Beckham fans back Victoria in feud with son Brooklyn as sales of her £104 foundation boom
VICTORIA Beckham’s £104 foundation has sold out in the two weeks since son Brooklyn disowned her — as fans throw their support behind the ex-Spice Girl.
It is now the most successful product in her beauty range — and means she stands to make her greatest turnover this year.
The Foundation Drops have sold out in several shades, with the waiting list the longest since she launched her range in 2019.
Currently one of her satin kajal eyeliners sells every 30 seconds.
But the foundation is on track to sell every 20 seconds once stocks are replenished.
January, traditionally the quietest month in the online beauty world, has been Victoria’s busiest to date as fans launched a viral campaign to promote her products.
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It comes after they got her 2001 hit, Not Such An Innocent Girl, to number one in the charts last month following Brooklyn’s Instagram tirade.
After months of feuding, Brooklyn 26, said he has no desire to reconcile with Victoria, 51, and dad David, 50.
A source said: “Personally it may well have been one of the worst months of Victoria’s life but professionally, these past four weeks have been astonishing.
“Not only did fans get her to number one, TikTok then went into overdrive reviewing her foundation. It got rave reviews, with make-up artists and beauty enthusiasts waxing lyrical.
“Having already sold well in the build-up to Christmas, in the wake of Brooklyn’s bombshell statement, it has had a second surge online.
“As a result, there are now enormous waiting lists and it has become her biggest ever selling hero product.”
Victoria’s most recent Companies House reports showed a 26 per cent revenue increase year on year, with turnover of almost £113million.