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L.A.’s mayoral ad blitz: Hollywood, ICE raids and homeless encampments

The advertising blitzkrieg of L.A.’s mayoral campaign is here.

Mayor Karen Bass and her opponent, City Councilmember Nithya Raman, dropped new campaign commercials over the last week, buying time on television, streaming channels and other platforms. Supporters of both candidates released ads as well.

The two candidates relied heavily on free media for most of the summer, putting videos on Instagram and inviting the news media to cover their appearances.

The dam effectively burst on Monday, with Raman touting her new Hollywood-themed ad “For Your Consideration,” timed to coincide with the Emmy Awards.

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The 30-second spot starts with Raman stepping out on the town, then shifts to some standard L.A. imagery: freeways, palm trees, Echo Park Lake and, of course, the Hollywood sign.

“L.A. shows the world what it means to be a star,” declares the ad’s narrator, actor and screenwriter Bob Odenkirk. “And every Angeleno deserves the chance to reach for their own.”

After Raman has stopped off at a taco stand and hugged a dog, Odenkirk delivers the ad’s final message: “Change. Affordability. An L.A. that loves you back.”

That ad ran on television a few times before being cycled onto social media, per the Raman campaign.

Three days later, Bass went up with a 30-second spot — on digital platforms for now — centered on President Trump’s immigration raids.

The ad offers footage from the day in July 2025 when Bass confronted federal immigration agents in MacArthur Park. The video features images of gun-toting federal agents in military uniforms and Bass hopping out of a car in an aquamarine pant suit to face them.

“When someone comes after your family, you don’t hesitate,” Bass says. “You stand up. You fight.”

One of Bass’ most formidable allies — the Los Angeles Police Protective League — went hard negative with its first ad of the runoff campaign, offering the message that Raman “Doesn’t Get It.”

The commercial, released Friday, follows a young girl as she walks past a homeless encampment, juxtaposed against video of Raman talking about her opposition to a law that prohibits encampments near schools.

“I don’t think a kid’s gonna be safer because a tent is 500 feet away from a school,” Raman said in the clip, which was taken from a 2024 candidate forum in Sherman Oaks.

The backpack-wearing child speaks to the camera and says: “Walking to school shouldn’t be scary.”

“I’m just a kid,” she says. “But even I know I’d be safer if this was 500 feet away.”

The police union says the ad will start running on television this weekend and already is on social media platforms.

Meanwhile, Raman’s backers have an assortment of attack ads running on Facebook and Instagram.

Streets For All, a group that wants to expand the city’s bus and bike lane network, pulled video footage from a different Sherman Oaks candidate forum — this one featuring Bass and Raman last month.

At that event, Bass told the audience that Raman is unresponsive to her constituents, forcing many in Sherman Oaks to contact the mayor’s office directly.

“Many of you have my cellphone, you have called me,” Bass says in the ad. “You called on me specifically for help.”

Streets For All contends those remarks show that Bass gives wealthy homeowners her number while “regular Angelenos get ignored.”

“L.A. deserves a mayor who doesn’t just listen to the rich and powerful,” the ad says.

By Friday, Streets For All had nearly two dozen different video spots opposing Bass over such issues as homelessness, transparency and the Palisades fire, according to Ethics Commission filings.

The biggest backer of the group’s political action committee is hedge fund manager Aaron Sosnick. Of the $1.2 million that the group plans to spend in the mayor’s race, Sosnick has provided $1 million, said Michael Schneider, who heads the group.

Schneider said the committee also has financial support from retired real estate developer Yuval Bar-Zemer — known for his work in the Arts District — and Todd Wexman, chief principal of 4SITE Real Estate, a real estate development company.

Raman pollster says she’s in the lead

The Raman campaign shared the results of a new internal poll that showed their candidate with a five-point lead over Bass.

Of the 600 likely voters who were surveyed, 44% supported Raman and 39% backed Bass, with 17% undecided, according to a memo provided to the campaign and viewed by The Times. The survey, conducted by Hart Research Associates in early September, had a margin of error of 4 percentage points.

“In the initial trial heat for Los Angeles mayor, Councilmember Nithya Raman is in the rare position for a challenger of already LEADING the incumbent,” the polling firm wrote.

Another poll, commissioned by an independent expenditure group supporting Raman, portrayed the race as a statistical tie, at least initially. Estamos con Nithya for Mayor of LA 2026, sponsored by the Western States Regional Council of Carpenters, said its poll showed Bass with 38% and Raman at 37%.

However, when voters received more information on the candidates, Raman took a 7-percentage-point lead, with 41% supporting her and 34% supporting Bass, according to a memo prepared by the group’s pollster.

