Truth behind Kardashian rift with Dragons Den star Emma Grede after ‘conscious uncoupling’ and social media snub
SHE’S been an integral part of the Kardashian family’s success for the last decade.
But recently it seems things between businesswoman and Dragon’s Den star Emma Grede and the KarJenners – especially Khloe, 42 – have cooled off dramatically.
Emma, 43, and KoKo partnered to launch denim brand Good American back in October 2016, which made a staggering $1million in its first day.
But fast forward ten years, and while Khloe remains an owner of the fashion line today, she’s since expressed she no longer feels the need to be as involved.
“Good American is doing so well, and Good American is strong enough and stable enough to sustain on its own,” she explained during a recent episode of her podcast Khloe in Wonderland.
With Khloe and Emma now spending less time working together their friendship has essentially dissolved, The Sun understands.
A well-placed insider tells us: “Over time, Khloe just wasn’t as involved – she started cancelling events and not promoting the brand.
“She has a lot on in her personal life, as fans know, but Emma is a businesswoman first and foremost and that just didn’t wash with her.
“Khloe has so much going on and it just wasn’t a priority in her life. In theory, Khloe is still the founder of Good American but it’s Emma who does the hard work behind the scenes. I don’t think Khloe & Emma are on speaking terms now.”
Earlier this year, Khloe dropped the biggest hint yet she was ‘consciously uncoupling’ from her friendship with Emma when she unfollowed her on Instagram.
Our source adds: “They are both smart women who realised it was time to part ways professionally, and they had to navigate it carefully so the brand wasn’t damaged as they are both heavily involved.”
After setting up Good American with Khloe, Emma later teamed up with Kim, 45, to work on her shapewear line SKIMS which debuted in 2019.
And she also joined forces with Kylie Jenner, 29, in 2023 to launch her fashion brand KHY.
But in recent years Emma’s own star has been on the rise. She joined Dragon’s Den in 2024 and she’s been a recurring guest investor on the American version Shark Tank since 2021.
She launched her podcast Aspire in 2025 and earlier this year released her book Start With Yourself: A New Vision for Work & Life.
The Sun understands that, while she was initially happy to fade into the background on projects with the Kardashians, Emma is keen for her hard work to be seen these days.
“As her profile has grown over the last few years, Emma wants her own hard work recognised,” an insider said. “Good American was Emma’s brain child, but it was Khloe’s investment and her profile that made it happen.
“The fall out with Khloe didn’t affect Emma’s relationship with Kim or the rest of the family, they’ve compartmentalised that off, but it’s very much a business-only relationship.
“Emma is still very involved with Skims, and despite Kim being a mum of four, she’s still extremely hands on and promotes the brand all the time.”
Fans were left convinced that Emma was taking a swipe at Khloe during an interview with Cardi B on her podcast earlier this year.
Rapper Cardi, 33, said: “Oh my God, please y’all – if you ever want to build something, please choose good partners.
“Not everybody with money [is a] good partner. I’m telling you.”
Sparking speculation that she was taking aim at Khloe, Emma was quick to quip loudly: “Oh yeah, say that again…”
Our source added: “Going their separate ways professionally has not been easy and it has affected Emma and Khloe’s friendship, because it’s hard to move past ending a working partnership and there are grievances on both sides.”
The Sun has reached out to representatives for Khloe and Emma for comment.









