The town’s position in the top spot comes at the expense of the well-heeled Cheltenham down in Gloucestershire, in second place, and Ipswich in Suffolk in third, and Rochdale, Greater Manchester in fourth
A North West town has been crowned the best the country has to offer.
It’s fair to say that Liverpool and Manchester steal the bulk of the limelight when it comes to settlements in the 9 to 12 o’clock quadrant of England, and for good reason. But when it comes to the best large towns (crucially, not cities) in not just the North West, but the country at large, there is only one winner.
“The town evolved out of an unplanned sell-off of land by various lords of the manor, and was destined to be chaotic. The Golden Mile and Pleasure Beach are latter-day versions of the free-for-all fête that once took over the strand,” writes Chris Moss on his number one pick.
“As the new Showtown museum reveals, the modern seaside mass-market holiday was invented here, as was much of the light entertainment and comedy that dominated the small screen for decades. You can eat well (the Wok Inn is superb), drink well and party well here but neither the prom in a gale nor the back streets after dark are for the faint-hearted. It’s a UK one-off. An obligatory stop once every decade if you want to know your nation and yourself.”
Do you agree with the rankings? Let us know in the comments below or by emailing webtravel@reachplc.com
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Chris’s choice is, of course, Blackpool. He scored the iconic Lancashire seaside resort 9.5/10 in an article that looked at possible contenders for the 2028 UK Town of Culture, following Bradford’s successful run in 2025.
Blackpool’s position in the top spot comes at the expense of the well-heeled Cheltenham down in Gloucestershire, in second place, and Ipswich in Suffolk in third, and Rochdale, Greater Manchester in fourth.
Those who live in and love Blackpool, or who have spent summer days in the seaside resort, will need no reminding why the town of 141,000 deserves the top spot. But for those who have yet to make it to the Las Vegas of North England, here is a brief rundown of its history, what it offers now, and why, arguably, its number one ranking is a bit of a surprise.
The history
Until the mid-eighteenth century, Blackpool was a tiny, largely overlooked hamlet that sat on the Irish Sea. It would only become a fashionable destination later in the 1700s, when visitors began heading there to dip in the sea – something few considered a pleasant pastime prior to this wellness kick.
Several hotels popped up to cater to the increase in visitor numbers by 1781, before the railway reached the town in 1846. Throughout the nineteenth century, Blackpool grew in size from a small town to a major seaside resort as trainloads of sunseekers bused in to enjoy the sea air. Its three piers and many of the current attractions, such as the Blackpool Tower, would open by the end of the century.
By the middle of the twentieth century, the population of Blackpool reached 147,000, considerably higher than it is today.
What to do
Since the coronavirus pandemic, when domestic holidays enjoyed a real boost in the UK, Blackpool has been thriving. The figures for 2023 show the seaside resort attracted 21.5m tourists – a 6% increase compared to 2022 when the total was 20.3m. The annual STEAM report showed the number of full-time tourism and hospitality jobs supported in Blackpool has grown to 23,419 – a 5.3% rise on the previous year.
It’s clear to see why. Blackpool Pleasure Beach, Blackpool Tower, SEALIFE Blackpool and the Blackpool Illuminations remain major attractions that draw in huge numbers each year.
The town is also known for its nightlife and as an increasingly popular hen and stag do destination, thanks to excellent pubs such as the Cask and Tap, Rhythm and Brew Room, and Shickers Tavern, and the fact that it’s still possible to get a decent round for £20, with change to spare.
A bit of a surprise
For all of its charms, Blackpool has some difficulties. Since the rise of the low-cost foreign holidays in the late 20th century, the North West jewel has been shining a little less as it struggles to compete with the sun and sand on offer on the Continent.
Blackpool faces significant, entrenched socioeconomic struggles, and consistently ranks as one of the most deprived local authorities in England. It has high rates of poverty, unemployment, and poor health outcomes. The town also deals with a seasonal, low-wage economy, poor housing, and high crime rates.
The full list
25. Watford – 0.5/1024. Crawley – 0.5/1023. Luton – 1/1022. Oldham – 1.5/1021. Basildon – 2/1020. Basingstoke – 2/1019. Telford – 2.5/1018. Middlesbrough – 2.5/1017. Northampton – 3/1016. Slough – 3.5/1015. Reading – 4/1014. Swindon – 4.5/1013. Warrington – 5/1012. Huddersfield – 5.5/1011. Bolton – 6/1010. Blackburn – 6/109. Stockport – 6.5/108. Poole – 6.5/107. Bournemouth – 7/106. Worthing – 7/105. Gateshead – 7.5/104. Rochdale – 8/103. Ipswich – 8.5/102. Cheltenham – 9/101. Blackpool – 9.5/10














