peso pluma

One Wednesday evening in May, at the boutique hotel Dream Hollywood — located just off the Walk of Fame — a young hotel staff member shuffled over to her co-worker to discuss a special guest on the top floor. Together they exchanged whispers about an artist’s unknown whereabouts and whether or not they would catch him on his descent to the first floor.

The name “Tito Double P” slipped out, referring to the Mexican corrido singer who happened to be in town promoting his latest album, “Acomodo.”

I met the 28-year-old on the top floor, where he opted for a warm, friendly hug in lieu of a firm business handshake. We were quickly rushed into a side room to conduct his last interview of the evening.

Those who’ve followed Tito Double P’s musical journey since 2023 would likely describe him as a chaotic force, with weathered vocals, off-the-cuff ad libs, riotous pelvic thrusts and suggestive tongue expressions.

Come Sunday, he’ll bring the ruckus when he headlines Belico Fest in L.A.’s BMO Stadium. But when we spoke about his second solo album, “Acomodo,” the Nayarit-born, Sinaloa-raised singer, whose real name is Jesús Roberto Laija García, arrived polished, perfumed and poised.

“After this LP, don’t be surprised if you see different things from me,” said Laija García.

Released on May 28, the LP contains 23 corridos, which see Laija García strike the commanding tone of brazen CEO. In its focus track, “Me Vale V,” the singer firmly declares he is manifesting his dreams and not paying anyone else mind. Its lyrics reveal it all: “Ya van tres días que no paro, pero bien trabado” (I’ve been going nonstop for three days now, but I’m totally locked in).

But listeners also get a more vulnerable side of the músicana mexicana singer, who agonizes over heartbreak in “La Fama” — while simultaneously voicing his vice for women and boozy escapades. Throughout the record, the singer sprinkles in the catchphrase, “Bélico pero no tanto, mija,” which translates to “warlike, but not too much, my dear” — striking a balance between his hard-shelled exterior and inner tenderness, namely in the yearning jazzy corrido “Pase y Pase,” in which he pleads for a late-night booty call.

Most notably, “Acomodo” boasts no features whatsoever, a rarity in an industry where artist collaborations play a key role in bringing in bigger audiences (and bigger payouts).

“Many people called me to ask why they weren’t going to be on [the record],” he said. But the solo move marked a milestone achievement for Laija García, who had no designs of becoming an international musical marvel.

“I was never the child who sang, who played the guitar in school festivities or at family parties,” said Laija García in a calm tone — occasionally referring to his stage name in the third person.

The singer still can’t fathom his own success. He cut his teeth by penning career-defining songs for his famous cousin, Peso Pluma — including anthemic corridos like “El Belicon,” “Siempre Pendientes” and “AMG.” These standout ballads touted a rugged lifestyle with elements of organized crime, which aided his primo’s ascent to the mainstream.

Tito Double P released his second solo album “Acomodo.”

(Adan Ornelas Anta)

In the process of composing his cousin’s Grammy-winning 2023 album, “Génesis,” Laija García asked him if he could also release his own material. “Let’s go!” he recalled Peso Pluma saying. “Your first song will be a duet with me.”

The plan was to debut Tito Double P with “La People,” a fiery narcocorrido that details the inner life of a cartel’s tactical security guard, who narrowly escapes a police raid.

But Laija García’s rollout plan took a detour when an unmastered version of his track was leaked to TikTok in spring 2023 — a bouncy tune he later renamed “Dembow Belico,” which is characterized by a Dominican-style boom-chi-boom-chick rhythm and raw, spitfire lyrics. This party track introduced audiences to a version of Tito Double P that radiated a lighthearted madness — fueled by Skyy vodka and Old Parr whiskey, as per the song’s lyrics.

“I liked it, it was something new,” said Luis R. Conriquez, who called up the new singer to be a collaborator. “What makes him special is his voice, his sound. He’s his own person.”

Together with Conriquez and Joel De La P, “Dembow Belico” was released on June 5, 2023, and became Tito Double P’s official debut in the music world — even giving life to one of the most viral clips of Mexican boxer Canelo Alvarez, who can be seen awkwardly dancing to it.

