peter parker

In a summer of Gen Z-driven blockbusters and ancient Greek juggernauts, the 38th entry in the Marvel universe can’t help smelling like your uncle’s sweaty Comic-Con ball cap. At least the core ensemble of “Spider-Man: Brand New Day” is still young, even after four “Spider-Man” movies together in nine years — unlike the mature super squad in last summer’s “The Fantastic Four: First Steps,” who boasted an average age of 42.

“Brand New Day” stars buzzy A-listers Tom Holland and Zendaya as Peter Parker and MJ Jones-Watson, sweethearts estranged after he was forced to save the multiverse by wiping all memories of his existence at the end of 2021’s “Spider-Man: Far From Home”. Adding drama to the couple’s onscreen breakup, the actors recently got married in real life. So kudos to the extras who steal scenes from them in the background, flailing like avant-garde dancers when a vicious mental parasite leaps from grandmothers to joggers to security guards on a quest to find something awful. Choreographed by Nathan Kim, the practical effect looks fantastic.

Fittingly for a film with body-snatching, director Destin Daniel Cretton (“Short Term 12,” “Shang-Chi and the Legend of the Ten Rings”) has made a story about letting people in. New York City’s brain-barging antagonist (“Stranger Things’” Sadie Sink in a fun character reveal) disrespects personal boundaries. Meanwhile, Peter, scarred by the murder of his dear Aunt May (Marisa Tomei) in 2021’s “Spider-Man: Far From Home,” keeps to himself in fear of revealing his secret identity. Forced to skip college while his former high school friends MJ and Ned (a lovable Jacob Batalon) attend MIT, this Spider-Man endures the rise-and-grind routine of an anonymous gig worker. His phone app pings; he puts on his protective mask and heads out wearily to fight crime. It’s a living. Barely.

Peter’s only physical connection to humanity is via webs and fists. Otherwise, he’s restricted to impersonal helpers — a detective (Liza Colón-Zayas) willing to take his phone calls, an AI assistant (ew) and a network of facial recognition cameras (double ew). He’s so isolated that his closest friend is a frenemy: Jon Bernthal’s Punisher, an equally lonely brute.

Screenwriters Chris McKenna and Erik Sommers add too much padding with their need to include the Hulk (Mark Ruffalo), the new Black Widow (Florence Pugh) and the government’s increasingly radicalized Department of Damage Control before this December’s “Avengers: Doomsday.” Perversely for a film with a two-hour-and-25-minute running time, the climax still feels rushed.

Cretton must shoulder an overburdened franchise. His film is likable as heck but never quite achieves liftoff. The soundtrack’s needle drops of Tame Impala and Bad Bunny add swagger. Better, Cretton seizes small moments to put his stamp on this installment. Just as Zendaya’s aspirationally chill MJ insists she won’t work for some “soulless corporation,” he’s quietly made a humanist super-flick: A shot of agents in black SUVs separating a telekinetic family could come right from the news. Likewise, Cretton allows the Punisher his rage while silently noting that the vigilante’s gun-toting tactics usually make things worse.

Peter’s inner despair gets externalized when he invents a genetic inhibitor neck implant to tamp down his sensitivity. The arachnid hormones in his body are surging, causing his pupils to turn black and his temper to explode. His emotions — and that sticky goo in his wrists — are about to burst. On a related note, between this second spider-puberty and Holland’s supporting turn as a mother-henned Telemachus in Christopher Nolan’s “The Odyssey,” will Hollywood ever allow 30-year-old Holland to play a grown man? I suppose when he proves he can carry his own movie. For now, he keeps squandering his Marvel breaks on whiffs like “Cherry” and “Uncharted.”

At least he’s an earnest, open-faced hero — the best live-action Spider-Man of the bunch. Holland holds onto his buoyancy even as his character battles the blues. His Peter fends off despair by insisting that he’s fine. The bruises on his body disagree. So does the glowing inhibitor on his spine, which seems to ask if we’re too quick to prescribe medication for our problems.

Cretton is the rare former indie filmmaker who pushes himself to stage clever action sequences. The web-slinging scenes in “Brand New Day” are designed to let the audience ride Peter’s mood swings. When he’s up, we soar from girder to girder in a tight POV that allows us to barely make out the tips of his boots. When he’s unsteady, every leap is perilously close to a free fall.

During the best fight scene, Peter takes on a squadron of gravity-defying ninjas in a brawl that takes place as much in the air as on the ground. Brett Pawlak’s camera spins a cartwheel alongside a flying kick, then plunges into the eye of a tornado of bad guys trapped in a web. Overall, there’s too much use of hurled rubble. But I dug how Cretton gooses our spidey senses with dramatic sound effects. The thud of a hammering Hulksmash rattles our seats; later, a cocked rifle is so crisp we perk up like a dog hearing the mailman.

“Brand New Day” manages a few strong images: a dive-bombing pigeon, a cityscape at dusk, a close-up of headstrong MJ getting yanked through the sky, still determined not to let a stranger sweep her off her feet. And, of course, there’s that army of extras each making the most of their five seconds of fame. After order is restored just enough to prod us to a sequel, Cretton circles back to those civilians in an end credits montage of normal New Yorkers hanging out on stoops and playing chess in the park. These faces couldn’t matter less to the plot. But Cretton’s affection for people over pixels is his entire point.

Almost five years ago, “Spider-Man: No Way Home” swung into theaters in the teeth of a COVID-19 surge and did what almost nothing else could that winter: drove cooped-up moviegoers to cinemas and opened to one of the biggest domestic debuts on record, pulling in $260 million.

