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Off-year local elections will get national attention on cable news

Politics in the year after a presidential election are typically focused on local and statewide contests.

But the races decided on Tuesday — which include a pivotal mayoral contest in New York and California’s referendum on congressional redistricting — will have national implications. The gubernatorial races in Virginia and New Jersey will be a report card on President Trump’s second term.

As a result, cable news will be paying special attention. The races will also serve as an important test run for a couple of cable news networks in transition.

“This is the first election of the 2026 midterms, and we know what happens 30 seconds after the mid-terms are over — 2028 starts in earnest,” said Chris Stirewalt, political editor for Nexstar Media Group’s NewsNation. “In New Jersey and Virginia, you have two states that look a lot like the country as a whole. President Trump’s approval ratings in those places is about the same as it is nationally.”

MSNBC will be covering its first election night without the resources of NBC News. The progressive-leaning network — which changes its name to MS NOW on Nov. 15 — is being spun off by parent company Comcast into a new entity called Versant.

NBC News no longer shares correspondents or analysts with MSNBC. The channel’s line-up of opinion hosts including Rachel Maddow, Joe Scarborough, Nicolle Wallace, Ari Melber and Lawrence O’Donnell remains intact.

Loyal MSNBC viewers will notice that election data maven Steve Kornacki will not be crunching numbers on his big board. Kornacki signed a new deal last year with NBC, where he works for the news and sports divisions.

Kornacki will be a part of the network’s coverage on NBC News Now, its free streaming channel. “NBC Nightly News” anchor Tom Llamas is leading the coverage with Hallie Jackson, the network’s senior Washington correspondent; and “Meet the Press” moderator Kristen Welker.

MSNBC host Ali Velshi will take on the voter analysis duties previously held down by Kornacki. The network said it will have 15 correspondents reporting throughout the country, including West Coast-based Jacob Soboroff delivering analysis on TikTok.

MSNBC national correspondent Jacob Soboroff.

MSNBC national correspondent Jacob Soboroff.

(MSNBC/Paul Morigi/MSNBC)

CNN will use the night to test the appeal of its new direct-to-consumer streaming service launched last week.

While CNN will have its usual array of anchors and experts led by anchor Jake Tapper, Anderson Cooper and Erin Burnett, the network will also offer an alternative streaming feed featuring its analyst Harry Enten alongside conservative commentator Ben Shapiro and “The Breakfast Club” radio host Charlamagne tha God.

“CNN Election Livecast” will be only be available from 5:30 to 7:30 p.m. Pacific to subscribers of CNN All Access. The program will be a discussion of the results presented as “a more casual option” for viewers, according to a representative for the network.

The feed will mark the first time CNN, owned by Warner Bros. Discover, has produced full-scale live coverage exclusively for a streaming audience.

Martha MacCallum and Bret Baier of Fox News

Martha MacCallum and Bret Baier of Fox News

(Fox News)

Fox News will rely on anchors Bret Baier and Martha MacCallum for a special telecast at 10 p.m. Eastern and 7 p.m. Pacific, pre-empting its comedic talk show “Gutfeld!”

The 2025 election night will also mark a change in calling the results. All of the major broadcast networks and cable channels will be using data analysis from the Associated Press, which teamed with Fox News and NORC at the University of Chicago several years ago to create an alternative to the research company used by CBS, NBC, ABC and CNN.

Starting Tuesday, all five networks will get voting results at the same time.

Leland Vittert, Elizabeth Vargas and Chris Cuomo will anchor election night coverage for NewsNation.

Leland Vittert, Elizabeth Vargas and Chris Cuomo will anchor election night coverage for NewsNation.

(NewsNation)

The exception is Nexstar Media Group’s NewsNation, which will use Decision Desk HQ to call its races during its coverage co-anchored by Stirewalt, Chris Cuomo, Leland Vittert and Elizabeth Vargas. The service was the first to call the results of the 2024 presidential election, beating the competition by 15 minutes.

The ability to call the races sooner means more time for analysis, which is expected to lean heavily into what the results say about the 2026 midterms and the 2028 presidential campaign.

Stirewalt said the night has the potential to set up the political plot lines of the next two years. He believes the passage of Proposition 50 in California and a victory for New York mayoral candidate Zohran Mamdani would elevate Gov. Gavin Newsom and Rep. Alexandria Ocasio-Cortez as 2028 presidential contenders.

