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UK’s best town for 2026 is in the North West but it’s not Manchester or Liverpool

The town’s position in the top spot comes at the expense of the well-heeled Cheltenham down in Gloucestershire, in second place, and Ipswich in Suffolk in third, and Rochdale, Greater Manchester in fourth

A North West town has been crowned the best the country has to offer.

It’s fair to say that Liverpool and Manchester steal the bulk of the limelight when it comes to settlements in the 9 to 12 o’clock quadrant of England, and for good reason. But when it comes to the best large towns (crucially, not cities) in not just the North West, but the country at large, there is only one winner.

“The town evolved out of an unplanned sell-off of land by various lords of the manor, and was destined to be chaotic. The Golden Mile and Pleasure Beach are latter-day versions of the free-for-all fête that once took over the strand,” writes Chris Moss on his number one pick.

“As the new Showtown museum reveals, the modern seaside mass-market holiday was invented here, as was much of the light entertainment and comedy that dominated the small screen for decades. You can eat well (the Wok Inn is superb), drink well and party well here but neither the prom in a gale nor the back streets after dark are for the faint-hearted. It’s a UK one-off. An obligatory stop once every decade if you want to know your nation and yourself.”

Do you agree with the rankings? Let us know in the comments below or by emailing webtravel@reachplc.com

READ MORE: UK’s worst towns for 2026 as tourists slam concrete centres and humdrum atmosphereREAD MORE: Spain holiday warning for Brits after major clampdown this week

Chris’s choice is, of course, Blackpool. He scored the iconic Lancashire seaside resort 9.5/10 in an article that looked at possible contenders for the 2028 UK Town of Culture, following Bradford’s successful run in 2025.

Blackpool’s position in the top spot comes at the expense of the well-heeled Cheltenham down in Gloucestershire, in second place, and Ipswich in Suffolk in third, and Rochdale, Greater Manchester in fourth.

Those who live in and love Blackpool, or who have spent summer days in the seaside resort, will need no reminding why the town of 141,000 deserves the top spot. But for those who have yet to make it to the Las Vegas of North England, here is a brief rundown of its history, what it offers now, and why, arguably, its number one ranking is a bit of a surprise.

The history

Until the mid-eighteenth century, Blackpool was a tiny, largely overlooked hamlet that sat on the Irish Sea. It would only become a fashionable destination later in the 1700s, when visitors began heading there to dip in the sea – something few considered a pleasant pastime prior to this wellness kick.

Several hotels popped up to cater to the increase in visitor numbers by 1781, before the railway reached the town in 1846. Throughout the nineteenth century, Blackpool grew in size from a small town to a major seaside resort as trainloads of sunseekers bused in to enjoy the sea air. Its three piers and many of the current attractions, such as the Blackpool Tower, would open by the end of the century.

By the middle of the twentieth century, the population of Blackpool reached 147,000, considerably higher than it is today.

What to do

Since the coronavirus pandemic, when domestic holidays enjoyed a real boost in the UK, Blackpool has been thriving. The figures for 2023 show the seaside resort attracted 21.5m tourists – a 6% increase compared to 2022 when the total was 20.3m. The annual STEAM report showed the number of full-time tourism and hospitality jobs supported in Blackpool has grown to 23,419 – a 5.3% rise on the previous year.

It’s clear to see why. Blackpool Pleasure Beach, Blackpool Tower, SEALIFE Blackpool and the Blackpool Illuminations remain major attractions that draw in huge numbers each year.

The town is also known for its nightlife and as an increasingly popular hen and stag do destination, thanks to excellent pubs such as the Cask and Tap, Rhythm and Brew Room, and Shickers Tavern, and the fact that it’s still possible to get a decent round for £20, with change to spare.

A bit of a surprise

For all of its charms, Blackpool has some difficulties. Since the rise of the low-cost foreign holidays in the late 20th century, the North West jewel has been shining a little less as it struggles to compete with the sun and sand on offer on the Continent.

Blackpool faces significant, entrenched socioeconomic struggles, and consistently ranks as one of the most deprived local authorities in England. It has high rates of poverty, unemployment, and poor health outcomes. The town also deals with a seasonal, low-wage economy, poor housing, and high crime rates.

