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Gemma Owen’s ’embarassing’ business blow laid bare

WHEN Gemma Owen returned to our screens in her family’s new reality show, she was hoping viewers would see a different side to her.

But while the 23-year-old has swapped Love Island bikinis for tweed jackets and early mornings at the stables, her latest career move has delivered a rather less glamorous reality.

Gemma Owen has applied to have her business, G R O Clothing, struck off the company register Credit: @ogbeachwear
The latest accounts show G R O Clothing to be £10,000 in debt Credit: Not known, clear with picture desk

Gemma has applied to have her clothing firm G R O Clothing struck off the company register, with the latest accounts showing the business is £10,000 in debt.

The application was submitted on Wednesday, with Gemma and fellow TV star mum Louise listed as the directors authorising the move. The company’s latest accounts were filed on the same day.

It marks a disappointing end for a business that once looked perfectly placed to cash in on Gemma’s sudden fame.

For when she left the Love Island villa in 2022, the footballer’s daughter was tipped to become one of the show’s biggest financial success stories.

“She had the profile, the contacts and the exposure, and people expected her clothing line to take off,” one source tells me.

“To end up having to shut it down, with the company in debt, is obviously disappointing.”

Gemma launched OG Beachwear in 2020 with the help of Louise, two years before she became a household name on the ITV2 dating show.

She wore her own designs in front of millions of viewers during her time in the villa, where she finished as runner-up alongside then-boyfriend Luca Bish.

Among the products was a £72 swimsuit, while a set of bracelets was promoted to fans as the “sought-after Gemma Owen bracelets”.

It was the sort of exposure most young business owners could only dream of.

After leaving the show, Gemma signed a six-figure deal with fashion retailer PrettyLittleThing, describing it as a “dream come true”.

She also had the sort of famous surname that could open doors, with her dad Michael a former England striker who has since become a football pundit and racehorse owner.

But while Gemma’s profile continued to grow, the figures for her own clothing firm told a very different story.

After Love Island, she rebranded OG Beachwear as G R O Clothing and expanded the range to include loungewear. She even got Luca to model some of the pieces alongside her.

Yet the business appears to have struggled to turn the initial buzz into lasting sales.

Accounts filed around two years ago showed the company had made nothing in its latest financial year, following a £1,670 loss in the 12 months before.

The business was originally OG Beachwear, but Gemma rebranded it after her time on Love Island Credit: Rex
Gemma’s mum Louise is also listed as one of the directors authorising the business’ strike off Credit: Instagram

The latest accounts show the company is £10,000 in debt.

The decision to close the business will inevitably raise questions about what happened to the fashion ambitions that once looked like a natural next step after Love Island.

A source added: “It’s embarrassing for Gemma because when she came out of Love Island, there was a real expectation that she would turn that fame into a hugely successful business.

“There’s no getting away from the fact that plenty of people who came out of Love Island alongside Gemma have gone on to build very successful careers and businesses.

“She will be aware of that, and it must be frustrating when something she put her name to hasn’t worked out as she hoped.”

And the timing is particularly awkward, as Gemma attempts to relaunch her television career in Meet the Owens, the family’s six-part Prime Video series.

The show follows her alongside Michael, Louise and her younger siblings James, Emily and Jessica, offering viewers a glimpse into their family life and their world of horses.

It is also a surprising move from Michael, 46, who has long been regarded as one of the more reserved figures in football.

Though there was an initial buzz surrounding the brand, that doesn’t appear to have led to lasting sales Credit: PrettyLittleThing
Gemma’s dad is former England striker Michael Owen, who admits his own business needs investors Credit: Getty

Once dubbed “the most boring man in football”, the former striker has largely stayed out of the limelight since retiring from the game.

In the series, he jokes that he is now better known as a “boring p***k” or “Gemma Owen’s dad” after his eldest daughter appeared on Love Island.

But the documentary is not just about family life. Michael has revealed that he has invested between £12million and £13million into Manor House Stables, his horse racing operation in Cheshire, and admits the business still needs investors.

