MLB

Villainous Dodgers showing MLB owners how you should treat fans

An anonymous pitcher whose entire life changed with four innings is standing in a crowded Dodger Stadium bullpen in the middle of winter when he hears a voice from the stands.

“Will, thank you so much!” shouts a fan, and underneath his thick beard, the pitcher blushes.

“This is something I’ve never had before,” said Will Klein.

And this is ruining baseball?

On a crowded concourse in the middle of a Saturday morning two months before the start of the season, fans are chugging beers, scarfing Dodger dogs, and even doing a line dance.

The queue at the elevator is endless. The screams from the crowd are constant. Blake Snell is walking along one of the barriers giving every nearby fan — every one — a fist bump.

And this is ruining baseball?

The Dodgers officially opened their doors for the 2026 season Saturday, holding an annual Dodgerfest that has sent a clear message to a landscape of whiners.

This is what winning looks like.

This is why winning is worth it.

The baseball owners will likely lock out the players after this season in hopes of installing a salary cap that will curb the sort of spending that has fueled the Dodgers’ consecutive championships.

They don’t get it. In hoarding their revenue-sharing money, the owners don’t realize the benefits of reinvesting that money in the players and, by extension, the fans.

The Dodgers do that more often, and more effectively, than anyone.

The result Saturday was a mid-winter party that felt different than any of their previous bashes. Some years they spent this day apologizing for their playoff collapses. Last year they spent the afternoon tentatively talking about going back-to-back.

Fans pack into Dodger Stadium for Dodgerfest on Saturday.

Fans pack into Dodger Stadium for Dodgerfest on Saturday.

(Ronaldo Bolanos/Los Angeles Times)

This year the constraints were off, the party was on, and they all spoke freely of becoming the first time in National League history to win three consecutive World Series titles.

”I don’t mind the ‘three in the air’ as a carrot,” said manager Dave Roberts, adding, “There’s a challenge we’re not going to run from.”

And so the players showed up brandishing hope for this summer while sweetly admitting the emotion that still lingers from last fall.

Klein, who came out of nowhere to rescue the Dodgers with four scoreless innings in the marathon Game 3 of the World Series, was still pinching himself about being recognized in public.

“A guy told me I looked like me,” he said. “I said, ‘Thank you.’”

Then there was Miguel Rojas, finding deeper meaning in his ninth-inning homer that tied the World Series Game 7.

”The most important part is that everybody continues to say that is the best moment that they have in their life, the best moment of sports they watched,” said Rojas. “That makes me feel really good, because we were part of something bigger than just a home run.”

And Rojas said he hears that a lot.

“I waited 20 years in professional baseball to have that moment … something different happened to my life,” he said. “I’m walking around Rome, I’m seeing Dodger fans saying thank you for that home run. It’s crazy, it’s overwhelming.”

Equally overwhelmed was Freddie Freeman, who grew tearful on the stage when talking about hitting the winning homer in the 18th inning of the World Series Game 3 and the impact of winning two titles in his four years here.

“I’m home playing baseball in front of the best fans day in and day out,” he said. “I couldn’t even wrap my mind around coming back and signing here and being part of this. This has blown me away.”

Even the struggling players seemed thrilled to be here, Tanner Scott acting amazingly relaxed when asked for his 2026 goals.

“Not being as bad as last year,” he said. “I was terrible.”

OK, then.

Bottom line, on a midwinter day when most of this country’s major-league baseball stadiums were empty, Chavez Ravine was full of life and wonder and winning.

“Today we see a lot of fans and that really gets me going,” said Shohei Ohtani.

And this is ruining baseball?

“This organization is never ready to be done … they continue to add players, they continue to add talent, that is a good thing,” said Rojas. “We push ourselves … we believe we can always get better.”

Like he said, a good thing.

“I like winning,” said Klein. “People are always going to be jealous of teams that try to win when they feel like others aren’t. Everybody can go out and do the same thing.”

Spring is here, the haters are out, and the Dodgers are ready.

Seeing players here, seeing their energy, obviously seeing the energy of the fans, its certainly time,” said Roberts.

Three-peat, you’re up.

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What’s the deal with the Dodgers’ TV deal? Is MLB giving them a break?

The Dodgers’ $240-million signing of Kyle Tucker revived anguished cries that the team is ruining baseball. It also revived a strange chapter in team history, with frenzied online commentary that the signing of Tucker was made possible in large part because Major League Baseball long ago rewarded the Dodgers’ owners with preferential financial treatment that continues to this day.

Is that true?

Yes and no.

Uh, thanks. Go on.

Remember Frank McCourt, the Dodgers’ former owner?

