sag-aftra

The digital world of the first AI actor, Tilly Norwood, is expanding.

AI talent studio Xicoia, which created Norwood, has announced plans for a “rapid expansion” for the digitized actor. The developments include a digital universe dubbed the “Tillyverse,” where ”Tilly and a new generation of AI characters will live, collaborate and build careers.”

The London-based company responsible for creating emotionally intelligent, hyperreal AI personas said it’s focused on more than experimenting with AI actors. It plans to build its own IP and change “how talent is created, developed and experienced in the AI era.”

“Together, we’re building something entirely new. Tilly Norwood isn’t just an AI character — she’s a personality, a brand, and a future global superstar with a compelling narrative arc,” said Xicoia CEO Eline van der Velden in a release.

Norwood was first launched last fall. Upon its introduction, many Hollywood actors, including Emily Blunt, Whoopi Goldberg and Natasha Lyonne, spoke out against the bot. Though Norwood has yet to star in a major project, the fear of AI-generated characters replacing actors and taking jobs is widespread.

Previously, SAG-AFTRA’s president, Sean Astin, also criticized the bot, saying, “It manipulates something that already exists, so the conceit that it isn’t harming actors — because it is its own new thing — ignores the fundamental truth that it is taking something that doesn’t belong to them.”

The development deepens union anxieties more than two years after concerns about the use and misuse of artificial intelligence led to back-to-back strikes.

SAG-AFTRA re-entered contract negotiations with the major studios last month. The union is expected to propose what has been called the Tilly tax, a fee that studios would have to pay to the union in exchange for using an AI actor.

Xicoia, which is owned by AI video production studio Particle6, recently hired former Amazon Prime Video executive Mark Whelan. He will lead Norwood’s expansion, develop new AI characters and oversee the creation of AI talent commissioned by third parties.

“Becoming a lead architect of the Tillyverse is genuinely a once-in-a-lifetime opportunity,” said Whelan in the release. “AI is evolving at breathtaking speed, and combining cutting-edge tech with ambitious creative thinking means we’re not following an industry playbook at Xicoia — we are writing it.”

The company expects the “Tillyverse” to launch later this year.

Harrison Ford received a standing ovation Sunday as he accepted the SAG-AFTRA Life Achievement Award.

“It’s a little early isn’t it?” Ford joked, noting that “it’s a little weird to be getting a lifetime achievement award at the half-point of my career.”

The 83-year-old is one of the industry’s highest-grossing actors after catapulting to global stardom with his role as Han Solo in the “Star Wars” franchise, a legacy further cemented by his lead role in “Indiana Jones” movies.

Ford fought back tears, thanking his fellow actors, writers, directors and cast members. He “found a calling. A life in storytelling. An identity in pretending to be other people,” he said.

“While we’re all at different stages of our lives and careers in this room, we all share something fundamental. We share the privilege of working in the world of ideas, of empathy, or imagination,” Ford said. “Because of that privilege, I’ve come to know myself.”

Ford said he was “not an overnight success,” spending the first 15 years of his career jumping between acting and carpentry before landing an acting role.

Ford thanked film producer and casting director Fred Roos and his longtime manager Pat McQueeney, all of whom he said were integral to his success.

“They’re no longer with us, but it feels important that I think of them now. I feel them here tonight. They would be happy for me,” Ford said.

SAG-AFTRA’s recognition on Sunday is one of several lifetime achievement awards bestowed upon the actor over his extensive six-decade career, which is defined by two of Hollywood’s biggest film franchises.

A highlight reel of Ford’s various acting performances played ahead of his accepting the award.

The award was presented by actor Woody Harrelson, who lauded Ford’s varied achievements and called him a “timeless American treasure.”

“There’s too much of me in this tribute to Harrison, but I’m an actor, what do you expect?” Harrelson quipped. The actor first met Ford after following him into a sushi restaurant and the pair “sealed their friendship” over lunch, during which “at one point, we laughed — and I’m not kidding — for three minutes straight,” Harrelson said.

“This is a life achievement award and he has lived a full one,” Harrelson said.

Ford hasn’t shown signs of slowing down in recent years. The actor plays therapist Paul Rhoades in the Apple TV show “Shrinking,” which earned him his first-ever Emmy nomination last year. He also recently starred in the “Yellowstone” prequel “1923” and appeared in his first Marvel movie, “Captain America: Brave New World.”

Ford “thinks working more is the antidote to aging,” Harrelson said. The actor recently reprised his iconic role as a swashbuckling archaeologist in the 2023 sequel “Indiana Jones and the Dial of Destiny.”