Accounts for his company Owen Promotions show it holds £7,219 in cash and owes £2.3million to creditors, although these are company figures and do not establish his personal wealth.

The stables themselves have assets of approximately £13.6million, but a source has claimed the business remains expensive to run, with no guarantee that the horses bought will go on to win races. Owen hasn’t commented on the claim.

For Gemma, meanwhile, the family’s return to television has brought its own mixed reception.

The star looks a world away from the fresh-faced, bikini-clad teenager who first appeared on Love Island aged 19.

Her social media is now dominated by elegant outfits, sportswear and horse-related events, with tweed jackets, cashmere knitwear and expensive jewellery replacing many of the swimwear snaps that once helped promote her business.

A source previously told The Sun: “Gemma was catapulted into the spotlight on Love Island, but her days of showing off her bikini body in public appear to be long gone.

“Nowadays, she can often be seen dressed head-to-toe in tasteful Holland Cooper outfits and expensive jewellery, which she wears at posh horse-related events.”

She has also thrown herself into equestrian pursuits, having competed in dressage since the age of 11.

In July, Gemma made her amateur jockey debut in the Magnolia Cup charity race at Goodwood, finishing fourth out of 12 after months of gruelling training.

Gemma is said to be focusing on horses, family life and her return to television Credit: Getty
Gemma is currently relaunching her TV career with her family on Meet the Owens Credit: Prime Video

She has spoken about wanting to continue with both dressage and racing, telling Horse & Hound magazine: “If I can do both, I will. Racing in the morning, dressage in the afternoon.”

But the demanding schedule has fuelled whispers that her family and horses leave little room for a wider social life.

One source previously said: “Family and horses are everything to Gemma, and both take up so much of her time there’s not much left over for friends who aren’t involved in horses.”

And since returning to television, she has faced a fresh wave of criticism from viewers.

One online commenter cruelly wrote: “Seen more charisma in a fly tipped mattress.”

Another claimed: “Gemma isn’t a natural onscreen with her monotone voice.”

The comments have added to the scrutiny surrounding her attempt to establish herself beyond the dating show that made her famous.

An insider says: “Gemma has had to contend with some pretty cruel comments since returning to television.

“She’s come back into the spotlight hoping people will see a different side to her, but the reaction has been mixed.

“When you’re trying to establish yourself beyond the show that made you famous, the last thing you want is for people to be questioning whether you have the personality or the business nous to succeed.

The closure of G R O Clothing does not mean Gemma has run out of commercial opportunities.

She has continued to secure brand partnerships with PrettyLittleThing, country outfitter Holland Cooper and jewellery firm Abbott Lyon, while her media work and other deals are handled through a separate company, OG Promotions.

But they do highlight the difference between the opportunities available to Gemma as an influencer and the performance of the clothing label she built around her own name.

A recognisable face can help sell a product, but turning that attention into a sustainable business is another challenge altogether.

And as Gemma focuses on horses, family life and her return to television, her fashion venture appears to have reached the end of the road.

“Gemma is at a point where she needs to work out what she really wants her career to look like,” the source says.

“She has the advantage of a recognisable name and plenty of opportunities, but she needs to find the things that genuinely work for her.”

Gemma’s representatives were contacted for comment.

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How The Groundwork For F-47 Flight Testing Is Being Laid

The testing plan for the U.S. Air Force’s sixth-generation F-47 fighter is continuing to take shape ahead of the type’s expected first flight in 2028. The Air Force Test Center (AFTC) aims to blend developmental and operational test elements, and leverage new tools in the virtual realm, to help accelerate that work. All of this is in support of an aggressive program schedule that aims to see the first production F-47s enter operational service in the early 2030s.

Air Force Brig. Gen. Mark Massaro, head of the AFTC, was asked about how the groundwork is being laid for F-47 testing during a virtual talk the Air & Space Forces Association’s Mitchell Institute for Aerospace Studies hosted yesterday. AFTC is located at Edwards Air Force Base in California, which is the Air Force’s main flight testing hub.

