of a storied California political family.

Gov. Gavin Newsom, who vaulted into the national spotlight after championing same-sex marriage while he was mayor of San Francisco, has become a national force in Democratic politics and is pondering a 2028 presidential run. Newsom won handily in the 2018 and 2022 races for California governor, and easily defeated a recall attempt during the COVID-19 pandemic. He is barred from running again due to term limits.

Porter cheekily alluded to California’s political power dynamic at a labor forum earlier this month.

“Look, we’ve had celebrity governors. We’ve had governors who are kids of other governors, and we’ve had governors who look hot with slicked back hair and barn jackets. You know what?” Porter said at an SEIU forum in January. “We haven’t had a governor in a skirt. I think it’s just about … time.”

Gubernatorial contests in the state routinely attract national attention. But the 2026 contest has not.

Despite California being at the center of many policies emanating from the Trump administration, notably the detention and deportation of undocumented immigrants, this year’s gubernatorial race has been overshadowed. Deadly wildfires, immigration raids, and an esoteric yet expensive battle about redrawing congressional districts are among the topics that dominated headlines in the state last year.

Additionally, the race was frozen as former Vice President Kamala Harris, Sen. Alex Padilla (D-Calif.), state Atty. Gen. Rob Bonta and billionaire real estate developer Rick Caruso weighed entering the contest. All opted against running for governor, leaving the field in flux. San José Mayor Matt Mahan’s entry into the race on Thursday — relatively late to mount a gubernatorial campaign — exemplifies the unsettled nature of the race.

“We’ve made a lot of progress in San José, but getting to the next level requires bold leadership in Sacramento that’s going to take on the status quo,” Mahan said in an interview before he announced his campaign. ”I have not heard anyone in the current field explain how they’re going to help us in San José and other cities across the state end unsheltered homelessness, implement Prop. 36 [a 2024 ballot measure that increased penalties for certain drug and theft crimes], get people into treatment, bring down the cost of housing, the cost of energy.”

A critical question is who donors decide to back in a state that is home to the most expensive media markets in the nation. Candidates have to file fundraising reports on Feb. 2, data that will indicate who is viable.

“I know from first-hand experience that there comes a day when a candidacy is no longer sustainable because of a lack of resources,” said Garry South, a veteran Democratic strategist who has worked on national and state campaigns.

“You have to pay the bills to keep the lights on, let alone having enough cash to communicate with our more than 23 million registered voters,” he added. “They don’t have much time to do it. The primary is just months away.”

The state Democratic and Republican conventions are quickly approaching. A Republican may be able to win the GOP endorsement, but it’s unlikely a Democrat will be able to secure their party’s nod because of the large number of candidates in the race.

Political observers expect some Democratic candidates who have meager financial resources and little name identification among the electorate to be pressured to drop out of the race by party leaders so that the party can consolidate support behind a viable candidate.

But others buck the orthodoxy, arguing that the candidates need to show they have a message that resonates with Californians.

“There’s a lack of excitement,” Democratic strategist Hilda Delgado said. “Right now is really about the core issues that will unify Californians and that’s why it’s important to choose a leader that is going to … give people hope. Because there’s a lot of, I don’t want to say depression, but hopelessness.”

San José Mayor Matt Mahan announced he is running for California governor Thursday, pitching himself as a pragmatic Democrat who would prioritize state residents’ quality of life over the principled progressivism that has become entrenched in California politics — including on crime, homelessness, housing and affordability.

“I’m jumping in this race because we need a governor who is both a fighter for our values and a fixer of our problems,” said Mahan, one of the state’s most outspoken Democratic critics of departing Gov. Gavin Newsom. “We can fix the biggest problems facing California, and I believe that because we’re making real progress on homelessness, public safety [and] housing supply in San José.”

Mahan claimed policies under his watch have reduced crime and the number of unsheltered residents, helped police solve every city homicide for nearly the last four years, and should be emulated statewide.

“I want to follow through on that work by holding state government accountable for partnering with cities and counties to deliver better outcomes,” he said.

Mahan, the father of two young children whose wife, Silvia, works in education, said last year that it wasn’t the right time for him to run for governor, despite calls for him to do so from moderate forces in state politics and business. But he said he changed his mind after failing to find a candidate among the already crowded Democratic field who he felt he could support — despite meeting with several of them to discuss their plans if elected.

“I have not heard the field embrace the kinds of solutions that I don’t think we need, I know we need, as the mayor of the largest city in Northern California,” Mahan said. In “the current field, it feels like many people are more interested in running either against Trump or in his image. I’m running for the future of California, and I believe that we can fight for our values on the national stage while being accountable for fixing our problems here at home.”

Mahan, a 43-year-old Harvard graduate and tech entrepreneur from Watsonville, was elected to the San José City Council in 2020 and then as mayor of the Bay Area city in a narrow upset in 2022. In 2024, he was reelected in a landslide.

