Mohammed bin Salman

Saudi Arabia ‘struggles to build ski resort’ in middle of desert for winter games as part of £373bn blood-soaked NEOM

UNCERTAINTY looms over Saudi Arabia’s plans to build a high-tech mountain ski resort in the middle of the desert.

The project has met such substantial woes that the country is even reportedly in talks to relocate the 2029 Asian Winter Games.

Illustration of a proposed ski resort in Saudi Arabia.

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Trojena is planned to feature 30km of ski-runsCredit: Dezeen
Illustration of a proposed ski resort in Saudi Arabia.

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Snow for the ski slopes would be artificialCredit: Dezeen
Illustration of a proposed ski resort in Saudi Arabia.

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NEOM’s many projects have been bogged down with delays and setbacksCredit: Dezeen
Map showing the locations of Trojena and Neom in Saudi Arabia, alongside an illustration of the planned Trojena ski resort.

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These games had been expected to take place in Trojena – in the futuristic city of NEOM in the north of Saudi Arabia.

But the project has faced substantial difficulties as the desert Kingdom scrambles to complete the resort in time, the FT has reported.

Trojena is planned to feature 30km of ski-runs – which will include the Asian Games’ 400m slope.

Snow for the ski slopes would be artificial, and would be pumped from the Gulf of Aqaba 200km away.

“Trojena will become one of the most dazzling destinations in NEOM and across the world,” says a NEOM spokesperson.

But for all the promise of a glittering, high tech future, NEOM’s many projects have been bogged down with delays and setbacks, with Trojena being no exception.

Amid construction woes, South Korea and China are reportedly being considered as alternate venues for the games.

But a source familiar with the project told the Telegraph: “The difficulties have been magnified by the schedule imposed on the project.”

Another said: “The Saudis are really committed to building something there.

“Maybe not on the scale that they have imagined in the first place.”

Inside Saudi Arabia’s bloody £1TN Neom megaproject ‘with 21k workers mysteriously DYING & labourers trapped like slaves’

NEOM was announced as part of Saudi Crown Prince Mohammad bin Salman’s Project 2030 in 2017.

It came as part of a major push to wean the oil-rich nation’s economy off its reliance on fossil fuels.

As well as the ski slopes, it is expected to include The Line, Oxagon, Trojena, Sindalah and the Gulf of Aqaba Projects.

Yet human rights abuses and brutal conditions for workers looming over NEOM.

Illustration of Trojena, a mountain resort in Saudi Arabia.

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A megaproject called Trojena forms part of NEOMCredit: NEOM
Illustration of the $140 billion Hidden Marina in Saudi Arabia's NEOM project.

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NEOM is envisaged as a futuristic city in the desertCredit: @neom / instagram
Aerial view of NEOM infrastructure projects under construction.

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Many NEOM projects have been plagued by delays and setbacksCredit: NEOM

As many as 21,000 are reported to have died during construction, but Saudi authorities have disputed this figure.

Human Rights Watch researcher Joey Shea previously told the Sun: “Unfortunately migrant workers in Saudi Arabia continue to face widespread abuses, some of which may amount to situations of forced labour, including at high profile gigaprojects.

“On NEOM, Human Rights Watch has found that ambitious targets set by Saudi authorities have tight and unrealistic deadlines which can lead employers to demand that workers continue to work under dangerous conditions.

“Migrant workers in Saudi Arabia experience illegal and exorbitant Recruitment Fees, limits to job mobility, obstacles exiting the country,  as well as serious health and safety risks.”

One NEOM worker previously told The Sun that the project’s management has “overspent quite a bit” since its announcement.

He said: “They were focusing on way too many things at the same time.

“They just wanted everything at the highest level possible. The biggest entertainment complex in the world. The biggest media studio in the region.

“No matter how much money you throw at the thing, it takes more than just money to make it work.”