The full list

25. Watford – 0.5/1024. Crawley – 0.5/1023. Luton – 1/1022. Oldham – 1.5/1021. Basildon – 2/1020. Basingstoke – 2/1019. Telford – 2.5/1018. Middlesbrough – 2.5/1017. Northampton – 3/1016. Slough – 3.5/1015. Reading – 4/1014. Swindon – 4.5/1013. Warrington – 5/1012. Huddersfield – 5.5/1011. Bolton – 6/1010. Blackburn – 6/109. Stockport – 6.5/108. Poole – 6.5/107. Bournemouth – 7/106. Worthing – 7/105. Gateshead – 7.5/104. Rochdale – 8/103. Ipswich – 8.5/102. Cheltenham – 9/101. Blackpool – 9.5/10

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Manchester City: Pep Guardiola calls for EFL Cup rule change so Marc Guehi can play in Wembley final

“You buy a player for a lot of money and he is not able to play for a rule I don’t understand. Hopefully they can change it,” he added.

City’s other January signing, winger Antoine Semenyo, arrived at the club from Bournemouth four days prior to their trip to the north east for the first leg against Newcastle, in which he scored.

“Antoine arrived before the first [game] so could play. And now it’s the final. Why should he [Guehi] not play? Why not? We pay his salary, he is our player,” Guardiola added.

“I said to the club, they have to ask, definitely. I don’t understand the reason why he cannot play in the final in March, when I have been here for a long time.

“The rules to buy a player depends on Fifa, Uefa, the Premier League who say, OK the transfer window is open, when you buy a player you have to play, no? It’s logic. Of course we are going to try to ask [for] him to play. Pure logic.

Asked what he thought the answer will be from the EFL, City’s Spanish boss, added: “No. But we will try.”

City have already benefited from one rule change this season that allowed players to play for two teams in the same competition, instead of being cup tied.

That allowed Semenyo and Max Alleyne to feature in the semi-final matches, despite appearing for Bournemouth and Watford respectively in previous rounds.

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Oscar Bobb transfer news: Fulham sign Manchester City winger for £27m

Bobb has fallen down the pecking order at City after the January arrival of Antoine Semenyo from Bournemouth.

“I know there are rumours, I know there are talks,” manager Pep Guardiola said on Saturday after City’s win over Wolves.

Asked if Bobb wants to leave the club, Guardiola replied: “I think so.”

Bobb, who has also had interest from Bundesliga side Borussia Dortmund, has featured 15 times for City this season without scoring.

He last played on 17 December against Brentford in the Carabao Cup, when he hobbled off injured inside the opening 20 minutes.

Fulham have lost only one of their last seven Premier League games under Silva and sit seventh in the table following their 2-1 win over Brighton on Saturday.

Bobb has featured six times for Norway this year, helping them qualify for this summer’s World Cup, and would unite with compatriot Sander Berge at Craven Cottage.

He missed almost the whole of last season after fracturing a bone in his leg during training in August 2024.

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Manchester United: Why Steve Holland could be key to revival under Michael Carrick

“Football obsessive.”

Ask people who know Steve Holland well how they would describe the former Chelsea and England coach and the same phrase is repeated.

“Football is his life,” a source told BBC Sport.

“Whether it’s Champions League, thoughts on players or something else, he has a hell of a brain when it comes to football detail.”

It explains why, instead of sitting back and reflecting on the success of Manchester United’s 3-2 win at Arsenal, Holland spent the return journey to North West England going through footage of the victory with head coach Michael Carrick and the rest of his backroom team to come up with a plan for Sunday’s home game against Fulham.

On Monday, while the players were given a day off, Holland and company were at United’s Carrington training ground, honing the sessions they hope will lead to a third straight Premier League win.

Attention to detail is a Holland character trait, something he has relied on since joining Crewe in 1992, after concluding he would advance further as a coach than he did as a player if he dedicated himself to the profession at a young age.

Holland, 55, believes only former England boss Graham Taylor was younger than him when he gained what is now known as the Uefa A Licence coaching badge, when he was 21.

Of the rest of United’s new coaching set-up, boss Carrick had not even started secondary school when Holland began his coaching journey. Jonathan Woodgate is slightly older than Carrick. Jonny Evans and Travis Binnion are younger.

It is why Holland’s presence – and, through his England experience, ability to deal with intense pressure – is so vital to Carrick and his coaching team and why he is getting so much credit for the positive start to a tenure that has already delivered victories against Manchester City and Arsenal and taken United up to fourth in the Premier League.