“So, I’ll leave timelines to the [F-47] program office and other folks to talk to, but what I will tell you are some of the things that we’re doing to accelerate our test capabilities to get critical capabilities out the door,” Massaro explained. “Integrated test is a key component.”

A rendering of the F-47 fighter. USAF

“So, how we mix together the DT [developmental test] and OT [operational test] elements, how we bring our operational test partners in earlier to define the requirements early on in the test planning process,” he continued. “We understand that the information that we can get early on in a program may have applicability to that final operational test requirement to establish whether it’s effective and suitable to the end user. So that’s a key component to accelerating test capabilities.”

There has always been overlap in development and operational test efforts for new U.S. military aircraft, but the Air Force has been taking steps to more deeply integrate these processes in recent years. The F-15EX Eagle II fighter, which reached initial operational capability in 2024, was the first ever Air Force aircraft to be fully tested and fielded through DT and OT efforts conducted in parallel, as you can read more about here. The service has more recently applied these concepts to the B-21 Raider program with test flights where developmental and operational test pilots have shared the cockpit.

A pair of F-15EX test jets. USAF
A B-21 Raider seen from a KC-135 aerial refueling tanker during a flight test. USAF

“Another thing that we’ve learned over time too, if you think back to software testing and you think about agile software development, is having an iterative capability that you constantly iterate on,” Brig. Gen. Massaro also highlighted yesterday. “So, thinking about how we can structure our software, or our software testing, our capabilities testing.”

In this way, “we have those opportunities to inform decision makers on a regular cadence on what type of capability they may have at a certain timeline to be able to issue out to a warfighter on a time that might not be a normal milestone chart,” he continued. “We’re really working to incorporate into our test planning processes.”

“Another thing – and I kind of alluded to it a little bit earlier, too – is on the digital front, using our software tools, that super intelligence, graphic processing units, which have a significantly higher capability to process information, to really refine model iteration,” the AFTC head added. “Those models and flight test data [can be used] to update things like computational fluid dynamics when you’re doing tests like loads and high-alpha maneuvering to get information quicker from a flight test back into the program.”

Those “digital tools” can also be used “to accelerate how that information then goes back into a design choice or change if they need to make it,” he continued. “Coming up with those opportunities to use those tools in a test design and in a program” can then further help “to accelerate that final schedule delivery.”

Brig. Gen. Mark Massaro seen during a ceremony marking his assumption of command of the Air Force Test Center on June 30, 2026. USAF

Even very high-fidelity modeling in the digital realm is still not a substitute for real-world flight tests. However, Brig. Gen. Mark Massaro spoke more generally yesterday about how AFTC has been blending digital and live testing to maximize their respective benefits.

“We use models to develop our capabilities, and we need to anchor those models in truth, in physics, and an understanding of what happens in the real world,” the AFTC head stressed. “Outside of a cyber system, all of our capabilities touch the real world and touch physics, and we need to understand those dynamics. So, the models that we use to do design work, to do iterative type[s] of developmental work, and, in ways, operational work, too, need to be anchored in that real world truth.”

At the same time, “we can’t replicate what we need to go and test, and develop tactics and operationally test, in the real world on some of our ranges,” he also noted. “So, from a geographic perspective, just the width and the depth and the height of the ranges to the laydown of the systems that we have to see on the ranges to be able to execute against a threat, [and] the numbers that we might have to be testing.”

Blending real and virtualized elements can therefore be very valuable.

An “element that we’ve done in the developmental world for quite a while, that are [sic] part of this conversation, are plugging in, even though it’s a virtual environment, plugging in real world hardware into that virtual environment,” Massaro offered as one example. “So, you’re getting real-world software, the OFPs [operational flight program software], or you’re getting real-world sensing information coming into that virtual environment and feeding it there.”

Air Force Test Center's Mission thumbnail

Air Force Test Center’s Mission

Virtualized elements can also be added to real-world flight test events in various ways. The Air Force, among others, is also making use of these so-called live, virtual, constructive (LVC) concepts for training purposes for many of the same general reasons, including limited range capacity.

