pet

Tokyo, Japan – While walking his toy poodle in the park near his home in Ikeda, Gifu Prefecture, Shin Ohta had an idea.

“My dog often stops walking during our strolls. I would carry him every time, but his weight of nearly 5kg [11lbs] started to become a real burden,” Ohta told Al Jazeera.

“I knew there had to be a better way.

Ohta works in sales for Japan’s oldest baby carrier manufacturer, Lucky Industries, which has produced more than 40 million baby carriers since its founding in 1934.

He has spent his career making baby carriers, but after that walk, he wondered if the same expertise could be applied to pets.

After consulting a veterinarian to ensure the design was viable for dogs, Ohta helped Lucky Industries launch its first line of dog hip carriers in 2022: Nu-i.

Earlier this year, the company joined dozens of other brands at Tokyo’s annual Interpets conference, a showcase of Japan’s rapidly growing pet care market.

During the first weekend of April, stalls lined the walls of the Big Sight convention centre, selling everything from walk-in pet dryers to the latest organic cat treats.

Few of the pet owners attending the event had their four-legged friend on a leash, instead ferrying them to and fro in well-decorated pet strollers, or the doggy equivalent of baby slings.

Many pets were decked out in colourful outfits, fur clips, and diapers.

Pets in Japan now outnumber children under 15 by more than 2 million.

According to market intelligence company Euromonitor, the country’s pet care market was worth 880 billion yen ($5.4bn) in 2025, up from 689.6 billion yen ($4.2bn) in 2020.

As Japan’s birthrate continues to fall and the population of children shrinks, companies that once built their businesses on babies, selling nappies, slings, and strollers, are increasingly turning their attention to pets.

Betting on pets at the Interpets conference, Unicharm’s expansive stall was lined with dog and cat nappies from its latest “Mannerware’” line.

The Tokyo-based company has been one of the great cross-market successes of the pet care boom.

After making its name selling feminine hygiene products and disposable diapers, Unicharm expanded into pet diapers in 2001.

Since then, pet care products have become one of the company’s main growth engines.

While the personal care market for people is larger, the pet care sector has higher profit margins.

According to Unicharm’s financial results for 2025, the company’s pet care division had a profit margin of 15.4 percent that year, compared with personal care’s margin of 10.7 percent.

Isshu Uehara, a Unicharm spokesperson, said that as of 2025, the pet care business accounted for 17 percent of the company’s total sales, with plans to increase that share to 20 percent by 2030.

“Japan’s birthrate is declining,” Uehara told Al Jazeera.

“Lifestyle changes, such as remaining single, marrying late, and the growth of childless, dual-income households, have led to a greater number of people seeking emotional connections through pets.

“As a result, we’re seeing the growth of ‘pet humanisation’, or treating pets like family members or children rather than just animals.

“Customers want to buy premium products to extend pets’ lifetimes, and share experiences with them, like dining together or going out to cafes and friends’ houses,” Uehara added.

Unicharm is not alone.

Across Japan, stroller brands like AirBuggy and clothing companies like Sweet Mommy have made similar leaps, applying expertise built around infants to a growing market of pet owners.

Lucky Industries CEO Hiroyuki Higuchi pointed to the company’s origins to explain the shift towards pets.

“When the company started, Japanese families had many children, and mothers needed carriers to be able to work around the house,” Higuchi told Al Jazeera.

But now, Japanese families are shrinking. While there has been a rise in single-person households and childless dual-income households, families with only one child have become more common as well.

A national survey of fertility trends found that between 2002 and 2021, the proportion of households with only one child increased from 10 percent to nearly 20 percent.

“With fewer babies around, it has been harder to come up with new ideas for baby products,” Ohta said.

“Now, my life is centred around my dogs, as are the lives of many of my friends. When we meet up, we talk about our pets.”

“Compared to the baby goods market, the pet sector is doing better,” said Higuchi.

“Companies see it as a reliable sector… In Japan, dogs are seen as babies, as part of the family. Just like many Japanese carry their babies in slings or carriers, so can dog owners,” Higuchi added.

Barbara Holthus, a sociologist and director of the German Institute of Japan Studies, said pet humanisation has been a growing trend in recent years.

“Before, a dog or cat might have just been an additional family member, but with fewer other family members and fewer children in the house, the focus becomes very concentrated on this animal,” Holthus told Al Jazeera.

“But it’s more diverse than just replacing children. Animals take on many different roles,” Holthus added. “A pet can also replace a partner. After a divorce, people sometimes get pets.

After someone gets widowed, they get a pet. Sometimes, a pet is seen as a play partner for an only child.”

Holthus sees Japan as a prime example of changing family structures, including the emergence of the “multi-species family”.

Holthus said decreasing birth rates, as well as factors such as loneliness and rising urbanisation, help explain why the trend of humanising pets has been particularly pronounced in Japan.