“That’s would be a big feather in the cap for AOC, who can say that she’s leading a movement,” Stirewalt said. “Gavin Newsom gets to ring the bell. He gets to say ‘I won. I did something that was controversial. I took it to Donald Trump. I’m delivering a win.’”

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Why news outlets struggle with credibility when their owners fund Trump’s White House project

President Donald Trump’s razing of the White House’s East Wing to build a ballroom has put some news organizations following the story in an awkward position, with corporate owners among the contributors to the project — and their reporters covering it vigorously.

Comcast, which owns NBC News and MSNBC, has faced on-air criticism from some of the liberal cable channel’s personalities for its donation. Amazon, whose founder Jeff Bezos owns The Washington Post, is another donor. The newspaper editorialized in favor of Trump’s project, pointing out the Bezos connection a day later after critics noted its omission.

It’s not the first time since Trump regained the presidency that interests of journalists at outlets that are a small part of a corporate titan’s portfolio have clashed with owners. Both the Walt Disney Co. and Paramount have settled lawsuits with Trump rather than defend ABC News and CBS News in court.

“This is Trump’s Washington,” said Chuck Todd, former NBC “Meet the Press” host. “None of this helps the reputations of the news organizations that these companies own, because it compromises everybody.”

Companies haven’t said how much they donated, or why

None of the individuals and corporations identified by the White House as donors has publicly said how much was given, although a $22 million Google donation was revealed in a court filing. Comcast would not say Friday why it gave, although some MSNBC commentators have sought to fill in the blanks.

MSNBC’s Stephanie Ruhle said the donations should be a concern to Americans, “because there ain’t no company out there writing a check just for good will.”

“Those public-facing companies should know that there’s a cost in terms of their reputations with the American people,” Rachel Maddow said on her show this week, specifically citing Comcast. “There may be a cost to their bottom line when they do things against American values, against the public interest because they want to please Trump or buy him off or profit somehow from his authoritarian overthrow of our democracy.”

NBC’s “Nightly News” led its Oct. 22 broadcast with a story on the East Wing demolition, which reporter Gabe Gutierrez said was paid for by private donors, “among them Comcast, NBC’s parent company.”

“Nightly News” spent a total of five minutes on the story that week, half the time of ABC’s “World News Tonight,” though NBC pre-empted its Tuesday newscast for NBA coverage, said Andrew Tyndall, head of ADT Research. There’s no evidence that Comcast tried to influence NBC’s coverage in any way; Todd said the corporation’s leaders have no history of doing that. A Comcast spokeswoman had no comment.

Todd spoke out against his bosses at NBC News in the past, but said he doubted he would have done so in this case, in part because Comcast hasn’t said why the contribution was made. “You could make the defense that it is contributing to the United States” by renovating the White House, he said.

More troubling, he said, is the perception that Comcast CEO Brian Roberts had to do it to curry favor with the Trump administration. Trump, in a Truth Social post in April, called Comcast and Roberts “a disgrace to the integrity of Broadcasting!!!” The president cited the company’s ownership of MSNBC and NBC News.

Roberts may need their help. Stories this week suggested Comcast might be interested in buying all or part of Warner Bros. Discovery, a deal that would require government approval.

White House cannot be ‘a museum to the past’

The Post’s editorial last weekend was eye-opening, even for a section that has taken a conservative turn following Bezos’ direction that it concentrate on defending personal liberties and the free market. The Oct. 25 editorial was unsigned, which indicates that it is the newspaper’s official position, and was titled “In Defense of the White House ballroom.”

The Post said the ballroom is a necessary addition and although Trump is pursuing it “in the most jarring manner possible,” it would not have gotten done in his term if he went through a traditional approval process.

“The White House cannot simply be a museum to the past,” the Post wrote. “Like America, it must evolve with the times to maintain its greatness. Strong leaders reject calcification. In that way, Trump’s undertaking is a shot across the bow at NIMBYs everywhere.”

In sharing a copy of the editorial on social media, White House press secretary Karoline Leavitt wrote that it was the “first dose of common sense I’ve seen from the legacy media on this story.”

The New York Times, by contrast, has not taken an editorial stand either for or against the project. It has run a handful of opinion columns: Ross Douthat called Trump’s move necessary considering potential red tape, while Maureen Dowd said it was an “unsanctioned, ahistoric, abominable destruction of the East Wing.”

