makeup

Harper Beckham sets sights on breaking America with make-up brand as David and Victoria plan for ‘world domination’

Ambitious Harper Beckham is aiming for world dominance with her fledgling make-up brand, we can reveal.

The Sun told earlier this month how the teenage daughter of David and Victoria planned to name the new line Harlo by Harper.

Victoria Beckham at the "Victoria Beckham" World Premiere Arrivals.
Harper is planning world domination with her upcoming make-up brand Credit: WireImage
Harper Seven applying lip liner.
David and Victoria’s youngest child will start rolling out her products next year Credit: Unknown

Now we can also reveal that 15-year-old Harper’s team has lodged papers with the US Patent and Trademark Office asking to be granted sole rights to use the name across the Atlantic.

Her representatives have filed documents with the UK’s Intellectual Property Office to trademark the brand.

It comes after The Sun told how the youngest Beckham child plans to start rolling out the brand next year.

A source said: “Harper has been working on a name with the team working on the brand for a while and came up with Harlo By Harper.

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“The trademark applications are signed and sealed.

“Although there is no set date for a launch yet, the aim is to officially start the roll out at some point next year.

“Victoria has been guiding and supporting Harper every step of the way in this venture.

“Both Victoria and David couldn’t be more proud of Harper.”

The Sun first revealed how Harper was working on her own beauty empire last year.

She is following in the footsteps of fashion designer Victoria, whose own beauty range has proved hugely lucrative since she launched it in 2019.

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Princess Andre shares sneak peek of her own makeup business before official launch

PRINCESS Andre has shared a brand new sneak peek of her highly anticipated makeup business ahead of its official launch.

The 18-year-old daughter of Katie Price and Peter Andre has even revealed the brand’s name to fans.

Princess Andre shares sneak peek of her own makeup business before official launch Credit: Instagram
Princess Andre has even revealed the brand’s name to fans Credit: Instagram

Princess is nearing her takeover of the beauty market and has now teased her launch for her very own brand, after landing huge beauty deals in the past. 

Taking to her Instagram, Princess can be seen at her preview launch with images of her and pink balloons in the background. 

The newfound beauty owner can be seen in white corset top, mouthing the words: “omg those makeup products you used are SO good.”

Following the popular online trend, makeup mogul Mitchell Halliday  replies: “They’re your products.”

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Princess then adds an “oh yeah” before spinning around and blowing a kiss.

The pair were both shown holding makeup products presumably from Princess’ new line. 

The beauty guru added the caption: “Preview Launch, so excited to share with you all what I’ve been working on for so long (heart emoji).”

Alongside, she added the handle to her new brand’s beauty page that has already racked up thousands of followers. 

It’s revealed that the name of her business is set to be By Princess. 

Fans and celebrities alike flooded the stars comment section, GK Barry penned: “Congrats Queen (heart emoji)”

Princess has vowed to be a millionaire before she turns 20 and she’s well on her way Credit: Instagram

“Love you sweetie (heart emoji)” wrote proud dad Peter. 

Former Towie star Bobby Norris chimed: “Congrats darling!! Xx” which was echoed by Princess’ allegiance of fans.

News broke of Princess’ business venture last year following her second deal with high street giant Superdrug, as the face of their affordable cosmetics line, Studio London.

But now the star is ready to step out on her own and launch her own makeup line.

An insider at the time said: “Princess loves everything to do with make-up and people love her ‘get ready with me’ videos. 

“It’s very savvy of the teen to launch her own line, she knows everyone always wants to know what she’s using, so why not make her own?”

Princess has had a very successful few years, which has included landing her own reality show and passing her driving test, before splashing out on a brand new Audi A1. 

She has vowed to be a millionaire before she turns 20 and she’s well on her way. 

As well as working with Superdrug, she was also an ambassador for online retailer PrettyLittleThing, and launched her own jewellery range.

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