“He won’t be bothered about the scrutiny and pressure at Manchester United,” says former Radio Stoke editor Graham McGarry, who got to know Holland well during his 16-year stint with Crewe.

“He will take it all in his stride and just do his job.

“His training sessions are fantastic. You can already see the Manchester United players are responding to them.”

Not that Holland is likely to be talking about it in public.

A second trait that keeps being noted is that he is a man of few words, someone who is difficult to read. “You never knew whether he was quietly content or silently raging,” said a source who has worked with him.

But that mask can help when it comes to delivering messaging. The less someone speaks, the argument goes, the more likely their audience is to listen when something is being said.

It is far too early to assess Holland’s work. It is just over two weeks since the coaching team were introduced to United’s players as a group for the first time, but several well-placed sources stress the coaching team work as a collective.

It should not be dismissed either that while Darren Fletcher didn’t win his two games in interim charge, he reset the formation following Ruben Amorim’s dismissal on 5 January. The Scot began to lift the mood. He also recalled Kobbie Mainoo. It meant key players Bryan Mbeumo and Amad Diallo returned from the Africa Cup of Nations to a stable environment, which gave Carrick the best chance of success.

Changes to the training programme have been made, according to sources. The days are now shorter, but more intense. There is a different energy about sessions and more focus on individual work with specific players. The matchday routine for home games has been tweaked so players now arrive at Old Trafford slightly closer to kick-off.

Carrick was given the job ahead of Ole Gunnar Solskjaer, in part, because of the work he does ‘on the grass’. But Holland ran the sessions with England, allowing Gareth Southgate to take an overview.

In consultation with Southgate, Holland concluded England’s formation had been ‘too stodgy’ in qualification for the 2018 World Cup, triggering the switch to a back three. “Harry Maguire’s ability on the was ball fundamental,” explained Holland in a half-hour dissection of his work for the Coaches Voice podcast in 2021.

Speaking to Sky Sports before the Manchester City game, Maguire recalled his own dealings with Holland.

“He was magnificent for England,” he said. “We all knew what we were doing.

“I can remember a lot of time working with Steve and he really does drill in tactically how to defend and how to keep the ball out of the back of the net.

“It’s basics but really disciplined basics. I feel he will have a big part to play in making our defensive record a lot better.”

Since leaving his role with England following Euro 2022, Holland has had a short, unsuccessful spell in Japan and undertook some work for the League Managers’ Association.

What he has not done is court media attention.

The Coaches Voice chats and others with the Football Association are rare examples of Holland being interviewed.

“The perfect number two,” as he has been described.

The insight that does exist is revealing.

“With any session the more the players are enjoying their work the more you will get out of them,” he explained in an interview published by the FA.

“It is important to try to find creative ways of delivering repetitive practice to stimulate the players’ interest.

“The key always with practice is the transfer into the game. It is important to try and maximise the possibility of a transfer by not steering too far from the reality of the game.”

He may be new to Manchester United but navigating the fall-out from a departing boss is something Holland has plenty of experience of.

It was then Blues manager Andre Villas-Boas who elevated him from the youth ranks to the senior team at Chelsea. “I was on holiday in Spain,” recalled Holland. “I took the call on day two and returned home on day three. My wife still reminds me of that regularly.”

Villas-Boas was sacked after nine months back in 2012. His successor, Roberto di Matteo, won the Champions League but was dumped after eight.

Behind the scenes, Holland was impressing. He survived the tenures of Rafael Benitez, Jose Mourinho and Guus Hiddink before quitting to concentrate solely on England after Chelsea won the Premier League in Antonio Conte’s first season in charge.

“At a big club, every day is a drama,” Holland told the Coaches Voice. “It is never quite as bad as it is made out to be but your ability to handle these moments are decisive.

“My experience of life at Chelsea has taught me it is about winning. That winning mentality doesn’t include feeling sorry for yourself or making excuses. It means you analyse and push to do better next time.”

They seem like wise words given the intensity of the noise that surrounds Manchester United, who will look to add more weight to claims their revival under Carrick and co is more than a flash in the pan when they host Fulham in the Premier League on Sunday.

From the outside looking in, it seems Holland is already having a significant positive impact at English football’s fallen giants.

The job might be tough, and the demands might be high, but it is fair to assume the Stockport-born ‘football obsessive’ is in his element.

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