In a social media post later Saturday, Columbia University journalism professor Bill Grueskin noted the absence of any mention of Bezos in the Post editorial” and said he wrote to a Post spokeswoman about it. In a “stealth edit” that Grueskin said didn’t include any explanation, a paragraph was added the next day about the private donors, including Amazon. “Amazon founder Jeff Bezos owns The Post,” the newspaper said.

The Post had no comment on the issue, spokeswoman Olivia Petersen said on Sunday.

In a story this past week, NPR reported that the ballroom editorial was one of three that the Post had written in the previous two weeks on a matter in which Bezos had a financial or corporate interest without noting his personal stakes.

In a public appearance last December, Bezos acknowledged that he was a “terrible owner” for the Post from the point of view of appearances of conflict. “A pure newspaper owner who only owned a newspaper and did nothing else would probably be, from that point of view, a much better owner,” the Amazon founder said.

Grueskin, in an interview, said Bezos had every right as an owner to influence the Post’s editorial policy. But he said it was important for readers to know his involvement in the East Wing story. They may reject the editorial because of the conflict, he said, or conclude that “the editorial is so well-argued, I put a lot of credibility into what I just read.”

Bauder writes for the Associated Press.

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MSNBC becomes MS NOW on Nov. 15

MSNBC has set a date for its new name.

Starting Nov. 15, the progressive-leaning cable news channel will be called MS NOW — an acronym for My Source, News, Opinion and World. The famous NBC peacock will no longer be part of the channel’s logo.

Viewers started seeing spots promoting the new moniker on Monday, with the tagline “Same mission, New name.” A larger marketing push will happen in the coming weeks according to a memo from MSNBC President Rebecca Kutler that was obtained by The Times.

The rebranding coincides with parent company Comcast’s spinoff of its NBCUniversal cable channels into Versant, a new company. CNBC, USA Network, Golf Channel, Oxygen, SyFy and E! are also part of the entity.

Comcast is unloading the channels because it believes the mature outlets face a bleak future due to pay TV cord-cutting and are an albatross weighing down its stock price. Comcast Chief Executive Brian Roberts will own 33% of the shares in Versant, which will trade as a public company under the symbol VSNT on the NASDAQ.

MSNBC will soon be called MS NOW.

MSNBC will soon be called MS NOW.

(AP)

While the spinoff has been in the works for months, MSNBC viewers have heard little about it on the air until now. The network held a fan festival at the Hammerstein Ballroom in New York earlier this month and all of the signage used the MSNBC logo. The name change was referred to several times by the personalities who appeared on stage.

The change required MSNBC to unwind its news operation from NBC News, which supplied correspondents to the channel. A number of NBC News correspondents, including Jacob Soboroff and Ken Dilanian, chose to work for Versant.

The current line-up of MSNBC opinion hosts — including Joe Scarborough, Mika Brzezinski, Nicolle Wallace, Ari Melber, Rachel Maddow, Jen Psaki and Lawrence O’Donnell — will all make the transition to MS NOW.

Although MSNBC employees were initially told the network’s name would be retained, NBCUniversal decided it did not want its brand attached to a network it did not control.

NBC News correspondent Jacob Soboroff reporting on the wildfire that destroyed his boyhood home.

NBC News correspondent Jacob Soboroff reporting on the wildfire that destroyed his boyhood home.

(NBC News)

Versant Chief Executive Mark Lazarus encouraged his staff to embrace the change in spite of the challenges of marketing a new brand in a highly fragmented media landscape.

“This gives us the opportunity to chart our own path forward, create distinct brand identities, and establish an independent news organization following the spin,” Lazarus wrote in an August memo.

MSNBC has its own Washington bureau, which has already broken a number of stories in recent weeks, including the indictments of former FBI Director James Comey and former national security advisor John Bolton.

MSNBC also has a multiyear agreement with U.K.-based Sky News to provide international coverage.

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NBC News lays off 150 employees amid ratings declines and cable spinoffs

Termination notices went out to 150 NBC News Group employees Wednesday as the financial health of the traditional television business continues to erode.

The cuts have been anticipated for months as NBC is seeing declines in TV ratings and ad revenue that are not being fully offset by a growing digital business.

Audience migration to streaming platforms has put pressure on legacy outlets across the media industry, leading to layoffs and cost-cutting.

A representative for the NBC News Group, which produces “Today,” “NBC Nightly News with Tom Llamas” and “Dateline,” declined to comment on the layoffs.