It is also worth noting here that the F-47 program is already benefiting from years of flight testing in secret using full-scale demonstrator aircraft. A substantial amount of simulation and modeling would also already have been done as a byproduct. A simulator likely already exists, as well, which could be used for risk reduction and fine-tuning of the F-47 design, as well as testing flight dynamics.

The Air Force has also leveraged its F-22 Raptor fleet to help in the development of relevant advanced capabilities. Back in 2023, the service announced that it was outright transforming its existing F-22 test force into one that would support the broader Next Generation Air Dominance (NGAD) initiative. F-47 is part of the larger NGAD effort, as is the Collaborative Combat Aircraft (CCA) drone program, along with work on new weapons, jet engines, and more.

An F-22 test jet assigned to the 411th Flight Test Squadron, which now serves as the Air Dominance Combined Test Force (AD-CTF). USAF

Though much about the F-47 program remains highly classified, the Air Force has consistently said that the program continues to be on track. Prime contractor Boeing is now building the first flying example, and construction is already well underway to establish a full production line. As mentioned, the target date for a first flight is currently in 2028, ahead of operational fielding in the early 2030s. As an aside, Boeing has also now won the contract to develop the Navy’s sixth-generation carrier-based fighter, currently referred to as F/A-XX.

AFTC is doing its part now to be ready to support the flight testing that will be needed to keep the F-47 program on track in the coming years.

Contact the author: joe@twz.com

Joseph is TWZ’s Deputy Editor, helping to oversee the site’s highly experienced and dedicated team, while also writing informative and impactful defense and national security content. He lives right in the thick of it in the Washington, D.C. area.


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Nearly 1,400 laid off at Ohio truck factory days before Trump rally

Sipping tea from beer mugs with his co-workers, Kyle Bos listed the ways his life is changing.

Bos has two daughters, with a third due in January. At the grocery store, five items cost as much as a full cart once did. And on Wednesday, Bos and nearly 1,400 other people were laid off from their jobs as the Navistar truck factory in southwestern Ohio shut down.

The layoffs — occurring three days before President Trump’s rally Saturday at a nearby high school — were large enough to essentially erase an entire year of job growth in the greater Dayton area. And they are one reason why Bos, 30, plans to spend the final weeks before the November election canvassing votes for Democrats.

Asked how many times he voted for Trump, Bos held up three tattooed fingers. But he said he’s done with the president.

“Something has to change politically in this country,” said Bos, a member of the United Auto Workers who identifies as a centrist.

A Trump campaign stop

This election is a test for the working-class coalition that lifted Trump into the White House again and gave majorities to Republicans in the House and Senate. The outcome will be decided in places like Dayton, which once sprouted factories but shed about half of its 90,000 factory jobs since 1990 after the North American Free Trade Agreement and trade with China made it cheaper to buy auto parts from abroad.

Trump’s blunt talk and status as a celebrity businessman initially helped him in and around Dayton, where some said politics as usual had failed them. But voters this year are disgruntled about inflation and the war in Iran.

An Ohio race could help determine control of the Senate. Republican Sen. Jon Husted is facing a challenge from Democratic former Sen. Sherrod Brown, who is trying to harness that disenchantment as he attempts a comeback two years after losing his seat.

Americans increasingly blame Trump for the high cost of living, with just 17% approving of his handling of the issue, according to a new AP-NORC poll. Trump didn’t talk about grocery prices or gas prices or layoffs at his Saturday night rally in Vandalia, part of what he says will be a 32-day marathon of rallies to try to convince the public that the economy is better than they think.

“The fake news media, they refuse to talk about our record-setting numbers. So tonight, if you don’t mind, I’m going to do it myself,” he said at the rally.

Trump largely has scoffed at concerns about affordability, but is promising to give people $5,000 checks if Republicans win the House and Senate next month— something Bos said he found offensive.

“It feels like a bribe, a slap in the face, and, like, that we’re all ignorant,” Bos said.

