lingerie

SCREEN star Sydney Sweeney is rolling in dollar frills — after her new lingerie line helped to quadruple her fortune. 

The American actress is now worth $40million, up from $10million just two years ago. 

The news came as Sydney, 28, showed off a range of sexy pink and white underwear from her Syrn brand. 

The Seductress line launches next week after her original designs sold out in the US. 

Sydney launched the business on the back of becoming one of Hollywood’s most in-demand stars. 

She was worth some $10million in 2024 thanks to roles in black comedy The White Lotus, teen drama Euphoria and the rom-com movie Anyone But You. 

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Lucrative deals with Armani Beauty, Ford and Samsung followed — while controversial adverts for clothing brand American Eagle saw sales shoot up, along with Sydney’s profile and potential earnings. 

Last year she raked in $7.5millon for her role in hit psychological thriller The Housemaid. 

Sydney launched Syrn in January in a bid to take on fellow celebs Rihanna and Kim Kardashian — who have become billionaires through their clothing brands Savage x Fenty and Skims. 

The star’s racy photo shoots have seen her criticised for not being a “girl’s girl”. But hitting back, Sydney said: “People will say, ‘Oh, she’s doing this for guys’. 

“I’m like, ‘What’s more ‘girl’s girl’ than owning your body and doing it for yourself?’.” 

POUTING actress Sydney Sweeney does more than just pay lip service to her undies brand by modelling the range.

The 28-year-old was marking SYRN’s role as lingerie partner of US music festival Stagecoach.

Sydney said: “We’re making the festival even better.”

Sydney recently revealed her true bra size, admitting her curves made her insecure until her star rose in Hollywood.

Her role in Euphoria helped her embrace her body exactly how it is, according to the star.

“I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident,” she told the magazine.

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“I never had anything I felt good in, and I just wanted to hide. It wasn’t until [I played] Cassie in Euphoria that I started realizing it’s actually powerful to be confident; our bodies are incredible.

“We should embrace [them] and feel really good in our skin.”

Sydney said that while playing Cassie, she was forced to wear things she typically wouldn’t – revealing pieces that highlighted her ample chest.

“I’d always be like, ‘Oh, this fit doesn’t work’,” she said.

“‘I don’t have the support I want. The straps are digging into my shoulders or it’s kind of itchy and riding up.’

“I started a whole Pinterest board of thousands of photos of inspiration, and I [thought], ‘I should actually do this.’ And we put it together.”

SYDNEY Sweeney gave a cheeky flash of her thong as she modelled her glam new lingerie collection.

The Housemaid actress, 28, proved the perfect face for her latest SYRN range, which saw her sport a trendy monochrome two piece that showcased her abs.

Sydney, who unveiled her SYRN range with a raunchy campaign earlier this year, continued with her sexy promo shots for her The Do What Makes You Naked drop.

After giving a glimpse of her black and white bra with matching knickers, both emblazoned with the brand logo, she stripped to a dark thong.

The Euphoria screen star posed with her rear to the camera as she modelled the new garment, which she wore with a pair of semi sheer black tights.

She perched on a chair and held some additional lingerie up to the sky for the image, before posting a close-up version.

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The second image captured her blonde hair in the perfect bouncy blow dry style, flowing over her shoulders,

On her Instagram page for her business, which features the strapline “Born to be a SYRN”, she uploaded the snaps.

Sydney added the words: “The Do What Makes You Naked collection is made from our Seamless Stretch fabric that’s soft, stretchy and made to move without thinking about it”.

One fan was quick to comment on the new snaps and put: “She’s fabuloaasss!!”

A second posted: “Stop Bae”.

When opening up on the reason for her new business venture, Sydney previously revealed she was a 32DD at 12.

She told Cosmopolitan: “I remember going to the store to get my first wire bra.

“It was silk and the only bra I felt good in.

“I literally wore it to the point that it had holes in it.”

Her new SYRN range include bras up to size 42DDD.

Sydney said she still had her first bra, adding: “It has stood by my side my entire life.

“I want to make bras that stay with women.”

She previously revealed the sheer bra, thong and suspender stockings contained within the glam range.

Taking to Instagram to reveal her “secret” business, Sydney previously revealed she was launching Syrn with a slew of sexy snaps.

In the caption, she penned, “The secret is finally out… say hello to @syrn. This is lingerie you wear for YOU, no explanation, no apology.

“SYRN is coming for you on 1.28 sign up now for early access at SYRN.com there’s soo much more I can’t wait to show you.”