The cuts are also attributed to the spinoff of cable networks MSNBC and CNBC, according to a person briefed on the plans who was not authorized to comment. As of last week, NBC News no longer shares resources with the two outlets, which will become part of a new company called Versant. Some NBC News veterans have decided to join MSNBC, which will be renamed MS NOW.

Versant is the new stand-alone home for most of Comcast’s cable networks, including USA Network, the Golf Channel, CNBC and MSNBC. Comcast is spinning off the channels because it believes the mature outlets face a bleak future due to pay TV cord-cutting and are an albatross weighing down its stock price.

Some of the job losses are expected to be mitigated by a reallocation of resources aimed at bolstering the division’s digital operations. The employees affected by the cuts have been encouraged to apply for 140 jobs currently open across the NBC News Group.

The cuts amount to 2% of the NBC News Group, which also includes local TV stations owned by NBC and Telemundo.

A recent memo from NBC News Group Chair Cesar Conde said the division is launching a subscription streaming service later this year, although details have not been made public. The company already has NBC News Now, a free ad-supported streaming channel.

More cuts across the TV news business are expected through the end of the year. A significant reduction in staffing is expected at CBS News following the merger of parent Paramount with Skydance Media.

ABC News was hit hard by a 6% staff reduction across the ABC TV network enacted in March by parent Walt Disney Co. Those cuts followed a layoff of 40 news staffers in October 2024.

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MSNBC will change its name after Comcast split

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year.

MSNBC will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

“Morning Joe” co-host Joe Scarborough informed viewers of the pending change on his program.

In a memo obtained by the Times, Versant Chief Executive Mark Lazarus indicated it was Comcast’s decision to remove NBC and its famous peacock logo from the MSNBC name.

“The peacock is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family,” Lazarus wrote. “This gives us the opportunity to chart our own path forward, create distinct brand identities, and establish an independent news organization following the spin.”

One person familiar with the name change discussions said the re-branding will be backed by a significant marketing campaign.

The MS NOW acronym will convey that the channel has a point of view, as the acronym stands for “my source,” news, opinion and world.

MSNBC will no longer share the resources of NBC News. The network is building its own news organization from scratch, with some NBC News journalists such as Jacob Soboroff choosing to join the cable operation.

MSNBC will also be leaving NBC’s Rockefeller Plaza headquarters for another Manhattan location.

Key MSNBC personalities such as Scarborough, Rachel Maddow, Ari Melber and Lawrence O’Donnell will remain a part of the channel after the spinoff.

Versant is the new stand-alone home for nearly all of the current parent company Comcast’s cable networks, which includes USA Network, the Golf Channel, CNBC and MSNBC. Comcast is spinning off the cable networks because it believes the mature outlets face a bleak future due to pay TV cord-cutting and are an albatross weighing down its stock price.

MSNBC, the second most watched cable news channel behind leader Fox News, has seen its reach into pay TV homes decline by 33% over the last 10 years.

MSNBC was founded in 1996 as a joint venture between NBC News and Microsoft. A name change was considered when Microsoft divested its stake in 2005, but NBC stuck with the moniker that had become entrenched in the media culture.

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Jacob Soboroff will join MSNBC after network splits from NBC News

NBC News correspondent Jacob Soboroff will join MSNBC full time once the progressive cable channel is spun off into a new company, which will be called Versant.

Later this year, MSNBC is heading to Versant, which will be the new stand-alone home for current parent company Comcast’s cable networks.

As a result, MSNBC will no longer have the resources of NBC News and is putting together its own editorial operation. The stylized NBC peacock will also disappear from the MSNBC logo.

NBC News correspondents who moved seamlessly between NBC’s broadcast programs and MSNBC will no longer appear on both platforms once the spin-off is complete. (The one exception is expected to be Willie Geist, who has anchor roles on MSNBC’s “Morning Joe” and NBC’s “Sunday Today.”)

Soboroff, a Los Angeles native who earlier this year reported on how his childhood home was lost in the Palisades fire, is the highest profile talent so far to leave NBC News in the split. He will remain based on the West Coast.

Jacob Soboroff is joining MSNBC after the network spun off from Comcast.

Jacob Soboroff is joining MSNBC after the network spun off from Comcast.

(Patrick Randak)

Soboroff, 42, was hired as an MSNBC correspondent in 2015. He was later named an NBC News correspondent and in recent years has frequently appeared as a fill-in co-host on the network’s morning franchise “Today.”