This weekend, Peter Parker is back — a little older, more world-weary and facing a far less forgiving market.

The genre’s floor has dropped out since then.

Annual box office revenue for superhero movies is down, on average, about $3.5 billion, about half of what it was during the pre-pandemic years of 2017 to 2019, according to data from the FranchiseRe industry newsletter. Sony Pictures is betting that more real-world stunts, a relatable narrative and Spidey’s lasting popularity are enough to put “Spider-Man: Brand New Day” on the other side of that trend.

Whatever the approach, the commercial appetite is there. Pre-sales for the film, which stars Tom Holland and Zendaya, have been robust, and industry tracking estimates an opening weekend haul of at least $195 million in the U.S. and Canada. If that holds, it would be the year’s biggest domestic debut, beating Walt Disney Co. and Pixar’s “Toy Story 5” ($159.7 million). The movie cost about $225 million to produce and is produced by Sony’s Columbia Pictures, Marvel Studios and Pascal Pictures.

“This movie takes a grounded, emotional approach to the story, and I actually believe that’s what audiences are hungry for,” said Tom Rothman, chairman of Sony’s motion picture group. “It’s got all the whiz-bang wow visuals. But at its heart, it’s more a superperson movie, if you will, rather than a superhero movie.”

“Brand New Day” picks up where the last film left off. A spell has erased Peter Parker from the world’s memory — the price of undoing the public exposure of his identity — leaving him a stranger to his best friend, Ned, and to MJ. Without those friendships, he pours himself into his crime-fighting work to stave off his loneliness.

That feeling of being adrift without knowing where to turn is what the filmmakers built the movie around.

“We’re all really isolated from each other,” said Amy Pascal, one of the film’s producers who has overseen the entire franchise. “That kind of longing for connection between people and not knowing how to make it happen and living in a world where we become more and more remote, matched the moment that people are going through.”

The smaller scale was also a reaction to what came before it. “No Way Home” brought back Tobey Maguire and Andrew Garfield in a time-bending multiverse crossover, and there was no topping it.

“That was a movie that was 20 years in the making,” Pascal said. “There was no way to be bigger than that. So we went smaller. We went internal instead of external, and we found the bigness in that.”

Peter Parker’s isolation is what drew director Destin Daniel Cretton, who made 2021’s “Shang-Chi and the Legend of the Ten Rings” and was an executive producer on the Marvel Television series “Wonder Man.” He said he related to the pain and tragedy the character goes through, and to the idea of a superhero story that felt like it was happening in a real place.

The production’s rule of thumb became trying to execute scenes practically, in front of a lens, wherever possible.

That included a tank chase shot largely on a street in Glasgow, Scotland, on the first day of filming, complete with a rig that let an actor swing with explosions going off behind him. Thousands of people showed up to watch, which was “a big adrenaline rush on day one,” Cretton said.

A later set piece — Spider-Man against a group of red-clad ninjas known as the Hand — was shot at a former prison outside London.

Cretton’s insistence on real locations has an argument behind it. At a moment when audiences want to know what goes into moviemaking and are increasingly unsure whether the myriad images they’re looking at were generated by artificial intelligence, the answer is visible labor.

“Right now, more than ever, I think it’s important for audiences to really feel that people made the thing that they’re watching, and people went through an experience to make the thing they’re watching,” said Cretton, who grew up watching behind-the-scenes segments on his favorite DVDs. “All of that, I think, is just as important as the thing that they’re watching.”

Effects alone don’t carry a superhero movie — or any movie, for that matter — anymore, Cretton said.

“The action can be great, the [visual effects] can be fantastic, the explosions can be huge, but if there isn’t some type of emotional spine that connects with people where they are and what they’re going through, it’s just another big, explosive movie,” he said.

The slump itself isn’t in dispute. Many of Marvel’s newer films haven’t come close to the heights its predecessors once cleared, and this year, movies like Amazon MGM Studios’ “Masters of the Universe” and Warner Bros. and DC Studios’ “Supergirl” underperformed in theaters.

What’s driving it is contested.

“I don’t think it’s fatigue of the genre,” Rothman said. “I think it’s the audience wanting new things and less predictability.”

For Marvel, long treated as the genre’s gold standard, part of the problem was volume; a dense web of interconnected films and TV shows that made casual viewers feel like they had too much homework to do before a new premiere.

The likeliest near-term explanation for that estimated $195-million opening, though, may have less to do with tone than with supply and brand. “Brand New Day” is the first Marvel superhero film since last year’s “The Fantastic Four: First Steps,” and Spider-Man remains one of the most commercially durable characters in the genre.

The calendar is also less accommodating than it was. The latest “Spider-Man” installment opens against Christopher Nolan’s “The Odyssey” and holdovers including “Toy Story 5” — a considerably more crowded field than the thin, pandemic-era slate its predecessor benefited from on the way to $1.9 billion.

And the movie has a second job. With Disney and Marvel’s “Avengers: Doomsday” arriving at the end of the year, “Brand New Day” has to leave audiences wanting it.

“It’s got a lot riding on it,” said Steve Granelli, a teaching professor and division head of communication studies at Northeastern University. “Not just in terms of this being yet another ‘Spider-Man’ film, but also this being a huge storytelling device in the larger [Marvel franchise].”

Which is the tension at the center of the pitch. The filmmaking team went internal on purpose, and built a movie about a young man nobody remembers. It also has to set up the largest external event on Marvel’s calendar.