Overtourism

The village has been crowned the world’s most beautiful by Forbes and receives 20,000 visitors on weekends – but overtourism has caused serious problems

A UK village crowned the most beautiful in the world has moved forward in the fight against overtourism, with a huge cash boost and a raft of new potential measures.

Bibury, nestled in the Gloucestershire Cotswolds, is an undeniably charming spot. It boasts honey-hued stone cottages, a gently winding river, and a historic, fairytale-like atmosphere. Its allure led Forbes to name it the world’s most attractive village for 2025, approximately 150 years after poet William Morris declared Bibury “the most beautiful village in England.”

The cottages of Arlington Row are often hailed as the most photographed and breathtaking cottages in Britain. Built in 1380 as a monastic wool store, it was later converted into a row of weavers’ cottages in the 17th century.

It’s easy to see why Bibury garners such accolades, with accommodation options like the Swan Hotel and The Catherine Wheel pub both welcoming inside and festooned with climbing plants outside. The village’s charm has put Bibury firmly on the tourist trail. And now, some locals say, things are getting out of hand.

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Chairman of the local parking action group, Mark Honeyball, who has resided in Bibury for a decade, has had some rather unpleasant experiences with visitors. He revealed to the Express that he asked a coach driver to move on from some double yellow lines before drama unfolded.

He said last year: “I’ve been physically attacked four times now, but once really quite badly two weeks ago, I was kicked in the chest and stomach and kneed and punched in the face full force by a driver that I’d just asked simply to move on from double yellows at the top of the village.

“The coach drivers themselves are being pushed here by their coach companies, they don’t really want to be here, they find it really difficult to park. The tour operators are the key behind this, the coach operators are doing what the tour operators ask them to do, primarily with people from China, India, and South Korea at the moment.”

Up to 20,000 tourists flood into Bibury over weekends in the high season, with as many as 50 coaches arriving daily. That’s a staggering number for a village home to merely 600 residents.

This week, Gloucestershire County Council announced it was investing £175,000 in a project to combat ‘overtourism’ in Bibury, Punchline Gloucester reports.

Following the period of consultation, the county council is considering a series of measures to control the impact of tourism. They include:

• Permanent removal of coach parking bays and implementation of on-street parking restrictions.
• Additional enforcement of parking restrictions.
• Introducing pay-and-display parking.
• Restricting coach parking/waiting using enforcement officers to support traffic flow.
• Exploring if there are improvements that can be made to local bus services including options such as park and ride.

Restrictions on coaches entering the village were implemented in May last year. At that point, parking bays in the heart of the village were shut and new public bus stop clearways were established. The objective was to put a stop to “unsafe coach manoeuvres.” Following the summer trial period, Gloucestershire County Council decided to implement permanent restrictions on coaches entering the area.

Cllr Lisa Spivey, leader of the county council, said: “Hopefully we are getting somewhere. We did a trial last year which has been extended where we essentially removed the coach parking bays in the centre of the village and created drop off and pick up points for coaches, so we are now going to make that a more permanent solution.

“They have currently got some red and white plastic barriers which don’t look very nice in a historic village so we want to make that look nice. We are going to introduce pay and display parking so we can pay for more enforcement to make sure people aren’t parking where they shouldn’t be and causing an issue.

“We’ve been working alongside the coach operators and other stakeholders to really encourage the use of smaller vehicles to come into the village. There’s been a huge amount of engagement with the coach operators, Cotswold Tourism, the parish council, businesses, the police etc. Lots of people have been involved.”

Visits to the Balearic Islands dropped in January of this year, and restaurant bookings are also down causing concern in the industry. However, plans to cap visitor numbers on one island are going ahead

Tourism bosses in Spain have been left concerned over dropping numbers in the hospitality industry amid a ‘disastrous’ start to the year for the Balearic Islands.

The islands, which include the popular destinations of Majorca, Ibiza, and Menorca, saw a drop in international visitor numbers of 8.83% in January. While restaurants also saw a drop in footfall, attributed to rising prices, across 2025.

