Malta

Hundreds of thousands of Brits are expected to rush to book summer breaks to beat the winter blues as travel firms brace themselves for a ‘Sunshine Saturday’ holiday spending splurge

The travel industry predicts a record number of holiday bookings on Saturday as families dream of sunshine getaways.

The post-Christmas lull – and gloomy weather – is expected to prompt thousands of Brits to take the plunge and book a summer break. As a result, the first Saturday after the new year has traditionally been dubbed “Sunshine Saturday”, with this year’s forecast to be the busiest single day of the year for travel firms.

Travel companies expect demand to be 5% higher in the twelve months between October 2025 and September 2026 compared to the same period the previous year. Last January saw 4.3million people book ATOL-protected holidays, with even higher numbers expected in coming weeks. If trends continue as projected, industry chiefs reckon more than 200,000 more holidaymakers will be booking in January.

READ MORE: Six winter sun destinations with 25C temperatures for Brits this JanuaryREAD MORE: ‘World’s best winter sun destination’ has 25C weather and £2.25 pints

It came amid separate predictions for where Brits will be holidaying in 2026. According to the website TravelSupermarket using analysis of online searches, Gozo leads the way, potentially transforming Malta’s quieter sister island from an afterthought to a must-visit destination. Sri Lanka followed, along with South Africa’s Cape Town, the Greek island of Zante, and dream destination of Mauritius.

The Civil Aviation Authority, which runs the ATOL financial protection scheme, is urging consumers to check they are covered and to read the small print on bargain holiday deals.

Selina Chadha, group director for consumers and markets at the CAA, said: “Sunshine Saturday is seen as the busiest day of the year for people booking holidays as travellers look for bargain deals on their next getaway. With more people looking to book their holiday, it’s important to check your package holiday for ATOL protection. Whether you’re searching for a summer or winter break, you’ll have peace of mind that you won’t lose money if your travel company collapses.”

Rory Boland, editor of Which? Travel said: “Booking a package is the best way to protect your next holiday abroad, as the ATOL scheme ensures you won’t be left out of pocket, or worse, stranded abroad if your holiday company were to go bust.

“Package holidays also offer far greater protection than booking a trip yourself. You’ll be covered both financially and legally by the package travel regulations, which means the holiday operator is responsible for sorting out any problems, from disruption caused by wildfires and bad weather to the hotel being closed or not being up to scratch. Remember, though this weekend is advertised as a prime time to grab a holiday bargain, don’t feel pressured into booking in a hurry.

“Consider your options and shop around to make sure you’re getting the right holiday for you, at the right price. If you are flexible on destination, there are offers throughout the year.”

ATOL’s top 10 tips to protect your 2026 holiday bookings:

• Research your travel company and planned trip before you book, particularly if it is a company you haven’t travelled with before, and shop around with other providers to check it really is a good deal.
• Check the web address is legitimate and has not been altered by slight changes to the domain name.
• Don’t reply to unsolicited messages, emails, texts, social media or calls with holiday offers. Links and attachments in emails may lead to malicious websites or download viruses.
• Book travel insurance as it can provide extra protection if the holiday doesn’t work out quite as intended. The type of cover will vary so always carefully check the insurance terms and conditions for full details of cover.
• Make sure your package holiday is ATOL protected. Consumers can easily check if their holiday provider is ATOL protected by using the Check for ATOL tool on our website.
• Look out for hidden costs and charges. For example, if you want to amend the booking before you travel or if you need to pay for extra baggage.
• Use a credit card for holiday bookings if possible. A credit card may provide additional protection for your trip, under Section 75 of the Consumer Credit Act.
• Stay updated on international travel requirements for where you’re heading. This includes passport validity, visas, and entry restrictions.
• Keep essential documents safe. Save and organise bookings, receipts, copies of passports and insurance documents for easy access during your trip.
• Plan your packing – to avoid queues at security and fly safe, make sure you don’t put the wrong things in your bag.

A study by booking platform Omio has analysed temperature data across European cities to find which have the warmest weather in January 2026

A fresh analysis from travel booking site Omio has crunched temperature figures for European destinations to pinpoint which cities boast the warmest climate.

Nicosia and Valletta have been crowned the toastiest capital cities to escape to in January 2026, both enjoying average temperatures of 16C.

