Maura

NO ONE could ever have imagined that little Maura Higgins from a sleepy Irish town would go on to be one of the country’s most famous exports.

Not least her sisters – Becki and Louise –  who have sat watching her meteoric rise to fame from the peripheries. There are few relationships closer than that of siblings, but what happens when celebrity gets in the way? Here, we take a look at their now very complicated dynamic – and reveal why Maura’s decision to miss Louise’s wedding had a lasting impact and how imitation isn’t always the highest form of flattery when it comes to Becki.

When Maura, now 35, chose to apply for Love Island, she already knew her older sister Louise was getting married that summer.

Astonishingly, fitness instructor Louise, 38, gave her blessing for her to miss her big day – but whisperings at the time suggested not everyone in the family agreed with the move.

She made it very clear what her intentions were when she chose fame over Louise’s wedding.

It was certainly risky, but it paid off massively. From the very first moment Maura appeared on screen in 2019 on Love Island, her family – which also includes her brother, who has never been named publicly – realised life would never be the same again.

An insider explained: “Maura was from a very tight-knit family and grew up in a place where everyone knew everyone. When she became well known, of course, things changed. 

“At times, she’s not always been able to support her sisters as much as she would like. She made it very clear what her intentions were when she chose fame over Louise’s wedding.

“Louise has spent years just trying to get on with her life, while Becki has been hanging off her coattails, desperate for even some semblance of her success.

“Like all sisters, there is a level of competitiveness and jealousy that just doesn’t exist in other relationships. It’s fair to say it’s very complicated.”

Today, Maura is a huge star both in the UK and in America – rubbing shoulders with A-listers and really putting her home town of Longford on the map in a way no one could ever have dreamed of.

But it has meant Maura has missed out on a series of huge life events – most notably her sister’s wedding.

When Louise walked down the aisle with long term fiance Mark Kelly at a private ceremony at Abbeyshrule Church, outside Ballymahon, Maura was busy cementing herself in the Love Island hall of fame.

Even Maura’s ex-boyfriend, James Finnegan, attended the big day, having grown very close to the family.

A source told us at the time: “Louise got engaged in 2016, and the wedding was planned over a year ago. So Maura would have known that when she applied for Love Island.

“But Maura and Louise are very close, and her sister fully supports her decision to go on Love Island.

“In fact, she’s happy for Maura and is delighted she’s been given an amazing opportunity to find love and further her career.”

Louise made the decision to distance herself from the limelight as much as possible at that time.

Mimicking Maura

But Becki, Maura’s younger sister, who is now 31, grabbed the chance of fame with both hands.

She chatted about Maura whenever she got the chance and even appeared on Virgin Media One’s Ireland AM for a fashion segment. 

Maura was delighted, gushing that she was “so proud”.

She started joining Maura on nights out and built up her own social media presence.

Becki, however, has never quite managed to break into the limelight fully – despite her best efforts. She regularly posts images of herself glammed up for a night out and clearly shares Maura’s same cheeky sense of humour, judging by some of her more risky posts.

She has just 3.5k followers but has still managed to land herself a few paid ads here and there. 

‘Scared and alone’

As Maura’s fame grew, her schedule became busier and busier – she moved to London and her once close relationship with her sisters felt the strain.

Maura has said she felt “scared” and “very alone” during that period of her life.

It wasn’t long until Becki and Louise stopped posting publicly about their sister – they couldn’t keep up with her endless achievements.

Maura tried to get back to see Louise’s children as much as possible and is particularly close to her niece Isabelle. While she may not always be around, she made sure she was there for Isabelle’s first Holy Communion in 2024, calling her a “best friend for life”.

When she found out her nephew, believed to be her brother’s son, was being bullied in 2022, she showed up at his school to pick him up – no doubt scaring the bullies off for good. 

Maura was very close to her siblings while growing up, and their bond became even tighter when her parents, Sharon and Seamus, split up.

The break-up was a defining moment in all their lives.

In an interview with Married At First Sight relationship expert Paul C Brunson‘s podcast We Need To Talk, she talked about a moment her mum collapsed at the family home, following her split with her dad.

Maura candidly said: “It was a very nasty break-up and a lot went on, like, things I would never want to talk about because I wouldn’t want to be saying things about my mum or dad.”

