mayors

Los Angeles City Councilmember Nithya Raman, who serves the 4th District, makes her way across an empty, unnamed backlot, presenting her case to be the city’s next mayor.

“Studio lots like this one used to be filled with people, costumers, electricians, set medics, caterers, thousands of Angelenos making a living,” she says in the video posted on social media. “Now these lots are quiet. Since 2018, shooting days in the city have fallen by half.”

After telling voters this issue is “personal” (her husband is a TV writer and producer), criticizing Mayor Karen Bass’ leadership on the matter and outlining her own plans, Raman proclaims, “I’m running for mayor to make sure Los Angeles stays the film and TV capital of the world.”

Placing the concerns of the entertainment industry at the center of the city’s mayoral race would have been unthinkable even in the last election cycle. But the production crisis, which has rocked Hollywood and pummeled its workforce, has reached a critical juncture. The state of L.A.’s signature industry is now a political flashpoint alongside affordability, crime and homelessness in the upcoming election.

A person films an interaction between mayoral candidate Spencer Pratt and another person on his cellphone during a “Community Meet and Greet” event out of a house for sale on Long Ridge Avenue in a residential neighborhood of Sherman Oaks on Saturday.

(Etienne Laurent/For The Times)

In campaign ads, interviews and the recent televised debate, the top three contenders: incumbent Mayor Bass, former reality TV villain Spencer Pratt and Raman, have made the ongoing production slump a pivotal topic, highlighting their plans to revitalize the industry while deploying the issue to undercut one another.

For decades, elected officials have not had to focus on the film and TV business, let alone turn it into a campaign issue. It was simply a given that local production would continue to play a dominant role in the city’s economy as it has for more than a century.

But the cumulative effects of consolidation, runaway production to tax-friendly states and countries and the end of the streaming boom has caused Los Angeles to lose billions in economic activity, shed some 57,000 jobs over the last four years and led to the closing of more than 80 film and television production service businesses across the city since 2022.

“For us, ‘save Hollywood’ is more than a slogan and more than headline. It is what needs to be done,” said Pamala Buzick Kim, one of the co-founders of Stay in LA, a grassroots campaign aimed at increasing film and television production in Los Angeles.

To be sure, the biggest driver of where studios and producers film are state and federal tax credits, over which the city has no control.

But Buzick Kim and others argue that “there is lots the mayor can do, hand-in-hand with the City Council.”

Mayor Karen Bass, center, walks with Avance Democratic Club President Nilza Serrano, to the right of Bass, during Avance’s politics and tacos event at Ernest E. Debs Regional Park in Los Angeles on Saturday.

(Christina House/Los Angeles Times)

For starters, say filmmakers and advocates, much can be done to tackle the city’s sclerotic bureaucracy, onerous regulations and a slow and costly permitting process that has pushed filmmakers to flee to friendlier and cheaper locales.

While steps have been put in place recently, including a pilot program offering reduced-cost filming permits for shoots that demonstrate a “low impact” to the surrounding community, many complain such steps have come too little and too late.

Scott Niner, president and owner of Dangling Carrot Creative, checks on woodwork being produced at his shop in North Hollywood.

(Jason Armond/Los Angeles Times)

“The industry is in collapse and people have been talking about fixing things for years, but all we get are incremental little changes,” said Ed Lippman, a location manager of 34 years who lives in Sherman Oaks and has worked on such shows as “ER” and “The X-Files” and movies including “Galaxy Quest.” “And if the city is not being business-friendly, the business will go elsewhere.”

Compounding the problem, the Los Angeles area has more than 100 jurisdictions, many of which have their own set of rules and regulations regarding filming.

“There needs to be universal standards,” said Travis Beck, a location manager for commercials, small films and music videos. “Burbank is different from Glendale, which is different from Pasadena.”

The recent kerfuffle over filming “Baywatch,” the lifeguard reboot at Venice Beach, underscored both the efforts to bring production back to L.A. — enticed by a $21-million tax credit — and the complex, baffling red tape required to film here.

When shooting began in March, the production encountered a number of hiccups, including that it needed nearly double the parking space it had received a permit for, which was not part of the original approvals.

An anonymous crew member claimed on Facebook that government restrictions had forced production to relocate from Venice Beach. Production staff denied they had relocated. However, the incident prompted a backlash, becoming a rallying cry over L.A.’s burdensome filming bureaucracy.

The “Baywatch” team quickly met with city and county officials and resolved the issue, securing an agreement for a 20% parking discount from the city, and the mayoral candidates used it as an opportunity to score political points.

Pratt slammed the city’s permitting problems.

“LA turned its back on Hollywood — now the golden goose needs CPR,” he wrote on his Substack.

Bass highlighted her administration’s leadership on the matter.

“The City of Los Angeles will always clear bureaucratic barriers, making it easier and more affordable to film in the entertainment capital of the world,” she wrote on X last month.

