Reporters

Deion Sanders was just kidding.

The Colorado Buffaloes coach told reporters on Tuesday that he actually would not be willing pay them or any of their colleagues to refrain from covering him, despite what a close associate of his said during a livestream days earlier.

“Oh, no, no, no. I think you misinterpreted that,” Sanders said. “That was a joke. That’s what we were saying, like, some people live on your name.”

YouTube host and documentary maker Christopher Neely brought up the topic on Saturday during a livestream on “Thee Pregame Network.” A longtime videographer for Sanders, Neely mentioned that some members of the media seem to thrive off of negative coverage of Sanders, nicknamed Coach Prime.

“For the most part, the people that attack him wouldn’t be making the money they were making if he wasn’t here to attack,” Neely said, “which is why he told some of them, ‘Hey man, let’s just do this. I’ll give you $50,000 to not mention my name for a year.’ And ain’t nobody took the deal yet.”

Neely added: “You love talking about this man so much, and you make so much talking about this man that you turn the deal down. That’s what we’re dealing with.”

On Tuesday afternoon, Neely addressed the matter on “TMR Live,” the daily livestream he co-hosts with BiggDogg Chico. Neely clarified that Sanders made the so-called offer while joking around on the show in May and hadn’t actually floated the idea to actual media members.

“This was clearly a tongue-in-cheek, joking example to prove a point that there’s so many people who are negative toward us and they’re making so much money being negative toward us that even if I offered them what they were making or more, they still wouldn’t stop,” said Neely, who played the clip of a smiling Sanders making the comment in the spring.

“All I did this weekend on like October 26 was say, ‘Hey, by the way, ain’t nobody still reached out to Coach Prime and say, ‘Hey, give me that 50, I’ll stop talking about you.’ And then what do they do? [They said] ‘Neely says Coach Prime’s feelings are hurt and he wants to pay people to not talk about him.’”

Neely added: “He was clearly playing. Do you think this man with all he’s worth and been through and been talked about since he first caught a ball that he would literally pay somebody in Colorado to stop talking about him? He’s got better ways to blow $50,000.”

Although amused by the notion, Sanders made it clear that reporters aren’t going to get a dime from him.

“I would never offer a man money not to say — I don’t give a darn what you say about me,” Sanders said. “That was really a joke about someone who is prospering off of your name and your brand but they don’t like you.”

A two-time Super Bowl champion, one-time NFL defensive player of the year and a 2011 inductee into the Pro Football Hall of Fame, Sanders became Colorado’s head coach in 2023. Since then, the Buffaloes have gone 18-26, including a 9-4 effort from a 2024 roster that including his son Shedeur Sanders, who is now with the Cleveland Browns, and Heisman Trophy winner Travis Hunter, now with the Jacksonville Jaguars.

The team is 2-5 and 0-4 in the Big 12 Conference this year. It hosts conference foe Kansas State (4-3, 1-3) on Saturday.

Oct. 13, 2026 9:33 AM PT

WASHINGTON — Katie Zacharia, the new White House press secretary, faced reporters for the first time on Tuesday for a very brief turn at the lectern, taking a handful of questions before abruptly wrapping it up.

Zacharia, a conservative commentator who most recently worked for President Trump’s social media company, was named to the job on Friday, succeeding Karoline Leavitt, who left in August and is taking a job with Fox News Channel.

Zacharia told reporters her goal is to “amplify” what Trump is doing and that the president is “his own best spokesperson.”

She quickly proved that Tuesday, appearing for only 14 minutes and taking questions from just three outlets before telling reporters they could go ask the president their questions on the South Lawn of the White House as he prepared to leave for a campaign trip.

“In fact, I am going to end it because President Trump is heading out to Marine One for our historic trip to Alaska, and we can ask him all of the questions out there,” she said.

As Trump left the White House for his trip, he praised Zacharia’s performance to reporters.

“I thought she did excellent,” he said. “She did very good.”

Before taking the questions, Zacharia read slowly from an opening statement that began with a focus on Trump’s recent campaign rallies ahead of the midterm elections and his policies on energy, tariffs, immigration and more since he returned to office.

In naming Zacharia, who has a law degree from Pepperdine University, Trump described her as “a loyal and brilliant supporter, right from the beginning.” She briefly worked as a spokesperson for the Department of Homeland Security earlier this year and has been a commentator for Fox News and Newsmax.

She told reporters that she viewed her role as press secretary to be no different than the way she advocated for Trump while outside the government.

“I get to do what I was doing on the outside already, which was hoping to amplify, multiply and expand upon President Trump’s incredible agenda for the American people,” she said.

She also thanked Trump and said, “I have wanted to work for him for a very long time.”

She took her first question from Breitbart News, the right-wing outlet which has become more influential in the Trump era, and committed to keeping the “new media” rotation created under her predecessor to bring additional media outlets into news briefings and the White House press pool.

But Zacharia did make some big news: she said that Trump had asked for the resignation of Kimberly Guilfoyle, the U.S. ambassador to Greece, after a series of reports alleging she has engaged in improper and possibly illegal conduct before and during her tenure in Athens.

“She has been a wonderful asset to the team and we wish her well,” Zacharia said.

Price and Superville write for the Associated Press. AP writers Seung Min Kim, Josh Boak and Collin Binkley in Washington and Mike Catalini in Morrisville, Pa., contributed to this report.