The margin of error was 3.7 percentage points.

The Bass campaign declined to share its internal polling when contacted by The Times.

However, Neighborhoods for a Better L.A., an independent expenditure group supporting the mayor, said a survey it commissioned in early August showed the mayor with an edge over Raman of 41% to 35%, with 24% of the electorate undecided.

That poll, conducted by Tulchin Research, surveyed 1,200 likely Los Angeles voters and has a 2.8-percentage-point margin of error, the group said.

The poll also found that when given “balanced biographies” about both candidates, Bass’ support grew to 45% while Raman went down to 33%.

“Communications focused on Raman’s record can both reduce her support and consolidate voters behind Bass,” the pollsters wrote.

Giving back El Grito cash

Los Angeles City Councilmember Imelda Padilla locked down sponsorships for the city’s celebration of El Grito, which marks Mexico’s independence.

Tuesday’s event, which featured an evening of musical performances, was sponsored by an assortment of city contractors and government agencies, including waste hauler Athens Services and the Department of Water and Power.

Still, Padilla decided she didn’t want to partner with one particular business, announcing at the last minute that organizers no longer would accept a $5,000 sponsorship from Home Depot.

On the day of the celebration, Padilla issued an apology on Instagram, saying she had heard from community members upset over the event’s affiliation with Home Depot, whose parking lots have been the site of many federal immigration raids.

“We have rescinded their partnership for this event,” Padilla said in her post. “The spirit of El Grito is rooted in celebrating our Latino heritage and creating a space where our families feel welcomed, safe, and celebrated.”

In an email, a Home Depot spokesperson said the company is not involved in immigration enforcement activities and doesn’t coordinate with Immigration and Customs Enforcement or U.S. Border Patrol. The company also doesn’t receive advance warning about enforcement actions, the representative said.

“We cannot legally interfere with federal enforcement agencies, including preventing them from coming into our stores and parking lots,” Home Depot spokesperson Evelyn Fornes said.

State of play

— COZY WITH CARUSO: Billionaire developer Rick Caruso, who was defeated by Bass in 2022, appeared alongside the mayor at a groundbreaking for the Palisades Recreation Center. Caruso praised her for her work on the project but stopped short of endorsing, saying he intends to meet with Raman in the coming weeks.

— LIFE AFTER PRATT: The voters who picked reality TV personality Spencer Pratt in the June 2 primary election are now up for grabs. But will they stay home instead of picking a mayoral candidate?

— BASS BAILS: The mayor skipped a congressional hearing on waste and fraud in homeless spending this week, calling the session politically motivated. Rep. Tim Burchett, the Republican who chaired the subcommittee meeting, accused her of dodging accountability.

— FINDING FRAUD: Federal authorities arrested three people who were working in Los Angeles-area homeless nonprofits this week, accusing one of them of misappropriating more than $7.5 million in taxpayer funds. Scott Turner, secretary of the Department of Housing and Urban Development, said the Los Angeles Homeless Services Authority, which provided the funding, had allowed fraud to “run rampant.”

— WE’RE IN THE MONEY: The 2028 Summer Olympic Games in Los Angeles will generate up to $40.6 billion in increased economic output and add as many as 224,000 jobs, according to an upbeat economic forecast released this week. Another, more tempered estimate put the increase at $20.5 billion to $25.4 billion.

— SEETHING OVER SKID ROW: Some activists want dogs taken away from homeless residents living in Skid Row, saying those animals are living in an unsafe environment. A Bass aide responded by cautioning that it is “neither humane nor legal to remove animals from their human companions without appropriate cause.”

QUICK HITS

  • Where is Inside Safe? The mayor’s signature program to combat homelessness went to Avalon Boulevard and 64th Street in South L.A., an area represented by Councilmember Curren Price.
  • On the docket next week: The council’s Public Works Committee meets Tuesday to discuss ways of cleaning, safeguarding or demolishing nuisance properties.

Stay in touch

That’s it for this week! Send your questions, comments and gossip to LAontheRecord@latimes.com. Did a friend forward you this email? Sign up here to get it in your inbox every Saturday morning.



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L.A.’s district attorney changed his mind. Is that such a bad thing?

L.A. County Dist. Atty. Nathan Hochman did something last week few prosecutors ever do — changed his mind in public, swapping out felony charges for misdemeanors in the case of an LAPD officer accused of secretly taping homophobic, racist and misogynistic remarks made by colleagues.

Since then, Hochman has been slammed for playing politics, embarrassing his office and even backing down for no reason other than the pressure was too intense.

Not a stellar look for a politician relatively new to elected office.

