likeness

“Yellowstone” and “The New World” actor Q’orianka Kilcher has taken legal action against filmmaker James Cameron, Disney and others she says used her likeness in the wildly lucrative “Avatar” film franchise without her knowledge.

Kilcher, 36, filed her complaint Tuesday in California Central District Court and is suing on numerous counts including misappropriation of likeness, invasion of privacy and interfering with possible financial gain. She is seeking an unspecified amount in damages and a jury trial. The parties involved in the making of the “Avatar” film series “commercially exploited [Kilcher’s] likeness in developing and continuing the Avatar franchise” and “systematically avoided alerting or crediting her,” the lawsuit states.

Disney and a legal representative for Cameron did not immediately respond to a request for comment on Thursday. Cameron’s production company Lightstorm Entertainment, a California-based laser scanning studio and a New Zealand-based VFX firm are also among the co-defendants.

The claim at the core of Kilcher’s lawsuit is that Cameron in 2005 “extracted, replicated and commercially deployed her facial likeness” from a photo of a 14-year-old Kilcher as Pocahontas in the Terrence Malick film “The New World” and used it to inform the facial characteristics of Neytiri, a key character in the “Avatar” franchise played by Zoe Saldaña. Cameron spoke of Kilcher’s influence on the character in an interview with French YouTube channel Konbini. In the video, published in 2024 and noted in the lawsuit, James references the original sketch work for Neytiri. “The source for this was a photograph that was in the L.A. Times as part of the promotion for ‘The New World,’” he said. “It’s a young actress named Q’orianka Kilcher, who played Pocahontas in ‘The New World.’”

He adds in the video: “This is actually her lower face. She had a very interesting face. And I wound up meeting her years later and I gave her a signed print of this [sketch].”

The lawsuit alleges that the final look of Neytiri featured in the “Avatar” films “was not a fleeting inspiration or vague homage; it was a literal transplant of a real teenager’s facial structure into a blockbuster movie character.” In the 2024 interview, Cameron said the model of Neytiri had come to resemble Saldaña after she was cast. The first “Avatar” film was released in 2009 and grossed more than $2.9 billion.

The complaint also claims that the design process for Cameron’s Na’vi character moved on without Kilcher’s consent and that she was not compensated for influencing Neytiri’s design, further alleging that the film team’s actions “violated child performer laws and privacy laws designed to protect minors.” According to the lawsuit, the team behind “Avatar” did not “even attempt to have Plaintiff audition for the role of Neytiri” and refused the actor after her agent attempted to book a reading for the sci-fi epic.

Kilcher accuses Cameron of “creating a misleading narrative that she was simply unavailable” to appear in the original “Avatar” film and of leading her on with the idea of potentially appearing in later “Avatar” movies. Cameron released “Avatar: The Way of Water” in 2022 and “Avatar: Fire and Ash” in 2025.

The lawsuit said Cameron and Kilcher crossed paths at a Hollywood environmental charity event in 2010 and he instructed her to later pick up a “surprise gift” at his production offices. According to the lawsuit, Cameron gifted Kilcher a framed and signed print of the original Neytiri sketch with the note: “Your beauty was my early inspiration for Neytiri. Too bad you were shooting another movie. Next time.” Kilcher said she found the note confusing at the time. She had also contacted Cameron over the years, but “nothing concrete materialized,” according to the lawsuit.

The 99-page complaint describes Kilcher as an Indigenous actor-activist, noting she is of Quechua-Huachipaeri heritage. The lawsuit also alleged Cameron’s actions were hypocritical of his films’ messaging and detailed public backlash Cameron and the films faced for its depictions of Native groups.

“The result was a highly lucrative film franchise that presented itself as sympathetic to Indigenous struggles,” the lawsuit said, “all while silently exploiting a real Indigenous youth behind the scenes.”

According to her complaint, Kilcher “learned of the betrayal Cameron had kept from her” in August 2025, after video of the filmmaker discussing Neytiri’s design came across her social media feed. She “was shocked, heartbroken, and felt utterly betrayed,” and was motivated to reexamine and scrutinize archival “Avatar” materials. That included behind-the-scenes footage featured in a recent Blu-ray DVD release and an “Avatar” production art book, which, according to the lawsuit, did not credit the actor. The suit includes several side-by-side photos of Kilcher in “The New World” and various Na’vi characters from “Avatar” material.