NBC News employees who worked both on the broadcast and cable sides have been asked to choose which entity they will join. Most NBC News staffers are choosing to stick with the network. Steve Kornacki, the number-crunching star of MSNBC’s election nights, chose the broadcast network over cable as he also works for NBC Sports.

But a number of NBC News correspondents, producers and executives are choosing to go to the cable side. The migration to MSNBC is surprising, considering the business environment.

Comcast is spinning off the cable networks because it believes the mature outlets face a bleak future due to pay TV cord-cutting and are an albatross weighing down its stock price. MSNBC, the second most watched cable news channel behind leader Fox News, is seen its reach into pay TV homes decline by 33% over the last 10 years.

That has not kept some significant names from giving the start-up a shot. Earlier this week, Versant announced that “NBC Nightly News” executive producer Meghan Rafferty is joining the company as vice president of news standards.

NBC News correspondents moving to the cable side include Ken Dilanian, who covers the Justice Department. Vaughn Hillyard is moving over to become senior White House correspondent, and David Noriega will be a national correspondent based in Los Angeles.

The new company has also attracted talent and executives from CNN, Politico and the New York Times.

TV news agents say privately that many NBC News staffers are expecting layoffs in the division over the next year as ratings and advertising revenue for broadcast TV decline. (The division has not announced any such plans).

While the channels going to Versant, which include CNBC, Golf Channel and USA Network, face similar challenges, the spinoff group is aggressively hiring and promises substantial investment in the channels that still turn a profit.

Correspondents are also attracted to the platform that a 24-hour cable network provides.

Soboroff, the son of Los Angeles civic leader Steve Soboroff, has focused on issues that appeal to the MSNBC audience.

He aggressively covered the family separation crisis at the southern border in 2018, which earned a Cronkite Award. He wrote a book on the topic and executive produced an Emmy-nominated documentary in 2024.

Most recently in June 2025, Soboroff led MSNBC’s coverage of the U.S. Immigration and Customs Enforcement raids in Los Angeles and the resulting protests. His upcoming book, “Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster,” will be released in January.

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NBC’s ‘Dateline’ has a live true crime show — and maybe new revenue

The victims may be dead, but NBC’s “Dateline” is going live.

NBC News announced Tuesday that the cast of its popular long-running true crime newsmagazine will gather onstage Sept. 28 at the Pinnacle, a new music venue in Nashville.

Ticket-holding fans will see correspondents Josh Mankiewicz, Blayne Alexander, Keith Morrison, Dennis Murphy, Andrea Canning and anchor Lester Holt in panel discussions and Q&A sessions. There will also be criminal justice experts on hand for onstage demonstrations.

The Nashville session — which will also commemorate the 3,000th episode of the program first launched in 1992 — will be a test run, according to Liz Cole, senior executive producer for “Dateline.” A strong turnout could lead to more dates and become additional source of revenue for the program. (NBC News has not revealed prices for tickets, which go on sale Aug. 5.)

“We realized that the anniversary was coming up, and it’s such a big number we wanted to do something special to mark the occasion,” Cole said in an interview. “This seemed like a great way to experiment with the format and go out and meet with our ‘Dateline’ community in real life.”

The television news audiences are shrinking as viewers move from traditional appointment viewing to on-demand streaming. But on-air personalities, whether they are covering politics or true crime, have devoted fans willing to pay to see them up close.

The revenue news shows can generate from live events is probably limited as journalists and anchors need the time to report stories or prepare a nightly program, making it challenging to book lengthy tours. (The “Dateline” correspondents are frequently on the road for their stories.)

“It’s quite an accomplishment getting everyone in one place at one time,” Mankiewicz said in a recent interview. “That usually only happens here when we’re taking the team picture or we’re kicking off the new season.”

Networks with well-known franchises are looking for ways to expand their reach beyond the viewers tuning in each day. Every little bit helps. “Dateline” has been doing it with podcasts — one of which will carry an audio version of the Nashville show — which have attracted younger viewers who don’t watch on TV as often. Podcast versions of “Dateline” TV episodes regularly populate the Apple rankings.

But live events can help create a deeper connection with viewers, as other outlets have discovered.

MSNBC, which will soon be leaving the NBC News family to be a part of the Comcast spin-off company Versant, sold out a 4,000-seat venue in Brooklyn last year for its first “MSNBC Live” gathering.