As for why infant brands are turning to pets, Holthus offered a simple explanation.

“It’s understandable,” she said.

“Of course, companies want to make money, and due to demographic change, their market is getting lost.”

Animal lovers in Gaza are resorting to desperate measures to keep their pets alive and healthy. Only two pet clinics are still operating, and critical veterinary supplies and animal food are running low. Vets are warning animal deaths will rise unless supplies arrive soon.

HALF of pet owners plan their entire holiday around their furry friends, a study has revealed.

A poll of 2,000 cat and dog owners found 26 per cent are ditching trips abroad in favour of staying in the UK and taking their pet with them – as stricter rules on pet travel to the EU have recently come into force.

More than half (54 per cent) decide to holiday with their animal offspring because they enjoy their company, while 39 per cent feel happier knowing they’ve given their pet a new experience.

When searching for somewhere to stay, 33 per cent like to ensure there are pet-friendly pubs and restaurants nearby, and 30 per cent will factor in how long the journey is going to be.

In response to these findings, pet food maker Carnilove has opened a pop-up travel agent ‘Pet Set Go’, where owners can get travel tips and advice on travelling with their pet, as a third have previously had to change or cancel a holiday due to a lack of pet-friendly options.

Owners can visit the travel agency at 21 West Street, Chipping Norton until June 4th at 5pm, or explore the five travel guides and expert advice online.

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Cara Whitehouse, pet travel expert, said: “We’re seeing a massive shift in the UK when it comes to furry friend-friendly holidays.

“Pet parents no longer want a holiday where their pet is just ‘tolerated’ – they’re now at the heart of the adventure.

“By uncovering these incredible ‘hidden gem’ locations, from the sweeping dunes of Anglesey to the rugged, raw plateaus of the Cairngorms, we’re helping owners match destinations to their pet’s unique character.

“As international travel with pets gets tougher, we’re glad to help match more fuss-free destinations to a pet’s requirements to support their natural spirit.”

The study also found the biggest challenges of holidaying with pets include a limited choice of places to eat or drink (19 per cent), and restrictions on beaches, walks or attractions (19 per cent).

Nearly four in 10 (38 per cent) say no additional pet fees would make them more likely to book an animal-included holiday.

Trusted reviews from other owners (34 per cent) and access to pet friendly activities (26 per cent) were also considered important.  

Of those planning a UK holiday with their pet this summer, the Lake District (24 per cent), Yorkshire Dales (21 per cent) and Cornwall (18 per cent) are among the top-rated destinations.

Colin Rodger, managing director at Carnilove, said: “We launched the ‘Pet Set Go’ agency because an active, adventurous life isn’t just a luxury for our pets: it’s a necessity to ignite their true spirit.

“Our research shows that owners are willing to go the extra mile to ensure their four-legged friends are part of the pack, but every great expedition requires the right fuel.

“By pairing our meat-first, potato and grain-free recipes with expert travel advice, we’re helping pet parents support the vitality and natural strength needed for a lifetime of shared memories on the trail.”

The OnePoll.com study also found 54 per cent claim holidaying with their pet gives them both a much-needed wellness boost.

A third even notice a significant boost in their animal’s mood several weeks after returning home, with 30 per cent saying they show more ‘vitality’ or ‘spirit’.

What’s more, 37 per cent of those with kids believe their pet’s needs are just as important as their children’s.

Izzy Judd, a brand partner, said: “Our home is always a bit of a whirlwind with three children, but our pets are such a huge part of our family’s heartbeat.

“We’ve always found that the best way to hit ‘reset’ is to take a trip together, so I’m happy to be part of ‘Pet Set Go’ because I know first-hand the ‘wellness boost’ you get from a shared adventure.

“It isn’t always easy to plan, but fuelling our pets with the right nutrition and being able to take them on our family holidays makes all the difference in creating those special core memories together.”

IN the weeks before we lost The Beach Boys’ Brian Wilson on June 11 last year, he had two special visitors. 

They were the group’s surviving founder members, his first cousin Mike Love, and his best friend from college, Al Jardine. 

It was their chance to say goodbye to the man who, above anyone, brought “good vibrations” to the world and created their 1966 magnum opus Pet Sounds. 

First to venture up the drive at Brian’s Beverly Hills mansion for one last time was Jardine.  

“I last saw him at the very end,” he says. “I came up to the house and he just pointed at me. 

“He said, ‘You started the band’, and I went, ‘Wait, come on, Brian, I’m sure you had a little something to do with it!’ 

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“He was very direct at times — he could be very unfiltered — but I think our friendship meant a lot to him. 

“He was always my best friend, right from when we started out.” 

Despite Brian’s well-documented struggles with mental health, Jardine insists that his old buddy never lost his passion for music. 