Overall, across the Balearic Islands there was a 3% drop in restaurant footfall across 2025. While the amount might sound small, the tight profit margins in hospitality and the islands’ heavy reliance on tourism mean that modest drops can have a substantial impact.

The decline in restaurant customer numbers is being partly attributed to rising prices across the islands, the Majorca Daily News previously reported. Data analysts pointed out that in areas where dining is the most affordable, such as the mainland regions of Castile-La Mancha and Extremadura, customer numbers grew.

The analysis concluded: “This behaviour suggests that consumers have reached a price ceiling, which limits price increases in the most expensive areas and reinforces the idea of a restraint in real spending, even in areas traditionally less price-sensitive.”

The restaurant industry is also concerned about the numbers for 2026. Juanmi Ferrer, president of the CAEB Restaurants Association, representing island outlets, remarked that the year kicked off with a “disastrous January” and predicted it would be “like last year, or at most a little worse”.

He explained: “The last thing a restaurant owner wants is to raise prices, because that means fewer customers. This year we’ll try to absorb those extra three to four percentage points of inflation as much as we can.”

One option being considered is a restaurant voucher scheme, similar to a recent initiative across the island that supported shops. The retail scheme gave all residents aged over 16 four vouchers worth €15 each, which could be used on purchases of €30 or more, to encourage people to shop locally.

During summer 2025, concerns emerged that certain Majorcan resorts had become “completely dead”, with Miguel PérezMarsá, chairman of the nightlife association, saying: “The tourists we’re interested in are being driven away; they don’t feel welcome and are going to other destinations.” His comments came as thousands took to the streets in overtourism protests.

At last year’s World Travel Market (WTM) in London, Ibiza’s Tourism Minister, Jaume Bauza, acknowledged declining visitor numbers, revealing that 20,000 fewer British tourists visited the renowned party destination during the 2025 peak season compared to the previous year. Industry experts have suggested this decline may reflect holidaymakers deliberately shifting their travel dates to October and November to capitalise on more affordable rates.

However, it should be noted that such a dip comes at the end of several record years for tourism on the island chain, with Brits and other Europeans flocking in huge numbers to the Balearics post-Covid.

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Despite the drop in numbers causing alarm, the islands are continuing with measures to tackle overtourism. Plans have been announced to slash the number of daily cruise ship berths from 8,500 to 7,500 between June and September in Palma, Majorca, meaning fewer cruise ship passengers arriving once the change is implemented between 2027 to 2039.

Only three cruise ships would dock in Palma each day, with only one of these vessels allowed to transport more than 5,000 passengers. Opposition party PSOE – a socialist party for the Balearic Islands – also put forward a proposal recently for visitor numbers to be capped across the islands at 17.8 million a year. However, its proposal was rejected.

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They offer stunning beaches, hiking trails and authentic Spanish culture away from the busier Canary Islands.

For decades, the Canary Islands have remained a beloved getaway for British holidaymakers. However, activists are now mobilising to highlight the damaging effects of over-tourism plaguing the sun-drenched Spanish archipelago.

Campaigners point to a severe shortage of local housing and environmental degradation driven by the thriving tourism sector on the most frequented islands: Tenerife, Fuerteventura, Gran Canaria and Lanzarote.

Yet amongst the eight islands, there exist lesser-known gems where mass tourism hasn’t taken hold – destinations equally as stunning but refreshingly unspoilt.

Here the Express explores the islands of La Gomera, El Hierro and La Palma.

Three alternatives in the Canary Islands

La Gomera

La Gomera ranks as the third-smallest amongst the archipelago’s eight principal islands, home to 22,361 residents. San Sebastián de La Gomera serves as its capital.

Katie, a travel blogger behind The World on my Necklace, shares what attracted her to this diminutive island. She said: “I read about La Gomera, one of the smallest islands in the archipelago.

“While Tenerife, Gran Canaria and Lanzarote have areas that are awash with generic package hotels and Irish bars — although even Tenerife has a lot of beauty away from the touristy stuff if you know where to look — La Gomera sounded like a more relaxed and authentic experience and the more I read, the more excited I was to visit.