Factory work moved abroad

As steady paychecks vanished in the 1990s, drug addiction and crime increased. Things seemed to hit bottom after the 2008 financial crisis, prompting Phil Plummer, who was then Montgomery County sheriff, to enter politics.

“My jail was 40% drug addicts, 50% mental health patients, 10% criminals,” said Plummer, the Montgomery County GOP chairman who has been a Republican state representative since 2019. “We got it upside down — that’s what drove me to the statehouse.”

Plummer is now on the ballot for the Ohio state Senate and thinks Trump is what keeps the GOP’s coalition of businesses and working-class families together.

In recent years, the local economy has improved as the Wright-Patterson Air Force Base steadily added government workers. The base has drawn new aerospace companies to the area such as Joby Aviation, Electra and the Sierra Nevada Corp.

“In economic development, it takes time, and you have got to give it a little bit of time to bake, and then once it does, then you’re going to have something special,” said Jeff Hoagland, chief of the Dayton Development Coalition.

Demand at plant fell

Trump pointed to the $850-million investment by aircraft maker Electra — along with a new project in Ohio from Stellantis and a Friday announcement from Bayer for a $2.2-billion drug plant near Columbus — as evidence that his policies were creating jobs.

But at the Navistar plant, Trump’s broad tariffs never boosted demand, and the plant’s former owner, International Motors, chose to offload the facility.

Trump’s major legislative achievement, the One Big Beautiful Bill Act, contributed little to people’s take-home pay, even as it temporarily stripped taxes from tips and overtime.

“We weren’t getting a lot of overtime because of the economy,” said Marianne Donnelly, who drove a forklift at the factory. “There just wasn’t any to be had, very little to be had.”

Laid-off workers like Donnelly say they expect to be rehired in six to 12 months by Roshel, a Canadian manufacturer of armored vehicles, which is buying the plant. Roshel said in a statement that it’s “working with everyone involved not only to protect the current workforce, but to more than double it over the coming years through a phased process.”

Laid-off workers looking for hope

On the Monday before the layoffs, Morgan Hughes and JoJo Burkhard were knocking on doors in Kettering, a Dayton suburb. They were trying to convince union members and retirees to vote for Democrats.

The Navistar job had helped Hughes, 35, buy a house at age 21 and work alongside her father. Burkhard said inflation had made it easier to swing voters to their side.

“It isn’t a hard pitch at all,” she said. “And even if they don’t want to stay Democratic long term, they’ll at least give the candidates a chance this election, which could be a turning point for us.”

After a morning of talking to voters, the pair settled down at a Chinese restaurant for some pot stickers, and the weight of the week hit them.

Burkhard cracked open a fortune cookie and tears began to well up. The layoffs meant no work for her, her boyfriend and her mother — and the words in small print almost seemed prophetic.

Her fortune read: “You’ll find your inner strength to overcome challenges.”

Boak writes for the Associated Press. AP writer Seung Min Kim in Vandalia contributed to this report.

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Vision For New Autonomous Warfare Command Laid Out By Pentagon

The Pentagon has announced plans for a new functional combatant command, very broadly akin to U.S. Special Operations Command (SOCOM) or U.S. Space Command (SPACECOM), but for operational activities involving autonomous and robotic capabilities. Secretary Pete Hegseth has also announced new initiatives to help further accelerate the fielding of uncrewed systems in the air, at sea, and on land, as well as explore future warfighting challenges. All of this builds on previous and long-overdue efforts to prioritize the fielding of various tiers of drones, as well as artificial intelligence (AI) and other emerging technologies, across domains, but there are questions about how these new efforts will translate into tangible developments.

Secretary Hegseth unveiled plans for what is tentatively dubbed Autonomous Warfare Command (AUTOWARCOM), as well as the aforementioned initiatives, called Project Agincourt and Project Meridian, during a speech to service members today at the U.S. Marine Corps’ base in Quantico, Virginia. Hegseth called this a State of the Force address, and said he planned to make it an annual event.

