magnificent

DAWN French and Jason Manford have paid a heartbreaking tribute to the “quietly magnificent” publicist Neil Reading.

The entertainment industry heavyweight died aged 56 following a short illness.

Mr Reading, one of Britain’s best-known showbiz publicists, represented a glittering roll call of stars including French, John Cleese and the late Victoria Wood.

His sudden death has prompted an outpouring of grief from the celebrities and friends whose careers he helped champion.

The founder of Neil Reading PR was behind a string of West End hits, including High Society, Only Fools And Horses and Fawlty Towers – The Play.

But for French, Mr Reading was far more than the man handling her publicity.

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She said: “Neil Reading was a one-off, such a kind, decent, intelligent man, a proper gentleman in the old-fashioned way, quietly magnificent.

“Our work relationship became a very real and trusting friendship.

“He has been my ally and fierce protector through so much and for so long. I don’t quite know how I’ll manage without him. Sleep tight darlin’ heart.”

Comedian Jason Manford also revealed the devastating depth of their nearly two-decade friendship.

He said: “Describing Neil as my PR manager does not come close to describing what he meant to me.

“He was a trusted friend of almost 20 years, a confidant and one of the most loyal, noble and brilliant men I have ever known.”

Mr Reading’s star-studded client list also included John Bishop, Sir Lenny Henry and Paul McKenna.

Bishop said: “Neil was a true gentleman. He was too humble to realise how much he meant to people and I know he will be greatly missed.”

McKenna said: “Neil was one of the finest people I’ve ever known.”

Businessman Nick Candy, who was a close friend of Mr Reading, said the publicist’s impact stretched far beyond the spotlight.

He said: “Neil wasn’t just a brilliant publicist – he was a true friend and one of the kindest, most generous people I have ever known.”

Mr Reading launched his agency in 1992, building it into a formidable entertainment, consumer and lifestyle PR operation.

The company later expanded into business, property and fashion, while forging links with agencies across Europe and the United States.

Through decades at the heart of showbiz, Mr Reading became a trusted figure behind some of Britain’s biggest names and productions.

He is survived by his wife Claire and daughter Rosa.

Mr Reading’s career was built on a knack for turning famous names into headline-makers, long before social media transformed the publicity game.

He struck out on his own in 1992 at just 22, quickly building an agency around personal publicity and an increasingly glittering roster of household names.

By 1997, he was representing stars including Jonathan Ross, Michael Flatley, Jack Dee, Lee Evans and Ben Elton, while also working with clients outside showbiz.

His agency went on to become a formidable force behind some of Britain’s biggest entertainment launches.

In his 1997 Independent interview, he described personal PR as his “first love”.

For more than three years, the ‘Magnificent Seven’ or ‘Mag 7’, which includes Nvidia, Apple, Microsoft, Alphabet, Amazon, Meta and Tesla, carried Wall Street.

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Then came June 2026.

Nvidia dropped over 5%, Microsoft fell about 17%, its worst monthly performance since December 2000, Alphabet declined nearly 6%, Amazon lost roughly 12% and Meta dropped around 11%.

As for Apple and Tesla, the companies had directionally different but equally volatile monthly moves.

Apple made a new all-time high closing price of $315.2 on the second day of the month but subsequently declined more than 10% from that peak.

On the other hand, Elon Musk’s company dropped more than 6% in the first week of June but clawed most of that back by the close of the month, ending roughly flat.

Taken together, the ‘Magnificent Seven’ erased about $2.3 trillion (€2tn) in market value in a single month.

What made the selloff remarkable was its breadth. Usually one or two stocks stumble while the others hold up. This time, nearly every member of the group moved lower.

The Roundhill Magnificent Seven ETF (MAGS), which holds all seven companies, fell about 13% from its late May record high.

So what happened to Wall Street’s favorite technology stocks? And why are investors backing away?

Growing pains and spending

The MAGS ETF bled more than $700 million (€615mn) over the month, its worst outflow since it launched in 2023, according to TradingView data. For a fund that had become the simplest way to bet on the US tech boom, the reversal was striking.

One name outside the club had it even worse. Oracle, a hyperscaler not included in the ‘Magnificent Seven’, crashed around 35%, its steepest month since September 1990, after alarming investors with a surge in AI spending and debt.

The fall wiped roughly $100 billion (€87.9bn) off the fortune of co-founder and billionaire Larry Ellison. The market punished the biggest AI spenders, and the numbers explain it.

The five largest hyperscalers are set to spend more than $700 billion (€615bn) on AI infrastructure this year. Microsoft alone is heading towards roughly $190 billion (€167bn), according to estimates from the Bank of America.

The bank said that hyperscaler capital spending has jumped from about 70% of operating cash flow in 2025 to nearly 100% in 2026.

