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This destination is a ‘like for like’ alternative to pricey Italian hotspots with beer under £2

While a trip to the Amalfi Coast might seem like the ideal getaway, it’s one that can prove rather pricey, particularly once you account for spending money while you’re there. Yet elsewhere across Europe, there’s another breathtaking coastal spot that serves as an excellent alternative.

Laura Evans-Fisk, head of digital and engagement at Eurochange, has noted a substantial rise in British tourists visiting Bulgaria, with Sozopol emerging as a fantastic alternative to the Amalfi Coast.

Laura says: “Although Bulgaria has joined the euro, prices for things like food, accommodation and drinks are still particularly low compared to other popular holiday destinations like Greece, Spain and Italy.”

For example, you can expect to pay less than €2 (£1.7) for a beer and around €10 (£8.7) for a meal.

“And, Brits don’t need to compromise on the beautiful scenery and beaches these popular hotspots offer. In fact, there are plenty of destinations in Bulgaria that are almost a ‘like for like’ but at a fraction of the cost.”

Championing Sozopol specifically, she added: “This gorgeous coastal town has a really similar feel to the likes of Positano and Cinque Terre, in Italy’s famous Riviera.

“Sozopol’s old town is dotted with quaint wooden houses and cobbled streets that overlook the stunning coastline and bright blue waters.” Stunning Sozopol ranks among Bulgaria’s most ancient coastal towns and remains far less crowded than many other European hotspots.

Sozopol boasts Kavastie and Harmani beaches, along with several beach bars, ensuring that whether you’re after a family outing or an evening of drinks, you’ll find exactly what you need.

And if you fancy a change from lounging on the sandy coastline, there’s no shortage of alternative activities, from discovering the town’s historic churches, to soaking up some culture at Ravadinovo Castle or Sozopol Archaeological Museum, or enjoying a fun-packed day at Aquapark Neptun.

A recent visitor to Kavastie Beach posted on Tripadvisor: “Fantastic beach, one of the very best that I’ve ever been to. Extremely clean, wonderful sand and safe sea ideal for children. Decent bars and restaurants. We’ll definitely be back next year.”

Meanwhile, a tourist who explored Ravadinovo Castle wrote: “A very eclectic castle, but a marvel to behold. A place of wonder. Around every corner was an amazing sight and a surprise. The floors inside the chapel and the ceiling were incredible. A stunning day out.”

And a visitor to the Sozopol Archaeological Museum added: “We spent a few hours at the museum this summer. Although it’s not a huge museum, they have interesting exhibitions. The lady who was in charge of the museum was very nice and told us some peculiar facts about the history of Apolonia. Recommend taking a look at the second floor, where you can find an ancient ‘vampire’ skeleton.”