Labubu

WILKO is now selling official Labubu dolls – but shoppers have been infuriated by the hefty price tags.

The dolls, which originate from Hong Kong, are retailing for £50 at the high street chain.

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Customers took to social media to express their anger at the prices of the fang-toothed, fuzzy dolls.

One said on Instagram: ” The prices are horrendous.”

Another added: “Get stuffed.”

While a third said: “Disgusting prices.”

The dolls are currently available both in Wilko stores and online.

Wilko returned to UK high streets last year after announcing it would be closing all of its shops back in October 2023.

The Labubu doll was first introduced in 2015 but has soared in popularity through celebrity endorsements and its ‘ugly-cute’ design.

They are particularly popular across Southern Asia, with K-Pop performer, Lisa, sharing the fluffy doll on her Instagram story which skyrocketed the craze around the toy.

The hashtag Labubu has appeared more than a million times on TikTok.

Where else can you purchase Labubu’s

The figures are available on the Pop Mart platform but consumers have to be incredibly savvy to get them as they are often sold out.

However, if you live near London, Pop Mart’s new flagship shop has just opened on Oxford Street, which often has exclusive drops of the dolls.

These retail for £32, far less than Wilko.

The doll is also available on Amazon for much cheaper prices, although highly sought after editions can sell for upwards of three figures.

You might have more luck looking on second hand retailers such as Vinted or Depop, who often sell high quality items for half the price.

If you don’t want to purchase the item, you can even rent the dolls.

You can borrow the charms for around £4 a day on platforms such as By Rotation.

Growing number of fakes

Not only have the dolls risen to extremely high prices, there is huge number of counterfeits arriving in the UK.

Out of the 259,000 fake toys that arrived in the UK this year, 90% have been Labubu dolls.

Experts value this haul at nearly £3.3million.

Many of these toys fail safety checks for banned chemicals and pose significant choking hazards.

However, despite these safety concerns, IPO research said that 92% of customer we’re aware they we’re buying counterfeit products, but that the price was more important.

How to avoid buying fake toys

Many customers are not aware that they are buying fakes, but the IPO research found that 58% would think twice before purchasing if they knew the safety risks.

Customers should stick to there trusted retailers and official branded websites to avoid purchasing fakes.

Additionally, prices that look ‘to good to be true’ are likely to imply a fake item.

You should also look thoroughly through the reviews before purchasing, look beyond the first few.

When the toy arrives you should look for a UKCA safety mark and a UK or EU contact on the pacakaging.

The packaging should also look of high standard and not have any immediate signs of wear.

For Labubu’s particular, collectors suggest looking for signs such as brightness of the packaging, pop mart stamp on their foot, number of teeth of the dolls should have (nine) and the presence of the a QR code, to ensure the validity of the doll.

Asia’s popular culture wave that for two decades has been dominated by two giants. South Korea with its K-Pop wave and dramas, and Japan with its manga and anime, which is now undergoing a fundamental shift. A new force that is tough and colorful has risen from China, not through idol groups or ninjas, but through a small figure with pointed ears and a mysterious smile named Labubu. This figurine by Hong Kong artist Kasing Lung is not just a toy but the spearhead of a huge wave of Chinese popular culture that is ready to challenge and even dictate global tastes. Labubu and his predecessors and companions raise provocative questions about whether we will soon say goodbye to the dominance of K-Pop and manga.

Labubu, as a character from The Monsters line by the Pop Mart brand, is a real example of how China combines the power of storytelling, design, and a brilliant business model. Pop Mart, which was founded in 2010, has transformed into a multi-billion-dollar blind box empire. In 2022, the company reported operating income of 4.62 billion RMB yuan, or around 679 million US dollars, with a net profit of 539 million RMB yuan, equivalent to 79.3 million US dollars. Its global growth is even more astonishing, with revenue in overseas markets soaring 147.1 percent in the same year. As of June 2023, Pop Mart has opened more than 500 stores in 23 countries and regions, including fashion centers such as Paris, London, and New York. Global market research institute Frost & Sullivan explained that Pop Mart successfully leverages consumer psychology through a blind box model that creates a sense of anticipation, collection, and community. This model is more than just a toy; it is a social and cultural experience that changes the way people interact with cultural products.

When compared to Korean and Japanese popular cultural commodities, there are fundamental differences in business models and accessibility. The Japanese industry is based on long and complex narrative stories such as manga and anime, where consumers invest time and emotions to follow a series. The merchandise is often expensive and aimed at serious collectors. While South Korea focuses on idolization through K-Pop, where fans not only buy music but also merchandise, concert tickets, and albums in various versions to support their idols. These ecosystems are built around human stars. On the other hand, Chinese products such as Pop Mart and Labubu are more abstract and decorative. Consumers don’t need knowledge of complicated stories to have them. The price is relatively affordable, around 15 to 30 US dollars per box, so it is impulsive and easily accessible to Generation Z and millennials. This is a lighter and more visual form of cultural consumption.

