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Sometimes, beauty is a burden.

Such is the case with Burney Falls, a Northern California waterfall whose loveliness became such a siren song to costume-wearing Instagram mermaids, selfie-taking TikTok tour guides and off-the-beaten-track road trippers that crowds grew and grew, until the natural wonder just couldn’t handle it any more.

Crowds in recent years have damaged trails, trampled plants and clogged rural roads.

Now, as part of a pilot program to reduce overcrowding, the California Department of Parks and Recreation will require advance reservations to visit the Shasta County waterfall on many days this summer.

“Burney Falls is a crown jewel of the California State Park System, and we want all visitors to have an enjoyable and memorable experience when visiting this one-of-a-kind destination,” State Parks Director Armando Quintero said in a statement. “By allowing visitors to make a reservation in advance, we can help keep crowds manageable and not push the park’s resources past the breaking point.”

The reservations, which can be purchased online, will be required to visit the falls Fridays through Sundays and on holidays during peak visitation season, from May 15 through Sept. 27.

On those days, McArthur-Burney Falls Memorial State Park will offer 103 parking passes for 8 a.m. to noon, an additional 103 passes for 1 p.m. to 5 p.m., and 35 passes for the entire day.

The day use passes will cost $11 per vehicle, according to State Parks, with discounts for seniors and people with disabilities.

California State Parks annual pass holders will pay no additional charge but must make reservations. Visitors with overnight campground or cabin reservations will not need additional passes for day use.

The 129-foot waterfall — a wide curtain of white water cascading from a basalt cliff face — generates its own rainbow and once was dubbed the “Eighth Wonder of the World” by President Theodore Roosevelt.

Visitors often endure long lines to get a selfie at Burney Falls. Here, Rachel Brussbau poses with her 1-year-old daughter, Sage, and Crysten Michol in July 2023.

(Paul Kuroda / For The Times)

But for much of its history, it “experienced limited visitation due to its rural location … and lack of publicity,” the State Parks department said in a statement.

“For generations of visitors, it had the reputation of a small, family-oriented park and one of California’s best-kept secrets,” the department said. “However, over the past decade, and especially with the growth of social media, that secret is now world-famous.”

Crowds swelled during the COVID-19 pandemic, when indoor public spaces closed.

A State Parks spokesperson told The Times in an email Monday that in 2015, Burney Falls had 121,495 visitors. Numbers “have steadily risen since that time, peaking at 322,192 visitors in 2020 during the pandemic,” the spokesperson said.

Since then, about 220,000 people have visited the park each year.

The spokesperson said the numbers account only for people who come in through the official entrance and not those who park illegally on the side of the road and enter off-trail.

Because so many people have veered off established trails, the park in recent years has experienced increased erosion and damage to sensitive vegetation and sacred tribal land, according to the State Parks department. Heavy traffic and illegal parking also have created unsafe conditions along State Highway 89, one of the heavily forested county’s main thoroughfares and a critical fire evacuation route.

“Campers with reservations are hesitant to leave the park, knowing that it may take up to two hours to re-enter on busy days,” the department statement read.

Because of limited parking, the gates often close for several hours each day.

“If lucky enough to gain entry, visitors inside the park are met with extreme overcrowding, long restroom lines, and overflowing trash cans instead of a peaceful, rejuvenating experience at one of the nation’s most awe-inspiring natural landmarks,” State Parks said.

In the summer of 2024, State Parks closed all access to the waterfall for the season to repair trails and slopes damaged by heavy crowds and storm erosion.

The department said it will evaluate the day use reservation system at the end of the summer and make adjustments if necessary for future peak visitation periods.

State Sen. Megan Dahle (R-Bieber), whose district includes Shasta County, said the pilot program “is likely to disrupt some trips” until word spreads.

“Unfortunately, for several years it has been clear something needs to change at Burney Falls,” Dahle said. “I hope this is an interim measure on the way to longer-term fixes to accommodate visitors.”

The top candidates for California governor clashed over the high costs of gas, housing and homeowner’s insurance in a testy debate Tuesday evening, a fiery exchange that may finally draw voter attention as the June 2 primary election fast approaches.

Former U.S. Health and Human Services Secretary Xavier Becerra, whose campaign blossomed after former Rep. Eric Swalwell dropped out amid sexual assault and misconduct allegations, came under persistent attack during the 90-minute debate but also went on the offensive.

Former Fox News host Steve Hilton, a Republican who leads all candidates in the most recent opinion polls, ripped Becerra for promising to declare a state of emergency to address rising homeowner’s insurance rates, saying the governor lacks that constitutional authority.

“We can’t have a governor who doesn’t understand how the government works,” Hilton said.

Becerra, who served as California attorney general before joining the Biden administration, quickly defended himself, saying he knows the law better than Hilton does.

“We don’t need a talking head from Fox News to tell us how the government works,” he said.

And that was after Becerra got in an early dig at Hilton, who has been endorsed by President Trump, by referring to Trump as “Hilton’s daddy.”

The debate was broadcast and livestreamed by CBS stations around the state. Hundreds of people watched from Pomona College’s historic Bridges Auditorium, a Renaissance Revival-style landmark with Art Deco flourishes that was once among the premier performance venues in Southern California.

With eight major candidates from both parties participating, CBS moderators billed it as “the largest and most inclusive debate of the election.” Becerra and Hilton were joined by Republican candidate Riverside County Sheriff Chad Bianco and Democratic candidates San José Mayor Matt Mahan, former Orange County Rep. Katie Porter, billionaire Tom Steyer, state Supt. of Public Instruction Tony Thurmond and former Los Angeles Mayor Antonio Villaraigosa.