Top 5 blunders plaguing NEOM project

BY Juliana Cruz Lima, Foreign News Reporter

Saudi Arabia’s NEOM project, despite its ambitious vision, has been criticized for several major blunders that have raised concerns about its feasibility, ethics, and overall execution.

Here are the top five major blunders associated with the project:

Forced Displacement of Indigenous Communities: One of the most significant controversies surrounding NEOM is the forced displacement of the Huwaitat tribe.

This indigenous community, which has lived in the area for centuries, was forcibly removed from their ancestral lands to make way for the development of the mega-city.

The Saudi government’s crackdown on those who resisted, including the killing of a tribal leader, Abdul Rahim al-Howeiti, has drawn widespread condemnation from human rights organisations.

This blunder not only sparked international outrage but also tainted NEOM’s image as a forward-thinking, humane project.

Environmental Impact and Sustainability Concerns: NEOM has been marketed as an environmentally sustainable city, but the environmental impact of such a massive development is a major concern.

The project’s scale—covering over 26,500 square kilometers—poses significant risks to local ecosystems, particularly in the Red Sea, which is home to rich marine biodiversity.

Critics argue that the construction of artificial islands and extensive urbanisation could lead to irreversible ecological damage.

The enormous water and energy demands required to maintain a green city in the desert also raise questions about the project’s sustainability.

Economic Viability and Cost Overruns: NEOM is one of the most expensive development projects in history.

But there are serious doubts about its economic viability. Critics question whether the project can attract the necessary foreign investment and whether it will generate sufficient returns to justify the enormous expenditure.

The economic risks are further compounded by potential cost overruns and delays, which are common in megaprojects of this scale.

This financial gamble has led some to worry that NEOM could become a costly white elephant if it fails to meet its ambitious goals.

Technological Overreach and Ethical Concerns:  NEOM is envisioned as a high-tech city, heavily reliant on artificial intelligence, robotics, and extensive surveillance systems.

While this technological ambition is central to NEOM’s identity, it also raises significant ethical concerns. The level of surveillance planned for the city could lead to unprecedented control over residents’ lives, sparking fears about privacy and civil liberties.

The lack of transparency about how AI will be used, coupled with concerns about job displacement, has also led to criticism that NEOM’s technological vision may be more dystopian than utopian.

Cultural and Social Disconnect: NEOM’s vision of a futuristic, liberalized society clashes sharply with Saudi Arabia’s deeply conservative cultural norms.

The project plans to introduce mixed-gender sports, entertainment events, and other liberal lifestyle elements that are rare in the kingdom.

This cultural shift has raised concerns about a potential clash between NEOM’s globalised vision and the traditional values of Saudi society.

The disconnect between the project’s ambitions and the broader cultural context has led to skepticism about whether NEOM can truly integrate into Saudi Arabia’s social fabric without causing significant friction.

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Saudi Arabia to lift booze ban at 600 tourist locations by 2026 in bid to lure in holidaymakers ahead of World Cup

SAUDI Arabia will lift its long-standing booze ban at 600 tourist sites by 2026 — in a boozy bid to attract visitors ahead of the 2034 FIFA World Cup and 2030 Expo.

In a shock U-turn, the ultra-conservative Kingdom will allow the sale of wine, beer, and cider at licensed locations including five-star hotels, luxury resorts, and expat-friendly compounds.

A hand holding a pint glass of beer being poured from a tap.

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Saudi Arabia will lift its alcohol ban ahead of the 2034 FIFA World CupCredit: Getty
Elevated view over Riyadh. Saudi Arabian capital city at night.

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The move comes as part of the Kingdom’s Vision 2030 plan to boost international tourism
Crown Prince Mohammed bin Salman at the Gulf Cooperation Council Summit.

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Crown Prince Mohammed bin Salman of Saudi ArabiaCredit: Shutterstock Editorial

Booze will still be banned in public, homes, shops, and fan zones — with spirits off the menu altogether under strict new rules.