Despite Ford’s massive success in the industry, the actor has yet to win a major competitive acting award. The Life Achievement Award is the first that Ford snagged from the guild. He was nominated last year for actor in a comedy series for his role in “Shrinking” but lost to Martin Short for his performance in “Only Murders in the Building.”

Ford said he was “quite humbled” to be honored with the award in a room full of actors, “many of whom are here because they’ve been nominated to receive a prize for their amazing work, while I’m here to receive a prize for being alive.”

“Sometimes we make entertainment. Sometimes we make art. Sometimes we’re lucky and we make them both at the same time,” Ford said.

The awards show’s highest honor is given to performers who foster the “finest ideals of the acting profession.” Ford joins a list of seasoned actors who have received the award, including Jane Fonda, Barbra Streisand, Morgan Freeman and Robert De Niro.

SAG-AFTRA described Ford as “one of cinema’s most enduring leading men” whose performances “have become woven into the fabric of our culture,” in a December release announcing the honor.

When the Screen Actors Guild gathers to present its annual awards for the 32nd time on Sunday at 5 p.m. at the Shrine Auditorium in L.A., the event will have a new name: the Actor Awards presented by SAG-AFTRA. The new moniker aligns with the name of the statuette that’s been presented to winners since 1995 (but a lot of folks are still referring to them as the SAG Awards). The show will stream live on Netflix, with Kristen Bell hosting for the third time, after previous gigs in 2018 and 2025.

In the film categories, just two weeks before the Academy Awards, the top contenders are “One Battle After Another” and “Sinners.” Paul Thomas Anderson’s political thriller led all films with seven nominations, including cast in a motion picture and individual recognition for actors Leonardo DiCaprio, Chase Infiniti, Teyana Taylor, Benicio del Toro and Sean Penn.

“One Battle’s” toughest competition will likely be Ryan Coogler’s Southern vampire horror-musical, “Sinners,” which earned five nominations. Michael B. Jordan, Wunmi Mosaku and Miles Caton each earned individual nominations, as well as nods for the film’s cast and stunt ensembles.

Timothée Chalamet, nominated for male actor in a leading role for “Marty Supreme,” could be the first performer to win in consecutive years after taking home the Actor last year for his portrayal of Bob Dylan in “A Complete Unknown.” “Marty Supreme” has three nominations overall, including Odessa A’zion for female actor in a supporting role and performance by a cast in a motion picture.

In television, Apple TV’s “The Studio” scored the most nominations, with five, including one for performance by an ensemble in a comedy series. The show’s individual nominees are Seth Rogen, Kathryn Hahn, Ike Barinholtz and the late Catherine O’Hara.

HBO’s “The White Lotus” and Netflix’s “Adolescence” followed with four nominations each. The latter’s nominees include 16-year-old Owen Cooper, who would be the youngest performer to win an individual Actor Award. Currently, the youngest winner is Kate Winslet, who was 20 when she won for female actor in a supporting role for “Sense and Sensibility” in 1996.

Harrison Ford will be presented the SAG-AFTRA Life Achievement Award during the telecast. Recent honorees include Jane Fonda, Barbra Streisand and Sally Field.

Follow along as we update the list live throughout the evening. Nearly everyone in attendance will go home with an actor, but who will take home an Actor statuette?

Performance by a cast in a motion picture

“Frankenstein”
“Hamnet”
“Marty Supreme”
“One Battle After Another”
“Sinners”

Performance by a female actor in a leading role

Jessie Buckley, “Hamnet”
Rose Byrne, “If I Had Legs I’d Kick You”
Kate Hudson, “Song Sung Blue”
Chase Infiniti, “One Battle After Another”
Emma Stone, “Bugonia”

Performance by a male actor in a leading role

Timothée Chalamet, “Marty Supreme”
Leonardo DiCaprio, “One Battle After Another”
Ethan Hawke, “Blue Moon”
Michael B. Jordan, “Sinners”
Jesse Plemons, “Bugonia”

Performance by a female actor in a supporting role

Odessa A’Zion, “Marty Supreme”
Ariana Grande, “Wicked: For Good”
Amy Madigan, “Weapons”
Wunmi Mosaku, “Sinners”
Teyana Taylor, “One Battle After Another”

Performance by a male actor in a supporting role

Miles Caton, “Sinners”
Benicio del Toro, “One Battle After Another”
Jacob Elordi, “Frankenstein”
Paul Mescal, “Hamnet”
Sean Penn, “One Battle After Another”