“At my direction, we are announcing the creation of Autonomous Warfare Command, or AUTOWARCOM, a new four-star combatant command with service-like authorities built to scale autonomous and robotic capabilities across the joint force in the fastest peacetime shift in modern military history,” Hegseth declared. “Drone warfare supercharged by SI-enabled targeting is the biggest battlefield revolution in generations. You already know that. Yet when I was sworn in to the Department of Defense, there was scant urgency in this domain.”

“SI” here stands for “super intelligence,” a term the Trump administration is now using in place of AI.

Hegseth called attention to the Drone Dominance initiative he unveiled last year, as well as the establishment of Joint Interagency Task Force 401 (JIATF-401), as examples of steps the Department has already taken in this regard. JIATF-401 is notably focused on counter-drone capabilities, as you read more about here.

“It’s a good start, but it’s certainly not enough. The pace of war is changing faster than the process to support it. Cheap compute, super intelligence, and advanced commercial manufacturing have enabled the proliferation of low-cost, high-precision strikes,” Hegseth continued. “For 40 years, the United States relied … primarily on expensive weapons that placed quality over quantity. Now, that approach gave us a lot of enormous advantages, and we need to preserve those capabilities. But today we need both quality and quantity. The term you know is high-low mix. An analogy is a thunderstorm. We need bolts of lightning high, our existing high-end kill chains capable of striking unexpectedly and decisively. We also need steady wind and rain, mass drones and other autonomous attritable systems that flip the cost exchange and impose unrelenting pressure on an adversary on the battlefield.”

Hegseth highlighted lessons learned from the ongoing conflict in Ukraine as underscoring these points.

“So today, with Autonomous War Command, AUTOWARCOM, we institutionalize and we supercharge the era of SI, robotics, and autonomous systems, all in order to win,” he added.

A memo the Pentagon has now released makes clear that the establishment of this command is contingent on Congressional approval, and the current goal is for it to be established by October 1, 2027.

“Autonomous Warfare Command will define joint needs and integrate Service-provided forces in support of geographic combatant commanders,” the memo also notes. “It will test equipment and force designs with realistic opposition in demanding exercises and rugged environments, modify rapidly, and field what works. We must build a wartime arsenal whose main product is adaptation at the edge.”

Many questions remain to be answered about how these activities with work being done now within the individual services, and how all of that will translate into operational activities. Part of Project Agincourt’s role will be working to help answer the questions above. The name here is a reference to the battle in 1415 in which British forces prevailed over their French opponents, famously in part through the application of a particular military technology, the longbow.

The two main tasks outlined in a memo today on Project Agincourt, one of which is laying the groundwork for AUTOWARCOM. US Military

The office of the Direct Reporting Portfolio Manager for Unmanned Systems (DRPM-UxS) will lead this initiative. Owen West, head of the Pentagon’s Defense Innovation Unit (DIU), and U.S. Navy SEAL Senior Chief Max Strasiser are set to serve as the Chief Executive Officer and Chief Operating Officer of the DRPM-UxS, respectively.

Project Agincourt will also “prototype a new construct called warfighting acquisition, not just acquisition that happens at the Pentagon,” according to Hegseth. “This model fuses operators with entrepreneurs in rapid adaptation cycles while distributing decisions and dollars closer to frontline units, to combatant commands. Realistic training exercises, and when possible, the crucible of combat, will be used to compress innovation timelines and scale what works.”

“Also today, we are phasing in new MOS [Military Occupational Specialty] frameworks within each military department to support our shift to autonomy,” the Secretary also noted during his speech in the context of Project Agincourt and the plan for AUTOWARCOM. “We need institutional knowledge and career paths for a new generation of autonomous warfighters.”

Project Meridian sits adjacent to these efforts and has a broader mandate to explore ways to ensure the U.S. military maintains its technological edge on future battlefields.