She added: “When the break-up happened, my mum was trying to keep a roof over four kids and herself, and we were all in school, it was very, very hard and I remember seeing my mum struggle a lot.”

Maura continued: “She had a nervous breakdown, she collapsed in the kitchen in front of all of us and only my older sister, she was a lot older at the time, she knew how to like put her on her side and call the ambulance.

“I don’t know why I remember this, but I remember, mammy has a rare blood type and my older sister knew to say that to the paramedics.”

Cutting contact

After appearing on Love Island, Maura ended up cutting all contact with her dad, which is said to have left him blindsided.

She explained: “My dad spoke to me not very nice. I’m not saying it was just a bit of an argument. It was horrendous where I physically couldn’t breathe after the phone call.

“I thought to myself, ‘I wouldn’t let a partner talk to me like that. I wouldn’t let a friend talk to me like that. I’m not going to let my dad talk to me like that’.

“But also, I think if I dig deep, I don’t think I’ve ever forgiven my dad for not being there for me when my best friend passed away. And he wasn’t there for me.”

Maura and her sister’s close friend, Andrew Rowan, died aged 26 in a crash when his motorbike collided with three cars in 2017.

The sisters were bonded by the horror. Tragically, Becki suffered more heartache when another close friend passed away at the start of the year.

As she laid him to rest on January 23rd, Maura was in New York filming The Drew Barrymore Show.

It was a real sign of just how far apart their lives had become. Maura’s future is no doubt going to be bright – but what part, if any, her sisters will play isn’t as clear. 

MAURA Higgins looked incredible as she stripped off for a bubble bath for a new St Patrick’s Day advert.

The former Love Island star, 35, was seen relaxing in the tub with a cold pint of Guinness on the side.

Maura used the bubbles to cover her modesty as she enjoyed a relaxing soak.

Meanwhile, her crew were seen frantically searching a pub for her as one member screams: “Did you lose Maura?”

The video then cuts back to Maura who admits there’s nothing better than an “Irish exit”, which is the act of leaving a party or social gathering quietly without telling the host or saying goodbye to anyone at the event.

Looking seductively at the camera, Maura said: “There’s nothing better than a successful Irish exit. 

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“Sneaking away quietly in a well-timed Uber. I think it’s my new thing.”

Maura then reached over to her phone as she scored her Uber driver a five star rating.

She continued: “It’s like when you’re out or at a pub filming a work thing. I don’t think you should say anything to anyone about leaving anywhere. 

“You know it’s nothing personal, and the people usually understand.”

The clip then jumps back to her crew becoming increasingly panicked as they realise that Maura is missing.

One asked: “Does anyone have eyes on Maura?

“We can’t find her. She’s gone.”

The new advert is part of a campaign with Uber for St Patrick’s Day.

A relaxing soak in the bathtub is perfect for Maura after being rushed of her feet in recent months – from one project to another.

On Friday, the Irish star pulled out all the stops with her latest incredible outfit as she attended the Women In Film Oscars nominee party.

She made sure all eyes were on her as she stepped out for an A-list party in a strapless dress as she continues her American takeover.

The TV star posed up a storm in her corset style dress at the party to celebrate the Oscars, which take place tomorrow.

Last night’s party is just the latest in a string of glitzy bashes that the Love Island star has been attending as she continues her US domination tour.

The former Islander is currently starring in The Traitors US alongside The Real Housewives of Beverly Hills icon Lisa Rinna, who she was also seen chatting with at the Oscars nominees party.

The show may not have aired in the UK yet, but the Irish star’s quick wit has already made her a fan favourite in the States.

American viewers have also been enjoying watching the chemistry between Maura and Love Island USA star Rob Rausch, 27, play out on Traitors.

Maura was recently asked about their relationship when she appeared on US talk show Watch What Happens Live recently.

Host Andy Cohen told her: “The internet wants you and Rob to get together.” 

Speaking about her close friendship with RHOBH star Lisa, she told Andy: “Lisa helped majorly, majorly.”

Maura added: “Lisa, thank you very much for this!”

Meanwhile, further proof that Maura has cracked the USA, something that British reality stars have found hard to do, is that she has been signed to the top-tier agency Align PR.

Their client roster includes A-list stars like Madonna, 67, Matthew McConaughey, 56, and Bryce Dallas Howard, 45.