“His reputation remains solid,” he adds, before supplying an answer to his own question: “What’s the term? Legend.  

“His work will be appreciated for centuries to come. He had his own style. Just listen to his arrangements and his chord changes — they’re just so unusual.  

“His brother Dennis actually said it first, ‘Brian is The Beach Boys’. He created our sound and, as Mike Love would say, he heard things we couldn’t hear.” 

Of his last visit to Brian, Love says: “A couple of weeks before he passed away, I was able to go and see him. 

“We had a great time. We sang together, actually, which was a lot of fun.” 

Love leads the latest incarnation of The Beach Boys, keeping their songs alive in concert, including Pet Sounds classics God Only Knows, Wouldn’t It Be Nice and Sloop John B.  

“Brian’s still with us every night in that music,” he affirms 

If Brian, younger brothers Carl and Dennis, Mike and Al started out by singing about surfing, girls and open-top cars in the California sun, it was the elder Wilson sibling who took things to the next level with Pet Sounds. 

A themed song cycle employing pioneering production techniques, sublime harmonies, divine melodies and darker, soul-searching lyrics, it is regarded as Brian’s masterpiece.

He had been impressed with The Beatles’ sonic adventures on Rubber Soul — now he was pushing The Beach Boys to raise the bar higher, in turn inspiring their chart rivals to make Sgt. Pepper’s Lonely Hearts Club Band. 

Paul McCartney maintains that God Only Knows is his favourite song and that Pet Sounds is among his top three albums.  

He once enthused: “The musical invention on that is, like, ‘Wow!’  

“I just thought, ‘Oh dear me, this is THE album of all time, what the hell are we gonna do?’” 

To mark its 60th anniversary, The Pet Sounds Sessions — including demos, alternate takes and outtakes — are receiving digital, CD and vinyl editions. They feature a host of a cappella tracks shining the spotlight on the breathtaking harmonies.  

Which is why I’m speaking to Brian’s bandmates via video calls that seem entirely appropriate for singers who epitomise California’s sunny beach vibes.  

As we’re connected, Love, 85, reports that he’s “driving down the Pacific Coast Highway outside of Malibu”. 

In a separate call, Jardine, 83, is sitting in his solarium under clear blue skies in Monterey, gateway to the rugged Big Sur coastal region. 

First, Love gives me insights into his Beach Boys journey, leading up to the groundbreaking Pet Sounds.  

His mother Glee was the sister of Murry Wilson, father of Brian, Carl and Dennis, “so every holiday — Thanksgiving, Christmas, New Year’s, Fourth of July — and birthday was celebrated with music. 

“When Brian and I were teens, we’d get together and sing or listen to the radio, hearing groups like The Everly Brothers.” 

When they formed The Beach Boys, the clean-cut image involving surfing, sun and girls was, he says, “environmental because we lived a few miles from the sea”. 

Love continues: “We would often go to the beach for family outings. There, you’d find people who dressed a certain way, talked a certain way and had a certain attitude.  

“They were the surfers who inspired our first song, Surfin’ [released in 1961].” 

As to whether The Beach Boys joined the craze, he adds: “Dennis, Al and I had surfboards but we weren’t the greatest athletes. We appreciated it though, and we gave it a shot. 

“I’m not sure Brian ever tried it. He could only hear out of one ear and didn’t have much balance. You need all the balance you can get when you’re surfing.” 

Love recalls how he would “sit down at the piano with Brian while he figured out chord progressions, tempos and melodies.  

“I felt it was up to me to come up with lyrics and sing lead on songs we were working on together such as Surfin’ USA, I Get Around and Fun Fun Fun.” 

Jardine, who currently fronts The Pet Sounds Band of ace Brian Wilson associates, also casts his mind back to the early days but is interrupted by “actual pet sounds”. 

“Hang on a second, we have a little dog outside and he’s barking — I gotta shut him up,” he reports.  

When calm returns, I ask Jardine how he came to form a band with three brothers and their cousin in 1961.  

He answers: “Well, Brian and I were classmates in high school but didn’t really know each other. 

“We were on the football team — he was quarterback and I was full back. He would call the plays, either pitching the ball to me or somebody else. 

“But we didn’t interact until we went to college. I’d heard him in concert and, in our second year, I bumped into him on campus and said, ‘We gotta start a band’.  

“We walked over to the music room and started playing music for each other.  

“I’d already been in a folk group and, when he heard me sing, he realised I had a gift. 

“Then he said, ‘I’ve got my little brothers and my cousin, Mike. I’ll introduce you to them. I rented instruments from a local music store but we didn’t know how to express ourselves at first, so we just sang a cappella. 

“Once we finally got around the piano, we were off and running. 

“I soon realised that Brian was a fine-tuned instrument. He had a great voice, a great knack for composition and already had a duet thing going on with Mike.” 