In terms of global impact and cultural adaptation, K-Pop and Korean dramas have managed to export Korean values, fashion, and language to the rest of the world through the Hallyu wave with cultural ambassadors such as BTS and Squid Game. Japanese manga and anime became the foundation of global subcultures such as cosplay and conventions that influenced artists and filmmakers in the West for decades. Chinese pop culture for now exports less specific Chinese lifestyles and focuses more on aesthetics and business models. People buy Labubu because its designs are unique and funny, not because it represents a specific Chinese mythology, even though some characters are inspired by it. It is a subtle globalization of products with universally accepted Chinese design DNA. The role of the government is also a crucial differentiator. China’s National Bureau for Cultural Exports and Imports actively encourages the export of cultural products as part of the national soft power strategy. Meanwhile, Korean and Japanese industries are driven by private companies with government support that is more facilitative.

Labubu is just a symptom of a larger creative ecosystem that is exploding in China. Donghua, or Chinese animations, such as The King’s Avatar and Mo Dao Zu Shi, have a huge fan base and compete directly with Japanese anime on streaming platforms, with the number of views reaching billions. Novel web platforms such as China Literature have become repositories of intellectual property, with millions of titles adapted into dramas and successful games, creating vertical synergies resembling the Marvel Cinematic Universe. The mobile gaming industry in the hands of Tencent and NetEase is becoming a global giant. Games like Genshin Impact from miHoYo or HoYoverse are not only financially successful, with annual revenues reaching billions of dollars, but also win the hearts of global players through the quality of animation and awesome stories with a distinctively Chinese twist.

Ultimately, the rise of Chinese pop culture is not a sign to say goodbye to K-Pop and manga. This wave is precisely a powerful new challenger that is diversifying and democratizing global tastes. The market now has more options where a fan can love Korean dramas, collect Labbubu figurines, and play Genshin Impact and still look forward to the latest manga chapters at the same time. The dominance of popular culture is no longer held by just one or two countries. Labubu and its ecosystem are symbols of a new era where China is no longer a follower of pop culture trends but rather a trendsetter. They have learned the recipe for success from Japan and Korea in terms of content quality, merchandising, and fan community and added manufacturing strength, innovative business models, and strong state support. This is not a war to be won, but rather an evolution in which the global pop culture stage is expanded with new players full of confidence. The right greeting is not goodbye, but welcome to competition. For fans around the world, this is good news because there will always be more interesting things to love.

Published on
20/08/2025 – 13:13 GMT+2

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Shares in Pop Mart soared over 12.5% in daily trading in Hong Kong on Wednesday after the Chinese company released stellar earnings.

The creator of the Labubu doll saw its revenue jump 204% year-on-year in the first half of 2025, coming in at 13.88 billion yuan (€1.66bn). Net profit soared 386% to 4.68bn yuan (€559.39 million), beating forecasts.

Around 40% of sales were made up by purchases outside of mainland China thanks to the international appeal of the firm’s Labubu brand, part of its “The Monsters” range.

“The Monsters” brought in 4.81bn yuan (€574.99mn) in the first half of the year, accounting for 34.7% of total revenue.

The elf-like dolls have become a viral sensation, boosted by the endorsement of celebrities like Dua Lipa, Kim Kardashian and David Beckham.

Part of the attraction is that the toys are sold in blind-box packaging. This means that customers don’t know what they have purchased until they open the product.

Although the firm was created back in 2010, Pop Mart launched its first blind-box series in 2016. The popularity of the range allowed the company to list in Hong Kong in December 2020, achieving a market capitalisation of around €6bn. Since the IPO, shares have risen by over 300%.

Pop Mart opened its first European store in London in January 2022, hoping to expand in overseas markets. Today, the company operates around 2,600 vending machines and almost 600 stores across the globe, meaning Labubu dolls can be bought in more than 30 countries. 

Given the demand for dolls, Pop Mart is now considering expansion in the Middle East, Central Europe, and Central and South America. The firm operates around 40 stores in the US, with 10 more sites expected to open by the end of 2025.

In an earnings call on Wednesday, CEO Wang Ning also said that Pop Mart would this week launch a new, mini version of Labubu that can be attached to phones.

Wang added that his firm was on track to meet its 2025 revenue goal of 20bn yuan (€2.39bn), noting that “30bn this year should also be quite easy”.

Some analysts have nonetheless raised doubts over the sustainability of the company’s rise, driven by social media sites like TikTok.

