Riz Ahmed

Riz Ahmed has created and stars in a marvelous new series, “Bait,” premiering Wednesday on Prime Video. There are no worms in it, though viral video plays a part, and fame — the pursuit of which is a subject — is a lure.

But what’s in a name? A comedy by any other name would be as funny — if it was funny, and this one very much is, in a way that’s crazy and serious and human, built around a character in crisis who refuses to believe his life is out of control and is so invested in putting up a front that he’s begun to believe his own lies. Almost. It’s a series in which hallucinations, dreams, magical realism and memories, which punctuate and interfere with the “normal” business of the story, all amount the same thing, and in which the style of the filming shifts with the action.

Ahmad plays Shah Latif, a British Pakistani actor, who, owing to the exertions of his faithful, often frustrated agent, Felicia (Weruche Opia), is improbably auditioning to be the next James Bond. But he repeatedly forgets his line when his scene partner, a girl with a gun, asks, “Tell me, when it’s just you all alone, how do you live with yourself? Do you even know who you are?” establishing a theme. (The line he can’t recall: “I don’t live with myself, I live with whoever you need me to be.” Spies and actors!)

Leaving the audition, he contrives to be photographed by one of the paparazzi lurking outside, sniffing for a Bond scoop; his picture is published, which creates a stir and some racist blowback, culminating in a package thrown through the front window of his parents’ home. (It is not a window that opens.) What’s inside the package I’ll leave for you to discover, but it will play a part through the rest of the show.

The recurring question of who will be the next James Bond generates a lot of pop cultural heat in our world; just type “next James Bond” into your search engine of choice. At one point, you may recall, Idris Elba was regularly bruited as a potential 007, which occasioned enough anti-Black reaction that he officially took himself out of the unofficial running. It may have been on Ahmed’s mind here — Shah claims high purpose for his Bondean aspirations, that he wants “to show them that this too is what British looks like.”

On the one hand, Shah has had enough of a career to have been made into a “limited edition collectible action figure,” starred in a well-regarded but underseen small film, played “the translator in ‘Homeland’ series seven” and earned a rising star award from some French festival; on the other, he is, professionally speaking, no Idris Elba — not a nobody, but not too many rungs above it. (He’s not Dev Patel, either, with whom he’s repeatedly confused.)

At the top of the second episode, Shah is seemingly being interviewed on a podcast, “Sir Chatwick Stewart, with me, Sir Patrick Stewart” — played by the man himself, whom we hear but never see — about his ambitions, though it’s soon clear that Stewart is a mental projection, an inner critic and inquisitor. He’ll stick around through the series, offering barbed commentary and something like support: “If I humiliate you, it’s to save you from the bigger humiliation of remaining as you are.”

As a protagonist continually getting in his own way, Shah is a classic sort of comic character. He creates opportunities only to squander them; finds himself voiceless after forcing himself onstage at a black-tie gala or in an underground club (he was once a politically provocative MC). After a newsworthy mishap, his agent advises him to lie low, which is impossible for him to do; there is no itch he won’t scratch, and no good advice he’ll actually follow. Apart from a rival actor (Himesh Patel) he’s a protagonist without antagonists, excepting himself. He’s insufficiently grateful to the people he owes, and insufficiently apologetic to those he’s wronged.

Shah’s self-involvement will be challenged by ex-girlfriend Yasmin (Ritu Arya), encountered first by accident, then sought out — a writer, she has published an op-ed headlined, “No, Shah Latif, We Don’t Need a Brown Bond” — in which she accuses him of “exchanging his political art for vanilla distraction.” His family, whom he neglects to visit for months, includes warm-hearted cousin Zulfi (Guz Khan), who has started a Muslim ride share company; a no-nonsense sister (Aasiya Shah) — the name of her character is rendered as “Q” on IMDb and elsewhere, but in the series itself she’s called Ainy — doting mother Tahira (Sheeba Chaddha); and his skeptical father, Parvez (Sajid Hasan), who has not been keeping his doctor appointments and asks Shah, “What do you even do? I watch TV all day — you’re never on it.”