Malta’s stunning capital, Valletta, sees the mercury climb to 16C throughout January, offering “bright blue skies and Mediterranean sea views,” positioning it as an ideal warm getaway that’s only a short flight from British airports.

Travel specialists noted: “Whether wandering the historic harbour of the Port of Valletta, taking the ferry to neighbouring islands, or dining above the coastline at the famous Panorama Restaurant, Valletta’s winter days feel more like early spring.”

One recent visitor to Valletta gushed about the destination on Tripadvisor, dubbing it “the Caribbean in Europe“. He said: “We recently had the pleasure of visiting Valletta, Malta’s enchanting capital, and what an experience it was! I felt compelled to share the magic we encountered on this journey, especially for those planning their first visit to Valletta.

“As we wandered the streets of Valletta, we were surprised to find that the city had a Caribbean-esque vibe, an intriguing blend that made our exploration even more fascinating. The narrow streets, historical buildings, and the laid-back atmosphere added an unexpected but delightful twist to our trip.”

Nicosia in Cyprus also boasts average January highs of 16C. The travel gurus explained: “Cyprus’ capital is the continent’s strongest bet for warm afternoons, al fresco dining and long strolls, where travellers can walk through centuries of history, from the iconic Venetian walls to Büyük Han.

“With direct transport connections and smooth onward travel, Nicosia offers an effortless mid-winter reset for travellers craving daylight and mild weather.”

Top 10 European cities with the warmest temperature in January

1. Valletta, Malta
2. Nicosia, Cyprus
3. Lisbon, Portugal
4. Athens, Greece
5. Rome, Italy
6. Madrid, Spain
7. Dublin, Ireland
8. Vienna, Austria
9. Paris, France,
10. Brussels, Belgium

Brits looking for cheap holidays in 2026 may want to check out Loveholidays latest deals which includes some winter sun breaks under £150pp in January and February

January can be a gloomy month, and it helps to have something to look forward to. If you’re looking for an inexpensive break in early 2026, loveholidays currently have a sale on that includes winter sun escapes for less than £150 per person.

The bargains on offer include short breaks to Portugal, Malta, and sunny southern Spain, with dates between January and March. While you may not get the same intense heat as the summer, these are great spots to enjoy sunny days and mild spring weather.

These bargain breaks could even be the perfect last-minute gift for those difficult to buy for people who already have everything they need. Loveholidays are also offering packages with deposits from £19 per person and pay monthly plans.

Here are some of the package deals on offer for those dreaming of winter sun in the New Year.

Algarve, Portugal

Portugal’s Algarve can be packed during the summer, but early in the year it’s much more peaceful and laidback. Mild days reach about 16C in January and February, and you’ll enjoy six hours of sunshine to top up your vitamin D. While there can be rain, it’s generally short showers that pass quickly.

Loveholidays’ current Portugal offers include four nights at Muthu Clube Praia Da Oura, flying from London Gatwick, which comes in at £119 per person for February dates. Or there’s a package offering four nights at Vilamoura Golf Apartments, flying from East Midlands, from £129 per person in January.

Malta

The island of Malta has long been a winter sun favourite thanks to its 16C weather and five to six hours of sunshine a day in the early months of the year. Loveholidays have a package that includes four nights at Xemxija Bay Hotel in St Paul’s Bay, flying from London Gatwick, from £129pp in March.

Spring is a great time to visit Malta and enjoy its cultural attractions. Explore the historic cities of Valletta and Mdina, which include medieval buildings and fascinating museums. The island has some of the most ancient religious sites on Earth, including Ħaġar Qim, a megalithic temple complex which dates back as far as 3600–3200 BC.

Spain

Spanish resorts such as Benidorm are still buzzing in the winter months, and while it’s not usually the weather to lie on the beach, there’s still plenty of sunshine and fun to be had. Stay at the Benidorm City Olympia for four nights, flying from Manchester, from £139 per person in February.

If you prefer the quieter parts of Spain, try Costa de la Luz, which is a great place to experience authentic Andalusian culture. Coastal Cádiz has a lovely mix of sandy beaches and culture, and one offer includes four nights at Hipotels Gran Conil & Spa, flying from Bristol, priced at just £149 per person in February.

Prices are subject to availability and may change. Find more package holidays in the loveholidays sale.

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