In addition to damages and a jury trial, Kilcher seeks a public statement acknowledging her contributions and correcting “any false or misleading statement about her,” and payment of profits attributable to the “unauthorized” use of the actor’s likeness and identity.

Taylor Swift is entering her trademark era.

The global pop star’s company, TAS Rights Management, filed three new trademark applications last week, per the U.S. Patent & Trademark Office. Two of the applications relate to soundbites of her voice, saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The other is a well-known image of Swift, often representative of her recent Eras tour, featuring the 36-year-old onstage, holding her pink guitar and dressed in a shimmering bodysuit.

The push to lock down her public image comes at a time when many high-profile celebrities have called for regulations against unauthorized AI-generated content. Matthew McConaughey was one of the first Hollywood A-listers to leverage trademark law as an extra layer of protection.

In January, the “Interstellar” actor secured eight trademarks for his likeness, including images of him smiling and the iconic recording of him saying, “Alright, alright, alright,” from the 1993 movie “Dazed and Confused.”

“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the actor told the Wall Street Journal in January. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”

Registering a trademark for a celebrity’s speaking voice to defend against the prospect of AI-voice generation is a novel legal approach that has not yet been tested in court. Representatives for Swift did not respond to a request for comment on the intent of the recently filed trademarks. But Josh Gerben, one of the first attorneys to report Swift’s latest legal moves, said this is one of the growing gaps in intellectual property protection that AI can exploit.

Before AI infiltrated the internet, musicians, like Swift, would typically rely on copyright law to help prevent the unauthorized use and distribution of their music, while right to publicity laws would protect them from unlawful commercial use of their likeness. But with AI, users can manipulate people’s voices and images to sing or say practically anything.

So if McConaughey has a trademark on his voice saying a phrase, then theoretically any AI-generated voice that sounds similar to it could be considered a violation of that trademark, according to Gerben.

“If they have this trademark protection in place, then the [AI] platforms can’t use that same voice to create new content,” Gerben said. “Every celebrity would essentially have to go and do the same thing, but it’s trying to cut this off at the source as much as possible.”

Variety first reported news of Swift’s trademark filing.

As one of the most popular musicians, Swift has dealt with her share of unauthorized AI-generated content. She was previously one of the many female celebrities whose likeness was among several of Meta’s AI chatbot virtual celebrities. The illicit chatbots allegedly produced pornographic images. Before the 2024 presidential election, Donald Trump also shared AI-generated images of Swift falsely suggesting that she had endorsed him, including one of her dressed as Uncle Sam with the words, “Taylor wants you to vote for Donald Trump.”

Because Swift is such a recognizable public figure, Luke Arrigoni, the chief executive of Loti AI, a tech company that focuses on likeness protection, said trademark filings like these aren’t merely defensive but rather a setup for a long-term protective infrastructure.

“By locking down these trademarks now, she’s ensuring that if a brand wants to use a ‘Swift-like’ AI voice in 2027, they’ll have to go through her authorized gates or face federal trademark infringement,” Arrigoni said in a statement. “She’s essentially putting a price tag on her digital self, and that’s exactly where the entire talent industry needs to go to survive.”

WASHINGTON — The U.S. Treasury Department is working on plans to put President Trump’s signature on all new U.S. paper currency, the agency announced Thursday.

The move would be a first for a sitting president. The news was first reported by Vanity Fair.

It’s the latest instance of Trump putting his name and likeness on American cultural institutions, following his renaming of the U.S. Institute of Peace, the Kennedy Center performing arts venue and a new class of battleships, among other tributes.

The plans come in tandem with an effort to get Trump’s face on a coin.

This month, a federal arts commission approved the final design for a 24-karat gold commemorative coin bearing Trump’s image to help celebrate America’s 250th birthday on July 4.

Treasury Secretary Scott Bessent’s signature would also appear on the currency, according to a Treasury news release.

Bessent said in a statement that “there is no more powerful way to recognize the historic achievements of our great country” than with U.S. dollar bills bearing Trump’s name.

U.S. Treasurer Brandon Beach said in a statement that printing Trump’s signature on the American currency “is not only appropriate, but also well deserved.”

The Mint, which is part of the Treasury Department, manufactures and distributes the currency.

Hussein writes for the Associated Press.