“From there on, Tito Double P was another persona,” said Laija García. Throughout his lively retelling of the story, he added a series of sound effects to move the story line — among them, wacha, pum, pum, pum, gol. “More than anything, Tito Double P came across as a character, because that guy was totally crazy, he didn’t give a damn.”

“More than anything, Tito Double P came across as a character, because that guy was totally crazy, he didn’t give a damn,” said Jesús Roberto Laija García, better known as Tito Double P.

(Adan Ornelas Anta)

In real life, Laija García considers himself a timid, camera-shy guy. That’s why he chose an illustration for the cover of his 2024 debut album “Incómodo,” rather than a real-life image of himself; the LP title directly translates to “discomfort.”

“I was going to be one of those artists that [only] releases songs, because [I thought,] ‘How embarrassing would it be if I got up on stage?’” he mused. “But now, I dominate the stage from head to toe. And I don’t want to come down.”

The debut record also served as an experimental project for Tito Double P, whose hard-won swagger elevated every sound he toyed with — whether it was on the brass-heavy banda song “La 701” with Luis R Conriquez, the techno thump of “La Bandolera,” the heavy-hitting urban track “Linda” with Neton Vega and the guitar-powered ballad “Los Cuadros” ft. Peso Pluma).

Featuring collaborations with established acts, such as Natanael Cano, Junior H and Grupo Frontera, the album peaked at No. 11 on the Billboard 200 chart and helped the rising star distinguish himself from his high-profile cousin — who he toppled from the No. 1 spot on the Top Latin Albums chart, five weeks after his debut release.

Although Laija García hasn’t shied away from embracing that familial tie either; in May, both Tito Double P and Peso Pluma concluded their “Dinastía” tour following their joint 2025 album of the same name.

“I still see comments on TikTok where people are surprised that we are cousins,” remarked Laija García.

Now with “Acomodo” — which debuted at the top of both Spotify Top Albums USA and Top Global Charts across all genres — Tito Double P affirmed his rightful place in música mexicana upper echelons.

“That’s why it’s called ‘Acomodo,’ because everything is aligning itself as it should be,” he said.

As Tito Double P made his way to the lobby, a member of the Dream Hollywood valet — who likely bore witness to Hollywood A-listers and other luminaries — asked if he could take a picture with the singer. “Tito, Tito, a photo please!” asked the employee.

Laija García flashed a friendly smile. Thankfully for the attendant, Tito Double P is always camera-ready.

With more than 60 song credits, Armenta’s songwriting prowess can be heard across some of the most popular música mexicana albums to date, whether by Fuerza Regida, Tito Double P, Peso Pluma or Dareyes de la Sierra.

“I consider myself a tailor,” said Armenta, 25. “[I’ll create] a sound that will be good with your vocal timbre, with your tones, with the vocal intention you need.”

The singer-songwriter wrote Fuerza Regida’s gritty hit “Marlboro Rojo” in 45 minutes, ensuring that the song’s aggressive, battle-ready lyrics also captured a romantic spirit. (“The devil’s bullets and I only think of your eyes,” sang Jesús Ortiz Paz, a.k.a. JOP.) And he wrote “Dos Días” for Tito Double P and Peso Pluma one early morning after a wild night out with friends; you can hear the emotional hangover in the way the vocalists’ rugged voices flail in desperation.

“The most important thing is always to convey something where people can immerse themselves in a feeling,” said Armenta, whose full name is Miguel Armenta.

He dialed into our interview from a tour bus departing from Austin, Texas, en route to the next concert venue on the Dinastía Tour by Peso Pluma, Tito Double P and friends. Armenta was instrumental in writing and producing Tito Double P’s 2024 debut “Incómodo,” a 21-track project that helped distinguish the Mexican corrido singer from his already famous cousin, Peso Pluma.

“I feel that it’s a project that has solidified the responsibility we have as composers and as artists, [it’s] an album full of hits,” said Armenta, who later wrote tracks on Tito Double P and Peso Pluma’s joint 2025 LP “Dinastía.”