“I was sold on this idyllic island paradise still untouched by the commercial tourism that steered me away from the larger islands.”

The petite volcanic island offers an abundance of hiking and cycling trails for visitors seeking a more energetic getaway. Its 100-kilometre coastline is dotted with spectacular beaches featuring dramatic black sands.

El Hierro

Known as Isla del Meridiano, the Meridian Island, El Hierro ranks as the second-smallest and most southwesterly of the Canary Islands. Home to just 11,659 residents, it spans 103.67 square miles.

It’s particularly renowned amongst diving aficionados and is progressing towards complete energy self-sufficiency using clean, renewable power sources.

Travel blogger Silvia shared her thoughts about the island on her website. She said: “Let me start with a clear message: el Hierro is the best hidden gem you will find in the Canary Islands. Given that it is the smallest island of them all, I figured there wasn’t that much to see… boy, was I wrong!”.

Visitors who venture there can anticipate hiking, diving and a culinary journey featuring numerous celebrated eateries.

La Palma

La Palma goes by the nickname La Isla Bonita — The Beautiful Island. Covering 273.48 square miles, it’s the fifth-largest of the eight principal Canary Islands, with 84,338 inhabitants.

The compact island is eager for tourists to discover its attractions. Its tourism website reads: “Home to incredible landscapes, imposing volcanoes, dense forests, unique beaches, and star scattered skies, the island of La Palma is rightfully named ‘La Isla Bonita’ (the Pretty Island).”

A safe destination, whose main attribute is its environmental quality, an unmistakable sign of healthy surroundings.”

The island has seen a number of anti-tourism protests in recent years, with locals demanding caps on visitor numbers, and summer 2026 could potentially see more people taking to the streets

Visitors to a Spanish island that welcomes millions of British tourists each year could be facing disruption over the summer with fresh waves of protests planned.

Menys Turisme Més Vida (Less Tourism, More Life), a group behind protests across the popular island of Majorca, are set to hold an assembly on Friday (February 20) to potentially plan further actions such as protests.

The meeting is planned due to the perceived failure of the Balearic Government’s sustainability pact, and inability to control overcrowding on the islands. A press release stated: “the constant increase in overtourism in Mallorca can only be confronted through grassroots organisation”.

Speaking to Majorca Daily News , Margalida Ramis of environmental group GOB (Grup Balear d’Ornitologia i Defensa de la Naturalesa), claimed that the government “has not done anything and will not do anything” to tackle overtourism.

Visitor numbers to the Balearic Islands have been steadily rising, and are expected to follow the same pattern in 2026. 2024 saw the number of visitors hit 18.7 million, then rising to over 19 million in 2025. In total, the Balearic Islands has a population of just 1.2 million, which includes around 18,000 British expats.

Opposition party PSOE recently took to the Balearic parliament to present a motion arguing that tourist numbers should be capped at 17.8 million a year. However, in a relief for UK travellers, the motion was rejected this week.

Groups such as Menys Turisme Més Vida have been involved in a number of protests in Majorca in recent years, alongside protests against overtourism across Spain. In May 2024, around 10,000 protestors took to the streets of Palma, while in July 2025, numbers reported as high as 50,000 people joined the protests. The 2025 protest was timed to coincide with the start of the school holidays in England and Wales, when many families would be arriving on the island.

Menys Turisme Més Vida’s Instagram account sets out a manifesto with their demands including a ban on tourist rentals across Majorca, a 50% reduction in rental prices for locals, and more stable jobs in what has become a precarious labour market.

However, in recent weeks there has been concern across the hospitality industry over a reduction in customer numbers, with a discount voucher scheme being considered to get more people to eat at local restaurants.

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In 2025, Jet2 CEO Steve Heapy warned that “anti-tourism protests and derogatory comments from local administrations make tourists feel unwelcome” amidst rising tensions in the Canary Islands, which included a number of protests, and signs appearing in some hotspots asking tourists to stay away.

At the time he added: “People don’t come to the Canaries to be mistreated or to witness protests. Such incidents tarnish the region’s image, pushing tourists toward destinations like Turkey and Morocco, where they feel valued.”

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