LA28

LA28’s first Olympic ticket drop is a major flop for locals

Duped. Scammed. Gouged. Sidelined.

LA28 organizers probably didn’t count on such words accompanying their first big ticket rollout ahead of the 2028 Olympic and Paralympic Games in Los Angeles. After all, the committee and city leaders spent the last six months talking up the event.

The LA28 committee described the arrival of the Games as a boon for the city’s inhabitants, with unifying statements: “Creating the Games together!” Mayor Karen Bass promoted a “Games for All” vision. And we’ve been told over and over that tickets to events would start as low as $28, the 24% ticketing fee included!

The presale ticket lottery for those residing in ZIP Codes around LA28 venues also meant we would have a fair shake at getting into the Games, right? Finally, an affordable way into a major L.A. sporting event for those of us who are not Casey Wasserman, the multimillionaire chairman of the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games.

But that’s not what SoCal locals found in their first real brush with ticket access over the past week.

The presale launched Thursday, and by 10 a.m. Friday, aspiring ticket buyers reported that all artistic gymnastics events were marked “unavailable,” as was the opening ceremony. The few available tickets to swimming and athletic events such as track and field started at $1,116.27 per seat. Friends described the prices as “Criminal,” “Greedy AF” and “horrific.” My sibling said she felt crestfallen and likened it to discovering there was no Santa Claus. Jeffrey Epstein-level deception is where my mind went (please refer back to Wasserman).

Sunday was my window to sign in for the privilege of seeing what wasn’t available, or what was so far out of my price range it might as well have been cordoned off behind a gold rope and glass. There were no tennis, artistic gymnastics or men’s basketball tickets available. And by Monday, there were only a handful of events accessible for less than $150 a ticket (handball, women’s cricket, Judo). The women’s basketball bronze-medal game started at $407.17 a ticket.

Wait, was that a FBL08 Football (Soccer) Women’s Preliminary ticket at only $104.30? Forget it. It’s in St.Louis, among the handful of football (soccer) games that will take place outside California. The canoe slalom and kayak cross are scheduled for venues in Oklahoma City. Tickets are probably still available for those events, which even with air travel figured in may be the closest you’ll get an affordable LA28 event.

By Tuesday’s draw, we were graciously given the option to purchase closing ceremony tickets at the Los Angeles Memorial Coliseum, at $4,961.20 apiece.

Remember L.A., we’re all in this together.

With that in mind, LA28 has offered locals another way in that won’t cost a dime: Volunteer to work the events throughout L.A., be it at the SoFi Arena, the Rose Bowl, the Coliseum or in Santa Anita. We should probably clarify that the dime saved is theirs, not yours. You’ll be working for free.

Those of us who registered and were selected for the ticket draw had a 48-hour time slot once the LA28 ticket portal opened to purchase up to 12 tickets per session or event. As that was hardly enough time to sell my home, jewelry and pets for ticket funds, my family and I will be watching swimming, table tennis and the 4×400-meter relay competitions from somewhere outside of L.A. That way we’ll avoid the LA28 traffic, limited parking and inflated prices.

More tickets will become available, according to LA28. Tickets for the general public for the LA28 Olympic Games are on sale from April 9 to 19. This “Drop 1” is available to fans worldwide who registered for the ticket draw and were selected for a time slot. Maybe they saved the lion’s share of tickets for the rest of the world … because they need locals to volunteer?

When the organizers claimed they would be “celebrating the communities closest to the action with the LA & OKC Locals Presale … giving local residents the chance to experience the Games up close and secure seats starting at $28,” they didn’t say that the “experience” would likely be outside their venues, on your TV screen, with $28 worth of streaming fees and snacks.

Nothing like being locked out of a party that’s taking place in your own backyard. Way to go, LA28.

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LA28 releases men’s and women’s soccer schedule for 2028 Olympic Games

LA28 revealed the schedule Monday for an extended Olympic soccer tournament that will begin four days before the opening ceremony.

The soccer competition begins July 10 with four men’s group stage games across New York, Columbus, Nashville and St. Louis. The women’s tournament begins July 11 with games in all six of the preliminary round sites, including San José and San Diego.

The soccer competition, which will feature 12 women’s teams and eight men’s teams for the first time, has the longest competition window of any sport in Olympic history because the International Olympic Committee Executive Board wanted to give each team two extra rest days throughout the tournament.

Each team will have two days of rest between group stage games and three days between the final group game and the quaterfinal rounds. The men will begin their knockout round games on July 20 while the women start quarterfinal play on July 21, including one women’s quarterfinal match at the Rose Bowl.

The iconic stadium in Pasadena will host only five matches for the Olympics, including a men’s and women’s semifinal July 24 and the men’s gold medal match on July 28 and the women’s on July 29.

San Diego’s SnapDragon Stadium will have the most matches of any site with 11. In addition to three days of women’s group stage games, the home of San Diego State football, San Diego FC and San Diego Wave FC will host a women’s quarterfinal July 21, men’s and women’s semifinals July 24 and both bronze medal matches.