“MSNBC Live 25” will return in October with a top ticket price of $1,086.05 for an evening session at the Manhattan Center’s Hammerstein Ballroom in New York. The price includes an orchestra seat and a VIP dinner event with hosts Rachel Maddow, Jen Psaki and Stephanie Ruhle in conversation with special guests.

Conservative-leaning Fox News has tapped into its loyal audience annually with its Patriot Awards show that features Sean Hannity and other anchors honoring citizens who “dedicate themselves to their communities with inspirational acts of courage and patriotism.”

A Fox News representative said the event, which is streamed on the network’s Fox Nation site, has sold out every year since its inception in 2019. In the fall last year, the program honored President Trump at the 2,242-seat Tilles Center in Long Island, N.Y., where the top ticket price was $669.

In March, NewsNation anchor Chris Cuomo joined ESPN commentator Stephen A. Smith and former Fox News star Bill O’Reilly for an event billed as “Three Americans Live.” The trio regularly debate on Cuomo’s prime-time program for the Nexstar-owned news channel. No further dates have been booked since their one appearance in Westbury, N.Y.

Cole has seen evidence that the “Dateline” crew can draw a crowd on their own. The correspondents are a top attraction when they appear at CrimeCon, an annual gathering of true crime fanatics.

Many of those fans drive hours from around the country for the weekend event, which will be held in Denver later this year. The $1,800 Platinum VIP level tickets are sold out. (The dress code is “respectful casual” to discourage cosplaying.)

“I love the viewers because they always have questions and observations that I was not expecting, and I see that every year at CrimeCon,” Mankiewicz said. “I also experience it regularly at America’s airports, and I’m expecting that in Nashville.”

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NPR’s Felix Contreras opened minds to Latin alternative music. He’s finally getting his due

National Public Radio journalist Felix Contreras, best known for chronicling Latino music in his podcast “Alt.Latino,” will be honored this year at the 38th annual Hispanic Heritage Awards.

The Hispanic Heritage Foundation named Contreras as a recipient of the 2025 Hispanic Heritage Award for journalism on Thursday, one of several honors bestowed on notable public figures for their accomplishments and cultural contributions to the Latino communities.

Past awardees at the Hispanic Heritage Awards include Bad Bunny, America Ferrera, Becky G, J Balvin and others; Contreras is one of the few journalists to receive the esteemed honor, one he says is hard for him to accept.

“We learn early on that [journalists] are not supposed to be the story,” explains Contreras in a phone call with The Times. “That’s the largest stumbling block as to why I’m having a difficult time accepting this accolade.”

Known among friends and colleagues as “Tío Felix,” a familial term of endearment, Contreras has been a dedicated reporter for close to 50 years. Born and raised in Sacramento, he began his journalistic career as a TV news photographer for the NBC affiliate station in Fresno until 1998, later transitioning to NBC News in Miami.

“My point has always been to tell our Latino stories through the news, good or bad,” he says.

Contreras began working for NPR in 2001 as a producer and reporter for the news arts desk. In 2010, he co-created the innovative “Alt.Latino” radio program and podcast alongside NPR’s current immigration correspondent Jasmine Garsd. It was a way to fill the dearth of coverage of alternative Latino music — Spanish-language stations gave little airtime to alternative rock groups such as Los Fabulosos Cadillacs or Café Tacvba, says Contreras. Their first guest on the show was a young, then-burgeoning artist from Colombia named Juanes, who appeared just after releasing his debut album, “Fíjate Bien.”

At first, it was an uphill battle to get artists to recognize the podcast’s cultural significance. “ We had to beg people to send us their CDs,” Contreras admits.

Now in its 15th year, “Alt.Latino” has become a go-to hub for Latin music enthusiasts looking to learn more on the rise of musica mexicana, the rumblings of Latin jazz, the transformation of Latin rock and more.

“Independent artists, alternative artists, even some pop artists now consider ‘Alt.Latino’ and NPR as a viable source to get their artist seen or heard,” Contreras says.

To this day, Contreras continues in his role as co-host of “Alt.Latino,” now alongside Tiny Desk producer Anamaria Sayre, who says she cried when she heard Contreras was being recognized.

“ Felix created space for us in the music media landscape in where there wasn’t previously,” says Sayre, who has been working with Contreras since 2023. “He did it with no one telling him that what he was doing was valuable.”

The 38th annual Hispanic Heritage Awards will take place on Sept. 4 at the Warner Theatre in Washington, D.C.

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