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DreamWorks is betting on originality with ‘Forgotten Island’

Several years ago, DreamWorks Animation veterans Joel Crawford and Januel Mercado pitched the studio an original story centered on friendship and steeped in Filipino culture.

That draft became the animated film “Forgotten Island,” which opened in late September and counts singer H.E.R., Liza Soberano and Dave Franco among its voice cast. The movie focuses on best friends Raissa and Jo, who will soon be separated when Raissa goes to college in the U.S., and the final adventure they take to the fantastical island of Nakali.

The movie opened to a softer $13 million in the U.S. and Canada and has so far made $23.6 million at the domestic box office over two weekends. Globally, “Forgotten Island” has brought in $38.5 million on an $80-million production budget.

That opening haul is lower than the average for original animated films from a major studio, which is about $14.6 million, according to the FranchiseRe movie industry newsletter. But the studio is hoping the movie — which has garnered a strong 95% rating on Rotten Tomatoes — will pick up steam and benefit from the relative lack of animated competition at the box office until the early November debut of “The Cat in the Hat,” developed by Warner Bros. Pictures Animation.

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“Forgotten Island” is a big bet for Glendale-based DreamWorks Animation, which like many studios, has largely depended on sequels to drive box office success.

Original animated stories — or original movies at all — have become rarer gambles in Hollywood these days, when sequels and reboots feel like safer options. But Crawford and Mercado knew they wanted to develop a new story together.

The pair, who wrote and directed the film, have been friends for nearly two decades after they met at DreamWorks Animation as storyboard artists. Together, they’ve worked on 2011’s “Kung Fu Panda 2,” 2013’s “The Croods” and 2022’s “Puss in Boots: The Final Wish.” The two bonded over their similar sense of humor and their love for movies, and their longtime friendship was apparent in their easy banter during a joint interview shortly after the “Forgotten Island” premiere last month.

Early on, Crawford and Mercado knew they wanted to tell a story set in the Philippines that celebrated Filipino culture. Mercado is Filipino American and Crawford’s wife is Filipino, so a movie that authentically represented Filipino culture was important to them. In the film, the island of Nakali has many creatures inspired by Filipino folklore, and the characters casually use Tagalog words alongside English.

“There’s a sophistication in terms of respecting that the audience is smart, and doing our part as filmmakers to make sure that the visual storytelling and the context gives everything the audience needs to know,” Mercado told me.

Audiences, too, are more comfortable with content in other languages these days, as I wrote last week about Neon’s Korean-language thriller “Hope.” After all, kids will sing Korean lyrics in K-pop songs, and even “Puss in Boots: The Final Wish” interspersed Spanglish into the story.

“It feels timely to update the way we tell stories, to not treat the audience like, ‘They won’t understand this,’ but really treat them with respect,” Crawford said. “It just felt right to chase authenticity and let go of expectations, especially of what an animated movie should be and has been, and really do something fresh because it’s just coming from who we are.”

In the last few years, animation has been a powerhouse at the box office. Disney and Pixar’s “Toy Story 5” and Universal Pictures, Nintendo and Illumination’s “The Super Mario Galaxy Movie” have each crossed $1 billion at the global box office, two of only five movies to do so this year. In 2024, Disney and Pixar’s “Inside Out 2” was the highest grossing movie in the U.S. and Canadian markets.

Original stories have been tougher. Pixar has recently struggled to match the theatrical success of its prior original films and the slower start for “Forgotten Island” may be a sign of similar hurdles for new stories. But culturally accurate storytelling has paid recent dividends — just look at the success of Netflix’s “KPop Demon Hunters,” which won two Oscars, broke streaming records and sold out theatrical singalongs.

“We believe that there is a platform and space for everyone’s story, for people to feel seen and to know they matter,” Mercado said. “Even when they see a story that is specifically Filipino, if we’ve done our job right, we’ve shown you that you could connect to the story, whether or not you have this experience with the Filipino community or the culture.”

With “Forgotten Island,” Mercado and Crawford also want to push the boundaries of animation beyond its perception as films just for kids. Later this year, films such as Laika’s PG-13 rated “Wildwood” and Brad Bird’s noir film “Ray Gunn” will test the audience appetite for more adult animated and original fare.

“We’re in a time of massive sequels,” Crawford said of stories today. “When you expand where you’re telling them and who is telling them, you naturally get originality. This year has been really exciting for original stories in both animation and live action. You are taking a chance on originality, but it pays off.”

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Number of the week

eight million dollars

The Tom Cruise-led “Digger” tanked at the box office last weekend with a domestic debut of $8 million, good enough for fifth place.

The Warner Bros. film was plagued by very mixed reviews from critics, as well as a challenging marketing campaign. The film stars Cruise as an aging oil tycoon whose drilling operations trigger a catastrophic climate change disaster. Worldwide, the film brought in $20 million on a production budget of $125 million.

It’s been a tough theatrical year for Warner Bros., which has seen a string of disappointments before “Digger.” Beyond the cinema, the company is now in the process of being absorbed by Paramount Skydance, with the merger set to finalize Tuesday.