Since the beginning of March, Armenta has joined the pair of cousins on stage for their acoustic- and brass-powered song “London,” a track on the deluxe edition of “Dinastía” that indulges in fantasies of living like kings. The song was cut from Armenta’s own 2025 debut, “Portate Bien,” a blend of corridos tumbados with melodic touches of reggaeton and pop.

“I had just bought my own house and I wrote [‘London’] feeling like king of the world in my own studio,” Armenta said. “I thought that song was dead, but I got a call from Double P [Records] asking if I was interested in releasing it with them.”

Armenta’s entry into the música mexicana realm was not as calculated as his lyricism; at least not at first. Coming from a family full of industrial engineers, the Sinaloa-born, Tijuana-raised composer initially set his sights on a degree in biomedical engineering. “I liked the idea of being able to use technology to create advancements that benefit humanity,” he explained.

His passion for music, however, lingered persistently in the background. Starting from when he was 11 years old, Armenta would write lyrics in journals and strum along to the guitar his brother bought him. “He didn’t like that I used his guitar, so he bought me one,” he recalled.

He also gravitated toward independent YouTube artists who uploaded their raw compositions online. By age 18, he would compose one of his first R&B songs, titled “Dame” — though the tenderly sung track wouldn’t be published until two years later.

“It was the first song that I bet on as an artist, and I spent the very little money that I had on it,” Armenta said. “A literal sacrifice. I knew that the song had something, but I didn’t know what until later.”

In about 2020, Armenta helped compose some songs for Angel Ureta, a friend who signed with Street Mob Records, founded by Fuerza Regida’s JOP. Armenta eventually developed a working partnership with the indie label, which continued sign popular música mexicana acts like Calle 24, Chino Pacas and Clave Especial.

One of Armenta’s earliest hits with Fuerza Regida came in late 2022 as “Bebe Dame.” The band recorded the song alongside Grupo Frontera, who earlier that year had reached TikTok popularity for the cumbia nortena spin on “No Se Va,” a 2018 pop song by the Colombian band Morat.

Armenta proposed the adoption of his own track from the vault, “Dame,” which by that point had fewer than 1,000 views online. With some lyrical tweaking by Edgar Barrera — a 29-time Latin Grammy-winning songwriter, who Armenta later befriended — the revamped version, “Bebe Dame,” became an immediate sensation.

It helped score Fuerza Regida their first career entry into the Billboard Hot 100 at the start of 2023, later peaking at No. 25. By 2024, Fuerza Regida became one of the biggest streaming Latin acts in the U.S., alongside Junior H, Peso Pluma and Bad Bunny.

In 2024, Armenta and Barrera reunited again in secret to hash out what would be Grupo Frontera and Fuerza Regida’s joint EP, “Mala Mía” — “without either group knowing,” Armenta said. Their viral corrido-cumbia single, titled “Me Jalo,” secured Fuerza Regida’s first Latin Grammy nomination, and Grupo Frontera’s fourth, under the category of regional song at the 26th Annual Latin Grammy Awards.

“Edgar and I focus a lot on how to evolve sounds,” Armenta said. “We are in the process of recognizing [the value of] música mexicana, that we can’t let this die.”

Between 2024 and 2026, 12 of Armenta’s songs have been recognized by the BMI Latin Awards — which honors songwriters, composers and publishers — including Fuerza Regida and Grupo Frontera’s joint collaborations “Bebe Dame” and “Me Jalo,” as well as Fuerza Regida’s “TQM,” “Nel” and “Por Esos Ojos.” Tito Double P’s “Dos Dias” and “Escapate” (feat. Chino Pacas) also received accolades.

For now, the songwriter shows no signs of stopping his lyrical magic, though he figures he might part ways with the music world 10 years from now — but not before winning a couple of Grammy Awards, he said, or even starting his own publishing label for songwriters and composers. (“My mom says I’m going to get gray hairs,” he added.)

“I think that life put me here to have fun,” Armenta said. “I had another destiny, but life accommodated itself to place me in this valuable situation.”