On April 21, the mayor unveiled programs to offer productions 20% discounts on city-owned parking lots and other equipment, reduced filming fees at places like the Griffith Observatory and reopened the Central Library for filming. Last August, she appointed Steve Kang, president of the Los Angeles Board of Public Works, as the city’s film liaison.

Raman has pledged her support for expanding the state’s $750-million tax incentive program, streamlining permitting and lowering fees and eliminating those for small productions. She has also said she will establish a dedicated city film office with a liaison who understands production.

Councilmember and mayoral candidate Nithya Raman speaks to a crowd at the “Families for Nithya” event at Vineyard Recreation Center in Los Angeles on Saturday.

(Myung J. Chun/Los Angeles Times)

“Los Angeles is losing Hollywood,” Raman said in a statement. “Not because productions want to leave, but because we’ve made it too hard for them to stay.”

On his Substack and various podcast interviews, Pratt has promised to slash location fees in half, speed up permit approvals, reduce on-set city staff for the majority of productions and waive all fees for shoots with budgets under $2 million.

All three candidates have attacked one another over their approach to Hollywood.

Pratt and Raman have said Bass moved too slowly to address spiraling production and retain film jobs, saying she enacted measures only recently as the mayoral race was heating up.

Speaking on the Monks & Merrill podcast, Pratt criticized Bass’ moves to cut costs to film at the Griffith Observatory, saying, “Who needs that shot right now with the homeless poop all around it?”

The incumbent mayor has defended her administration’s record with the entertainment industry.

Bass and Pratt have taken Raman to task, calling her out for what they say is her lack of advocacy during her time on the City Council.

“She feels very strongly about it. But never offered one motion on the industry, and when motions came up on the industry she either recused herself, or got up and walked out,” said Bass during a debate this month.

Citing a potential conflict of interest over her husband’s work in television, Raman refrained from voting on several motions related to Hollywood.

Many working in the industry would like to see full-throttled support coming from the mayor’s office that will get results. They note how New York City has successfully promoted itself as a leading film destination over the years. (Kang, the city’s chief film liaison, said the city is working on a similar marketing campaign to promote filming that will launch by early fall.)

“For all the talk about, ‘We need to support and bring back filming,’ if they just did basics like lowering the fees and simplifying the process … that would actually help people and get things produced,” said Chris Fuentes, 66, who worked for 30 years as a location manager until he retired last year.

“We’ve heard a lot of great things, but not all things are possible in the mayor’s remit,” said Buzick Kim, noting that tax incentives are a state and federal issue.

Still, she said, “the mayor must understand that Hollywood needs to be made a priority and to find and create inspired thinking to make things easier and cheaper.”

Kang agrees, but says there are limits to what the mayor can achieve.

“We definitely can do a lot to really open up the entertainment industry, but at the same time, we recognize the larger impact needs to come from Sacramento and Washington, D.C., because L.A. just does not have the resources to compete with other jurisdictions in providing millions of dollars in tax incentives,” he said.

For most working in the industry, they just want city leadership that will execute on more than just talking points.

“This is the birthplace of cinema,” Beck said. “It shouldn’t be so hard to film here.”

Karen Bass, Spencer Pratt and Nithya Raman each came into tonight’s mayoral debate with goals for what may be their only time together on stage.

As the incumbent mayor, Bass had to weather blows from her challengers while trying to sell voters on her fitness for another term, despite a disastrous 2025.

As a reality TV star with no political experience, Pratt needed to show that he could offer substance instead of just AI fanboy videos and the name-calling — “Karen Basura” — he has indulged in on social media.

Raman’s task was perhaps the hardest. As a city councilmember whose two previous campaigns were backed by the local Democratic Socialists of America chapter, she needed to convince Pratt-curious voters that she’s more conservative than Bass. Yet for others, she needed to appear liberal enough to peel away support from the mayor and come out as a progressive lioness to excite Democrats in a year where GOP candidates like Pratt have to answer for the disaster that is President Trump’s second term.

Only one of the three failed.

At times, Raman was tongue-tied trying to answer simple questions. Moderators kept telling her she was going over her time. Answering a yes/no question about whether noncitizens should be allowed to vote in city elections, the councilmember went on and on, until the moderator cut her off.

While Raman offered some policy plans, she also played a card straight out of Trump’s arsenal. She claimed that Pratt and Bass were teaming up against her — an unlikely scenario that drew laughs from the audience. She got more and more frustrated, to the point that when Bass was allowed time for a rebuttal, she dejectedly proclaimed, “I haven’t been offered that in a lot of this debate.”

Raman, who had endorsed Bass’ reelection before throwing her hat in at the last minute, came off as inexperienced, touchy and unprepared.

The line of the night was Pratt dismissing Raman as a “random councilmember” — which is how the L.A. political world responded to her entry into the race. She was so upset about Pratt’s remark that she continued to whine about it to a KNBC reporter after the debate.

What’s shocking about Raman’s flop is that she should know how important it is to project well to a television audience, given that her husband is a screenwriter. Her tone was flat, when she needed to be passionate.