What I’m watching

It’s been yet another busy week, so about the only thing I was able to watch was a few WNBA playoff games. Since the Sparks were left out of the playoff picture again, I’ve sort of adopted the Golden State Valkyries as the next best California team to root for, and what a wild game that was over the weekend against the Las Vegas Aces.

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Why Neon put a Korean-language thriller in 1,500 U.S. theaters

Director Na Hong-jin’s action movie “Hope” opened in 1,500 U.S. cinemas this month, marking the biggest domestic theatrical footprint for a Korean-language film since the Academy Award-winning “Parasite.”

That’s a big bet, particularly for a foreign film. But after the success of “Parasite,” the growth of Korean shows such as Netflix’s “Squid Game” on streaming and the broader acceptance of subtitles in film and television, it was a bet Neon was willing to make.

The indie studio snapped up North American and English language rights to “Hope” for an undisclosed price before the film’s world premiere in the spring at the Cannes Film Festival.

Right off the bat, Neon knew the film would be positioned in South Korea as a big action thriller and massive event film for director Na, and wanted to match that.

In the film, which includes Alicia Vikander and Michael Fassbender in its cast, a group of people fight back against a creature that rampages through a Korean village.

“The reality is that just because a movie has subtitles, doesn’t make it an art film or a niche film,” Elissa Federoff, Neon’s chief distribution officer, told me this month. “And this, to us, felt like a big action blockbuster.”

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Samantha Masunaga delivers the latest news, analysis and insights on everything from streaming wars to production — and what it all means for the future.

She continued, “To me, it was this movie that certainly cinephiles were going to be curious about. But I also knew that we could cross over to a broader audience if we gave it a shot.”

So far, “Hope” has grossed more than $8 million domestically and $45.6 million worldwide on a reported production budget of at least $45 million.

Neon expected to reach Korean and Korean American audiences with “Hope,” but the film also over-indexed with Latinos, who represented 27% of the audience, according to PostTrak theatrical data.

Such a wide national release is unusual for foreign films, which typically play in specialty theaters on fewer than 100 screens. Though its domestic box office total doesn’t indicate that the film fully crossed over to mainstream audiences, “for a foreign film, it’s very successful” and has done “solid business,” said David A. Gross, who writes the FranchiseRe movie industry newsletter.

Neon, of course, has experience with Korean cinema. It distributed 2019’s “Parasite,” which became the first non-English-language film to win Best Picture. After “Parasite” won the Oscar, it was shown on 2,000 screens, about 17 weeks after its release. The Bong Joon Ho-directed film ended up grossing more than $53 million domestically and brought in more than $263 million worldwide.

The film put Neon on the map in many ways, Federoff said, and also pushed the boundaries for what the industry considered a best picture nominee. Films such as “Parasite” and “Hope” should also expand what studios consider to be mainstream fare.

“Studios and distributors are still boxing things out a little bit and thinking of these as not as accessible or not for a general commercial audience,” Federoff said. “And I would totally disagree with it.”

Though “Hope” is a long way from the domestic box-office success of “Parasite,” these kinds of swings are important to keep the pipeline of original films humming and to vary the types of fare mainstream audiences can see at their local theaters.

Although art house films once skewed toward older audiences, indie films are now popular with younger generations, who have also become accustomed to reading subtitles.

That could bode well for future foreign language films looking to make inroads with mainstream audiences. While giving a wide release to a foreign language film could be seen as risky, it’s a move Federoff believes can help bolster creative filmmaking and keep people engaged at cinemas.

“My hope is that studios start to trust their audience and respect their audiences a little bit more,” she said. “I think we can all do this. I think we can all say that we just have to have more risk taking involved with what we do. There’s a lot of incredible international cinema out there that should be seen by everybody.”

Paramount and the states fight back

Paramount Skydance and the state attorneys general are defending their proposed settlement in the face of skeptical questions from Sen. Cory Booker (D-N.J.), arguing that the judge overseeing the case should approve the agreement without the deeper review the senator has requested.

On Thursday, U.S. District Judge Araceli Martínez-Olguín told both sides to answer Booker’s questions before she ruled on whether to approve the proposed consent decree. She said at the time that she would issue a ruling “in due course.”

On Monday, both sides issued separate filings that argued the terms of the settlement were adequate. In particular, the states pushed back on assertions that the consent decree was too weak, saying it “reflects a reasonable compromise that addresses the competitive issues posed by the proposed merger in the markets alleged in the complaint.”

“The decree’s enforcement provisions have teeth,” the states wrote in their filing.

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20%

A bipartisan group of lawmakers formally introduced a bill last week to create a federal film and television tax credit.

The proposed legislation would provide a 20% credit on above-the-line and below-the-line U.S. labor costs for eligible productions, including postproduction and visual effects work — two industries that have increasingly moved overseas.

The uncapped credit could increase to 30% with several uplifts, including for independent productions or filming in a federally declared disaster area, such as Los Angeles County.

What I’m watching

It’s fall, which means I’m all in on “Dancing with the Stars,” as I have been since Season 2, when Drew Lachey won with pro partner Cheryl Burke back in 2006.

This season feels like it was made for millennials like me, with contestants such as Julia Stiles, Harry Shum Jr. and Jenna Dewan. But my favorite dance last week was actually Guillermo Rodriguez’s paso doble.

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