After speaking with Hochman about the reversal, I have a more optimistic take on it — drawn from a Talmudic quote that Hochman keeps on his desk, and which his father — a tax lawyer who represented at least one mobster — kept on his desk before him.

It’s Deuteronomy 16:20, “Tzedek, tzedek, tirdof” — Justice, justice you shall pursue.

It’s that double justice that holds weight in this situation, because, as Hochman explains it, his god rarely repeats himself without reason. Hochman said he reads that echo as referring to two parts of delivering justice — the process and the result.

“We try to get the right result. We try to get it in the right way,” Hochman told me.

When things go wrong, like they did in this case, he’ll reevaluate, he said, even if it leaves him with egg on his face.

“If that means that I have to publicly come out at a press conference and say that our initial decision-making, and what went into it, turns out not to have been perfect, and it is not set in stone, and we think there’s a better way of doing something, I’m going to stand up in a press conference and say exactly that,” he said.

A prosecutor who is willing to change his or her mind is critical to delivering real justice, because people get things wrong. Hochman holds incredible power over the thousands of lives entangled in the matters his office handles. Leaving that power of process in the hands of someone who can’t admit they made a mistake (as is the case with more D.A.’s than not) puts justice on a greased slide into a cesspool of hubris.

The distinction between the two forms of justice may seem like splitting hairs, but to anyone who has ever been involved with our justice system — as a victim or defendant, innocent or guilty — being dragged into a prosecution can often feel like an avalanche of misfortune.

Don’t get me wrong. I don’t think every person charged with a crime is a victim. There are plenty of predators out there, committing violations big and small, that require accountability.

But the process of administering justice is far more subjective and messy than we often admit. Sometimes, even when the prosecutor involved almost certainly knows something other than justice is in the works, there is a momentum of ego and bureaucracy that is hard to reverse.

And it doesn’t take a guilty verdict to derail a life. Simply having charges filed can mean a job loss, losing custody of kids, incarceration for months or years waiting for a trial, financial hardship and stigma.

We like to think of an innocent verdict as a great vindication, but by the time one arrives, if it does, a lifetime of damage may already have been done — that is the unseen power of process.

Just ask Daniel Flores, the LAPD officer whose case we’re talking about. Though he likely will eventually see all criminal charges dismissed, Flores told my colleagues Libor Jany and Richard Winton that this incident has “ruined” his life.

Hochman for weeks has faced intense public anger over his initial decision to charge Flores with 16 felonies. Folks from the lofty heights of the mayor to this lowly columnist objected, pointing out that punishing whistleblowers, even ones who may have technically broken the law as Hochman said Flores likely did (though Flores’ lawyer disputes that), would chill other officers from coming forward.

Hochman at first defended the charges, pointing out that as a sworn officer, Flores had an even higher duty to adhere to the letter and spirit of the law.

But, he said, he was unprepared for how strongly the public would react to the whistleblower part of the case. Though he contends he never meant to send a message silencing those who would expose wrongdoing, he concedes that did happen.

“People interpreted it that we’re trying to discourage all whistleblowers by the way we went about this prosecution,” Hochman said.

He also acknowledges that he is still learning what it means to be in this elected office. Though he has been both a federal prosecutor and a defense attorney, this is by far the most publicly accountable and visible role he has held, and he’s still figuring out that part of the job. It’s easy to be the candidate lobbing criticisms, or even the defense lawyer arguing the facts. It is much harder to be the person answerable to the nearly 10 million people of Los Angeles County when it comes to ensuring they feel both protected and respected by the law.

In his first year in office, more than one civil liberties advocate has taken issue with his approach.

“It is a continuous learning experience. In fact, anyone who takes this job and doesn’t view this as a daily learning experience cannot possibly do the job well,” he said. “If you don’t adapt to what’s out there, you don’t listen to what’s going on … you will fail, and by failure, I mean that you won’t achieve a society where people trust that the district attorney’s office is doing its job and doing it as best as it possibly could,” he said.

He blames the media in part for distracting from his accountability message in favor of the whistleblower-chilling angle in the Flores case — likely including headlines such as the one I wrote, “Protecting the blue wall of silence is not justice in LAPD whistleblower case.

I’m willing to stand by the process that got me to that opinion, and also to give Hochman credit for being willing to change direction on his process when it was leading our city down the wrong path.

There are plenty of places where I hope Hochman will apply that rigor in the future — issues such as the death penalty, which he has brought back to Los Angeles, or in other difficult cases such as the killing of Keith Porter Jr. by an off-duty ICE agent. Porter’s family recently asked Hochman to convene a grand jury to hear the facts.

But that Hochman thinks about process, and the power that it holds, speaks well for justice in Los Angeles — even, maybe especially, when things go awry.

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