With the coast-to-coast soccer tournament shaping up, LA28 announced additional ticket opportunities for the competition, allowing fans interested in attending soccer matches to buy up to 12 soccer tickets in addition to the current 12-ticket maximum for all other Olympic events. The 12-ticket maximum for Olympic events includes the opening and closing ceremonies on July 14 and 30, respectively, which each have a four-ticket limit.

Ticket registration for the first ticket drop ends Wednesday at 11:59 p.m. PDT with the first tickets going on sale to locals in Southern California and Oklahoma beginning April 2. The first general ticket drop begins April 9. Fans who are randomly selected to participate in the first ticket drop will be notified via email between March 31 and April 7 with information and their assigned timeslot to purchase tickets.

More than 5 million fans have already registered for Olympic tickets, LA28 said, with Paralympic tickets going on sale in 2027. The organizing committee expects 14 million tickets to be available for the Games, which could eclipse the total ticket sales record set by Paris in 2024.

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Advocates concerned city has not reviewed LA28 plan for homeless, human trafficking

A report on how Olympic organizers will tackle civil rights, homeless and human trafficking ahead and during the 2028 Games has not been made public by the city more than two months after it was filed and no date for its release has been set, leaving human rights advocates fearing the issues will not get the attention and funding they deserve.

Council president Marqueece Harris-Dawson, who chairs the ad-hoc committee on the LA28 Games, has not included the human rights report on the committee’s agenda. His office did not respond to requests for comment and Sharon Tso, the city’s chief legislative analyst, and Matthew Szabo, the city’s administrative officer, both said they have not seen the report and “nothing appears on the council file,” according to Tso.

The delay is limiting discussion on an important topic, said Stephanie Richard, a clinical professor who leads the Sunita Jain Anti-Trafficking Initiative at Loyola Law School, which released its own comprehensive report on human trafficking and the 2026 World Cup and 2028 Olympics in December.

“From an anti-trafficking perspective, this is a historic moment” she said. “Yet the public has no access to the draft.

“Without transparency, Los Angeles cannot responsibly prepare, and advocates cannot provide informed guidance. LA28 is setting a global precedent — one that currently lacks public accountability.”

LA28, the private nonprofit organizing committee for the 2028 Summer Olympic and Paralympic Games in Los Angeles, was responsible for developing a human rights strategy around the Games. Its report was due Dec. 31, a deadline it met, according to a spokesperson for the group. LA28 is not allowed to release the report publicly until the city does.

“As per our Games Agreement with the City, LA28 completed the Human Rights Strategy at the end of 2025,” said Jacie Prieto Lopez, the group’s vice-president of communications and public affairs, in LA28’s first public statement on the report. “We are now working closely with city leaders on next steps.”

What those next steps are and when they’ll be taken, no one seems to know.

FIFA is producing its own report on human rights and human trafficking around this summer’s World Cup, which will feature eight games at SoFi Stadium in Inglewood.

“In each host city, human rights teams are working towards tailored FIFA World Cup Human Rights Action Plans in consultation with local human rights stakeholders and in line with FIFA guidance,” a FIFA spokesperson said in a written statement. “Plans will be published ahead of the tournament. This work reflects a sustained and consistent commitment by FIFA to embed human rights considerations throughout the planning and delivery of the tournament.”

The FIFA report for Los Angeles isn’t expected to be released until May, according to sources close to the process not authorized to speak publicly, about a month before the tournament kicks off. Some of the other 11 U.S. host cities, among them Seattle and Houston, have already rolled out their own initiatives addressing the issue.

Richard, who was invited by the city to consult with LA28 on its study, said the release of both the Olympic and World Cup reports is important for Los Angeles because it allows for public comment and oversight.

Richard’s group has called on LA28 and FIFA to allocate between $2.75 and $3.1 million specifically for anti-trafficking implementation; to fund a public-awareness campaign and independent audits to ensure accountability and transparency; and to invest in long-term programs that extend beyond the two sporting events.

“One of the things our report starts from is the only evidence-based data connected to major sporting events is that labor trafficking increases,” Richard said. “Major sporting events requires an influx, a large influx, of workers, a lot of time immigrant workers who are highly vulnerable in the construction industry..

“Presumably a lot of these workers are brought in months ahead of time to do some of this work.”

Richard said the continued presence of federal immigration officers in Los Angeles adds another layer of complexity to the human trafficking mix.

In mid-February, nine state legislators signed a letter calling for LA28, FIFA and local officials to incorporate the recommendations made by Richards’ group into their own plans and to release the report publicly as “a critical step toward accountability.”

But when asked about the letter this month, the signatories contacted refused to comment. A spokesperson for assemblywoman Celeste Rodriguez, who represents the eastern San Fernando Valley, said Rodriguez was “unavailable to talk on this issue.”

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