More recently, he has been pushing a concise campaign message — “Back to Basics” — and launched a nonprofit policy organization by the same name to promote his ideas statewide. His former chief of staff, Jim Reed, recently left his office to lead the initiative.

Although he isn’t well-known across the state, influential Californians in politics said he’s nonetheless a candidate who should be taken seriously — including progressives who have not always seen eye to eye with him, such as Rep. Ro Khanna (D-Fremont).

“Matt Mahan is a person of integrity who has made great progress on housing in San José, cost of living, and public safety. He is a terrific Mayor and would be a formidable candidate for Governor,” Khanna said in a statement to The Times.

While in office, Mahan has cut a decidedly moderate path while eschewing some progressive policies that other party leaders have championed in a state where Democratic voters far outnumber Republicans.

He has backed Newsom, a two-term governor and potential Democratic presidential candidate, on some of the governor’s signature initiatives — including Proposition 1, a plan to ramp up and in some instances require people on the street to undergo mental health treatment. He also joined Newsom in opposing a proposed wealth tax on California billionaires, saying it would “backfire” by driving business out of the state — including in Silicon Valley’s tech sector, where many of his constituents work.

However, Mahan has not been shy about criticizing Newsom, either — including for taking a brash, President Trump-like online demeanor in pushing back against Trump and other critics of California, including in the business world, and for not doing more to solve entrenched issues such as crime, drug addiction and homelessness.

He broke with Newsom and other Democratic leaders to back Proposition 36, the 2024 ballot measure that increased penalties for theft and crimes involving fentanyl. After the measure was passed overwhelmingly by voters, he accused Newsom of failing to properly fund its statewide implementation.

Mahan also pushed through a plan in San José to arrest people on the street who repeatedly decline offers of shelter, which some progressives lambasted as inhumane.

San José, California’s third-most populous city after Los Angeles and San Diego, has a growing reputation for being a safe big city — with a recent report by SmartAsset ranking it the safest large city in the U.S. based on several factors including crime rates, traffic fatalities, overdose deaths and median income.

Mahan said income inequality is “a very real issue” and “a threat to our democracy.” But he said the solution is not the proposal being floated to tax 5% of the assets of the state’s billionaires to raise funds for healthcare. He said the proposal would have the opposite effect and diminish state tax revenue by driving wealthy people out of the state, as similar policies have done in European countries that have implemented them, but he did not specify how he would backfill the impending federal healthcare funding cuts that will affect the state’s more vulnerable residents.

He said he has heard directly from business leaders and others in Silicon Valley who are worried about the impact of such a tax, which they believe “strikes right at the heart of Silicon Valley’s economy, which has been an engine of prosperity and economic opportunity for literally millions of people in our state.”

He said California should instead focus on “closing loopholes in the tax code that allow the wealthiest among us to never pay taxes on their capital gains,” and on finding ways to make government more efficient rather than “always going back to the voters and asking them to pay more.”

Mahan said San José has made “measurable progress” on the issues that voters raise with him at the grocery store: “crime, the high cost of living, unsheltered homelessness, untreated addiction.” But the city is limited in what it can do without “state leadership and real accountability in Sacramento and at the county level,” he said.

Mahan has already elicited early support among wealthy venture capitalists and tech industry leaders, who would be able to bankroll a formidable campaign.

In response to a post in early January in which Mahan said the wealth tax would “sink California’s innovation economy,” the angel investor Matt Brezina responded, “Is Matt running for governor yet? Silicon Valley and California, let’s embrace Matt Mahan and his sensible policies. Matt understands how wealth is created, opportunity is created and society is advanced.”

Brezina did not respond to a request for comment, nor did Newsom.

Others would prefer Mahan not run.

Santa Clara County Democratic Central Committee Chair Bill James said Mahan “hasn’t engaged” with his group much, seems to consider “the more centrist and even the more conservative population in the area to be his base,” and frames his policy agenda as that of a “moderate Democrat” when “it’s a little Republican too.”

“Matt may run as a Democrat and feel like he is a Democrat, but his policy positions are more conservative than many Democrats we interact with here in Santa Clara County,” he said.

Assemblymember Alex Lee (D-San José), chair of the Legislative Progressive Caucus, said he also would prefer Mahan focus on San José, especially given the “very big year” ahead as the region hosts several major sporting events.

“Our mayor is right that there needs to be more focus on the city getting ‘back to basics,’ and I don’t know how running for governor and doing a big statewide race really brings the core governance needed for a city,” Lee said. “Everyone and their mom is running for governor right now, and I just think it’s better-suited for us to have his focus here.”

Lee said the Democratic Party is a “very big tent,” but voters should be aware that Mahan has aligned himself with the “most MAGA conservative” voices on certain issues, such as Proposition 36.

“He bucks the Democratic Party,” Lee said.