No one had to remind Pratt of that. He was parrying tough questions on a big stage for the first time, facing an audience who knew him only as the Angry L.A. White Guy he has reveled in playing.

He mostly succeeded.

At his best, Pratt came off as a boisterous bro with enough charm to call himself “humble” without coming off as obnoxious. He dominated the flow of conversation without coming off as commandeering, even interrupting Raman at times to let Bass speak. At one point, he even said “Sorry” when he had taken up too much time and the moderators cut him off.

He was light on specifics, other than saying he was going to do better than the others and that he would prioritize public safety above all. Instead, he was the one person on stage who used anecdotes to sell himself, citing conversations about abused animals, downtown workers too afraid to eat outside and film producers hiring local gang members to keep their shoots safe.

As a TV personality-turned-influencer, Pratt knows that storytelling is far more effective than drowning the audience in statistics, as Bass and Raman did.

But the bad Pratt flared up at times. He earned a reprimand from KNBC anchor and debate co-moderator Colleen Williams when he called the mayor an “incredible liar.” Affecting high-pitched voices to mock Bass and Raman came off as juvenile and possibly sexist. And when it came to last summer’s federal immigration raids that terrorized Southern California, Pratt appeared flummoxed when Bass pointed out that 70% of those arrested didn’t have criminal records — a use of stats that hit.

Bass was also who she had to be — measured, forceful and raring to defend her record, without coming off as defensive. She wasn’t exactly inspirational, but she didn’t have to be. The city’s powerful labor unions have backed her, along with much of the Democratic establishment.

Raman and Pratt are right in deeming Bass the old guard of a beat-up city — but the old guard didn’t get there without knowing how to win.

The roster of campaign contributors to Los Angeles mayoral candidates has something in common with the courtside seats at Lakers games: Both are sprinkled with the rich and famous.

There’s Colin Jost, “Saturday Night Live’s” Weekend Update host, popping up as a donor to Councilmember Nithya Raman. Mayor Karen Bass, meanwhile, counts former Major League Baseball star Dave Winfield among her contributors.

Lakers governor and part-owner Jeanie Buss is there too, as a donor to reality TV personality Spencer Pratt. All three gave the maximum $1,800 contributions to their chosen candidates.

With Los Angeles at the center of the entertainment industry, big names like Jost, Winfield and Buss (none of whom responded to requests for comment) are par for the course in local elections. There might have been even more celebrity contributions were it not for the late-breaking entries of Pratt and Raman in the race, said political consultant Mike Trujillo.

“It’s a very short timeline that is not usual for a mayor’s race where you’re challenging an incumbent,” said Trujillo, who isn’t affiliated with any of the mayoral campaigns. “It takes a while to get these celebrities.”

Trujillo said he expects more big names will contribute if no candidate wins a majority in the June 2 primary, which would trigger a runoff in the Nov. 3 general election.

In 2022, “E.T.” director Steven Spielberg gave $1,500 to Bass’ first campaign for mayor as well as $125,000 to the independent expenditure group “Communities United for Bass for LA Mayor 2022.” J.J. Abrams, the director of “Star Wars: The Rise of Skywalker,” also gave $125,000 to the group.

Jeffrey Katzenberg, the co-founder of DreamWorks Animation, gave nearly $2 million to the pro-Bass group.

Winfield and Buss weren’t the only names associated with the sports world to wade into the mayoral maelstrom.

Brian McCourt, son of former Los Angeles Dodgers owner Frank McCourt, contributed the maximum $1,800 to Bass’ reelection campaign. He is the president of the McCourt Foundation, which runs the Los Angeles Marathon.

Magic Johnson’s son, Andre Johnson, who now runs Magic Johnson Enterprises, also gave the maximum to Bass.

Bass also collected donations from “Grey’s Anatomy” actor James Pickens Jr. and from Pauletta Washington, Denzel Washington’s wife. In 2025, Bass received $1,800 from Edythe Broad, the widow of billionaire developer Eli Broad and co-founder of the Eli and Edythe Broad Foundation.

Raman received dozens of contributions from successful Hollywood writers, producers and directors. She is married to Vali Chandrasekaran, a writer for hit TV shows including “30 Rock” and “Modern Family.” She took in maximum contributions from stand-up comedian Adam Conover as well as musician Joanna Newsom, the wife of Andy Samberg.

The most recent campaign contribution reports showed Pratt raising nearly $540,000 since Jan. 1, more than any other candidate. About $131,000 of his contributions were in so-called un-itemized contributions of under $100, significantly more than any other candidate.

Among the itemized contributions, Pratt reported getting $1,800 from Rick Salomon, the professional poker player who is known for a 2004 sex tape with Paris Hilton. Salomon’s daughter Tyson Salomon, a social media influencer, gave $1,250 to Pratt.

Two other mayoral candidates, tech entrepreneur Adam Miller and community organizer Rae Huang, also raised more than $200,000 each, though there were fewer household names in their contributions

Miller loaned his own campaign $2.5 million.