Maura has also proved herself to be popular with Hollywood stars.

In March last year, the star revealed that she had been invited to lunch with Margot ­Robbie.

The Barbie actress, 35, is a huge Love Island fan and previously described Maura as one of her favourite contestants.

Maura wrote on Instagram: “When Margot Robbie invites you to lunch . . . you go.” 

MAURA Higgins continued her American takeover as she ditched her underwear for a daring red carpet look.

The former Love Island star, 33, turned heads in a stunning plunging cut-out gown, posing for cameras at a swanky fashion bash.

The TV star posed alongside model Brooks Nader and TikTok star Dixie D’Amelio in Los Angeles on Wednesday.

Maura looked every inch the Hollywood star as she arrived at Vanity Fair’s The 2026 Vanities Party: A Night For Young Hollywood.

The Irish beauty flashed plenty of skin in the bold, black velvet and mesh Black Swan-inspired ensemble.

Maura was spotted at the event with Sports Illustrated model Brooks, 28, and social media sensation Dixie, 22.

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The trio mingled with guests at the star-studded bash.

It’s just the latest in a string of swanky events where the Irish former Love Island star has been making serious waves Stateside. 

Maura is currently starring in The Traitors US alongside Lisa Rinna, best known for The Real Housewives Of Beverly Hills. 

Last week millions of viewers watched the Love Island 2019 contestant make it to the final as a Faithful before the grand finale next week. 

The show may not have aired in the UK yet, but Maura’s sharp sense of humour has already made her a fan favourite in the States.

It was that same quick wit that made her hugely popular on Love Island, before she won over viewers again during her stint on I’m A Celebrity… Get Me Out Of Here!

After filming wrapped on the US series at Ardross Castle in Scotland last June, Maura walked away feeling confident she had smashed it, according to pals. 

Traitors US began on January 8 and attracted 638 million viewing minutes which proved a streaming record for the show, now on its fourth series. 

Viewers have noted the chemistry between Maura and 27-year-old Love Island USA star Rob Rausch.

Maura was asked about their relationship when she appeared on US talk show Watch What Happens Live recently.

Host Andy Cohen told her: “The internet wants you and Rob to get together.” 

Rob certainly showed his appreciation for the Irish star by gifting her a £17,000 Hermès Birkin bag.

A credit to her rising popularity, Maura has now signed up with top-tier agency Align PR, whose clients include Madonna and Hollywood stars Matthew McConaughey and Bryce Dallas Howard. 

In March last year, the star revealed that she had been invited to lunch with Margot ­Robbie.

The actress is a huge Love Island fan and previously described Maura as one of her favourite contestants.

Maura wrote on Instagram: “When Margot Robbie invites you to lunch . . . you go.” 

Meanwhile back home, the Love Island favourite has also just bagged a six-figure deal with Victoria’s Secret.

FORMER Love Islander Maura Higgins was given a £17,000 Birkin bag by the man who betrayed her on the final of The Traitors US.

Maura, 35, was fooled when American snake wrangler and TV personality Rob Rausch nabbed all the £165,000 prize money.

But he made it up to her by giving her a burgundy Hermès Togo Birkin 30 bag on Bravo TV show Watch What Happens Live with Andy Cohen.

Maura said: “See this is my win.

“I knew I’d have my moment.

“You’re forgiven.

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“I love her.

“She’s beautiful.”

She also poked fun at herself for not guessing Rob was a Traitor by wearing a T-shirt with “I’m dumb?” printed on it.

Maura was later pictured leaving the Bravo TV studios in New York wearing a white outfit with huge fur collar and cuffs.

She also spoke to Elle USA, about the moment she was betrayed in the final.

She said: “The crazy thing about it is, I always have something to say.

“And in that moment — I don’t think I’ll ever forget it — I was genuinely speechless.

“I couldn’t speak.

“It was so crazy.

“Even my mum, she was, like, ‘You always have something to say’.

“And I was like, ‘But I genuinely believed he was a Faithful.

“Honestly, winning best-dressed of the castle, being runner-up on a show that I have never watched, and I’m getting a free Birkin, for me, that’s a win.

“I don’t need anything else.

“I genuinely don’t.

“That is a win.”

However, her movie career is off to an underwhelming start — her debut film, The Spin, took just £12,000 in its opening weekend in the UK and Ireland.