In 2011, after then-commissioner Bud Selig rejected a proposed $3-billion local television deal between the Dodgers and Fox Sports, McCourt took the team into bankruptcy court before agreeing to sell. That meant Selig and the MLB owners would not pick the new Dodgers owner. McCourt would, in a process controlled by the court.

With the Dodgers’ local TV rights soon to expire, McCourt realized bidders for the team might offer more — and he might make more — if the bidders knew in advance how much the league would take from the sale of those rights.

In a settlement with McCourt — and to avoid the risk of the judge imposing a deal less favorable to the league — MLB agreed the fair-market value of a Dodgers TV deal would be based on the very Fox deal that Selig had rejected.

Why did that matter?

That value was $84 million for the first year and would increase thereafter, with the league taking its standard 34% cut and sharing that among all its teams.

However, with a bidding war looming between Fox Sports and Time Warner Cable, Selig knew the rights would be worth more than Fox had offered in its extension with McCourt, who needed immediate cash.

In bankruptcy court, an attorney for Guggenheim, the winning bidder and still the Dodgers’ owner, said the settlement represented a “substantial component of the value proposition of the transaction” — that is, a primary justification for the then-record $2.15-billion purchase price.

In 2013, one year after buying the team, Guggenheim sold those local TV rights. Were they indeed worth more?

You might as well ask if Shohei Ohtani is good. The rights that McCourt wanted to sell for $3 billion were bought by Time Warner Cable for a record $8.35 billion.

Because of the settlement, the league would take its cut based on a deal worth $3 billion rather than based on a deal worth $8.35 billion.

And the league was fine with this, because it wanted to help a marquee franchise return to glory?

LOL, no. In 2012, an MLB attorney had warned the court that the settlement could result in a league of “the Dodgers and the other 29 teams.” Under its terms, the Dodgers could keep tens of millions of dollars each year that otherwise would be shared with the league.

In the wake of the massive Time Warner deal, Selig’s office told other owners it planned to treat television revenue for the Dodgers like television revenue from any other team.

However, thanks to McCourt, the bankruptcy court was in charge, not the league. MLB did not have the power to redo the court-approved settlement, because Guggenheim could have asked the court to uphold the deal and order the league to abide by it.

After negotiations, MLB and Guggenheim made a modest adjustment, setting the “fair-market value” of the Time Warner deal at about $130 million for the first year rather than $84 million. That figure is used to determine the league’s cut, which for all local TV deals has since increased from 34% to 48%.

Just about every report on the Dodgers’ TV deal says the team is guaranteed $334 million each year. Is that accurate?

That $334 million is the annual average. The deal started at a lower value and increases every year.

By the time the deal ends in 2038, the Dodgers will be getting more than $500 million per year.

How is that possible? Aren’t local sports channels dying?

The parent company of the FanDuel Sports channels — including the one that carries the Angels — emerged from bankruptcy last year but now is fighting to remain in business. If your company spends millions upon millions on sports rights, and if your financial success depends on cable and satellite customers paying for a programming bundle that includes sports channels most viewers do not watch, you’re doomed.

The Angels’ local television revenue took a big hit last year and probably will do so again this year. The Milwaukee Brewers, the team that plays in the smallest market in the majors, reportedly got $35 million in its FanDuel deal last year.

The Dodgers own SportsNet LA through a related entity, American Media Productions (AMP), and the television revenue comes via a marketing and distribution agreement with Charter Communications, which inherited the deal when it acquired Time Warner Cable in 2016.

Charter’s revenue in 2024: $55 billion. The giant television, telephone and broadband company is not going out of business anytime soon, even as it is stuck with a money-losing Dodgers deal.

What did Dodgers chairman Mark Walter say upon the establishment of SportsNet LA?

“The creation of AMP will provide substantial financial resources over the coming years for the Dodgers to build on their storied legacy and bring a world championship home to Los Angeles.”

Nailed it. So why would Walter consider forsaking some of those substantial financial resources?

In 2028, when MLB national TV contracts expire, Commissioner Rob Manfred would like to offer traditional networks and streaming services the chance to bid not just on national broadcasts but on an all-baseball, all-the-time outlet where fans could watch any team, wherever they lived, and with no blackouts. With that, the league believes, it could strike gold — and then share the wealth among all 30 teams.

That would require teams to turn over their local broadcast rights to the league. The Dodgers’ local television revenues provide a massive competitive advantage. It’s hard to imagine Walter (and owners of other big-city teams with similar TV riches) surrendering those riches without the league offering him something significant in return.

Like what?

Perhaps a chance to exempt the Dodgers from sharing ticket revenue, or to secure the Japanese television rights now controlled by MLB. Maybe the league would buy SportsNet LA. Could be anything. But that is a 2028 issue. First up is collective bargaining, and the possibility of owners shutting down the sport next winter in pursuit of a salary cap.

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