“Project Meridian, the future of warfare, is not about developing new strategies or new policies. We already do that. Rather, its purpose is to creatively look to the future, and identify the domains that we must conquer, and capabilities we must master,” Hegseth said. “We need to be looking forward into the future to achieve technological and military dominance on the battlefield for decades to come. It is futuristic on purpose. Their work will be focused on discovering, developing, and fielding the weapons and systems that our children and our grandchildren will need in their lifetimes, without any creative limitations or restrictions, on any future battlefield, from under the Earth to beyond the Moon.”

“Project Meridian will study the battlefields of the future, identify which weapons and technologies warfighters will need to harness to dominate in these environments, and propose actionable solutions to start developing, testing and fielding these capabilities such that America will have overmatch for the 21st century and beyond,” according to a separate memo the Pentagon put out today. “The Joint Staff and all services should be prepared to connect their future warfare efforts and research to Project Meridian.”

The full text of the Project Meridian memo put out today. US Military

Furthermore, “Project Meridian will leverage critical perspectives from outside the Pentagon, drawing upon a group of top technologists, innovators, business leaders, policy makers, and national security experts,” according to the memo. “Project Meridian’s primary function will be to map the trajectory of future warfare, identify critical capability gaps, and propose actionable solutions in furtherance of the identified goals in the 2026 National Security Science and Technology Strategy.”

This is also very much a near-term initiative, with Hegseth demanding a final report no later 120 days from now, or January 28, 2027. The Pentagon’s Chief Technology Officer, Emil Michael, has been directed to set up this project. Today, Hegseth also named Elon Musk, Palmer Luckey, and Newt Gingrich as key members.

Elon Musk, founder of SpaceX, which dominates the commercial space launch and services market globally, as well as the host of other companies, has had an on-again-off-again relationship with the Trump Administration. Palmer Luckey is another entrepreneur now best known for founding Anduril, which has increasingly a major player in the U.S. defense industry. Newt Gingrich, a highly influential member of Trump’s Republican Party and former Speaker of the U.S. House of Representatives, has more recently become an outspoken advocate of advancing AI technology in the United States.

A screen capture from today’s livestream of Secretary Hegseth’s speech. From left to right, Palmer Luckey, Newt Gingrich, and Elon Musk. US Military capture

The inclusion of Musk and Luckey does raise ethical questions, as they both lead companies with major U.S. government contracts already, and which could be in line to see more opportunities based on Project Meridian’s findings. What guardrails might be put in place to prevent conflicts of interest is unclear.

To reiterate, it remains to be seen how all of these efforts will progress and how, or if, they will ultimately translate to more tangible developments. The U.S. military has a long history now of launching high-profile initiatives that still struggle to demonstrate real progress, despite widespread support for accelerating the fielding of uncrewed systems, AI, and other advanced technologies. The Pentagon has certainly produced tangible results through other organizational shifts in recent years, including the aforementioned Drone Dominance initiative and JIATF-401, as well as the Replicator initiative under President Joe Biden.

At the same time, there are real potential hurdles to these new plans. The Pentagon has itself already acknowledged that support from Congress will be key to the AUTOWARCOM vision. Annual budgeting, and the uncertainty that often surroudns that will also be a factor. There is also the matter of efforts to expand the U.S. defense industrial base. The limitations of existing U.S. industrial capacity and supply chains have already become a matter of national debate in light of concerns about dwindling stockpiles of critical munitions as a result of the ongoing conflict with Iran, as well as a succession of other global crises in recent years.

During his speech, Hegseth called attention to efforts to broaden the defense industrial base with new, smaller firms, as well as agreements with large established contractors to expand on their existing capacity. He also highlighted the Trump administration’s $1.5 trillion defense spending plan for Fiscal Year 2027 and issued a new call on Congress to pass an additional $350 billion reconciliation package.

With today’s announcements, the Pentagon has certainly reinforced its commitment to expanding the fielding of uncrewed and other high-tech capabilities across all branches of the U.S. military, but there is clearly work still to be done to turn those visions into realities.

Contact the author: joe@twz.com

Joseph is TWZ’s Deputy Editor, helping to oversee the site’s highly experienced and dedicated team, while also writing informative and impactful defense and national security content. He lives right in the thick of it in the Washington, D.C. area.




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