Performance by an ensemble in a comedy series

“Abbott Elementary”
“The Bear”
“Hacks”
“Only Murders in the Building”
“The Studio”

Performance by a female actor in a comedy series

Kathryn Hahn, “The Studio”
Catherine O’Hara, “The Studio”
Jenna Ortega, “Wednesday”
Jean Smart, “Hacks”
Kristen Wiig, “Palm Royale”

Performance by a male actor in a comedy series

Ike Barinholtz, “The Studio”
Adam Brody, “Nobody Wants This”
Ted Danson, “A Man on the Inside”
Seth Rogen, “The Studio”
Martin Short, “Only Murders in the Building”

Performance by an ensemble in a drama series

“The Diplomat”
“Landman”
“The Pitt”
“Severance”
“The White Lotus”

Performance by a female actor in a drama series

Britt Lower, “Severance”
Parker Posey, “The White Lotus”
Keri Russell, “The Diplomat”
Rhea Seehorn, “Pluribus”
Aimee Lou Wood, “The White Lotus”

Performance by a male actor in a drama series

Sterling K. Brown, “Paradise”
Billy Crudup, “The Morning Show”
Walton Goggins, “The White Lotus”
Gary Oldman, “Slow Horses”
Noah Wyle, “The Pitt”

Performance by a female actor in a television movie or limited series

Claire Danes, “The Beast in Me”
Erin Doherty, “Adolescence”
Sarah Snook, “All Her Fault”
Christine Tremarco, “Adolescence”
Michelle Williams, “Dying for Sex”

Performance by a male actor in a television movie or limited series

Jason Bateman, “Black Rabbit”
Owen Cooper, “Adolescence”
Stephen Graham, “Adolescence”
Charlie Hunnam, “Monster: The Ed Gein Story”
Matthew Rhys, “The Beast in Me”

Action performance by a stunt ensemble in a motion picture

“F1”
“Frankenstein”
“Mission: Impossible — The Final Reckoning”
“One Battle After Another”
“Sinners”

Action performance by a stunt ensemble in a television series

“Andor”
“Landman”
“The Last of Us”
“Squid Game”
“Stranger Things”

A viral AI-generated video of actors Brad Pitt and Tom Cruise fighting atop a building is causing a stir online.

The 15-second video comes from the latest AI video-generation platform, Seedance 2.0. The platform was launched this week by its owner, ByteDance, the same Chinese parent that oversees TikTok. As the video circulates online, the Motion Picture Assn. and other industry stakeholders have called out the video for its unauthorized use of copyrighted works.

Charles Rivkin, chief executive of the Motion Picture Assn., wrote in a statement that the company “should immediately cease its infringing activity.”

“In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale,” wrote Rivkin. “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.”

The video was posted on X by Irish filmmaker Ruairi Robinson. His post said the 15-second video came from a two-line prompt he put into Seedance 2.0.

Rhett Reese, writer-producer of movies such as the “Deadpool” trilogy and “Zombieland,” responded to Robinson’s post, writing, “I hate to say it. It’s likely over for us.”

He goes on to say that soon people will be able to sit at a computer and create a movie “indistinguishable from what Hollywood now releases.” Reese says he’s fearful of losing his job as increasingly powerful AI tools advance into creative fields.

“I was blown away by the Pitt v Cruise video because it is so professional. That’s exactly why I’m scared,” wrote Reese on X. “My glass half empty view is that Hollywood is about to be revolutionized/decimated.”

Reese isn’t alone in thinking AI could potentially “decimate” Hollywood and take away jobs. Creating protections against AI was one of the main reasons both SAG-AFTRA and the Writers Guild went on strike in 2023. But some members argue that those measures — now nearly three years old — did not go far enough.

As SAG-AFTRA reentered contract negotiations with the studios earlier this week, AI is still one of the union’s highest priorities. It’s expected that the actors union could propose what has been called the Tilly tax, a fee that studios would have to pay to the union in exchange for using an AI-generated actor — a response to the introduction of Hollywood’s first AI actor, Tilly Norwood.

In a statement to The Times, SAG-AFTRA confirmed that the union stands with the studios in “condemning the blatant infringement” from Seedance 2.0, as video includes “unauthorized use of our members’ voices and likenesses.”

“This is unacceptable and undercuts the ability of human talent to earn a livelihood. Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent,” wrote a spokesperson from SAG-AFTRA. “Responsible A.I. development demands responsibility, and that is nonexistent here.”