“The craze for the elf-like Labubu dolls is translating into big profit and cash flow,” said AJ Bell head of financial analysis, Danni Hewson. ““Consumers can be capricious when it comes to this type of fad though and Pop Mart will have to work hard to build on this success if it is to avoid being a one-hit wonder.”

THE viral brand behind Labubu dolls will soon be on sale at one of Britain’s biggest toy chains at stores across the country.

From today, shoppers will be able to find toys from the highly sought-after brand.

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The Entertainer will see POP MART toys at select stores around the UK, as the start of a larger nationwide roll-out in coming months.

POP MART has grown its global audience, particularly with consumers’ increasing love for collectible toys like Labubu dolls.

The company, based in China, has pioneered the collectable toy market that is for both children and adults by merging art, fashion and pop culture.

They have revealed UK fans fans will be able to get their hands on iconic blind box collectables from POP MART.

This includes limited-edition favourites like MOLLY and SKULLPANDA which will be at select The Entertainer stores today.

The brand is already available at the latest The Entertainer store in Bluewater.

Six locations are included in the trial of POP MART products at The Entertainer, before they are rolled-out to additional stores nationwide in coming months.

The stores where the toys can be found include:

• Manchester Arndale
• Kingston The Bentall Centre
• Lakeside Shopping Centre
• Milton Keynes Centre: MK
• Sheffield Meadowhall
• Stratford Westfield

Coming in mystery-style blind boxes, a surprise figure is contained inside.

This has added to the growing excitement and demand for these products, which have even been popular amongst celebrities like Dua Lipa and Rihanna.

Chief Product Officer at The Entertainer, Brian Proctor, said: “As the POP MART phenomenon continues to rapidly grow, we’re thrilled to reveal that The Entertainer will stock the popular toys in selected stores.

“The upcoming arrival of POP MART at The Entertainer highlights our ongoing commitment to offering innovative and exciting products to our customers. In addition to the arrival of POP MART, we will continue to ensure that our diverse product range offers plenty of choices for toy fans across the country.”

The Entertainer has over 160 stores across the UK, with thousands of toys and games to offer customers.

It also provides through a thousand concessions like Tesco and Matalan, as well as trading internationally and online.

News of the products coming to the UK comes just as huge crowds have been swarming to toy stores to snap up the viral Labubu Dolls at POP MART stores countries across the world.

A queue in the German city of Berlin was seen extending all the way around the block of a POP MART store as it just opened with Labubu dolls.

The craze for these collectable toys has also being going off online.

TikTokers have been raving about the collection of new plush toys that have labelled the “next Labubus“.

The Wakuku dolls have been compared to Labubus, and shoppers are also able to get a blind box of the toys online.

These toys have really taken the internet by storm – with Chinese toymaker POP MART’s valuation skyrocketing to £31.6bn.

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AN XXL Labubu doll worth more than £100,000 was uncovered by Hong Kong police during a major raid on Tuesday morning.

The gang, suspected of laundering £4 billion, had been under surveillance for two and a half years – but police never expected to find a giant plush toy among their illicit haul.

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According to the South Morning China Post, the seized goods belonged to the Triad syndicate – one of the oldest and most notorious criminal organisations in China.

Hong Kong police launched a large-scale raid on Tuesday, writing in a post on X: “When the time was ripe – the HKPF mounted the territory-wide anti-triad ‘Operation HIDDENARROW’ on July 29, 2025.”

The force seized €780,000 in cash, 11,000 bottles of wine, luxury watches, gold and a 5ft2 Labubu doll.

The figure is said to be rare – one of fifteen of its kind in the world.

A similar piece went under the hammer in Beijing in June for around £113,000.

As many as 82 suspects were reportedly arrested during the operation – 55 men and 27 women, ranging in age from 19 to 78.

Among them was the alleged 44-year-old ringleader.

He is suspected of running the operation and involving friends and family in the money laundering scheme.

Police added on X: “The ringleader manipulated his family & friends as well as the members of his gang into laundering the crime proceeds via calculated means.”

They listed this means as “continuously laundering the illicit funds via a trust company” and “committing #LoanFraud – using some seemingly lawful import trades as fronts.”

The gang’s funds came from prostitution, drug trafficking and illegal gambling, according to police.

Police said they froze assets worth around £115 million.

It’s still unclear whether Triad was banking on a rise in the Labubu doll’s value, were fans of the character or whether the toy might be a fake.

Labubus have taken the internet by storm – with Chinese toymaker Pop Mart’s valuation skyrocketing to £31.6bn.

The cult collectable dolls have been spotted dangling from the designer bags of Rihanna, Kim Kardashian and David Beckham.

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