Some takeaways from the debate:

Candidates didn’t shy away from the top issues

Moderators set the theme for the first half-hour of the debate as “affordability,” a top concern among California voters, and almost immediately the candidates began sniping and talking over one another.

Almost all of them vowed to accelerate home construction in California, pivotal to reducing the state’s high cost of housing.

There was no shortage of ideas for other ways to ease the financial burdens facing Californians, but few specifics on how they would deliver on those promises given the state’s complex and arduous legislative process.

Hilton promised to cap the price of gas at $3 per gallon, and Mahan vowed to suspend the state gas tax. Bianco said Democrats have long overregulated and overtaxed Californians, and the state’s supermajority Democratic Legislature would have to get in line with him and end those things if he’s elected.

Becerra said he would reduce prescription drug prices. Thurmond said he would provide down-payment assistance grants to those trying to own their first home.

Barbs traded over climate-caused emergencies

Anchors and reporters from local CBS stations moderated the debate, including Los Angeles anchor Pat Harvey, Sacramento anchor Tony Lopez, Bay Area anchor Ryan Yamamoto and national investigative correspondent Julie Watts. They were joined by Sara Sadhwani, an assistant professor of politics at Pomona College and a member of California’s independent redistricting commission.

Moderators pointed to the surge in catastrophic wildfires across the state in recent years due to climate change, as well as the threat of earthquakes, and asked the candidates how they would respond to future emergencies.

As he did throughout most of the debate, Bianco responded by bashing California’s Democratic leadership, which he said created most of the ills facing the state.

Bianco said the root causes of fire disasters in the state are “not because of climate change” but due to “failed environmental activist policies” that prevented fire departments from clearing highly flammable brush around communities for years.

Mahan, after touting his actions as a Silicon Valley mayor during emergencies, quickly pivoted to take shots at Becerra and his role as U.S. Health and Human Services secretary during the pandemic.

He said Becerra had “never met a crisis that he couldn’t ignore” and accused Becerra of failing to deal with COVID-19, monkeypox and the surge of unaccompanied minors at the U.S.-Mexico border during the Biden administration.

Becerra responded by saying that his agency dealt with the crises by working with all 50 states and the federal government to quickly roll out vaccines and other resources.

“You’re not wearing a mask, are you, Matt? You’re not worried about catching monkeypox, right?” Becerra said.

Steyer also came under attack when he starting discussing his plans to “make polluters pay” for the effects of climate change. Porter criticized the former San Francisco hedge-fund founder for making millions off the oil and gas industry, and using those profits to fund his campaign for governor. Steyer has spent more than $143 million of his own money on his campaign, according to fundraising disclosures filed with the California secretary of state’s office.

“How about profiteers pay? You pay the lowest tax rate on this stage, and yet you made the billions that you’re using to fund your campaign off fossil fuels,” Porter said to Steyer.

Steyer responded that he is a “change agent” candidate opposed by special interests and pointed to campaign committees funded by utility and other industry groups opposing his bid. PG&E, the California Chamber of Commerce and the California Assn. of Realtors have put more than $29 million into a pair of committees to fund attack ads against the billionaire.

Republicans focus on blaming Democrats

Just weeks before the June 2 primary, the race to replace term-limited Newsom remains wide open, with many voters still undecided.

Republicans Hilton and Bianco have led numerous public opinion polls while the large field of Democrats have split the vote, leading to fears among Democrats that the party could get shut out of the general election, despite outnumbering Republicans nearly two-to-one among the state’s registered voters. In California’s open primary, the top two finishers advance to the general election, regardless of party affiliation.

The two Republicans avoided overtly attacking each other at the debate but were regularly the targets of other candidates on the stage.

Becerra, speaking about federal healthcare funding cuts approved by President Trump and congressional Republicans last year, referred to the president’s endorsement of Hilton. “The first thing we have to do is stop Steve Hilton’s daddy,” Becerra said.

Hilton responded jokingly that his father, who was the goalie for the Hungarian national ice hockey team, hadn’t weighed in on the race. And he said Becerra’s comment pointed to what is wrong with California politics — a fixation on Trump despite Democrats controlling the state for more than a decade.

“We’ve had the same people in charge for 16 years now, and it’s such a disaster and such a high cost of living for everyone, and the highest poverty rate in the country and the highest unemployment rate in the country, and the worst business plan,” Hilton said. “All these things going wrong, they can’t do anything except blame Trump. Let’s see how many times you hear that tonight.”

Bianco grew visibly frustrated several times over the debate’s format and his opponents’ answers. At different points, he compared the event to “The Twilight Zone” and called it “the hour and a half that [viewers] are never going to get back.”

Pressed on what he would do differently if elected, the Riverside sheriff also focused on criticizing Democrats and accusing them of lying.

“We have a group of of 20-ish-year-old kids and we’re just sitting here lying to them about broken Democrat policies in California for the last 20 years, and we’re going to sit here and blame a president who’s been president for a year. This is absolutely ridiculous,” he said.

Hilton has seen a bump in his polling numbers since he was endorsed by President Trump earlier this month. A CBS News/YouGov poll of more than 1,400 registered voters released Monday showed Hilton leading with 16%, followed by Steyer with 15%, Becerra with 13%, Bianco with 10%, Porter with 9%, Mahan and Villaraigosa with 4% and Thurmond with 1%. The largest group of voters — 26% — was undecided.

Nixon reported from Sacramento and Mehta reported from Claremont. Times staff writers Kevin Rector, Dakota Smith and Blanca Begert contributed to this report.