Appropriate to a character who lives for being onscreen, “Bait” plays with the language of film — gritty procedural, a burst of Bollywood, romantic comedy — though not necessarily to the usual ends. Frame-filling titles identify the London neighborhoods where the action takes place — Wembley, Kentish Town, Brick Lane, Ladbroke Grove — as Paris, Moscow and Mexico City might appear in an international thriller. The series is at once satirical and celebratory; “Bait” feels abundant, both in its presentation of a culture, which has the ring of documentary truth, and as a beautifully realized work of art.

Bond can wait.

Saturday Night Live has launched in the UK tonight after plenty of buzz.

Saturday Night Live has arrived in the UK after months of anticipation, with Tina Fey stepping in to host.

As SNL UK launched on Sky, viewers were all saying the same thing as they tuned in to watch the very first sketch, which poked fun at Prime Minister Keir Starmer.

Comedy legend and SNL veteran Tina is the first host to introduce the show to audiences, while Jamie Dornan and Riz Ahmed have also been announced as future hosts.

The 75-minute episode features Wet Leg as the first musical guest, with Wolf Alice and Kasabian to follow in future episodes.

“I am so excited for you to meet your cast, they are wonderful,” Tina told the audience, before promising to “stay out of their way tonight as much as possible”.

Viewers were divided as opening skit played out, with many complaining about the amount of laughter coming from the crowd. Some even wondered if it was canned, but this is not the case, as the show is filmed in front of a live studio audience.

“Are they seriously doing canned laughter on SNLUK?” one person asked on X (Twitter), as another quizzed: “Surely that laughter isn’t real on Saturday Night Love UK?”

A third asked: “Hang on? Is this laughter canned? It surely can’t be. But the audience is being weirdly compliant.”

“The audience need to calm down a bit,” another person advised, while one more suggested it was a technical issue, adding: “The laugh track is leveled/mixed wrong and it’s annoying me… “

However, other fans shared their appreciation for the show, with one writing: “Was so critical about the idea of SNLUK. 2 minutes in and I’m cryin.”

“Unpopular opinion: Saturday Night Live UK will be considered a great success this time next year,” a second penned.

“Got to admit, I did get a bit giddy at ‘Live from London, it’s Saturday Night Live!'” another commented, as one more person enthused: “I’m loving the opening sequence.”

Saturday Night Live UK debuted tonight on Sky and streaming service Now at 10pm. It was originally scheduled for just six episodes but received an extension before launch, meaning it will now run every Saturday for the next eight weeks.

The entertainment show includes a blend of sketch comedy, stand-up and live music, much like its US counterpart.

The show also mirrors its American predecessor with an opening monologue and signature segments like the Weekend Update, presented by Colin Jost and Michael Che in the US.

Saturday Night Live, created by Lorne Michaels, is a TV institution in the United States and first started in 1975.

Tina Fey appeared on the sketch programme from 1997 to 2006, and based her hit comedy series 30 Rock on her experiences working on the show.

The UK line-up of comedians features several major names from the comedy circuit as well as some up-and-coming talent.

The ensemble cast includes Hammed Animashaun, Ania Magliano, Emma Sidi, Celeste Dring, Ayoade Bamgboye, Larry Dean, George Fouracres, Annabel Marlow, Al Nash, Jack Shep, and Paddy Young.

Writers for the show include 8 Out of 10 Cats writer Charlie Skelton, Stath Lets Flats actor and comedian Al Roberts and Have I Got News For You’s Bella Hull.

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TV lovers can now get Sky TV, Netflix and Discovery+ for £15 per month with the new Essential TV bundle.

This delivers live and on-demand TV without a satellite dish or aerial and includes hit shows like The Last of Us and Squid Game.

Lead producer James Longman said of the launch: “The UK is absolutely packed with incredible comedy talent right now and this cast represents the freshest voices we have, they’re bold, exciting and of course, incredibly funny.

“The chemistry between them is something special and we can’t wait to share this funny group of people with the world.”

Phil Edgar Jones, executive director of Unscripted Originals at Sky, said: “We all need a laugh like never before, so we’re beyond excited to bring Saturday Night Live to the UK, only 50 short years after it first launched in the US.

“The show’s long-standing legacy of discovering and nurturing outstanding comedy talent speaks for itself, and this UK version will build on that legacy with the support of Lorne Michaels, a brilliant local production team, and an exciting new generation of voices. Saturday nights are looking bright!”

Saturday Night Live UK is available to watch on Sky and Now TV on Saturdays at 10pm.