The translation is simple: far less capital left over for share buybacks and dividends, and an increasingly larger bill that will need to be justified with future revenue as costs are climbing too.

The ‘Magnificent Seven’ are the biggest buyers of the memory that feeds AI data centres, and those chips have become scarce and expensive.

Micron Technology, one of the main memory chipmakers, reported earnings per share of $24.67 for its latest quarter, up from $1.68 a year earlier, close to a fifteenfold jump.

Prices for DRAM, the memory inside almost every device, rose as much as 98% in the first quarter alone, a surge some in the industry have nicknamed “RAMageddon”.

A quieter shift beneath the surface

While the biggest technology stocks struggled, the rest of the market continued to rise.

LPL Financial chief equity strategist Jeff Buchbinder points to that trend. Excluding the ‘Magnificent Seven’, the remaining S&P 500 companies grew earnings by 17.5% in the first quarter, helped in part by semiconductor and memory producers.

Buchbinder expects that figure to exceed 20.5% in the second quarter. Meanwhile, the earnings growth projection for the ‘Magnificent Seven’ will be lower than that.

In other words, the other 493 companies are now growing earnings faster than the market’s biggest stars, and investors have noticed.

By late June, the S&P 493 – which excludes the ‘Magnificent Seven’ – had climbed 13.7% for the year. In contrast, the ‘Magnificent Seven’ basket was down 6.6%, while the broader S&P 500 posted a more modest 7.4% gain.

According to veteran investor Ed Yardeni, investors are beginning to show signs of AI fatigue, questioning whether unprecedented spending on infrastructure will ultimately generate attractive returns as cheaper open source models proliferate and AI token prices continue to decline.

Are the ‘Magnificent Seven’ still “magnificent”?

The ‘Magnificent Seven’ still delivered an estimated 29% earnings growth in the first quarter, and they are unlikely to lose their leadership positions anytime soon.

Yet, the debate has shifted.

Investors are no longer asking whether AI will transform the economy. They are asking when hundreds of billions of dollars in AI investment will begin producing meaningful returns.

June may have offered the first clear answer.

The AI trade is no longer a one way bet on seven companies. The ‘Magnificent Seven’ created the AI boom, but they are no longer the only way to invest in it.

Published on
16/06/2026 – 13:52 GMT+2

Wall Street’s most famous market label may be outdated.

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The ‘Magnificent 7’ or ‘Mag 7’ defined the first phase of the AI rally, as it included Nvidia, Apple, Microsoft, Alphabet, Amazon, Meta and Tesla, but a fresh grouping is now circulating among investors keen to capture its next leg.

In the wake of SpaceX’s blockbuster listing, analysts are looking to add Elon Musk’s company, as well as OpenAI and Anthropic, which are expected to IPO later this year, to a new market label.

Coined by the British financial firm Vanda Research, the ‘FAB 10’ stands for Frontier AI & Big Tech 10, and takes the original seven companies from ‘Mag 7’ together with the three new market darlings.

According to Vanda, last Friday’s SpaceX IPO offered the clearest signal yet that attention is widening beyond the ‘Magnificent 7’.

After Monday’s close above $192 per share, Elon Musk’s space and AI firm is now the sixth most valuable company in the world by market capitalisation.

What the new label captures

The term ‘Magnificent 7’ was coined in late 2023 by Michael Hartnett, who wanted a single term for the megacap stocks powering the market to records.

Their combined value now sits at roughly $22.6 trillion (€19.5tn), with Nvidia alone worth more than $5 trillion (€4.33tn) as the most valuable company in the world by market capitalisation.

The three newcomers represent a different flavour of the same AI boom.

SpaceX brings aerospace and satellite connectivity through its Starlink unit, while OpenAI and Anthropic are among the leading developers of frontier AI models.

According to Vanda, the ten companies collectively map the direction of the AI and technology sectors over the coming decade.

However, a wrinkle in the label is that two of the additions are not yet listed.

OpenAI and Anthropic remain private, though both have filed to approach public markets this year, potentially at valuations surpassing $1 trillion (€861bn) and making the ‘FAB 10’ as much a shorthand as a tradable basket.

The ‘FAB 10’ is also not the only contender.

Bank of America has floated an ‘AI Big 10’ that instead adds the chipmakers Broadcom, Advanced Micro Devices (AMD) and Micron, reflecting the semiconductor rally.

Others have suggested smaller clusters, such as the rival ‘MANGOS’ label, which has surfaced and includes Meta, Anthropic, Nvidia, Google (Alphabet), OpenAI and SpaceX.

Strategists caution that none of the names signals the demise of the ‘Magnificent 7’, which still accounts for roughly a third of the S&P 500 index. Investors are not abandoning the originals but simply broadening the definition of who leads the AI era.

As Vanda frames it, the next decade’s winners may simply need a bigger tent.