As for the surfer image, Jardine credits Dennis Wilson, the family rebel who played the drums. He says: “Dennis was a surfer and the rest of us were land lovers. He taught me how to surf but I sank like a stone. 

“But surfing was the craze so we put lyrics to our first song and called it Surfin’.” 

In 1964, Brian dropped the bombshell that he was stepping back from touring to concentrate on studio work.  

Love provides this insight into his cousin’s state of mind: “Brian wasn’t comfortable on the road — he got nervous and unhappy. He missed home and he missed the studio. 

“It was a drag to see him leave the live group but it was in his best interests.” 

Afforded fewer distractions, Brian applied himself to Pet Sounds and, in tandem with it, the sophisticated sonic miracle Good Vibrations — a standalone hit deemed not a good fit for the album. 

This period coincided with his experiments with LSD and marijuana.  

He once stated that drugs helped him achieve a deeper level of creativity but later expressed regrets over the damage to his mental health. 

Because of the complexity, Brian needed longer than usual to finish Pet Sounds so The Beach Boys released a stopgap party album, yielding one of their biggest hits, Barbara Ann. 

Then, after a tour of Japan in January 1966, with Bruce Johnston taking Brian’s place, Carl, Dennis, Mike, Al and Bruce returned for the momentous sessions.  

In their absence, Brian had employed lyricist Tony Asher and crack session musicians the Wrecking Crew, including, among many, Glen Campbell on guitar and banjo. 

Love says: “The tracks Brian had done were completely amazing. Our main job was to finish them vocally and we worked very hard.” 

One of the songs was God Only Knows, which he says was “sung so beautifully by my cousin Carl”. 

“We lost him many years ago to lung cancer. For concerts these days, my son Christian sings lead.” 

So what was Carl like? “He was our musical director on stage and the most proficient musician in the group,” replies Love. 

Jardine adds: “Carl could knock it out of the park. He was right in the centre of our harmonies with Mike’s baritone below and me higher, with Brian higher still.” 

And what about Dennis, who had a wild reputation and later befriended cult leader and killer Charles Manson? 

Love says: “He lived a dangerous life because of the alcohol and drugs he got involved with. He died [from drowning] in 1983.” 

Jardine adds: “Dennis was our Keith Moon. Oh boy, all he had to do was just stand up on stage and the crowd would go nuts.” 

It was self-confessed folkie Jardine who brought Bahamian sea shanty Sloop John B to Brian. He says: “I was a Kingston Trio fan. They were big Capitol Records guys, same label as us, and they wore striped shirts.  

“Learning all their songs was my musical training. When the time came to start The Beach Boys, I went out and bought striped shirts for us. 

“Sloop John B was my idea. I said, ‘Brian, if we add one major and one minor chord, it’ll sound like us instead of The Kingston Trio’. 

“He put it to good use. It became Pet Sounds’ lead single. Capitol always wanted a hit to sell an album.” 

Recalling the sessions, Jardine says that Brian’s abilities had been “growing exponentially” while they’d been away. 

“In spite of our jet lag, we were in the studio the day after we got home from Japan. We were extremely impressed with Brian’s arrangements. 

“People forget that he was a masterful producer. He knew the language. He could go into a studio and the studio became an instrument for him.” 

That said, it wasn’t all plain sailing, as Jardine explains: “Mike didn’t like the lyrics on some songs so he insisted on changing a couple around.  

“He thought a song called Hang On To Your Ego was too sophisticated for our crowd so he changed it to I Know There’s An Answer.” 

The story of Pet Sounds wouldn’t be complete without mention of the album title and cover shot of the boys among the goats at San Diego Zoo. Love says: “Brian didn’t know what to call the album.

“At the end [of final track Caroline, No], you hear a train going by and dogs are barking.  

“Those were Brian and [first wife] Marilyn’s dogs. So I said, ‘Why don’t we call it Pet Sounds? It was a double entendre, of course — and it stuck.” 

Jardine picks up the story of the photo shoot: “It was a total mystery to me.  

“We had to drive to San Diego, which was 200 miles away. We had our own zoo in Los Angeles, for God’s sake!” 

The resulting album cover has a quaint charm but it’s not exactly up there with Sgt Pepper’s iconic Peter Blake design. 

Love smiles at the memory and says: “I was in India at the Maharishi’s place when Paul McCartney and I had a conversation one night. 

“He was saying, ‘Mike, you ought to take more care with your album covers’. 

“So I told him, ‘Paul, you’re absolutely right.

We should’. 

“But we always felt that what went into the sleeve was more important than the cover itself.” 

And speaking of goats, to many including Macca, Pet Sounds is the GOAT. 

THE BEACH BOYS 

The Pet Sounds Session Highlights 

★★★★★