The dramatic policy shift is part of Crown Prince Mohammad Bin Salman’s Vision 2030 drive to boost international tourism, lure foreign cash and shake off its teetotal image.

Officials hope controlled alcohol sales in glitzy areas like Neom, Sindalah Island and the Red Sea Project will help the country compete with Gulf rivals like the UAE and Bahrain — where boozing is already legal in tourist zones.

Licensed venues will operate under a tightly regulated system, with trained staff and strict rules to prevent abuse and uphold the Kingdom’s Islamic values.

The goal, authorities said, “is to welcome the world without losing cultural identity — positioning Saudi Arabia as a progressive, yet respectful player on the global tourism map.”

The plan is set to roll out in 2026 — eight years before the World Cup kicks off — and comes amid growing pressure to modernise the Kingdom’s image.

Several global hotel chains are already rejigging their blueprints to accommodate booze zones, with tourism bosses eyeing a flood of new jobs and international investment.

It follows a dry storm earlier this year when Saudi’s ambassador to the UK announced alcohol will be banned entirely at the 2034 World Cup, sparking fury among England fans.

Prince Khalid bin Bandar Al Saud told LBC radio in February: “There is no alcohol at all, rather like our weather, it’s a dry country.

Saudi’s plan for $5b world’s tallest skyscraper twice the height of Burj Khalifa

“Everyone has their own culture. We’re happy to accommodate people within the boundaries of our culture but we don’t want to change our culture for someone else.

“It is not a Saudi event, it is a world event and, to a large extent, we will welcome everyone who wants to come.”

Fan Tim Bailey fumed on X: “Their country, their rules. But why the f*** would anyone want to go there anyway?”

One supporter added: “Weird . . . they always want everyone else to change their culture for them.”

But now, Saudi insiders hope the new booze policy will silence critics and show the country is ready to party — with limits.

Nighttime view of Dubai's illuminated skyline, including the Burj Khalifa.

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Officials hope easing the ban will allow the country to better compete with Gulf neighbours such as the United Arab Emirates (pictured)Credit: Getty
EHG0E8 Chi nightclub in Dubai.

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In Dubai, for instance, boozing is already legal in tourist zonesCredit: Alamy

Sources say the model is inspired by successful alcohol rollouts in Dubai and Manama, where tight control has boosted tourism and business without trashing tradition.

The Kingdom insists this will not be a free-for-all — and anyone caught misusing the system will face swift consequences.

“Sales will only happen under controlled environments, with licensed service staff and clear operational rules in place to make sure alcohol is handled responsibly and respectfully,” a government statement read.

Spirits and hard liquor above 20% ABV will remain banned, with no sign of shops, takeaways or home brewing being permitted.

Why is alcohol banned in Saudi Arabia?

ALCOHOL is banned in Saudi Arabia because the country’s legal system is based on Islamic law, or Sharia, which strictly prohibits the consumption, sale, and possession of alcohol.

This ban stems from Islam’s teachings, particularly the Qur’an, which considers intoxicants to be haram, or forbidden.

Verses in the Qur’an warn against the use of alcohol, culminating in a clear directive for believers to avoid it altogether.

Saudi Arabia follows a strict interpretation of Sunni Islam known as Wahhabism, which enforces these religious prohibitions through law.

As a result, producing, importing, or drinking alcohol is illegal and punishable by harsh penalties, including fines, imprisonment, deportation for foreigners, and formerly, public flogging.

The ban is also deeply rooted in the country’s conservative social norms, where alcohol is associated with immoral behavior and societal disruption.

The ruling Saudi royal family also relies on support from the religious establishment, and maintaining the alcohol ban reinforces their political legitimacy and alignment with Islamic values.

While recent reforms under the Vision 2030 initiative are pushing for modernization, including a controlled rollout of alcohol sales in tourist areas from 2026, the core prohibition remains firmly in place to preserve cultural and religious identity.

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